zolar
- Company typePrivate
- Founded2016
- HeadquartersBerlin, Germany
- Headcount251–500
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
zolar firmographics
Firmographics- Name
- zolar
- Legal name
- ZOLAR GmbH
- Website
- https://zolar.de
- Company type
- Private
- Founded year
- 2016
- Operating status
- Closed
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
zolar industry classification
Industry- Product category
- Residential Solar Installation Marketplace
- NAICS
- Solar Electric Power Generation (221114)
- akta.pro primary industry
- Distributed Generation (DG) Solar & Small Wind (EUAMAJAD)
Keywords
Where zolar is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
zolar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Marketplace Commission / Lead Generation: zolar connects customers with regional installation partners and earns revenue through the intermediation of solar projects
- Solar Panel Leasing: In earlier business model (2021), zolar offered solar panel leasing to make solar energy accessible by eliminating high upfront costs through low-cost leasing options
- Financing Solutions: zolar provides financing to residential customers through asset-backed securities, enabling customers to pay for solar installations over time. Customer payments go directly to BNP Paribas, and zolar receives full contract value upfront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | 5 kWp PV system without storage |
| Unit Pricing | One time/ perpetual license | 5 kWp PV system with 10 kWh storage |
| Unit Pricing | One time/ perpetual license | 8.9 kWp PV system without storage |
| Unit Pricing | One time/ perpetual license | 8.9 kWp PV system with 9.6 kWh storage |
| Unit Pricing | One time/ perpetual license | 10 kWp PV system without storage |
| Unit Pricing | One time/ perpetual license | 10 kWp PV system with 10 kWh storage |
| Unit Pricing | One time/ perpetual license | 13.35 kWp PV system without storage |
| Unit Pricing | One time/ perpetual license | 13.35 kWp PV system with 10 kWh storage |
| Unit Pricing | One time/ perpetual license | 24.92 kWp PV system without storage |
| Unit Pricing | One time/ perpetual license | 24.92 kWp PV system with 10 kWh storage |
| Subscription | Monthly | Rund-um-Schutzpaket (service insurance package) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
zolar product offering
Product offeringCore offering
zolar operates a digital marketplace that connects German homeowners seeking solar energy solutions with a network of over 700 certified local installation partners. Homeowners use zolar's online configurator to plan photovoltaic systems, balcony power plants, wallboxes, and solar storage; zolar then matches them with up to three regional installers who deliver quotes and perform installations. The company also provides AI-powered Flow planning software for installer partners and operates B2B installer services following its 2022 strategic pivot.
Product overview
Zolar is a digital marketplace platform connecting homeowners in Germany with certified local solar installation businesses. The core offering consists of the Installer Network (Installer-Netzwerk) for photovoltaic systems, balcony power plants, wallboxes, and solar storage, combined with an Online Configurator for project planning. The company also offers zolar Heat, an intelligent heat pump controller as an add-on module. Through its subsidiary zolar Installer Services, the company provided B2B AI-powered Flow planning software for installers, which merged with Sollit in October 2025 to create Europe's leading AI-powered software platform for renewable energy installers. Zolar operates various partnerships including ADAC, Otovo, Tibber, metergrid, and Kia for complementary services in electricity tariffs, E-mobility, and tenant electricity.
Differentiator
Problem solved
Functional benefit
Brands
- zolar Installer Services: Software platform for renewable energy installers, including AI-driven Flow platform and digital marketplace
- zolar Heat
- zolar Compass
Quantifiable outcome
- Savings of up to 3,367 EUR per year on electricity costs with 10 kWp system and battery storage
- +4 more outcomes
Companies that use zolar
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
zolar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
zolar partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ADAC Solarcorezolar and ADAC Solar partnership launched to strengthen local crafts businesses through a joint photovoltaic offensive. The partnership promotes climate-friendly energy supply and private charging infrastructure, offering ADAC members access to zolar's solar calculator and attractive membership benefits.
- OtovocoreOtovo provides care services for former zolar customers following zolar's insolvency. Otovo, founded in Norway in 2016 and listed on the stock exchange, already serves over 35,000 customers across Europe and has an established network of local installation partners in Germany with an office in Berlin.
- TibberminorPartnership with Tibber, a dynamic green electricity provider. Tibber offers smart, fair green electricity tariffs using algorithms to provide electricity at purchase price. Combined with zolar's solar systems, customers can achieve maximum independence and sustainable savings.
- EFAHRER.comminorPartnership with Germany's largest electromobility portal. Through the partnership, zolar can inform more people about the benefits of green solar energy from their own roof. EFAHRER.com conducts annual PV provider tests that zolar participates in.
- metergridminorPartnership to make tenant electricity (Mieterstrom) easy. metergrid handles transparent and efficient distribution and billing of electricity in buildings while zolar provides suitable installation partners for the installation.
- KiaminorNew partnership announced in September 2024 between Kia and zolar in the area of electric mobility. The partnership enables customers to charge their Kia EVs with self-generated solar power.
- SollitcoreSollit acquired Zolar Installer Services in October 2025, marking a new chapter for both companies. Together, Sollit and zolar are building Europe's leading AI-powered software platform for renewable energy companies. Sollit provides the operational backbone while zolar provides intelligence and demand, combining over 1,000 businesses on Sollit's platform with zolar's 700+ German installer partners.
- ClimatePartnerminorzolar fully offsets emissions from business activities through climate protection projects supported by ClimatePartner. Activities are certified by the 'klimaneutral' label and certificate.
- Leaders for Climate Actionminorzolar is a member of Leaders for Climate Action, committing to reduce CO₂ footprint. The company takes responsibility for climate protection through its own behavior.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
zolar competitors and assessment
Company assessmentDirect peers
- Otovo: Norway-listed residential solar marketplace operating in multiple European countries including Germany. Took over service for former Zolar customers and runs a similar two-sided model connecting homeowners with local installer partners, making it Zolar's closest direct peer.
- Enpal: German residential solar leasing company that pioneered the no-upfront-cost leasing model Zolar also attempted in 2021. Targets the same German homeowner segment with a financed-PV-plus-storage offering and a direct sales motion.
- 1Komma5°: Berlin-based residential solar, heat pump, and EV charging provider that has rapidly scaled into one of Germany's leading installers. Competes head-to-head with Zolar for end customers and installer talent in the German market.
- Sollit: Dutch SaaS provider for renewable energy installers that acquired Zolar Installer Services in October 2025. Operates the operational backbone for 1,000+ installer businesses across Europe, making it a direct platform peer and now the corporate parent of the surviving Zolar software business.
Broad incumbents
- Enphase Energy: US-listed global supplier of solar microinverters, batteries, and energy management software. Operates upstream of Zolar's installer base and competes indirectly through its own installer enablement and monitoring platform (Enphase Installer Toolkit).
- Sunrun: US-listed residential solar lease and PPA company with national scale. Comparable to Zolar in its use of subscription/financing to remove upfront cost barriers for homeowners, but at much larger scale and concentrated in the US market.
- E.ON: Large German utility increasingly active in residential solar, heat pumps, and EV charging through E.ON Home Solutions. Represents a powerful, well-capitalized incumbent threat that could push Zolar's installer partners and customers into utility-offered solutions.
- Sonnen: German residential battery and energy management company owned by Shell, supplying installers with storage and a home energy platform. Overlaps with Zolar on the storage and smart-home energy management value proposition for German households.
- Tesla Energy: Sells integrated residential solar, Powerwall storage, and EV charging solutions, including Solar Roof. Comparable to Zolar as a one-stop residential energy platform, though with a fundamentally different, vertically integrated direct-to-consumer model.
- Solarwatt: Established Dresden-based German solar company offering PV modules, storage, EV charging, and energy management. Competes with Zolar in German residential solar but with a broader hardware-and-system portfolio and a longer operating history.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
zolar social profiles
Digital presencezolar financial estimates
Financial estimateRevenue estimate
Valuation estimate
zolar leadership team
Management profileNumber of profiles
Profiles2 records
zolar funding detail
Funding detailFunding overview
Funding rounds7 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
zolar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about zolar
What does zolar do?
zolar operates a digital marketplace that connects German homeowners seeking solar energy solutions with a network of over 700 certified local installation partners. Homeowners use zolar's online configurator to plan photovoltaic systems, balcony power plants, wallboxes, and solar storage; zolar then matches them with up to three regional installers who deliver quotes and perform installations. The company also provides AI-powered Flow planning software for installer partners and operates B2B installer services following its 2022 strategic pivot.
Is zolar a public or private company?
zolar is a private company. It is classified as venture growth investor backed and is currently closed.
When was zolar founded?
zolar was founded in 2016. It employs 251 to 500 people.
Where is zolar based?
zolar is headquartered in Berlin, Germany, in the Europe region.
How does zolar make money?
Three revenue lines are on record. Marketplace Commission / Lead Generation is the primary driver. The others are solar Panel Leasing and financing Solutions.
Who are zolar's main competitors?
Direct peers on record are Otovo, Enpal, 1Komma5° and Sollit. Broad incumbents are Enphase Energy, Sunrun, E.ON, Sonnen, Tesla Energy and Solarwatt.
Does zolar have an API?
No public API is recorded for zolar.
What industry is zolar in?
zolar's product category is Residential Solar Installation Marketplace. Its primary akta.pro industry code is EUAMAJAD, Distributed Generation (DG) Solar & Small Wind. Its NAICS code is 221114.