Handy
Handy is an on-demand home services marketplace connecting consumers with vetted, background-checked independent professionals for cleaning, handyman, skilled trades, and renovation services across the US, Canada, and UK, operating as a subsidiary of Angi Inc.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Handy does
Handy, founded in 2012 in New York City and formerly known as Handybook, operates an on-demand home services marketplace platform that connects consumers with vetted, background-checked independent service professionals for residential cleaning, handyman tasks, skilled trades, and home renovation projects. The platform's core technology includes a mobile application, online booking system with upfront pricing, electronic payment processing, and a newly launched AI-powered scheduling system for matching optimization. Service offerings span home cleaning (standard, deep, move-in/move-out, office), handyman services (furniture assembly, TV mounting, picture hanging), plumbing and electrical work, painting, outdoor services (lawn care, gutter work, tree services), and major home renovations (bathroom, kitchen, basement remodels, roofing, flooring). A distinctive platform feature is the Handy Happiness Guarantee backed by 24/7 customer service, supported by a trust and safety infrastructure including professional vetting and background checks. The platform also includes a Pro Team feature enabling customers to build repeat-booking relationships with preferred professionals.
Handy's business model is marketplace commission-based, where the platform takes a percentage of each transaction between customer and service professional. The go-to-market is primarily product-led growth and direct-to-consumer, with instant booking enabling self-serve transactions in under 60 seconds at transparent upfront prices. A strategic retail distribution partnership with Walmart (announced November 2024) extends Handy's services into 2,000+ physical stores for furniture assembly and TV mounting, creating a hybrid digital-physical distribution model. The customer base is concentrated in residential consumers (homeowners and renters), with secondary segments in vacation rental property managers and commercial/office cleaning customers. The company operates in the United States, Canada, and the United Kingdom, serving hundreds of cities with a network of 100,000+ active service professionals. Handy is a subsidiary of Angi Inc. (NASDAQ: ANGI), the publicly traded home services platform formed from the combination of Angie's List and Handy.
Handy firmographics
Firmographics- Name
- Handy
- Legal name
- Handy
- Website
- https://handy.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Handy is an on-demand home services marketplace connecting consumers with vetted, background-checked independent professionals for cleaning, handyman, skilled trades, and renovation services across the US, Canada, and UK, operating as a subsidiary of Angi Inc.
- Ownership category
- akta.pro rank
Handy industry classification
Industry- Product category
- On-Demand Home Services Marketplace
- SIC
- Services-Help Supply Services (7363)
- akta.pro primary industry
- Errand Running & Task Assistance (HSACAIAB)
Keywords
Where Handy is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Handy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Service Booking Commission: Handy charges service providers (cleaners, handymen, installers) a commission fee for bookings facilitated through the platform. The platform takes a percentage of each transaction completed between the customer and the professional.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Service-based pricing with upfront quotes |
| Other | Pay-as-you-go | Promotional first-time customer discounts |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Handy product offering
Product offeringCore offering
Handy operates an online and mobile marketplace platform that connects consumers with vetted, background-checked independent service professionals for home cleaning, handyman, plumbing, electrical, painting, moving, outdoor maintenance, home renovation, and smart home installation services. The platform handles instant booking with upfront pricing, secure electronic payment processing, real-time pro tracking, and 24/7 customer support under the Handy Happiness Guarantee. Revenue is generated via commission on each booking completed between the customer and the professional.
Product overview
Handy is a home services platform founded in 2012 that connects customers with vetted independent contractors for a comprehensive range of residential services. The platform offers a unified marketplace combining cleaning services (home cleaning, deep cleaning, move-in/move-out cleaning, office cleaning), handyman services (furniture assembly, TV mounting, general repairs), skilled trades (plumbing, electrical, painting), moving help, outdoor services (lawn care, tree services, gutter work), and major home renovation projects (bathroom/kitchen remodeling, roofing, flooring, windows). The core offering is supplemented by smart home installation services covering doorbells, cameras, locks, and thermostats. The platform includes a mobile app for booking and management, backed by a Happiness Guarantee and trust/safety verification of all professionals. Services are available across the United States, Canada, and the United Kingdom through hundreds of cities, with the platform processing bookings and payments while professionals perform the actual work.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Cleaning Services Core cleaning category connecting customers with vetted professionals for residential home cleaning, deep cleaning, move-in/move-out cleaning, and one-time cleaning. Targeted at homeowners, renters, offices, and vacation rental hosts.
- Handyman Services General handyman offerings including furniture assembly, picture/shelf hanging, TV mounting, and various small repair tasks performed by vetted independent contractors. Targeted at residential customers needing installation and repair help.
- Plumbing Services Plumbing services including faucet installation/repair/replacement, toilet repair/replacement, sink replacement, and drain repair provided by vetted professionals to residential customers.
- Electrical Services Electrical services including outlet and switch installation, light fixture mounting, ceiling and bath fan installation, and garbage disposal services performed by vetted professionals for residential customers.
- Moving Help Assistance with moving tasks including furniture moving, packing services, and storage-related support for residential relocations.
- Painting Services Interior and exterior painting services including wall painting, bedroom painting, accent wall painting, baseboard painting, door painting, and whole house painting performed by vetted professionals.
- Outdoor Services Outdoor maintenance including lawn care, tree removal, tree trimming, gutter installation/cleaning, fence installation, deck repair/installation, exterior painting, and power washing for residential customers.
- Home Renovation Projects Major home improvement projects including bathroom remodeling, kitchen remodeling, basement remodeling, roofing installation/repair, window installation, wood flooring installation, and whole-home renovations with free quotes from local pros.
- Smart Home Installation Smart home device setup and installation including video doorbell, smart lock, smart thermostat, security camera installation, WiFi router setup, and smart home hub configuration performed by vetted installers.
- Vacation Rental Cleaning Specialized cleaning and turndown services for vacation rental properties to keep listings guest-ready between stays, including turnover cleaning, laundry, and key management for Airbnb hosts and short-term rental property managers.
- Same-Day Cleaning On-demand cleaning services available for same-day bookings to meet urgent or time-sensitive residential cleaning needs.
- Handy Mobile App Mobile application for customers to book and manage appointments, message service professionals, view pro profiles and ratings, and see the real-time location of the assigned professional on iOS and Android.
- Walmart Partnership - Furniture Assembly & TV Mounting Handy services offered in-store at 2,000+ Walmart locations in the US, with Walmart selling furniture assembly at $59 and TV mounting at $79 fulfilled by Handy-vetted professionals, providing physical retail distribution.
Quantifiable outcome
- Next-day service availability
- +2 more outcomes
Companies that use Handy
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Handy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Handy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WalmartcoreStrategic retail partnership integrating Handy services into Walmart's physical and digital ecosystem. Handy services are now available at 2,000+ Walmart stores across the United States, with Walmart offering furniture assembly ($59) and TV mounting ($79) services. This partnership provides Handy with significant retail distribution and customer acquisition through Walmart's massive foot traffic and e-commerce platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Handy competitors and assessment
Company assessmentEmerging players
- Care.com: Care.com (IAC-owned) connects consumers with caregivers and household help including cleaning and housekeeping. Adjacent peer in the home/personal services marketplace category with overlapping trust-and-safety infrastructure needs.
- Dolly: Dolly is a marketplace for moving help, furniture delivery, and small-haul logistics. Comparable to Handy's moving-help service line and overlapping supply (independent contractors, instant booking).
- Lawn Love: Lawn Love is a marketplace specifically for lawn care and outdoor home services. Comparable as a niche home-services marketplace with similar prosumer/demand dynamics to Handy's outdoor services vertical.
Direct peers
- TaskRabbit: TaskRabbit is a two-sided marketplace connecting consumers with freelance taskers for cleaning, handyman, moving, and home services — the closest direct comparable to Handy's instant-booking model. Now owned by IKEA/Ingka Group, it competes head-to-head in many of Handy's core categories.
- Thumbtack: Thumbtack is a leading US home services marketplace connecting consumers with local professionals across 1,000+ categories including cleaning, handyman, and renovation. Operates a lead-generation rather than instant-booking model, but competes directly for the same supply and demand.
- Porch Group: Porch.com is a home services marketplace connecting homeowners with pros for renovation, maintenance, and installation projects. Directly comparable to Handy's higher-value home improvement services (remodels, roofing, windows, flooring).
- Urban Company: Urban Company (formerly UrbanClap) is a leading global home services marketplace operating across India, UAE, Singapore, and Australia. Offers cleaning, handyman, plumbing, electrical, and beauty services via an instant-booking model highly comparable to Handy.
Broad incumbents
- Angi Inc. Angi Inc. (NASDAQ: ANGI) is Handy's parent company and the largest US home services marketplace, operating Angi.com and HomeAdvisor. Overlaps with Handy across all service categories and acts as both parent and internal competitor.
- Frontdoor: Frontdoor (NASDAQ: FTDR) is a subscription-based home services platform offering on-demand repair via a network of vetted contractors. Operates in adjacent home services categories with comparable supply-side structure.
Others
- HomeWhiz: HomeWhiz is an emerging smart home installation and home services platform. Adjacent to Handy's smart home installation vertical, reflecting broader ecosystem trends in on-demand home services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Handy social profiles
Digital presenceHandy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Handy leadership team
Management profileNumber of profiles
Profiles3 records
Handy funding detail
Funding detailFunding overview
Funding rounds7 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Handy M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Handy
What does Handy do?
Handy operates an online and mobile marketplace platform that connects consumers with vetted, background-checked independent service professionals for home cleaning, handyman, plumbing, electrical, painting, moving, outdoor maintenance, home renovation, and smart home installation services. The platform handles instant booking with upfront pricing, secure electronic payment processing, real-time pro tracking, and 24/7 customer support under the Handy Happiness Guarantee. Revenue is generated via commission on each booking completed between the customer and the professional.
Is Handy a public or private company?
Handy is a private company. It is classified as corporate owned and is currently operating.
When was Handy founded?
Handy was founded in 2012. It employs 251 to 500 people.
Where is Handy based?
Handy is headquartered in New York, United States, in the North America region.
How does Handy make money?
One revenue line is on record: service Booking Commission.
Who are Handy's main competitors?
Emerging players on record are Care.com, Dolly and Lawn Love. Direct peers are TaskRabbit, Thumbtack, Porch Group and Urban Company. Broad incumbents are Angi Inc. and Frontdoor. HomeWhiz is listed as an others.
Does Handy have an API?
No public API is recorded for Handy.
What industry is Handy in?
Handy's product category is On-Demand Home Services Marketplace. Its primary akta.pro industry code is HSACAIAB, Errand Running & Task Assistance. Its SIC code is 7363.