Discuss.io
Discuss.io is an AI-powered qualitative and quantitative research platform that helps enterprise brands and agencies conduct live interviews, self-paced studies, and AI-led research across 100+ markets, backed by a 5M+ participant network and proprietary AI agents.
- Company typePrivate
- Founded2012
- HeadquartersSeattle, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Discuss.io does
Discuss.io is an enterprise-focused, AI-powered qualitative and quantitative research platform that helps brands and agencies run live interviews, self-paced feedback, and uploaded research across 100+ markets. The platform is built around four purpose-built AI agents (Interview Agent, Insights Agent, Project Agent, Translate Agent) plus the Genie research assistant, processing video, audio, text, image, and structured-data inputs and backed by a 5M+ participant recruitment network across 150+ countries. Following the November 2025 merger with Voxco and Ascribe (under growth-investor Terminus Capital Partners), the combined company operates under the Discuss brand with 200+ employees across 16 countries, serving 900+ customers including Danone, Mondelez, Meta, HP, Mastercard, Unilever, and PepsiCo. Discuss monetizes through a four-tier subscription model (Essentials, Elevate, Expert, Enterprise) with an unlimited-users architecture, quote-based enterprise pricing, and professional services add-ons covering recruitment, project management, moderation, and report creation. Distribution combines enterprise field sales with self-serve onboarding, a partner ecosystem (Alida, Buzzback, Fuel Cycle, User Interviews, Simporter, Highlight), and an API for tech-stack integration.
Discuss.io firmographics
Firmographics- Name
- Discuss.io
- Legal name
- Discuss.io Inc.
- Website
- https://discuss.io
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Discuss.io is an AI-powered qualitative and quantitative research platform that helps enterprise brands and agencies conduct live interviews, self-paced studies, and AI-led research across 100+ markets, backed by a 5M+ participant network and proprietary AI agents.
- Ownership category
- akta.pro rank
Discuss.io industry classification
Industry- Product category
- Market Research Software
- NAICS
- Marketing Research and Public Opinion Polling (54191), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)
- akta.pro secondary industries
- Conversational NLP & Dialogue Management (chatbots, agents) (HDAAADAF), Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
Keywords
Where Discuss.io is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Discuss.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Subscription Plans: Four-tier subscription model (Essentials, Elevate, Expert, Enterprise) with unlimited users per organization. Features vary by tier with add-on services for recruiting, support, and reporting. Quote-based pricing for enterprise needs.
- Professional Services Add-ons: Optional add-on services including live session support, human-led project coordination, consent forms, screener writing, report creation, and global recruitment.
- Global Recruitment Services: Recruitment services for connecting with target audiences in 100+ markets, including incentive management and screener creation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Entry-level plan with core platform features |
| Subscription | Annual | Mid-tier plan with enhanced support features |
| Subscription | Annual | High-tier plan with full feature access |
| Subscription | Multi-year contract | Enterprise plan with maximum customization and support |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Discuss.io product offering
Product offeringCore offering
Discuss.io provides an AI-powered qualitative and quantitative market research platform that combines purpose-built GenAI agents with human-led interview capabilities to help enterprises conduct consumer research at scale. Core offerings include the unified Discuss Platform for live focus groups, self-paced AI interviews, and uploaded research repository analysis, plus dedicated solutions Discuss Now (AI-led interviews) and Discuss Everything (hybrid AI/human approach), supported by global recruitment across 150+ countries and Professional Services add-ons.
Product overview
Discuss.io is an AI-powered market insights platform offering a unified qualitative research solution. The core Discuss Platform integrates with dedicated solutions including Discuss Now (AI-led interviews) and Discuss Everything (hybrid AI/human approach). The platform features AI agents—Interview Agent, Insights Agent, Project Agent, and Translate Agent—alongside Genie as the GenAI research assistant. Key capabilities include Live Sessions for human-led focus groups, Auto-Moderated Research for self-paced feedback, and Uploaded Research for repository analysis. The platform supports a complete research lifecycle from design through analysis, with tiered pricing plans (Essentials, Elevate, Expert, Enterprise) and Professional Services add-ons.
Differentiator
Problem solved
Functional benefit
Brands
- Discuss Now: AI-led interview solution that automates in-depth customer feedback with AI agents for quick-turn insights.
- Discuss Everything
- Genie
Products and services
- Discuss Platform Purpose-built qualitative and quantitative research platform supporting the entire research lifecycle from setup to analysis, integrating AI agents with human-led options. Used by enterprise teams, agencies, and market research firms globally.
- Discuss Now AI-led interview solution that automates every stage of in-depth customer feedback with three purpose-built AI agents handling participant sourcing, asynchronous interviewing, and insight synthesis for quick-turn insights.
- Discuss Everything All-in-one market insights platform combining AI-led and human-led interview approaches, offering flexibility based on research methodology needs.
- Professional Services
Quantifiable outcome
- Research turnaround reduced by 50% - Quadrant Strategies cut research time in half
- +3 more outcomes
Companies that use Discuss.io
Customer profileNamed customers22 records
Segments6 records
Ideal customer profiles4 records
Discuss.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability10 records
Feature9 records
Discuss.io partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, featured and minor.
- VoxcocoreGlobal leader in quantitative research merging with Discuss to form unified organization. Voxco brings survey platform expertise and serves over 900 organizations including leading agencies, governments, and global brands.
- AscribecoreAdvanced AI analytics company whose technology brings structure to more than 6 billion open-ended responses, turning unstructured feedback into actionable understanding.
- AlidafeaturedExperience management software integration. Alida's platform helps anticipate, prioritize, and respond to customer needs. Discuss integrates with Alida to deliver seamless video insights at scale.
- BuzzbackfeaturedGlobal research consultancy driving growth through consumer understanding. Strategic integration helps address challenges in concept & comms development and brand positioning.
- Fuel CyclefeaturedUnified technology and partner ecosystem connecting brands to key audiences. Fuel Cycle pairs Discuss' API integration with their ecosystem to give customers access to purpose-built video research platform.
- User InterviewsfeaturedResearch participant sourcing partner connecting researchers to quality participants from a pool of 2.4 million participants. Can reach nearly any target audience quickly and seamlessly.
- SimporterminorAI software for new product research including ideation research, pre-launch forecasting, and marketing simulations. Pairs well with Discuss for seamless quant and qual solutions.
- HighlightminorIn-home product testing platform streamlining recruit to data set, including logistics of getting products to target customers. Works with Discuss to combine in-home research and video insights.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
Discuss.io competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Discuss.io social profiles
Digital presenceDiscuss.io compliance and trust
Trust signalCompliance4 records
Discuss.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Discuss.io leadership team
Management profileNumber of profiles
Profiles9 records
Discuss.io subsidiaries and ownership
Company hierarchySubsidiaries2 records
Discuss.io funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Discuss.io M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Discuss.io
What does Discuss.io do?
Discuss.io provides an AI-powered qualitative and quantitative market research platform that combines purpose-built GenAI agents with human-led interview capabilities to help enterprises conduct consumer research at scale. Core offerings include the unified Discuss Platform for live focus groups, self-paced AI interviews, and uploaded research repository analysis, plus dedicated solutions Discuss Now (AI-led interviews) and Discuss Everything (hybrid AI/human approach), supported by global recruitment across 150+ countries and Professional Services add-ons.
Is Discuss.io a public or private company?
Discuss.io is a private company. It is classified as venture growth investor backed and is currently operating.
When was Discuss.io founded?
Discuss.io was founded in 2012. It employs 251 to 500 people.
Where is Discuss.io based?
Discuss.io is headquartered in Seattle, United States, in the North America region.
How does Discuss.io make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are professional Services Add-ons and global Recruitment Services.
Does Discuss.io have an API?
Yes. Discuss offers a Robust API that enables customers to bring their own tech stack and integrate with the video qualitative research platform. The API allows for breaking down silos by integrating with platforms that users already use.
What industry is Discuss.io in?
Discuss.io's product category is Market Research Software. Its primary akta.pro industry code is MPAAALAK, Social & Digital Insights (Social Listening, Online Community Research), with a secondary code of HDAAADAF, Conversational NLP & Dialogue Management (chatbots, agents). Its NAICS code is 54191 and its SIC code is 7372.