4for4

What 4for4 does

4for4 is a subscription-based fantasy football content and tools platform serving individual US-based fantasy players, daily fantasy sports (DFS) players, and sports bettors. The platform offers tiered subscriptions — Pro (season-long rankings and projections), DFS (daily fantasy tools and picks), and Betting (sports betting tools including SharpStack) — supplemented by a free Draft Hero live draft assistant that drives product-led acquisition. The core technology is a proprietary predictive modeling system built around offensive tendencies, strength of schedule, and athlete talent, which has been externally validated by FantasyPros as the Most Accurate Fantasy Football Expert in 2010 and 2014, with top-six finishes in 9 of 11 seasons. The product surface includes 16 draft and in-season decision support tools (Draft Hero, Draft Simulator, ADP Bargains, Trade Evaluator, Weekly Assistant Coach), 38 weekly updated reports (matchups, strength of schedule, red zone, RBBC, air yards, market share splits), a DFS lineup generator capable of producing up to 500 optimized lineups for DraftKings, FanDuel, and Yahoo, and the SharpStack betting suite covering +EV, arbitrage, and pick'em optimization.

The platform's key distribution mechanism is LeagueSync, which integrates with ESPN, Yahoo, CBS, RTSports, MyFantasyLeague, FFPC, and Sleeper to deliver customized rankings, cheat sheets, and reports tailored to each user's specific league settings, creating workflow lock-in within users' existing fantasy platforms. Content is delivered through an extensive article archive dating to 2010, three podcasts (The Most Accurate Podcast, DFSMVP Podcast, Move the Line Podcast), a Discord community, and newsletter/email channels, with sportsbook affiliate partnerships (FanDuel, DraftKings, BetMGM, Caesars, Bet365) supplementing subscription revenue. The company is privately held, operates as Intense Industries, LLC, and is owned by Betsperts Media and Technology Group, which also operates Bleacher Nation, Dynasty League Football, Betsperts Golf, and Betsperts.com. The Terms of Use explicitly restrict the platform to persons located in the United States.

The business is run leanly: 11-50 employees with no external funding rounds disclosed in the source material. John Paulsen serves as Director of Forecasting and is the public face of the accuracy claim, while Greg Alan is listed as founder in the leadership section. The company advertises 50,000+ customers but does not publicly disclose revenue or ARR. Geographic restriction to the United States caps addressable market expansion relative to global fantasy sports operators.

Name

4for4

Legal name

4for4 Fantasy Football (operated by Intense Industries, LLC)

Website

https://4for4.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

4for4 is a subscription-based US fantasy football content and tools platform serving individual fantasy players, DFS users, and sports bettors with proprietary predictive rankings, decision support tools, and LeagueSync integrations across major fantasy platforms.

Ownership category

akta.pro rank

Product category

Fantasy Sports Analytics

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators) (MPAEAHAD)

akta.pro secondary industries

Fantasy Sports Monetization & Commerce (Subscriptions, Premium Tools, Marketplaces) (MPAEAHAI), Fantasy-to-Sportsbook Convergence (DFS Sportsbook Hybrids) (MPAEACAM), Fantasy Player Props & Pick’em (Skill-Based Fantasy) (MPAEAHAG), Fantasy Sports Communities & Social Platforms (MPAEAHAH)

Keywords

• Fantasy football rankings
• Fantasy football projections
• Daily fantasy sports
• Sports betting tools
• Draft assistant software

Headquarters

HQ city

Grandville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Season-Long Fantasy Football Subscription: Subscription-based access to rankings, projections, cheat sheets, tools, and weekly reports for redraft, dynasty, keeper, and best-ball leagues. Tiered pricing with Pro, DFS, and Betting subscription options. Automatic renewal with annual or multi-year billing options.
2. DFS Subscription: Separate subscription tier for daily fantasy sports content including lineup generator, floor/ceiling projections, DFS picks, stack reports, ownership projections, and tools. DFS Expert Chris Raybon provides weekly picks and analysis.
3. Betting Subscription: Subscription tier for sports betting tools including SharpStack (Plus EV tool, arbitrage, pick'em optimizer), player prop finder, game odds, lookahead lines, and betting calculators.
4. LeagueSync Integration: Available to Pro, DFS, and Betting subscribers - syncs with major fantasy platforms (ESPN, Yahoo, CBS, RTSports, MyFantasyLeague, FFPC, Sleeper) to provide customized experience.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

4for4 is a subscription-based fantasy sports and sports betting content and tools platform that delivers proprietary player rankings, projections, and decision-support tools to individual fantasy football, DFS, and sports betting consumers. The offering centers on a proprietary predictive forecasting system, a suite of 16 draft and in-season tools (Draft Hero, Draft Simulator, Trade Evaluator, Weekly Assistant Coach, ADP Bargains, player stat apps), 38 weekly updated reports, and the LeagueSync integration that synchronizes with seven major fantasy platforms (ESPN, Yahoo, CBS, RTSports, MyFantasyLeague, FFPC, Sleeper) to deliver customized rankings and cheat sheets for each subscriber's league settings. The platform also provides DFS lineup generation and SharpStack sports betting tools under separate paid tiers.

Product overview

4for4 is a fantasy football and sports betting content and tools platform, operating as a subscription-based service with multiple tiers. The core offering includes fantasy football rankings and projections powered by a proprietary predictive modeling system that has proven most accurate according to FantasyPros. The platform consists of: the core Rankings/Projections engine (including Full Impact subscription tier with custom analysis), LeagueSync for platform integration, DraftHero free draft assistant, and various DFS (Daily Fantasy Sports) tools including Lineup Generator and Optimizer. Additional tools include Draft Simulator, Trade Evaluator, Weekly Assistant Coach, Player Stats Browser, and Strength of Schedule reports. For sports betting, 4for4 offers a Betting Subscription tier with SharpStack tools suite. Content is delivered through articles, podcasts (The Most Accurate Podcast, DFS MVP Podcast), and player news. The platform integrates with major fantasy football platforms including ESPN, Yahoo, CBS, RTSports, MyFantasyLeague, FFPC, and Sleeper through its LeagueSync feature.

Differentiator

Problem solved

Functional benefit

Brands

• SharpStack: Sports betting tools including EV calculator, arbitrage tool, pick'em optimizer, and bet tracker.
• DraftHero
• LeagueSync

Products and services

• DraftHero Free live draft assistant software for fantasy football drafts. Runs thousands of in-draft calculations to identify patterns humans cannot, and syncs live with ESPN, Yahoo!, MyFantasyLeague, and RT Sports draft platforms on desktop and mobile. Functions as the freemium entry point and top-of-funnel acquisition tool for 4for4.
• 4for4 Pro Subscription (Full Impact) Annual subscription providing season-long fantasy football content and tools: proprietary rankings across Standard, Half PPR, Full PPR, Custom, Superflex, and Salary Cap formats; 16 draft and in-season decision support tools; 38 weekly updated reports; LeagueSync integration that imports a user's league data from ESPN, Yahoo, CBS, RTSports, MyFantasyLeague, FFPC, and Sleeper to generate customized rankings and cheat sheets tailored to the user's league settings.
• DFS Subscription Annual subscription tier dedicated to daily fantasy sports, including a DFS lineup generator that builds up to 500 lineups for FanDuel, DraftKings, and Yahoo with floor/ceiling projections, stack reports, and ownership projections; plus DFS picks and analysis from DFS experts Chris Raybon and TJ Hernandez; built on top of base Pro features.
• Betting Subscription Annual subscription tier for sports betting on the NFL and MMA: includes weekly player props, NFL picks, parlay/arbitrage/odds conversion/hedge calculators, and access to the SharpStack betting tools suite (Plus EV Tool, Arbitrage Tool, Pick'em Optimizer, Market-Based Projections, Bet Results, Bet Tracker, Game Odds, Prop Screen).
• SharpStack Betting tools suite that scans sportsbooks, spots price gaps across books, and surfaces clear, actionable bets for every game, team, or player. Includes Plus EV Tool (positive expected value identification), Arbitrage Tool, Pick'em Optimizer, Market-Based Projections, Bet Results, Bet Tracker, Game Odds, and Prop Screen for NFL player props. Delivered as part of the Betting Subscription tier.

Quantifiable outcome

• Top 6 accuracy ranking in 9 of 11 seasons
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature6 records

Partnerships

16 partnerships are on record, tiered parent/corporate, core and minor.

• Betsperts Media & Technology Groupparent/corporateOthers4for4 is operated by Betsperts Media and Technology Group, a sports data and media company. Parent company also operates Bleacher Nation Fantasy, Bleacher Nation, Dynasty League Football, Betsperts Golf, and Betsperts.com.
• ESPN (Fantasy Platform)coreTechnology or IntegrationLeagueSync integration allows 4for4 subscribers to import and sync their ESPN fantasy league data, providing customized rankings and cheat sheets within their ESPN leagues.
• Yahoo (Fantasy Platform)coreTechnology or IntegrationLeagueSync integration allows 4for4 subscribers to import and sync their Yahoo fantasy league data, providing customized rankings and cheat sheets within their Yahoo leagues.
• CBS Sports (Fantasy Platform)coreTechnology or IntegrationLeagueSync integration allows 4for4 subscribers to import and sync their CBS fantasy league data, providing customized rankings and cheat sheets within their CBS leagues.
• Sleeper (Fantasy Platform)coreTechnology or IntegrationLeagueSync integration allows 4for4 subscribers to import and sync their Sleeper fantasy league data, providing customized rankings and cheat sheets within their Sleeper leagues.
• MyFantasyLeague (Fantasy Platform)coreTechnology or IntegrationLeagueSync integration allows 4for4 subscribers to import and sync their MyFantasyLeague data, providing customized rankings and cheat sheets within their MFL leagues.
• RTSports (Fantasy Platform)coreTechnology or IntegrationDraft Hero live draft assistant integrates with RT Sports, allowing live sync during drafts on the RT Sports platform.
• FFPC (Fantasy Platform)coreTechnology or IntegrationLeagueSync integration allows 4for4 subscribers to import and sync their FFPC league data.
• DraftKingscoreTechnology or IntegrationDFS lineup uploader allows direct integration with DraftKings. DFS subscription includes DraftKings-specific picks and content. Sportsbook promo code partnerships.
• FanDuelcoreTechnology or IntegrationDFS lineup uploader allows direct integration with FanDuel. DFS subscription includes FanDuel-specific picks and content. Sportsbook promo code partnerships.
• BetMGMminorGTM or Marketing PartnerSportsbook promo code partnership. 4for4 offers 'Free 4for4 Subscription' promotion via BetMGM referral.
• Caesars SportsbookminorGTM or Marketing PartnerSportsbook promo code partnership with Caesars Sportsbook.
• Bet365minorGTM or Marketing PartnerSportsbook promo code partnership with Bet365.
• Fantasy Life NewsletterminorGTM or Marketing PartnerNewsletter partnership where 4for4 shares subscriber email addresses with Fantasy Life for third-party newsletter signups.
• FreestarminorGTM or Marketing PartnerAdvertising partner for placing ads on the platform. Per Terms of Service, Freestar collects data for advertising purposes.
• ApplovinminorGTM or Marketing PartnerAdvertising partner for placing ads on the platform. Per Terms of Service, Applovin collects data for advertising purposes.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FantasyPros: Aggregates expert fantasy rankings and consensus projections across multiple analysts, including 4for4's John Paulsen. Direct peer in fantasy projections and accuracy rankings, serving the same fantasy football player base with overlapping subscription products.
• Establish the Run: Subscription fantasy football analytics service offering projections, rankings, and tools from established analysts. Direct peer competing on accuracy and depth of statistical analysis for season-long players.
• Rotowire: Provides fantasy football news, projections, and tools via subscription. Direct peer offering competing projections, lineups tools, and news coverage to the same season-long and DFS player segments.
• Fantasy Footballers: Podcast-driven fantasy football content brand offering rankings, start/sit advice, and tools. Direct peer targeting the same season-long fantasy player base with a similar community-led and content-led GTM approach.
• RotoViz: Advanced analytics fantasy football platform offering metrics, projections, and tools targeted at high-end/dynasty players. Direct peer with overlapping product offering, particularly in advanced stats and tools.
• NumberFire: Sports analytics platform offering DFS projections, lineup tools, and fantasy content powered by statistical models. Direct peer in DFS projections and sports betting analytics.

Broad incumbents

• SportsLine (CBS Sports): CBS-owned sports picks and predictions platform offering computer-generated projections, expert picks, and sports betting content. Broad incumbent with fantasy and betting capabilities as part of CBS Sports portfolio.
• DraftKings: Major DFS and sportsbook operator offering native projections, lineup tools, and content. Broad incumbent that integrates with 4for4 via DFS upload while also being a partial competitor for DFS tools.
• ESPN Fantasy: Native fantasy platform with built-in projections, rankings, and tools integrated into ESPN's broader sports media ecosystem. Broad incumbent with free native tools that overlap with 4for4's offerings.

Emerging players

• Betstamp: Sports betting tools platform providing +EV tracking, odds comparison, and bet tracking. Emerging player in the same sports betting tools space as SharpStack, targeting similar sports bettor segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/4for4football
• YouTubeyoutube.com/channel/UC1x1QXunVbQ1jrFibrGZiaQ
• Facebookfacebook.com/4for4football

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4for4