Establish The Run
Establish The Run (ETR) is a privately held subscription platform delivering proprietary statistical projections, DFS analysis, and sports betting recommendations across NFL, NBA, Golf, and College Football to individual fantasy players and sports bettors in the United States.
- Company typePrivate
- Founded2019
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What Establish The Run does
Establish The Run (ETR), founded in 2019 and operated as Establish The Run, LLC in Delaware, is a subscription-based content platform that delivers fantasy sports, daily fantasy sports (DFS), and sports betting analysis to individual consumers in the United States. Its core product is proprietary statistical projection modeling — simulation-based systems that generate mean, ceiling, ownership, and made-cut projections across NFL, NBA, PGA Tour, and College Football (CFB) — overlaid with qualitative analysis from a named team of fantasy and betting analysts led by Adam Levitan and Evan Silva. Product offerings are organized by sport and season: NFL Draft Kit Pro (annual), NFL Best Ball Premium (real-time rankings across DraftKings, Underdog, FFPC, Drafters, and Best Ball 10s), NFL In-Season Package (weekly), a standalone NFL Player Props subscription at $49.99/week, and parallel packages for NBA, Golf, and CFB. Distribution is direct-to-consumer through establishtherun.com, with content amplification via YouTube, multiple podcasts on Apple Podcasts, and free blog content used as top-of-funnel SEO.
The business model is recurring subscription revenue from individual sports consumers, supplemented by sportsbook affiliate partnerships with DraftKings and FanDuel and a core technology integration with The Solver DFS optimizer that auto-syncs ETR projections. Subscriber engagement is concentrated in a private Discord community and Telegram push-notification channel that deliver real-time prop bet alerts, with weekly and seasonal billing cadences allowing customers to cancel anytime. Pricing is publicly disclosed and tiered by product, ranging from seasonal packages up to the $49.99/week NFL Props SKU, with bundle pricing (e.g., NFL Bundle combining Draft Kit Pro with In-Season Package) offering savings. The company is privately held with no disclosed venture funding, parent company, or institutional investors, and operates a relatively small named team spanning founders, props specialists (Cort Smith, Anthony Amico), and analytics builders (Mike Leone, Drew Dinkmeyer). ETR reports transparent historical performance metrics, including season-level win/loss records and ROI for its props products.
Establish The Run firmographics
Firmographics- Name
- Establish The Run
- Legal name
- Establish The Run, LLC
- Website
- https://establishtherun.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- Establish The Run (ETR) is a privately held subscription platform delivering proprietary statistical projections, DFS analysis, and sports betting recommendations across NFL, NBA, Golf, and College Football to individual fantasy players and sports bettors in the United States.
- Ownership category
- akta.pro rank
Establish The Run industry classification
Industry- Product category
- Fantasy Sports and Sports Betting Analytics
- NAICS
- Software Publishers (5132), Other Gambling Industries (713290), Gambling Industries (7132)
- akta.pro primary industry
- Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators) (MPAEAHAD)
- akta.pro secondary industries
- Fantasy Player Props & Pick’em (Skill-Based Fantasy) (MPAEAHAG), Fantasy Sports Monetization & Commerce (Subscriptions, Premium Tools, Marketplaces) (MPAEAHAI), Sportsbook Affiliate & Comparison Sites (MPAEAMAA)
Keywords
Establish The Run business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Subscription Revenue: Weekly and seasonal subscriptions providing access to premium fantasy sports content, DFS projections, player props analysis, and community features
- Premium Discord Access: Subscriber-only Discord community access included with paid subscriptions, providing real-time betting notifications and community discussion
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | NFL In-Season Player Props - Weekly subscription |
| Subscription | Monthly | NFL Bundle - Early Bird Pricing |
| Subscription | Monthly | Individual Sport Subscriptions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Establish The Run product offering
Product offeringCore offering
Establish The Run sells subscription-based fantasy sports and sports betting analysis, including statistical DFS projections, real-time rankings, best ball draft content, dynasty rankings, and weekly player prop bet recommendations across NFL, NBA, PGA Tour, and College Football. Products are delivered as digital content through its website, Discord, Telegram, YouTube, and podcasts, with pricing structured as weekly, seasonal, and bundled subscriptions (NFL Player Props at $49.99/week). The platform integrates its proprietary projections with partner optimizer tools (The Solver, FantasyLabs) for lineup construction.
Product overview
Establish The Run is a subscription-based fantasy sports and sports betting content platform offering sports-specific products across NFL, NBA, Golf (PGA), and College Football (CFB). The core offering includes Draft Kit Pro (annual rankings and strategy), NFL Best Ball Premium (real-time rankings for multiple platforms), NFL In-Season Package (weekly content), NFL Player Props ($49.99/week add-on for betting), NBA Products, Golf DFS (simulation-based projections), and CFB Products. The platform also distributes content through partner tools including The Solver (DFS optimizer with auto-sync) and FantasyLabs. Content includes rankings, player/team analysis, DFS strategy, shows/podcasts, and proprietary projections models.
Differentiator
Problem solved
Functional benefit
Brands
- Establish The Green: Weekly PGA DFS live show featuring Adam Levitan, Cody Main, Skylar Hoke, and Sam Brott walking through DFS golf slates
- The Solver
- Establish The Edge
Products and services
- NFL Draft Kit Pro Annual subscription providing rankings, tiers, team previews, auction values, and strategy content for NFL fantasy football drafts across PPR, Half-PPR, Non-PPR, Superflex (1-QB and 2-QB), 6-PT Pass TD, Yahoo, ESPN, and FFPC formats; targeted at individual season-long fantasy football players.
- NFL Best Ball Premium Real-time rankings, player analysis, team analysis, strategy content, shows, and tools for best ball fantasy football across DraftKings, Underdog, FFPC, Drafters, and Best Ball 10s platforms; targeted at individual best ball DFS players.
- NFL In-Season Package Weekly fantasy football rankings, player analysis, DFS strategy, dynasty content, and tools delivered throughout the NFL season; targeted at individual season-long and DFS NFL players.
- NFL Player Props Weekly NFL player prop betting recommendations delivered via Telegram and Discord with quantitative and qualitative analysis; priced at $49.99 per week with cancel-anytime weekly billing; targeted at individual US sports bettors.
- Preseason DFS NFL preseason DFS projections for DraftKings, FanDuel (including Showdown), depth charts, and analysis; targeted at individual DFS players preparing for the preseason slate.
- NBA Products NBA fantasy basketball DFS content, player props, and premium analysis across the NBA season; targeted at individual NBA DFS players and NBA sports bettors.
- Golf DFS Subscription PGA Tour DFS subscription with simulation-based projections (mean and ceiling), made-cut odds, DFS ownership projections, weekly live shows, and course previews; targeted at individual PGA DFS players.
- PGA Best Ball Best ball fantasy golf contests on Underdog including Albatross, Battle Royale, and Scramble formats, with rankings and analysis; targeted at individual PGA best ball players.
- College Football (CFB) Products College football DFS content, best ball analysis, and strategy for SEC, ACC, Big 12, and Big Ten conferences; targeted at individual CFB DFS players.
- Dynasty Rankings & Trade Calculator Dynasty fantasy football rankings (1-QB and 2-QB), rookie rankings, trade calculator, and strategy content; targeted at individual dynasty fantasy football players.
- NFL Bundle Combined subscription bundle offering savings on Draft Kit Pro and In-Season Package together; targeted at individual NFL fantasy players seeking both preseason and in-season content.
Quantifiable outcome
- 2024-25 NFL Props: 228-158, +$5,969; 14.09% ROI
- +3 more outcomes
Companies that use Establish The Run
Customer profileSegments3 records
Ideal customer profiles3 records
Establish The Run technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature4 records
Establish The Run partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- The SolvercoreDFS optimizer and simulator tool that auto-syncs with ETR projections and ownership data. Provides lineup-building assistance for NFL and PGA DFS.
- DraftKingsminorSportsbook partner with promotional codes (ETR) for subscriber referrals and DFS contest coverage.
- FanDuelminorSportsbook partner for player props betting coverage and DFS projections on their platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Establish The Run competitors and assessment
Company assessmentBroad incumbents
- Rotoworld (NBC Sports): Established fantasy sports news and analysis brand owned by NBC Sports, covering NFL, NBA, MLB, and more. Overlaps with ETR's content and projections offerings but as part of a larger mainstream sports media portfolio.
- Pro Football Focus (PFF): Large-scale football analytics company offering player grades, fantasy rankings, and betting content. Overlaps with ETR's NFL analytics but operates a much broader data and media portfolio beyond DFS/betting.
- Awesemo (part of Sports Illustrated): DFS projections and optimizer content originally an independent subscription brand, now part of Sports Illustrated's betting portfolio. Directly overlaps with ETR's DFS projections and player prop analysis offerings.
Direct peers
- FantasyLabs: DFS projection, ownership, and optimizer platform directly integrated with ETR. Serves the same DFS player base with lineup-building tools, projections, and simulation, making it a head-to-head competitor in the same product category.
- FantasyPros: Aggregates expert fantasy rankings, projections, and start/sit advice across season-long and DFS formats. Competes with ETR on rankings and projections for NFL, NBA, and other sports, with a heavier free-tier monetization model.
- RotoGrinders: Long-running subscription DFS and sports betting content site offering projections, optimal lineup tools, and a community forum. Competes directly with ETR for NFL/NBA DFS subscribers and prop bettors.
- Action Network: Sports betting analytics and media platform providing betting splits, projections, and content. Targets the same sports bettor and DFS player segments with overlapping prop and projection offerings.
- The Solver: DFS optimizer, simulator, and bankroll tracker that auto-syncs with ETR projections. While it is listed as an ETR partner, it also offers comparable projection-driven lineup-building tools to subscribers independent of ETR.
- 4for4 Fantasy Football: Subscription fantasy football analysis site offering proprietary projections, rankings, and DFS tools. Closely comparable subscription product to ETR's NFL offerings with similar target customer and analytical methodology.
Emerging players
- BetMGM / BettingPros: Betting picks, projections, and odds comparison platform. Competes with ETR's player prop analysis with a more bets-and-odds-led product while expanding into expert picks content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Establish The Run social profiles
Digital presenceEstablish The Run financial estimates
Financial estimateRevenue estimate
Valuation estimate
Establish The Run leadership team
Management profileNumber of profiles
Profiles10 records
Establish The Run funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Establish The Run M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Establish The Run
What does Establish The Run do?
Establish The Run sells subscription-based fantasy sports and sports betting analysis, including statistical DFS projections, real-time rankings, best ball draft content, dynasty rankings, and weekly player prop bet recommendations across NFL, NBA, PGA Tour, and College Football. Products are delivered as digital content through its website, Discord, Telegram, YouTube, and podcasts, with pricing structured as weekly, seasonal, and bundled subscriptions (NFL Player Props at $49.99/week). The platform integrates its proprietary projections with partner optimizer tools (The Solver, FantasyLabs) for lineup construction.
Is Establish The Run a public or private company?
Establish The Run is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Establish The Run founded?
Establish The Run was founded in 2019.
How does Establish The Run make money?
Two revenue lines are on record. Subscription Revenue is the primary driver. The others are premium Discord Access.
Who are Establish The Run's main competitors?
Broad incumbents on record are Rotoworld (NBC Sports), Pro Football Focus (PFF) and Awesemo (part of Sports Illustrated). Direct peers are FantasyLabs, FantasyPros, RotoGrinders, Action Network, The Solver and 4for4 Fantasy Football. BetMGM / BettingPros is listed as an emerging player.
Does Establish The Run have an API?
No public API is recorded for Establish The Run.
What industry is Establish The Run in?
Establish The Run's product category is Fantasy Sports and Sports Betting Analytics. Its primary akta.pro industry code is MPAEAHAD, Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators), with a secondary code of MPAEAHAG, Fantasy Player Props & Pick’em (Skill-Based Fantasy). Its NAICS code is 5132.