Voxco
Voxco is a multi-channel survey and AI-powered text analytics software platform serving enterprise market research firms and corporate insights teams across 40+ countries, with reported penetration of 75% of the top 50 MR firms.
- Company typePrivate
- Founded1976
- HeadquartersMontréal, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Voxco does
Voxco is a multi-channel survey software platform that has served the market research industry for more than 25 years, providing tools for survey design, panel management, distribution, and analysis across web, mobile, telephone (CATI), and face-to-face modes. The platform supports advanced methodologies including conjoint analysis (with patented X-Score and MaxDiff techniques), complex skip logic, and multilingual deployments across more than 40 countries, with named enterprise customers among the top market research firms such as Ipsos, Nielsen, Kantar, NORC, Westat, GfK, and Toluna — reportedly covering 75% of the top 50 MR firms. Its core architecture is a SaaS survey engine tightly integrated with panel providers (Dynata, Toluna), data warehouses (Snowflake, Databricks), BI tools (Power BI), and CRM (Salesforce).
In 2023 Voxco acquired Ascribe, an AI-powered text analytics platform that has processed more than 4 billion open-ended survey responses, adding NLP-based theme extraction, sentiment analysis, concept-drift detection, and multilingual transcription. Since then, Voxco has layered generative-AI features (Theme Extractor 2.0, Ask Ascribe, AI Coder) on top of Microsoft Azure OpenAI Service, exposed REST APIs, and announced a strategic combination with Discuss (a qualitative research platform), under which the combined entity is rebranding to Discuss to unify quantitative and qualitative insights workflows.
Voxco operates a B2B SaaS go-to-market targeting enterprise market research firms and corporate insights teams, with pricing structured around per-survey, per-respondent, and enterprise license tiers, supported by a dedicated enterprise sales motion. The company holds SOC-2, HIPAA, GDPR, TCPA, CCPA, and PIPEDA certifications, enabling procurement in regulated verticals. Operations are anchored in Montreal (HQ) and Boulogne-Billancourt, France, with no public revenue, funding, or ownership disclosure; the company is privately held.
Voxco firmographics
Firmographics- Name
- Voxco
- Legal name
- Groupe Voxco, Inc.
- Website
- https://voxco.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Voxco is a multi-channel survey and AI-powered text analytics software platform serving enterprise market research firms and corporate insights teams across 40+ countries, with reported penetration of 75% of the top 50 MR firms.
- Ownership category
- akta.pro rank
Voxco industry classification
Industry- Product category
- Survey Software Platform
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)
- akta.pro secondary industry
- Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)
Keywords
Where Voxco is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Voxco business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Survey Software Subscriptions: Subscription-based SaaS model providing access to multi-channel survey software platform including Voxco Online, CATI, Mobile, Dialer, Panel Manager, Analytics, and Audience modules. Pricing is flexible and transparent according to case studies, supporting full-service project solutions.
- Ascribe Text Analytics Subscriptions: Subscription access to Ascribe's text analytics solutions including CX Inspector and Coder, with AI-powered features for verbatim coding and open-end analysis. Commonly delivers productivity gains of 50-70% for coding operations.
- Professional Services: Expert training, support, and professional services to help customers implement and optimize survey programs. Case studies mention responsive customer support as a key differentiator.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with full-service project solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Voxco product offering
Product offeringCore offering
Voxco provides a multi-channel survey software platform that lets market research firms and corporate insights teams program, distribute, and analyze surveys across online, telephone (CATI), mobile, and panel channels from a single integrated environment. Following the Ascribe acquisition, Voxco also delivers AI-powered text analytics, automated verbatim coding, and sentiment scoring on the open-ended responses collected through its surveys.
Product overview
Voxco is a multi-channel survey software platform offering an all-in-one solution for market research firms and corporate research teams. The core product portfolio includes Voxco Online (web surveys), Voxco CATI (phone surveys), Voxco Mobile (offline/field surveys), Voxco Dialer (outbound calling), Voxco Panel & Portal (panel management), Voxco Analytics (reporting), and Voxco Audience (sample services). In 2023, Voxco acquired Ascribe, an industry-leading text analytics brand, which now operates as a sub-brand offering Coder (verbatim coding software) and CX Inspector (text analytics for open-end comments). Ascribe products are integrated into the Voxco survey platform, enabling end-to-end survey creation, data collection, and open-end text analysis within a unified system.
Differentiator
Problem solved
Functional benefit
Brands
- Ascribe: AI-powered text analytics platform providing verbatim coding (Coder), customer experience analysis (CX Inspector), and full-service expert coding services. Ascribe is integrated into Voxco's all-in-one multi-channel survey platform.
Products and services
- Voxco Online
Quantifiable outcome
- Productivity gains of 50-70% for coding operations
- +3 more outcomes
Companies that use Voxco
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles2 records
Voxco technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature6 records
Voxco partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- AscribecoreVoxco acquired Ascribe, combining survey software with AI-powered text analytics. Ascribe's products (Coder, CX Inspector) are now integrated into Voxco's all-in-one multi-channel survey platform. Ascribe has 25+ years of experience processing over 4 billion unstructured comments.
- Microsoft Azure OpenAI ServicecorePrimary AI provider for Voxco's AI-powered features including Theme Extractor, Ask Ascribe, and other AI-enabled survey capabilities. Used in a Retrieval-Augmented Generation (RAG) setup for AI-enhanced features.
- Salesforce.comsupportingCRM system provider for Voxco's customer relationship management. Personal data collected through website forms is stored in Salesforce.com. Voxco has concluded a Data Processing Agreement with Salesforce.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Voxco competitors and assessment
Company assessmentDirect peers
- QuestionPro: Online survey and insights platform offering multi-mode data collection, panel management, and text analytics. Competes directly with Voxco's core platform across enterprise and mid-market segments.
- Alchemer (formerly SurveyGizmo): Enterprise survey platform with workflow, text analytics, and integration capabilities. Targets market research and CX teams with comparable functionality to Voxco Online and Ascribe Coder.
- Forsta (formerly Confirmit): Enterprise feedback and research technology platform serving market research firms and corporate insights teams. Directly comparable to Voxco's market research focus with multi-mode survey, text analytics, and panel capabilities.
- Sawtooth Software: Specialized quantitative research platform focused on choice modeling, conjoint analysis, and MaxDiff. Comparable to Voxco in serving the market research industry with advanced survey methodology capabilities.
Broad incumbents
- Medallia: Enterprise customer and employee experience management platform with strong text analytics. Overlaps with Voxco in CX/open-end analysis use cases but addresses a broader enterprise experience management portfolio.
- Qualtrics: Enterprise survey and experience management platform owned by SAP. The dominant broad-based incumbent competing with Voxco across market research, customer experience, and employee research use cases, with broader portfolio reach but less depth in CATI/multi-mode fieldwork.
- Momentive (SurveyMonkey): Publicly-traded survey platform serving enterprise, SMB, and individual users. Competes with Voxco in the online survey segment with broader market reach but less depth in CATI/market-research-specific workflows.
Regional players
- Netigate: Nordic-headquartered employee and customer feedback platform with survey and analytics capabilities. Comparable product offering to Voxco with primary geographic concentration in Northern Europe versus Voxco's broader global footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Voxco social profiles
Digital presenceVoxco compliance and trust
Trust signalCompliance6 records
Voxco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Voxco leadership team
Management profileNumber of profiles
Profiles1 record
Voxco subsidiaries and ownership
Company hierarchySubsidiaries1 record
Voxco funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Voxco M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Voxco
What does Voxco do?
Voxco provides a multi-channel survey software platform that lets market research firms and corporate insights teams program, distribute, and analyze surveys across online, telephone (CATI), mobile, and panel channels from a single integrated environment. Following the Ascribe acquisition, Voxco also delivers AI-powered text analytics, automated verbatim coding, and sentiment scoring on the open-ended responses collected through its surveys.
Is Voxco a public or private company?
Voxco is a private company. It is classified as corporate owned and is currently operating.
When was Voxco founded?
Voxco was founded in 1976. It employs 51 to 100 people.
Where is Voxco based?
Voxco is headquartered in Montréal, Canada, in the North America region.
How does Voxco make money?
Three revenue lines are on record. Survey Software Subscriptions are the primary driver. The others are ascribe Text Analytics Subscriptions and professional Services.
Who are Voxco's main competitors?
Direct peers on record are QuestionPro, Alchemer (formerly SurveyGizmo), Forsta (formerly Confirmit) and Sawtooth Software. Broad incumbents are Medallia, Qualtrics and Momentive (SurveyMonkey). Netigate is listed as a regional player.
Does Voxco have an API?
Yes. Voxco offers REST APIs for Ascribe products including Coder and CX Inspector. The Ascribe Coder API and CXI API provide programmatic access to verbatim coding and text analytics features. APIs are documented via Swagger with both static HTML documentation and interactive Swagger UI. Authentication supports bearer tokens (never expires, invalidates on credential change) and authentication tokens (30-minute expiry with sliding window refresh). The APIs allow remote clients to authenticate and manage studies, codebooks, companies, and perform coding operations. Postman integration is supported with API import functionality. Developer documentation is at webservices.goascribe.com/coder.
What industry is Voxco in?
Voxco's product category is Survey Software Platform. Its primary akta.pro industry code is MPAAALAF, Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling), with a secondary code of MPAAALAD, Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork). Its NAICS code is 541910 and its SIC code is 7370.