Fantasy Life

What Fantasy Life does

Fantasy Life is a New York-based fantasy sports and sports betting media company founded in 2022 by Matthew Berry, the former ESPN and NBC Sports fantasy football analyst widely known as the "godfather of fantasy football," Sports Emmy Award winner, NY Times bestselling author, and FSGA Hall-of-Famer. The platform serves U.S. fantasy football players and sports bettors across the full spectrum of formats — redraft, dynasty, best ball, DFS, Guillotine, and straight wagering — through an integrated suite of expert content, proprietary tools, and original video programming distributed across web, mobile, email, podcasts, and FAST streaming. The company is privately held with 11–50 employees and is backed by venture investors including LRMR Ventures (LeBron James and Maverick Carter), SC Holdings, John Legend, and NFL players Josh Allen, Joe Burrow, Ja'Marr Chase, and Austin Ekeler.

The core technology is a web-based fantasy sports platform anchored by FantasyHQ, a league-syncing hub that integrates with more than ten third-party fantasy platforms (ESPN, CBS, Yahoo, Underdog, MFL, RTSports, Fleaflicker, FFPC, NFFC, and the in-house Guillotine Leagues). On top of the sync layer sit modular tools: customizable rankings, projections, start/sit recommendations, waiver wire trackers, a trade analyzer, a mock draft simulator (Draft Champion), best ball portfolio management, dynasty rankings, DFS projections, and a proprietary NFL betting game model with player props and odds coverage across NFL, NCAAF, NBA, NCAAB, MLB, NHL, and PGA. Original video properties include The Fantasy Life Show (Ian Hartitz & Dwain McFarland), The Betting Life Show (Matthew Freedman & Thor Nystrom), and LG Channels exclusives (Fantasy Life Football Report, Fantasy Life Football Forecast, Fantasy Life Live). The company acquired Guillotine Leagues in August 2024 and rebuilt its iOS app, adding an elimination-format gaming layer to the content franchise.

Fantasy Life operates a hybrid revenue model combining a freemium content funnel with three monetization streams: (1) the FantasyLife+ premium subscription, which delivers personalized tools, rankings, projections, and an integrated NBC Sports Rotoworld Fantasy Football Draft Guide; (2) advertising and sponsorships from brands including Mike's Hard Lemonade, Hims, DraftKings, New Era, Xfinity, and UNest, embedded across articles, newsletters, and video; and (3) affiliate and referral revenue from sportsbook and fantasy platform partners such as DraftKings and Underdog Fantasy. Customer acquisition is product-led and content-driven, leveraging the 400,000+ newsletter subscriber base, a top-of-funnel SEO content engine, YouTube and Spotify distribution (the Fantasy Football Happy Hour podcast debuted #1 in sports on iTunes and Spotify), Discord community engagement, and earned media through NBC Sports, Fubo Sports, and LG Channels.

Name

Fantasy Life

Legal name

Matthew Berry's Fantasy Life

Website

https://fantasylife.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Fantasy Life is a U.S. fantasy sports and sports betting media platform founded in 2022 by Matthew Berry, offering expert analysis, league-syncing tools, premium subscriptions, and original video content for fantasy football players and sports bettors across web, mobile, and FAST streaming.

Ownership category

akta.pro rank

Product category

Fantasy Sports Analytics

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Other Gambling Industries (713290), Software Publishers (5132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fantasy Sports Media, Content & Analytics (MPAEAHAC)

akta.pro secondary industries

Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators) (MPAEAHAD), Fantasy Sports Monetization & Commerce (Subscriptions, Premium Tools, Marketplaces) (MPAEAHAI), Season-Long Fantasy Platforms & Commissioners (MPAEAHAB), Fantasy-to-Sportsbook Convergence (DFS Sportsbook Hybrids) (MPAEACAM)

Keywords

• Fantasy sports analytics
• Sports betting tools
• Daily fantasy projections
• Fantasy football rankings
• NFL betting models

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. FantasyLife+ Premium Subscription: Subscription-based premium service offering personalized tools, rankings, projections, and exclusive content tailored to user's league settings. Includes access to NFL betting game models, DFS projections, and premium draft guides.
2. Advertising & Sponsorship: The platform features sponsored content and brand partnerships (e.g., Mike's Hard Lemonade, Hims, DraftKings, New Era, Xfinity, Underdog Fantasy, UNest) integrated into articles, newsletters, and video content.
3. Affiliate / Referral Partnerships: Revenue generated through affiliate links and referral arrangements with sportsbooks, betting platforms, and fantasy platforms (DraftKings, Underdog Fantasy, Guillotine Leagues).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Fantasy Life is a fantasy sports and sports betting media platform that delivers analytics tools, league synchronization across 10+ fantasy platforms, expert rankings, projections, betting models, and premium content for fantasy football players and sports bettors. The company operates the FantasyLife+ premium subscription service, the FantasyHQ mobile-first personalized hub, the acquired Guillotine Leagues elimination-format platform, and produces original video shows distributed on Fubo Sports, LG Channels, and YouTube.

Product overview

Fantasy Life is a comprehensive fantasy sports and sports betting media platform founded by Matthew Berry. The platform operates as a modular ecosystem centered around its premium subscription service FantasyLife+ and core content platform. Key products include FantasyHQ (mobile-first league sync hub), Guillotine Leagues (acquired elimination-style fantasy game), expert fantasy football rankings and draft guides, and a suite of betting/DFS tools. The platform also produces original video content including The Fantasy Life Show and The Betting Life Show distributed via YouTube, LG Channels, and Fubo Sports. Content is delivered through newsletters, articles, and video, reaching 400,000+ newsletter subscribers.

Differentiator

Problem solved

Functional benefit

Brands

• FantasyLife+: Premium subscription service offering exclusive draft guides, award-winning fantasy tools, betting models, projections, and mock draft simulator
• Guillotine Leagues
• FantasyHQ

Products and services

• FantasyLife+ Premium subscription service offering personalized fantasy football tools, rankings, projections, exclusive draft guides, betting models, DFS projections, and mock draft simulator tailored to the user's league settings.
• FantasyHQ Mobile-first personalized hub for fantasy football players that syncs with leagues across ESPN, CBS, Yahoo, Underdog, MFL, RTSports, Fleaflicker, FFPC, and NFFC, providing real-time scoreboards, roster management, trade analysis, waiver wire tools, and start/sit recommendations.
• Guillotine Leagues Acquired fantasy gaming platform featuring a unique weekly-elimination format where the lowest-scoring team is permanently eliminated each week and its roster becomes available to the rest of the league on waivers. Available on iOS.
• Fantasy Football Draft Guide Comprehensive draft preparation tool featuring expert analysis, breakout players, sleepers, insider draft strategies, and team-by-team previews to help fantasy players prepare for the season.
• NFL Betting Game Model Proprietary statistical model for analyzing NFL games and betting opportunities, providing game spreads, player props, and odds across NFL, NCAAF, NBA, NCAAB, MLB, NHL, and PGA.
• Fantasy Football Newsletter Award-winning email newsletter with daily/weekly fantasy football analysis, betting insights, and expert picks across multiple newsletter variants (Fantasy, Dynasty, Best Ball, Guillotine, NFL Draft, Betting).
• The Fantasy Life Show Video series hosted by Ian Hartitz and Dwain McFarland featuring sharp analysis, data-driven insights, and engaging discussions on fantasy football, streamed daily Tuesday through Saturday on Fubo Sports.
• The Betting Life Show Video series hosted by Matthew Freedman and Thor Nystrom providing expert sports betting analysis, strategic insights, and weekly picks for NFL and other sports, distributed on Fubo Sports and FAST platforms.
• Fantasy Life Football Report Weekly 60-minute fantasy football show on LG Channels featuring waiver strategies, buy/sell/hold choices, trade targets, rest-of-season strategy, and injury updates.
• Fantasy Life Football Forecast Weekly 60-minute show on LG Channels featuring strategy, matchup information, news, waiver advice, and fantasy football forecasting.
• Fantasy Life Live Weekly 60-minute live show on LG Channels airing Sunday mornings at 11am ET, providing start/sit decisions, previews, and last-second advice for fantasy football matchups.

Quantifiable outcome

• Trusted by 400,000+ fantasy football players (newsletter subscribers)
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• LG Electronics USA (LG Channels)coreChannel Partner/ Reseller/ Distributor · 24 March 2026Fantasy Life expanded its partnership with LG Electronics USA for LG Channels, featuring 66% more programming than the prior year. Exclusive weekly shows include Fantasy Life Football Report, Fantasy Life Football Forecast, and Fantasy Life Live, available throughout the NFL season. The partnership has been renewed and expanded multiple times since 2023.
• Fubo SportscoreChannel Partner/ Reseller/ Distributor · 26 August 2024Fubo Sports streams three Fantasy Life original series: Fantasy Life (Kendall Valenzuela & Adam Ronis), The Fantasy Life Show (Ian Hartitz & Dwain McFarland), and The Betting Life Show (Matthew Freedman & Thor Nystrom). The Fantasy Life Show streams daily Tuesday–Saturday at 10am ET. Content also distributed on Amazon Freevee, LG Channels, Samsung TV Plus, Sling Freestream, The Roku Channel, VIZIO WatchFree+, Tubi, Plex, and Tablo TV.
• NBC Sports / RotoworldcoreStrategic or Co-development Partner · 20 August 2024Fantasy Life became the official fantasy tools provider of NBC Sports Rotoworld. NBC Sports promotes and includes links to Fantasy Life's platform within content across its digital platforms. Fantasy Life talent (Ian Hartitz, Dwain McFarland, Thor Nystrom) appear on Rotoworld shows, and NBC Sports/Rotoworld analysts appear on Fantasy Life weekly. FantasyLife+ integrates NBC Sports Rotoworld's Fantasy Football Draft Guide.
• Guillotine LeaguescoreStrategic or Co-development Partner · 12 August 2024Fantasy Life acquired Guillotine Leagues, the fast-growing fantasy gaming platform featuring a unique weekly-elimination format. Paul Charchian, founder of Guillotine Leagues and FSGA Hall-of-Famer, joined Fantasy Life as Director of Guillotine Leagues. The revamped platform won Best Product Experience/Operator at the FSGA Awards 2024.
• Fantasy Sports Platforms (ESPN, CBS, Yahoo, Underdog, MFL, RTSports, Fleaflicker, FFPC, NFFC)coreTechnology or IntegrationFantasy Life's League Sync feature integrates with 10+ fantasy sports platforms including ESPN, CBS, Yahoo, Underdog, My Fantasy League (MFL), RTSports, Fleaflicker, FFPC, and NFFC, allowing users to sync their leagues for personalized tools and rankings.
• DraftKingsminorGTM or Marketing PartnerDraftKings is listed as a sponsor on Fantasy Life, appearing in the site's sponsor section alongside Mike's Hard Lemonade, New Era, Hims, Xfinity, and UNest.
• Mike's Hard LemonademinorGTM or Marketing PartnerMike's Hard Lemonade is a sponsor of Fantasy Life content, appearing across the platform including the 'Squeeze' section, newsletter, and YouTube shows.
• UNestminorGTM or Marketing PartnerUNest is a sponsor of Fantasy Life's dynasty fantasy football content and has co-launched a 'Play the Long Game for Your Kids' partnership initiative.
• Underdog FantasyminorGTM or Marketing PartnerUnderdog Fantasy is listed as a partner and sponsor on Fantasy Life, appearing in the platforms section and as a sponsor on betting content.
• SiriusXMminorChannel Partner/ Reseller/ DistributorFantasy Life has partnered with SiriusXM alongside NBC/Rotoworld, LG TV, Fubo, and accelerate360 to reach audiences across major content types.
• USA TodayminorGTM or Marketing PartnerFantasy Life and USA Today launched a Football Fandom Giveaway promotion, a joint marketing initiative to engage fantasy football fans.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Underdog Fantasy: Fast-growing DFS and pick'em sportsbook operator offering best ball contests and integrated fantasy tools. Comparable to Fantasy Life's best ball hub and betting content, and also a partner.
• DraftKings: Largest US DFS and sportsbook operator offering fantasy contests, sports betting, and integrated content. Currently a sponsor/affiliate partner of Fantasy Life but also a broad incumbent in the same ecosystem.
• Yahoo Fantasy: Major fantasy sports platform with deep distribution and free commissioner leagues. Broad incumbent comparable on the league-sync and rankings side, though lacking a premium subscription media model.
• ESPN Fantasy: Largest fantasy sports platform with free commissioner leagues, integrated content, and broad media reach. Competes as a broad incumbent with overlapping league sync and rankings, but not a specialist subscription fantasy content brand.

Direct peers

• 4for4 Fantasy Football: Subscription-based fantasy football rankings, projections, and tools provider. Directly comparable premium-tools offering in the NFL fantasy space.
• Action Network: Sports betting media and analytics platform offering picks, odds, and betting tools. Directly comparable to Fantasy Life's Betting Life Show, NFL game model, and player props coverage.
• Establish the Run: Fantasy football content, rankings, and DFS/betting picks brand led by Evan Silva and Chris Raybon. Comparable premium expert-driven fantasy content with subscription tiers.
• FantasyPros: Aggregates fantasy sports rankings, projections, and expert consensus tools across NFL, MLB, NBA, and other sports. Closest direct competitor to Fantasy Life's tools-and-expert-content model.
• The Fantasy Footballers: Leading fantasy football podcast and content brand offering rankings, start/sit advice, and tools. Directly comparable founder-led media-and-tools approach targeting the same fantasy football player.
• Rotoworld (NBC Sports): Long-standing fantasy sports news, rankings, and injury analysis property owned by NBC Sports. Now a partner but historically a direct competitor in fantasy content and tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MBFantasyLife
• YouTubeyoutube.com/@MBFantasyLife
• Instagraminstagram.com/mbfantasylife
• TikToktiktok.com/@mbfantasylife
• LinkedInlinkedin.com/company/fantasy-life-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fantasy Life