ThreeFlow

What ThreeFlow does

ThreeFlow is a Chicago-based private SaaS company founded in 2015 that operates a Benefits Placement System (BPS) for the U.S. employee benefits industry. Its platform is purpose-built to enable structured collaboration between benefits brokers and insurance carriers during the renewal and RFP placement process, replacing fragmented spreadsheet- and email-driven workflows with a unified system for managing placement events across medical (fully-insured ACA and mid-to-large market), dental, vision, life, disability, stop loss, accident, critical illness, and paid leave coverages. As of 2023, ThreeFlow processed over $1.9 billion in premium under management, served 285+ broker locations and 65+ certified carriers, and supported 14,000+ employers.

The platform is built on a core BPS with modular add-ons: ThreeFlow Connect provides an API integration layer enabling bidirectional data transfer with carrier rating/quoting systems (Guardian, MetLife) and broker management systems (Applied Epic, BenefitPoint); ThreeFlow Insights delivers market intelligence and benchmark analytics derived from internal placement data; Presentation Assistant embeds ThreeFlow output into brokerage client templates; and a Security and Compliance module maintains HITRUST CSF, SOC 2 Type II, and HIPAA-aligned controls. AI is embedded as a differentiated capability: AI-populated quotes extract structured data from uploaded documents, AI-Assisted Coverage Builds automate book-of-business onboarding, and Smart Proposals normalize approximately 70% of quote values for cross-carrier comparison.

ThreeFlow sells via direct enterprise field sales with a "Request demo" motion targeting benefits brokers, Centers of Excellence (COE), and insurance carriers. Pricing is quote-based and not publicly disclosed; billing is annual. The company has raised $75 million across five rounds, including a $45M Series B led by Accel in November 2021 and a $30M Series C led by Emergence Capital in January 2024. Operations are entirely U.S.-based with no disclosed international footprint. Co-founders Ryan Sachtjen (CEO), Shaheeb Roshan (CTO), and Richard Perrott (COO) lead the company, supported by functional heads across product, engineering, sales, and partner integrations.

Name

ThreeFlow

Legal name

ThreeFlow

Website

https://threeflow.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

ThreeFlow is a Chicago-based SaaS company that provides a Benefits Placement System enabling U.S. benefits brokers and insurance carriers to collaborate on renewals, RFPs, and placement events, processing over $1.9 billion in premium under management across 285+ broker locations and 65+ certified carriers.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: ThreeFlow operates as a SaaS platform providing benefits brokers and carriers access to its Benefits Placement System. The platform is described as supporting premium under management of $1.9B, suggesting a usage or subscription-based model tied to placement volume or user seats.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ThreeFlow provides a cloud-based Benefits Placement System (BPS) SaaS platform that enables benefits brokers and insurance carriers to collaborate during the placement event process, including renewals and RFPs. The platform supports placement across medical, dental, vision, life, disability, stop loss, accident, critical illness and paid leave coverages, with AI-populated quotes, API integrations via ThreeFlow Connect, and analytics that together process over $1.9 billion in premium under management.

Product overview

ThreeFlow offers a unified Benefits Placement System (BPS) as its core platform, designed to enable collaboration between benefits brokers and insurance carriers during the renewal and RFP process. The platform-plus-modules architecture includes ThreeFlow Insights (market intelligence and analytics), ThreeFlow Connect (API integration layer for carrier systems), and Presentation Assistant (template embedding for client presentations). Key capabilities span AI-populated quotes, smart proposal generation, current coverage tracking, carrier contact management, and document access control. The company supports a comprehensive range of insurance products including medical (fully-insured ACA and mid-to-large market), dental, vision, life, disability, stop loss, accident, critical illness, and paid leave. ThreeFlow's platform processes over $1.9 billion in premium under management across 14,000+ employers, 285+ broker locations, and 65+ certified carriers.

Differentiator

Problem solved

Functional benefit

Brands

• Benefits Placement System (BPS): ThreeFlow's core platform enabling brokers and carriers to collaborate during the placement event process for renewals and RFPs.
• ThreeFlow Insights
• Presentation Assistant
• ThreeFlow Connect
• Fully-Insured Medical
• ThreeFlow Assist

Products and services

• Benefits Placement System (BPS) Central enterprise software platform enabling collaboration between benefits brokers and insurance carriers during the renewal and RFP placement process. Supports placement events for dental, vision, life, disability, stop loss, medical, accident, critical illness and paid leave coverages.
• ThreeFlow Insights Market intelligence and analytics module providing data-driven insights for benefits strategy and placement decisions. Includes benchmark data, performance insights and market trend analysis.
• ThreeFlow Connect API integration layer enabling carriers to seamlessly transfer renewal and new business opportunity data directly from ThreeFlow to their rating and quoting systems, enabling real-time data transfer, CRM updates, document management, and auto-population of quote and renewal documents.
• Fully-Insured Medical Solution for placing fully-insured medical benefits (ACA and mid-to-large market) on ThreeFlow. Supports any carrier, plan library, AI-populated quotes, census mapping and presentation in brokerage's preferred template.
• Security and Compliance Security platform offering HITRUST and SOC 2 certifications, with compliance frameworks covering HIPAA, protecting sensitive broker and carrier data.
• ThreeFlow for Brokers Broker-focused solution providing tools for renewal management, RFP workflows, carrier collaboration and placement event management for benefits brokerages.
• ThreeFlow for Carriers Carrier-focused solution enabling carriers to receive and respond to renewals and new business quotes with speed, automation and analytics through API integrations.
• ThreeFlow for Centers of Excellence (COE) Solution designed for Centers of Excellence with placement management lite permission set allowing users to set up renewal or marketing events but not send to carriers.

Quantifiable outcome

• 35% reduction in manual renewal processing time (Arista Consulting Group)
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• GuardianflagshipTechnology or IntegrationFirst ancillary connected carrier on ThreeFlow Connect. Built first-of-its-kind RFP, rating & quoting, and renewal API integration enabling real-time data transfer, CRM updates, and auto-population of quote and renewal documents.
• MetLifecoreTechnology or IntegrationConnected carrier offering automated renewal data reception through Ready Renewals feature, eliminating manual collection and scheduling on ThreeFlow.
• David YoungcoreTechnology or IntegrationSystems integration partner for ThreeFlow Connect. Carriers including QBE, Tokio Marine HCC, and SL Management Partners are connected through David Young systems.
• SymetracoreTechnology or IntegrationConnected carrier integrated via David Young systems as part of ThreeFlow Connect ecosystem.
• Applied EpiccoreTechnology or IntegrationPartnership for API integration enabling brokers to leverage automation and streamline workflows between systems. Featured in joint webinar on automating placement with AI and APIs.
• BenefitPointcoreTechnology or IntegrationThreeFlow Connect integration syncs rates, commissions, and as-is renewals with BenefitPoint, giving brokers cleaner data and better financial tracking.
• Certified Carriers (Manhattan Life, Western Skies, Ochs Inc., Accurisk, Wellfleet, SL Management Partners, VBA, Swiss Re, QBE, Tokio Marine HCC)coreTechnology or Integration65+ carriers certified on the ThreeFlow platform, with specific carriers including Manhattan Life, Western Skies, Ochs Inc., Accurisk, Wellfleet, SL Management Partners, VBA, Swiss Re, QBE, and Tokio Marine HCC completing certification processes.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Benepass: Benepass is a modern benefits administration platform focused on lifestyle and supplemental benefits. It is a smaller, emerging player in the broader benefits technology space adjacent to ThreeFlow's broker-facing placement tool.
• PLIANT: PLIANT is a benefits technology platform offering benefits administration, billing, and carrier connectivity. It overlaps with ThreeFlow on the broker-carrier integration axis, with similar API-driven approach to benefits placement workflows.
• Ease: Ease is a benefits administration and HR software platform serving brokers, employers, and employees. It overlaps with ThreeFlow in the broker-administered benefits ecosystem, though Ease emphasizes enrollment and ongoing administration rather than the placement/RFP workflow.
• QuoteRUSH: QuoteRUSH provides quoting and proposal tools for employee benefits brokers, focused on small-group and ACA markets. It competes in the same placement/RFP workflow niche as ThreeFlow, particularly around carrier quoting and broker productivity.

Direct peers

• Employee Navigator: Employee Navigator is a benefits administration and enrollment platform used by brokers and employers. It overlaps with ThreeFlow on broker workflow tooling and is a frequent choice for benefits brokers, particularly for SMB and mid-market segments where ThreeFlow's fully-insured medical solution also targets.
• Zywave: Zywave is a leading SaaS platform serving insurance brokers with sales, marketing, and benefits communication tools. It directly competes with ThreeFlow in providing workflow software for benefits brokerages, though it historically emphasizes content and client-facing tools more than the placement/RFP workflow.
• BenefitPoint: BenefitPoint (by Benefitmall) is a benefits brokerage platform for quoting, comparing, and managing benefits. It integrates with ThreeFlow via ThreeFlow Connect but also serves as a competing platform for benefits broker workflow, including small-group and ACA quoting.

Broad incumbents

• Applied Systems (Applied Epic): Applied Systems is the dominant agency management system for insurance brokerages, with Applied Epic as its flagship platform. It serves a much broader workflow (policy, accounting, client mgmt) than ThreeFlow but is integrated with ThreeFlow Connect, representing both a partner and the largest competitive threat if it expands deeper into placement automation.
• Vertafore: Vertafore is a major insurance technology provider offering agency management, rating, and content solutions. It overlaps with ThreeFlow at the broker workflow level, particularly in commercial and benefits lines, and serves many of the same broker customers as part of broader agency infrastructure.

Others

• Ideon: Ideon is an API platform that powers ACA and small-group quoting. It is a partner (integrated with ThreeFlow Connect for ACA quoting) rather than a direct competitor, but serves the same broker-carrier data exchange ecosystem where ThreeFlow operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/threeflowtech
• LinkedInlinkedin.com/company/threeflowtech

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ThreeFlow