Buzzback
Buzzback is a US-headquartered consumer insights firm founded in 2000, serving Fortune 100 enterprises in healthcare, CPG, telecom, and financial services with proprietary qualitative and quantitative research methodologies including its Blended Research approach and eCollage technique.
- Company typePrivate
- Founded2000
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Buzzback does
Buzzback is a consumer insights and market research company founded in 2000 and headquartered in New York, with additional UK offices in Glasgow and London. The company serves enterprise clients — predominantly Fortune 100 organizations — in healthcare, consumer packaged goods, technology, telecommunications, and financial services, helping them understand the emotional and motivational drivers behind consumer behavior through custom research engagements. Buzzback is woman-owned (WBENC-certified) and operates with 51–100 employees, maintaining an 80%+ client repeat rate and preferred diversity supplier status with over half of the world's top ten healthcare companies.
Buzzback firmographics
Firmographics- Name
- Buzzback
- Legal name
- Buzzback, LLC
- Website
- https://buzzback.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Buzzback is a US-headquartered consumer insights firm founded in 2000, serving Fortune 100 enterprises in healthcare, CPG, telecom, and financial services with proprietary qualitative and quantitative research methodologies including its Blended Research approach and eCollage technique.
- Ownership category
- akta.pro rank
Where Buzzback is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Buzzback business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Full-Service Custom Research: Custom Blended Research projects combining qualitative and quantitative methodologies for enterprise clients seeking deep consumer insights across healthcare, CPG, tech, and telecom sectors.
- Express (On-Demand Automated Insights): Automated platform with DIY and Serviced plans offering quick-turnaround consumer insights. Pricing based on study type, size, audience, and market. Features real-time dashboard access and automated reporting.
- Studio (Qualitative Research Marketplace): End-to-end qualitative research platform providing on-demand access to discover, connect, and conduct custom online qualitative research. Connects research buyers with vetted moderators and fieldwork partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Express DIY - Automated self-service insights platform |
| Subscription | Pay-as-you-go | Express Serviced - Research team handles everything |
| Subscription | Multi-year contract | Enterprise Plans |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Buzzback product offering
Product offeringCore offering
Buzzback is a consumer insights company that delivers full-service custom market research using its proprietary Blended Research methodology, combining qualitative depth, quantitative rigor, AI analytics, and proprietary projective techniques (such as eCollage, AdSAM, and Concept Focus) to uncover the emotional drivers behind consumer behavior. Its offerings span enterprise custom research, the on-demand Express automated insights platform for fast-turnaround concept testing, and Studio by buzzback, an end-to-end qualitative research marketplace.
Product overview
Buzzback is a consumer insights company offering a portfolio of research solutions. The core Buzzback platform delivers full-service custom research using its proprietary Blended Research methodology. Express is an automated self-serve platform for quick-turnaround concept testing with 7 modules. Studio by buzzback (launched January 2024) is an end-to-end marketplace connecting research buyers with vetted moderators and fieldwork partners. Key proprietary techniques include eCollage (image collaging with AI/NLP), Concept Focus (highlighting tool), and AdSAM (emotional response measurement).
Differentiator
Problem solved
Functional benefit
Brands
- Express: Automated consumer insights platform for quick turnaround research with DIY and serviced options
- Studio by buzzback
- Blended Research™
Products and services
- Full-Service Custom Consumer Insights Research Custom Blended Research projects combining qualitative and quantitative methodologies with proprietary projective techniques (eCollage, AdSAM, Concept Focus) and AI-powered analytics. Delivered by dedicated account teams for enterprise clients in healthcare, CPG, tech, and telecom.
- Express Automated on-demand consumer insights platform with 90-second study setup, seven testing modules (Idea Screening, Concepts, Claims, Names, Flavors/Variants, Packaging, Ad/Messaging), interactive dashboard, AI-powered word clouds, sentiment analysis, Google image tagging, text-to-voice, and one-click export to PPT, PDF, or XLS.
- Studio by buzzback End-to-end qualitative research marketplace connecting research buyers with a vetted moderator network and integrated fieldwork platforms (User Interviews, Discuss, Recollective) to power communities, diaries, mobile ethnographies, focus groups, IDIs, dyads, and triads.
Quantifiable outcome
- 40%+ increase in eCommerce D2C sales in first quarter 2023 for global alcoholic beverage client following DTC research engagement
- +2 more outcomes
Companies that use Buzzback
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles4 records
Buzzback technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature8 records
Buzzback partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- User InterviewscoreStudio by buzzback's exclusive technology partner for research recruiting. User Interviews provides recruitment capabilities within the Studio platform, enabling seamless access to research participants for communities, diaries, mobile ethnographies, focus groups, IDIs, dyads, and triads. Basel Fakhoury, CEO & Co-Founder of User Interviews stated alignment with Studio's mission.
- DiscusscoreStudio by buzzback's technology partner providing fieldwork platform integration for conducting focus groups and qualitative research studies within the Studio ecosystem.
- RecollectivecoreStudio by buzzback's technology partner providing advanced fieldwork platform capabilities for community research, diaries, and mobile ethnographies within the Studio platform.
- Susan G. KomenminorBuzzback has participated in the Komen NYC charity run for 10 consecutive years with team of 18 employees. Client sponsors and partners including Verizon, J&J, AstraZeneca, AbbVie, and PepsiCo join annually. Annual team participation demonstrates community commitment.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Buzzback competitors and assessment
Company assessmentEmerging players
- Zappi: AI-augmented consumer insights platform for advertising and concept testing aimed at CPG brands; competing in the same concept testing and ad/messaging modules as Buzzback Express.
- Suzy: On-demand consumer insights platform with enterprise self-serve research capabilities; comparable to Buzzback's Express PLG motion for mid-market and enterprise buyers.
- Quantilope: Automated consumer research platform specializing in brand tracking and concept testing with strong UI/self-serve UX; emerging competitor to Buzzback's Express platform.
Broad incumbents
- Ipsos: Global market research and consumer insights giant offering custom research, healthcare research, and brand tracking across many verticals, directly overlapping with Buzzback's enterprise custom research and healthcare practice.
- Kantar: One of the world's largest market research firms with deep healthcare, CPG, and brand intelligence practices; competes head-to-head with Buzzback for enterprise consumer insights engagements.
- NielsenIQ: Large-scale consumer insights and measurement company serving CPG and healthcare clients; broad alternative to Buzzback's custom research and category-level insights work.
Direct peers
- System1 (formerly BrainJuicer): Consumer insights firm focused on emotional and intuitive decision-making using proprietary techniques (e.g., feelings-based advertising research). Highly comparable to Buzzback's emotional insight methodologies like AdSAM and eCollage.
- Schlesinger Group: Global qualitative research and panel provider with on-demand focus groups, IDIs, and online community capabilities; directly comparable to Buzzback's Studio marketplace and qualitative research offering.
- Fuel Cycle: Insights platform powering online communities, mobile research, and qual workflows; comparable to Buzzback's Studio platform and Recurring qualitative research use cases.
- Toluna: Digital consumer insights platform combining DIY survey tools with managed research services; comparable to Buzzback's Express on-demand model and global panel reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Buzzback social profiles
Digital presenceBuzzback compliance and trust
Trust signalCompliance6 records
Buzzback financial estimates
Financial estimateRevenue estimate
Valuation estimate
Buzzback leadership team
Management profileNumber of profiles
Profiles7 records
Buzzback subsidiaries and ownership
Company hierarchySubsidiaries1 record
Buzzback funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Buzzback M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Buzzback
What does Buzzback do?
Buzzback is a consumer insights company that delivers full-service custom market research using its proprietary Blended Research methodology, combining qualitative depth, quantitative rigor, AI analytics, and proprietary projective techniques (such as eCollage, AdSAM, and Concept Focus) to uncover the emotional drivers behind consumer behavior. Its offerings span enterprise custom research, the on-demand Express automated insights platform for fast-turnaround concept testing, and Studio by buzzback, an end-to-end qualitative research marketplace.
Is Buzzback a public or private company?
Buzzback is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Buzzback founded?
Buzzback was founded in 2000. It employs 51 to 100 people.
Where is Buzzback based?
Buzzback is headquartered in New York, United States, in the North America region.
How does Buzzback make money?
Three revenue lines are on record. Full-Service Custom Research is the primary driver. The others are express (On-Demand Automated Insights) and studio (Qualitative Research Marketplace).
Who are Buzzback's main competitors?
Emerging players on record are Zappi, Suzy and Quantilope. Broad incumbents are Ipsos, Kantar and NielsenIQ. Direct peers are System1 (formerly BrainJuicer), Schlesinger Group, Fuel Cycle and Toluna.
Does Buzzback have an API?
No public API is recorded for Buzzback.