The Binary Holdings
The Binary Holdings is a DIFC-incorporated AI infrastructure company that embeds behavioural-intelligence and loyalty platforms as native layers inside national-scale telecommunications, e-wallet, and super-app applications across emerging markets, operating a proprietary four-layer stack across 16 partners in 10 countries.
- Company typePrivate
- Founded2023
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What The Binary Holdings does
The Binary Holdings (TBH) is a DIFC-incorporated private company founded in 2023 and headquartered at the DIFC Innovation Hub in Dubai. It builds vertical AI infrastructure for emerging-market telecommunications operators, e-wallets, digital banks, and super-apps, embedding its platform as native infrastructure inside partner applications rather than competing with them. The company's stated thesis is that behavioural data generated inside national-scale operator applications is largely uncaptured and unmonetised, and that a "missing middle" layer between foundation AI models and end-user applications is needed to convert general intelligence into measurable operator revenue.
TBH operates a four-layer proprietary technology stack. BinaryOS (L0) is the embedded engagement runtime distributed inside partner apps, where one integration activates seven revenue rails without requiring a new app or account. Binary Network (L1) is an EVM-compatible Layer-1 deployed on an Avalanche subnet (Chain ID 836), featuring sub-3-second clearing, ~4,500 TPS sustained throughput, 99.5% uptime, native BNRY gas, and 1.84B monthly transactions. BNII·ARIA (L2) is the proprietary behavioural-intelligence engine that converts consented, national-scale data into cross-market indices, propensity scores, LTV predictions, and authored regional briefs, with code-enforced k=50 anonymisation at the query layer. Atlas (L3) is the partner-facing decision-intelligence platform. Supporting sub-products include OneWave (loyalty infrastructure), BNRY Mart (marketplace), Ngage (content), and Millenia (digital bank for cross-border transactions).
TBH monetises through platform infrastructure licensing (BinaryOS to telcos and e-wallets via multi-year MSAs), intelligence licensing (BNII outputs to brands and researchers), transaction fees (Binary Network gas, loyalty credit flows), and emerging token economics via publicly traded $BNRY. Distribution is exclusively OEM/embedded — the company sells no direct-to-consumer product and reaches users entirely through its 16 live partners across 10 countries, representing 568M reachable users and 384M monthly transacting users. TBH is authorised by the DFSA as a Virtual Asset Service Provider and has raised approximately $15M across disclosed funding rounds, with a reported company valuation of $16.9 billion as of December 2024.
The Binary Holdings firmographics
Firmographics- Name
- The Binary Holdings
- Legal name
- The Binary Holdings (DIFC) Ltd
- Website
- https://thebinaryholdings.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Binary Holdings is a DIFC-incorporated AI infrastructure company that embeds behavioural-intelligence and loyalty platforms as native layers inside national-scale telecommunications, e-wallet, and super-app applications across emerging markets, operating a proprietary four-layer stack across 16 partners in 10 countries.
- Ownership category
- akta.pro rank
The Binary Holdings industry classification
Industry- Product category
- AI Infrastructure & Blockchain Settlement
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Securities and Commodity Exchanges (523210)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Interoperability & Integration Middleware (ERP/core banking connectors, messaging, APIs, cross-chain to permissioned) (FSAPAIAL)
- akta.pro secondary industries
- Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE), Digital Gift Cards, Vouchers & Stored-Value (Crypto) (FSADAIAN)
Keywords
Where The Binary Holdings is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices3 records
Markets served
The Binary Holdings business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Intelligence Licensing (BNII·ARIA): BNII intelligence outputs (anonymised cross-market indices, propensity and LTV scores, regional briefs) are licensed to brands, consultants, market research firms, and macro researchers. Partner-private outputs (propensity and LTV scores) remain under partner control.
- Platform Infrastructure Licensing (BinaryOS): BinaryOS is distributed as embedded infrastructure inside partner applications. Revenue is generated through platform licensing and integration agreements with telco, wallet, bank, and super-app operators. One integration activates seven revenue rails for the partner, creating a recurring infrastructure-as-a-service relationship.
- Loyalty Infrastructure & Digital Credits: OneWave loyalty infrastructure platform enables users to earn digital credits (BNRY) through everyday app activities. Credits are tracked on-chain and can be redeemed for digital goods and services. Revenue derived from platform facilitation and transaction processing within the loyalty ecosystem.
- Settlement & Transaction Processing (Binary Network): Every interaction is stored and every transaction cleared on the proprietary Binary Network Layer-1. Sub-3-second clearing, ~4,500 TPS, processing 1.84B monthly transactions. Native BNRY gas token used for transaction fee settlement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise Platform Licensing — bespoke MSA agreements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
The Binary Holdings product offering
Product offeringCore offering
The Binary Holdings builds and licenses a four-layer vertical AI and blockchain infrastructure stack (BinaryOS, Binary Network, BNII·ARIA, Atlas) that is embedded as a native layer inside large-scale operator applications — telcos, e-wallets, digital banks, and super-apps — across emerging markets. One integration activates loyalty, digital credits, and behavioural-intelligence revenue rails inside partner apps without requiring end users to download a new app or open a new account. Supporting offerings include OneWave (loyalty infrastructure), BNRY Mart (marketplace), Ngage (content publication), and Millenia (digital bank for cross-border transactions).
Product overview
The Binary Holdings operates a four-layer vertical AI infrastructure stack: BinaryOS (distribution layer embedded in partner apps), Binary Network (EVM-compatible Avalanche subnet settlement layer), BNII/ARIA (behavioral-intelligence and reasoning engine), and Atlas (partner-facing decision intelligence). Supporting products include OneWave (loyalty infrastructure platform), Ngage (content publication), BNRY Mart (marketplace), and Millenia (digital bank for cross-border transactions). The platform is live across 10 countries with 568M reachable users and 384M monthly transacting users.
Differentiator
Problem solved
Functional benefit
Brands
- BinaryOS: The embedded engagement runtime inside partner apps — the distribution layer that activates seven revenue rails with no new app or account for the user. L0 in the four-layer technology stack.
- Binary Network
- BNII · ARIA
- Atlas
- OneWave
- Millenia
- BinaryMart
- Ngage
Products and services
- BinaryOS Embedded engagement runtime distributed inside partner applications as native infrastructure. One integration activates seven revenue rails without requiring a new app download or account creation for the end user.
- Binary Network Proprietary verified-identity transaction layer built as an EVM-compatible Layer-1 on an Avalanche subnet (Chain ID 836), with native BNRY gas token, sub-3-second clearing, ~4,500 TPS sustained throughput, and 99.5% uptime. Processes 1.84B monthly transactions.
- BNII · ARIA Behavioural-intelligence layer powered by ARIA, the proprietary reasoning engine. Converts consented national-scale behavioural data into cross-market indices, propensity and LTV scores, and authored regional briefs. Enforces code-level k=50 anonymisation at the query engine with partner-as-controller governance and national data residency.
- Atlas Partner-facing decision-intelligence platform built on BNII. Authorised partners query, dashboard, and export cross-market intelligence under one regulatory posture to lift ARPU, cut churn, and sequence GTM.
- OneWave Loyalty infrastructure platform embedded inside partner applications (GoPay, Globe Telecom, RYZE) enabling end users to earn digital credits (BNRY) through everyday app activities such as gaming, content viewing, and shopping, redeemable within the BNRY Mart marketplace.
- Ngage Content publication service allowing content creators to publish reels and other content for the user base via a subscription model, with advertising content distribution supported.
- BNRY Mart Marketplace platform within the OneWave ecosystem where users redeem BNRY loyalty points for vouchers, goods, and services, with some listings fulfilled by third-party providers.
- Millenia Digital bank being launched for cross-border transactions, part of the decentralised network expansion targeting one billion users.
- OneWave Gaming API Developer-facing Gaming API enabling game developers to upload games for access by users in the OneWave app. Paid consumption model governed by Gaming API Terms.
Quantifiable outcome
- +2.4% ARPU uplift across activated partner cohorts, inside the operator's existing experience
- +5 more outcomes
Companies that use The Binary Holdings
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
The Binary Holdings technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature5 records
The Binary Holdings partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- GoPay (Indonesia)coreGoPay, Indonesia's leading e-wallet, partnered with The Binary Holdings to embed OneWave loyalty infrastructure within the GoPay app, integrating sports content through Fando to boost user engagement and retention. The initiative rewards content interactions with digital loyalty points and aims to increase app usage and user retention.
- RYZE (Bangladesh)coreRYZE partnered with The Binary Holdings to introduce a reward-driven digital ecosystem for youth in Bangladesh, integrating the OneWave platform into the RYZE mobile app. Users earn BNRY credits for digital activities, redeemable for digital goods and services, with self-custody wallets to improve digital asset ownership.
- Globe Telecom (Philippines)coreGlobe Telecom partnered with The Binary Holdings to introduce OneWave, enabling users to earn digital credits through app activities such as gaming, content viewing, and shopping. The system tracks on-chain transactions and aims to promote digital inclusion and engagement among Filipino mobile users. Expands Globe's role beyond connectivity into digital infrastructure development.
- Avalanche (Avax)coreThe Binary Holdings deployed its Layer-1 Binary Network on the Avalanche subnet, bringing its user base to the Avalanche ecosystem. The Avalanche subnet (Chain ID 836) provides the infrastructure for Binary Network's verified-identity transaction layer, enabling sub-3-second clearing and ~4,500 TPS.
- BitDoctorminorBitDoctor partnered with The Binary Holdings to expand to The Binary Holdings ecosystem via OneWave, accessing the company's distribution infrastructure for Web3 health applications.
- Hedera FoundationcoreHedera Foundation partnered with The Binary Holdings to expand Web3 gaming across Southeast Asia, onboarding 169M+ users to Hedera's mobile gaming ecosystem. More Web3 games flocked to The Binary Holdings ecosystem through this partnership to reach users across telco channels.
- KotzevminorThe Binary Holdings took a 33% stake in Kotzev to power Web3 expansion in Africa. This equity investment deepens the company's strategic presence in the African market.
- MetanaminorMetana, a San Francisco-based tech bootcamp provider, partnered with The Binary Holdings and Decentraland during Career Quest 2025 to award full-tuition scholarships for Web3 education. The Binary Holdings-Metana 'Game Time' Hackathon previously integrated decentralised applications into telecom platforms reaching 169 million users.
- DecentralandminorDecentraland partnered with The Binary Holdings and Metana during Career Quest 2025 for a scholarship initiative targeting Web3 education. Part of a broader effort to democratise access to Web3 education, with the Game Time Hackathon having previously integrated dApps into telecom platforms.
- Telkomsel (Indonesia)coreIndonesia's largest telecommunications operator. Live deployment of BinaryOS infrastructure inside the telco's mobile application as part of the 10-country, 16-partner live network. Part of the 384M monthly transacting users.
- Indosat Ooredoo Hutchison (Indonesia)coreFlagship partner since 2024. Combined with Globe at over 169M subscribers at time of initial partnership. BinaryOS distributed inside Indosat's application ecosystem. 10 live country footprint.
- Banglalink (Bangladesh)coreLive telco partner in Bangladesh. Part of the 11-telco partner network across 10 countries. Connected to the RYZE partnership for youth-focused digital ecosystem.
- Dialog Axiata (Sri Lanka)coreLive telco partner in Sri Lanka since 2025. Part of the 16-partner live network across 10 countries, extending the company's footprint across Asia.
- Telebirr (Ethiopia)coreLive partner since 2025/2026 operating across the Ethiopian telecommunications market. Contributing to 384M monthly transacting users across the live footprint.
- Robi (Bangladesh)coreLive telco partner in Bangladesh. One of 11 telco partners across the 10-country live network.
- Grameenphone (Romania)coreLive telco partner in Romania. Part of the 16-partner live network.
- Vodafone RomaniacoreLive telco partner in Romania. One of 11 telco partners in the live network across 10 countries.
- MTN RwandacoreLive telco partner in Rwanda. Part of the 10-country, 16-partner live network.
- U9 (Myanmar)coreLive telco partner in Myanmar. One of 11 telco partners across the live country footprint.
- PrePone Bills (Nigeria)coreFintech partner live since 2024. One of 4 e-wallet and fintech partners in the live network. Contributed to the growth from 269M+ users in 2024.
- Nuon (Indonesia)coreFintech partner in Indonesia. One of 4 e-wallet and fintech partners across the live network.
- TransFicoreMulti-country fintech partner. One of 4 e-wallet and fintech partners in the live network.
- Okara (Vietnam)coreDigital and super-app partner in Vietnam. The sole super-app and digital platform partner live as of 2026.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
The Binary Holdings competitors and assessment
Company assessmentDirect peers
- Polygon Labs: Polygon Labs builds EVM-compatible Layer-2/middleware infrastructure (Polygon CDK, AggLayer, PoS) that other applications and chains use for settlement and interoperability — directly comparable to The Binary Holdings' Binary Network on an Avalanche subnet. Both target developer ecosystems that need scalable, low-cost settlement rails rather than competing on a retail token.
- Celo: Celo is a mobile-first, EVM-compatible Layer-1 explicitly designed for emerging markets and telecom-integrated use cases (e.g., Valora, cUSD). Comparable to TBH in its focus on telco-distributed digital wallets, light-client mobile architecture, and emerging-market developer ecosystem.
- Hedera: Hedera (HBAR) is an enterprise-grade distributed ledger network — TBH is explicitly a Hedera Foundation partner and uses Hedera as part of its Web3 gaming distribution footprint. Comparable as a high-throughput, enterprise-oriented DLT targeting the same telecom and enterprise customer base.
- Stellar Development Foundation: Stellar is an open-source Layer-1 blockchain purpose-built for cross-border payments, financial inclusion, and emerging-market remittances — directly comparable to TBH's emerging-market telco/wallet distribution and the planned Millenia digital bank for cross-border transactions.
Broad incumbents
- Avalanche: Avalanche is the broader Layer-1 platform whose subnet infrastructure (Chain ID 836) hosts Binary Network. While not a direct competitor, Avalanche is comparable as a high-throughput EVM-compatible chain targeting enterprise and institutional use cases, and TBH's positioning is explicitly within its ecosystem.
- Ripple (XRP): Ripple operates the XRP Ledger and RippleNet for cross-border payments and on-demand liquidity, with established banking and remittance partnerships. Comparable to TBH as an institutional-grade settlement network targeting emerging-market corridors and digital banking (Millenia).
- Chainlink Labs: Chainlink provides oracle and cross-chain interoperability middleware that connects smart contracts to off-chain data and other chains — conceptually adjacent to TBH's role as the integration/intelligence layer between partner apps and on-chain settlement. Both sell enterprise infrastructure rather than consumer-facing applications.
Emerging players
- WadzPay: WadzPay is a blockchain-based digital payments platform targeting emerging markets, financial inclusion, and cross-border remittances across the Middle East, Africa, and Asia — directly comparable to TBH's emerging-market focus, though smaller in scale and partner footprint.
- Gluwa: Gluwa builds blockchain-based credit and payment infrastructure for emerging markets (notably Nigeria and other African countries), connecting unbanked users to digital financial services — comparable to TBH's emerging-market footprint and its focus on digital credit systems for everyday app activities.
- Yellow Card: Yellow Card is a leading African cryptocurrency exchange and on/off-ramp infrastructure provider operating across multiple African markets — comparable to TBH as part of the broader emerging-market digital asset infrastructure ecosystem serving telco and fintech partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
The Binary Holdings social profiles
Digital presenceThe Binary Holdings compliance and trust
Trust signalCompliance2 records
The Binary Holdings financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Binary Holdings leadership team
Management profileNumber of profiles
Profiles19 records
The Binary Holdings subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Binary Holdings funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Binary Holdings M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Binary Holdings
What does The Binary Holdings do?
The Binary Holdings builds and licenses a four-layer vertical AI and blockchain infrastructure stack (BinaryOS, Binary Network, BNII·ARIA, Atlas) that is embedded as a native layer inside large-scale operator applications — telcos, e-wallets, digital banks, and super-apps — across emerging markets. One integration activates loyalty, digital credits, and behavioural-intelligence revenue rails inside partner apps without requiring end users to download a new app or open a new account. Supporting offerings include OneWave (loyalty infrastructure), BNRY Mart (marketplace), Ngage (content publication), and Millenia (digital bank for cross-border transactions).
Is The Binary Holdings a public or private company?
The Binary Holdings is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Binary Holdings founded?
The Binary Holdings was founded in 2023. It employs 11 to 50 people.
Where is The Binary Holdings based?
The Binary Holdings is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does The Binary Holdings make money?
Four revenue lines are on record. Intelligence Licensing (BNII·ARIA) is the primary driver. The others are platform Infrastructure Licensing (BinaryOS), loyalty Infrastructure & Digital Credits and settlement & Transaction Processing (Binary Network).
Who are The Binary Holdings's main competitors?
Direct peers on record are Polygon Labs, Celo, Hedera and Stellar Development Foundation. Broad incumbents are Avalanche, Ripple (XRP) and Chainlink Labs. Emerging players are WadzPay, Gluwa and Yellow Card.
Does The Binary Holdings have an API?
Yes. Gaming APIs designed for game developers to upload games for access by users in the OneWave or other relevant apps. This is a paid consumption service for game developers.
What industry is The Binary Holdings in?
The Binary Holdings's product category is AI Infrastructure & Blockchain Settlement. Its primary akta.pro industry code is FSAPAIAL, Interoperability & Integration Middleware (ERP/core banking connectors, messaging, APIs, cross-chain to permissioned), with a secondary code of FSAGALAB, Embedded Payments (Pay-ins, Pay-outs, Wallets). Its NAICS code is 522320 and its SIC code is 6200.