What Enuma does

Enuma, Inc. is a Berkeley-headquartered education technology company founded in 2012 (originally as Locomotive Labs, Inc.) that builds game-based, self-directed learning applications for children ages roughly 5–10. The company's product portfolio centers on the Todo series — Todo Math (AI-adaptive practice aligned to Common Core State Standards, used in nearly 7,000 US and Korean classrooms), Todo English (an EFL curriculum with an AI-based speaking program), and Todo Korean (phonics-based Hangul literacy) — plus Todo One, a hardware-bundled tablet program (Galaxy A8 + 33 workbooks + KakaoTalk parent reporting) launched in Korea in 2023. For developing-country and humanitarian contexts, Enuma operates Enuma School (with Indonesian, Malay, and Global English versions) and Kitkit School, the XPRIZE-winning app designed for out-of-school children. Underlying technology combines AI-powered personalization, the Universal Design for Learning (UDL) framework, and offline-capable delivery suitable for low-connectivity environments.

Enuma monetizes through a hybrid model: freemium consumer subscriptions in the Todo apps, recurring school/LMS licensing (Todo Math and Todo Korean with a Teacher Dashboard), enterprise and government contracts for the Enuma School and Kitkit School programs (Indonesian Ministry of Education, KOICA, IRC, Camara, PBEd), and hardware sales via the Todo One bundle. The company maintains wholly-owned regional subsidiaries in Seoul, Tokyo, Beijing, Jakarta, and Kuala Lumpur, employs 120+ Korean and English-speaking staff, and has reached 13M+ app downloads across 20+ countries. Its only disclosed significant capital event is a $9M funding round closed in May 2020 (led by Yellowdog, with Kakao Ventures, Samsung NEXT's Q Fund, Shinhan Alternative, SK Holdings, SKS PE, The HEAD Foundation, and The Kuok Group), preceded by earlier equity rounds totaling approximately $8.3M and a $5M Global Learning XPRIZE grant awarded in 2019.

Name

Enuma

Legal name

Enuma, Inc.

Website

https://enuma.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Enuma builds game-based, AI-adaptive learning apps (Todo Math, English, Korean) plus a tablet-bundled program for children, and operates the XPRIZE-winning Kitkit School and Enuma School for K-12 classrooms, humanitarian deployments, and underserved communities across 20+ countries.

Ownership category

akta.pro rank

Product category

Educational Software / Foundational Learning Apps

NAICS

Educational Services (611), All Other Miscellaneous Schools and Instruction (611699)

akta.pro primary industry

Adaptive Learning & Personalized Instruction Software (EDAJAMAE)

akta.pro secondary industries

Learning Device Ecosystems & 1:1 Program Solutions (Devices, MDM, Charging) (EDAJAMAL), Accessible Curriculum & Instructional Materials Adaptation (Braille, Large Print, AAC-ready) (EDAKABAG)

Keywords

• Educational mobile apps
• Foundational learning software
• Adaptive learning platforms
• Children's edtech applications
• Game-based learning tools

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain, Operations

Revenue model

1. Consumer App Subscriptions: Todo Math, Todo English, and Todo Korean apps offer freemium models with premium subscription tiers for unlimited access. Parents can purchase subscriptions through mobile app stores or directly through websites.
2. Todo One Hardware Bundle: Todo One is sold as a comprehensive tablet-based learning program bundled with a Galaxy A8 tablet, case, stand, touch pen, and study materials, providing a complete learning package.
3. School/LMS Licensing: Enuma provides school mode with Learning Management System (LMS) services for Todo Math and Todo Korean to schools and educational institutions.
4. Enterprise/Government Contracts: Enuma sells to government agencies, NGOs, and international development organizations for use in refugee camps and developing country schools.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Enuma designs and sells game-based, AI-personalized self-directed learning applications for children, focused on foundational math and language skills. The Todo Series (Todo Math, Todo English, Todo Korean) and the bundled Todo One tablet program are sold to families via app stores and direct websites, while Enuma School and Kitkit School are licensed or distributed to schools, NGOs, and governments in developing markets and refugee camps. All products share a Universal Design for Learning framework and offline-capable architecture to support diverse learners, including those with learning differences.

Product overview

Enuma offers a portfolio of educational technology products spanning consumer apps, school tools, and global development programs. The Todo Series is the core consumer-facing suite of foundational learning apps for children: Todo Math (math), Todo English (EFL curriculum), Todo Korean (phonics-based Korean literacy), and Todo One (a bundled tablet program combining all three subjects plus additional content). These apps share a game-based, adaptive design philosophy rooted in Universal Design for Learning and are available across the US, Korea, China, Japan, and 20+ other markets. Todo Math and Todo Korean also offer school-mode LMS integration for classroom use. For developing-world contexts, Enuma operates Enuma School / Sekolah Enuma (Indonesian and Malay versions) and Kitkit School, the award-winning app designed for out-of-school children that emerged from the Global Learning XPRIZE competition. The portfolio is unified by AI-driven personalization, accessibility for learners with differences, and a mission to enable independent learning for every child.

Differentiator

Problem solved

Functional benefit

Brands

• Todo Math: Digital math learning app for children, covering up to third grade based on Common Core State Standards. Features game-based activities and AI-powered practice.
• Todo English
• Todo Korean
• Todo One
• Kitkit School
• Enuma School
• Sekolah Enuma

Products and services

• Todo Math Digital foundational math learning app covering up to 3rd grade based on Common Core State Standards, featuring game-based interactive activities and AI-powered adaptive 2nd-grade level practice. Supports classroom LMS mode and has been used in nearly 7,000 classrooms in the US and Korea.
• Todo English English as a Foreign Language (EFL) curriculum for preschool and early learners covering reading, writing, listening, and speaking with over 3,500 learning content pieces and an AI-based English speaking program. Available in South Korea, Japan, and China.
• Todo Korean Korean language learning app using a phonics-based method modeled on how Hangul was created, with fun drills, easy-to-read content for migrant children, and bilingual support in English, Chinese, Vietnamese, Thai, and Japanese. Designed for migrant children and slow learners.
• Todo One Comprehensive tablet-based learning program bundling Todo Korean, Todo Math, Todo English, and additional knowledge and teaching tools into a single package with a dedicated Galaxy A8 tablet, workbooks, and KakaoTalk-based parent reporting. Designed to close the education gap for children before and after school age.
• Enuma School Comprehensive digital basic education program for schools in developing countries, teaching native language arts, math, and English. Tailored to the language and culture of target regions and usable both online and offline. Available in Indonesian, Malay, and Global (English) versions.
• Kitkit School Award-winning learning app (co-winner of the Global Learning XPRIZE) designed for out-of-school and illiterate children to self-teach basic reading, writing, and math using only a tablet. Achieved the highest learning outcomes in a 15-month randomized controlled trial conducted by UNESCO and RTI.
• Sekolah Enuma (Enuma School Indonesia) Indonesian-language version of Enuma School, now serving 238 public schools in Indonesia as part of the KOICA IBS digital education expansion project after beta testing with 600 children.

Quantifiable outcome

• Highest learning outcomes in Global Learning XPRIZE randomized controlled trial conducted by UNESCO and RTI over 15 months
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered major, flagship and core.

• KOICA (Korea International Cooperation Agency)majorStrategic or Co-development PartnerPartnership with KOICA for Kitkit School Online Free Distribution Campaign as COVID-19 Response, reaching 55 countries with 357 participating organizations. KOICA provides funding and organizational support for international development education projects.
• The HEAD FoundationmajorStrategic or Co-development PartnerSupported Sekolah Enuma Indonesia beta testing with 600 children in various communities in Lampung and Medan during COVID-19 school closures. Foundation provides funding and strategic support for educational initiatives.
• Indonesian Ministry of Education and CultureflagshipStrategic or Co-development PartnerSelected as development cooperation partner (Mitra Pembangunan) by the Indonesian Ministry of Education and Culture. Enuma Indonesia providing services to 238 public schools and carrying out digital education expansion projects.
• Telekom MalaysiacoreChannel Partner/ Reseller/ DistributorPilot projects implemented in eight elementary schools in Kuala Lumpur, Sarawak, and Sabah in cooperation with Telekom Malaysia for digital education deployment.
• Teach For MalaysiacoreStrategic or Co-development PartnerPartnership with Teach For Malaysia to implement pilot projects in Malaysian elementary schools and support educational access for underserved communities.
• International Rescue CommitteecoreChannel Partner/ Reseller/ DistributorTogether with Imagine Worldwide, Kitkit School is being used by 300 learners throughout the Rohingya refugee camp in Cox's Bazar, Bangladesh. IRC provides operational support and access to refugee populations.
• Camara Education TanzaniacoreChannel Partner/ Reseller/ DistributorKitkit School project conducted with 300 struggling learners at Twiga Primary School in Dar es Salaam, Tanzania. Partnership aims to develop sustainable models in public primary schools.
• Philippines Business for EducationcoreChannel Partner/ Reseller/ DistributorPBEd, in partnership with Accenture Philippines, launched Kitkit School project in June 2021 for 1,000 underperforming primary grade students in Metro Cebu. After success, expanded to Himamaylan City.
• Imagine WorldwidecoreStrategic or Co-development PartnerPartnership with Imagine Worldwide to deploy Kitkit School in refugee camps and underserved communities, providing digital education solutions to vulnerable populations.

Scale indicators13 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Age of Learning: Age of Learning (ABCmouse, Adventure Academy) is a direct competitor in foundational game-based learning apps for young children, offering subscription-based math, reading, and science content for ages 2-8 across multiple markets. Closely comparable in target audience, freemium/subscription revenue model, and school licensing channel.
• Duolingo: Duolingo is the leading mobile-first language learning platform with freemium subscription, gamified UX, and AI-driven personalization — directly comparable to Enuma's Todo English and Todo Korean products in language learning mechanics, target demographic overlap, and revenue model.
• SplashLearn: SplashLearn is a game-based K-5 math and reading platform with adaptive practice, teacher dashboards, and school licensing — directly overlapping with Todo Math's positioning in adaptive elementary math and LMS-integrated classroom deployment.
• DreamBox Learning: DreamBox Learning provides adaptive, AI-powered K-8 math instruction used in US school districts — a direct competitor to Todo Math in adaptive math software, with similar school licensing model and differentiated intelligent tutoring.
• Prodigy Education: Prodigy Education offers a game-based adaptive math platform for grades 1-8 with freemium consumer and school licensing tiers — directly comparable to Todo Math in game-based adaptive learning mechanics and dual B2C/B2B go-to-market motion.

Broad incumbents

• Khan Academy: Khan Academy is the largest free K-12 educational content and adaptive practice platform, offering math, reading, and early learning content globally — comparable as a foundational learning incumbent with significantly broader content depth and brand awareness than Enuma.
• BYJU'S: BYJU'S is a global K-12 and test prep EdTech incumbent offering adaptive learning apps, live tutoring, and school partnerships across India, US, and other markets — overlapping with Enuma's school licensing and adaptive math offerings but at vastly larger scale.
• Quizlet: Quizlet is a leading consumer and school study platform with freemium subscription, AI tutoring features (Q-Chat), and broad subject coverage — competing for the same student demographic and teacher adoption budget as Enuma's classroom tools.

Emerging players

• Squirrel AI: Squirrel AI (Yixue Squirrel) is a Chinese AI-driven adaptive tutoring provider for K-12 students, particularly strong in math — overlapping with Enuma's adaptive practice approach and significant presence in Enuma's East Asian target markets (China, Korea).

Others

• Imagine Worldwide: Imagine Worldwide is a nonprofit partner of Enuma that deploys Kitkit School in refugee camps and underserved communities — adjacent ecosystem participant rather than a competitor, but comparable in mission-driven edtech distribution to low-resource settings.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/EnumaApps
• YouTubeyoutube.com/@enumaedu
• LinkedInlinkedin.com/company/enuma-inc-

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds5 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enuma