Agricarbon
Agricarbon provides cost-effective, mechanized soil carbon measurement, mapping, and verification services to enterprise clients — including food and beverage companies, dairy cooperatives, and carbon project developers — across the UK, Europe, and North America.
- Company typePrivate
- Founded2018
- HeadquartersDundee, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Agricarbon does
Agricarbon is a Dundee-based soil carbon measurement, mapping, and verification company serving enterprises engaged in regenerative agriculture, carbon markets, and supply chain emissions accounting. The company delivers an end-to-end service comprising stratified random sampling design, mechanized soil core extraction up to 1m deep using purpose-built hydraulic equipment mounted on modified ATVs, and laboratory analysis through its proprietary Automated Soil Carbon Analysis (ASCA) platform — an industrial-scale robotic facility in the UK and US using the Dumas dry combustion method to produce high-precision soil organic carbon (SOC) and bulk density data with a margin of error materially below the 20% industry standard. Results are delivered through a web-based Agricarbon Client Portal providing audit-ready reports, benchmarking, and visualizations.
The company sells project-based, multi-year measurement engagements priced by farm or estate size and sampling requirements, targeting enterprise customers across food and beverage (Nestlé, Diageo, Purina), dairy (First Milk), carbon project development (Regenerate Outcomes), natural capital asset management (Cultivo), and rewilding (Knepp Estate, ArcZero consortium). Agricarbon operates across the UK, multiple European countries including Ireland, Spain, Romania, Germany, the Netherlands, and Poland, and North America through AGRICARBON US INC in Piedmont, South Carolina; international projects already account for more than 50% of turnover. Agricarbon is venture-backed, having raised approximately £9m in a December 2023 Series A led by Shell Ventures with Barclays Sustainable Impact Capital and specialist food and carbon investors, and has built a sample database exceeding 75,000 measurements across more than 25,000 acres baselined as of mid-2022.
Agricarbon firmographics
Firmographics- Name
- Agricarbon
- Legal name
- AGRICARBON UK LIMITED
- Website
- https://agricarbon.co.uk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agricarbon provides cost-effective, mechanized soil carbon measurement, mapping, and verification services to enterprise clients — including food and beverage companies, dairy cooperatives, and carbon project developers — across the UK, Europe, and North America.
- Ownership category
- akta.pro rank
Agricarbon industry classification
Industry- Product category
- Soil Carbon Measurement Services
- NAICS
- Testing Laboratories and Services (54138)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Soil & Biomass Carbon Measurement (Soil Sampling, Forest Inventory, Blue Carbon) (EUABACAH)
- akta.pro secondary industries
- Agriculture & Land-Use MRV (Soil carbon, livestock, forestry/REDD+) (EUAHADAI), GHG Monitoring Plans & Sampling Design (Field Protocols, QA/QC) (EUABACAE), Regenerative Agriculture & Soil Organic Carbon (SOC) (EUABABAE), Data Assurance, Audit & Attestation (ISAE 3000/3410, SOC, Chain-of-Custody) (EUABACAJ)
Keywords
Where Agricarbon is headquartered
LocationHeadquarters
- HQ city
- Dundee
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Agricarbon business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Soil Carbon Measurement Services: Project-based soil carbon measurement and analysis services for landowners, farmers, and enterprise clients. Includes sampling strategy design, soil core collection, automated analysis, and audit-ready reporting. Pricing tailored to project size and requirements.
- Carbon Credit Verification: Verification services for carbon credits following international protocols (Verra, GHG Protocol). Works with project developers like Regenerate Outcomes to baseline and monitor soil carbon stocks every five years.
- Corporate Carbon Accounting Support: Services for food and beverage companies to measure soil carbon in their supply chain for net zero reporting, Scope 3 emissions reduction, and carbon insetting programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based pricing tailored to farm/estate size and sampling requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Agricarbon product offering
Product offeringCore offering
End-to-end soil carbon measurement service combining stratified random sampling design, mechanized soil core extraction to 1m depth via purpose-built equipment on ATVs, and proprietary Automated Soil Carbon Analysis (ASCA) in US and UK labs. Delivered with audit-ready reports and visualizations through a web-based client portal, supporting carbon credit verification and corporate supply-chain Scope 3 emissions accounting.
Product overview
Agricarbon offers a single unified service: an end-to-end soil carbon measurement solution comprising Sampling Strategy, Collection of Samples, Automated Soil Carbon Analysis (ASCA), and Soil Carbon Reporting via the Agricarbon Client Portal. The core ASCA product processes samples at industrial scale using robotic automation, while the client portal delivers results as audit-ready reports with benchmarking and visualization capabilities. The company operates across UK, Europe, and North America with labs and field operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Soil Carbon Measurement Service End-to-end service that rigorously quantifies soil carbon stocks for farmers, landowners, food and beverage companies, carbon project developers, and natural capital asset managers. Covers stratified random sampling strategy design, mechanized soil core collection to 1m depth, automated analysis, and audit-ready reporting compliant with protocols such as Verra VM0042 and GHG Protocol.
- ASCA (Automated Soil Carbon Analysis) Proprietary automated elemental analysis system that processes thousands of soil samples with extreme consistency and ultra-low cost using industrial-scale robotic soil processing facilities in US and UK labs, employing the Dumas dry combustion method for soil organic carbon measurement.
- Agricarbon Client Portal Web-based reporting platform providing customers access to audit-ready soil carbon measurement reports, benchmarking data, and visualizations. Supports PDF downloads and, where enabled, CSV downloads of detailed data for clients across UK, Europe, and North America.
Quantifiable outcome
- Margin of error significantly lower than 20% industry standard for soil carbon analysis
- +6 more outcomes
Companies that use Agricarbon
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Agricarbon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Agricarbon partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Adelpha GroupcoreCorporate advisor led the deal, facilitating Series A funding from climate, agri-tech, and financial investors. CEO Addie Pinkster served as deal advisor.
- Purina (Nestlé)core3-year consortium study exploring role of seaweed-based bio-stimulants in regenerative agriculture. Agricarbon providing soil carbon analysis for field trials alongside Fera Science, Wageningen University, and NatureMetrics.
- NestlécoreMajor food company supporting First Milk soil carbon project as part of climate journey roadmap. Working with network of 500,000+ farmers to accelerate transition to regenerative food system.
- CultivocoreUS-based Public Benefit Company building global portfolio of high-quality natural capital regeneration projects. Uses Agricarbon's soil carbon measurement data for investor confidence in projects.
- Fera Science LtdminorConsortium partner leading the seaweed bio-stimulant research study. Expert in plant health and soil science.
- Wageningen University & ResearchminorAcademic consortium partner leading research on seaweed bio-stimulants and plant performance in regenerative agriculture.
- Kelp Forest FoundationminorConsortium partner contributing expertise on kelp and marine biodiversity for the seaweed bio-stimulant research project.
- NatureMetricsminorConsortium partner providing eDNA soil biodiversity testing alongside Agricarbon's soil carbon analysis for the Purina-funded research.
- Regenerate OutcomescoreWorking with farmers to enable earning high-value carbon credits. Agricarbon provides soil carbon baselining and 5-year monitoring following Verra Carbon Standard. Partnership enables 30-year carbon credit agreements with farmers.
- First MilkcoreFarmer-owned dairy cooperative conducting major soil carbon quantification project across 13,000 hectares. Agricarbon measuring and monitoring soil carbon stocks for net zero commitments.
- VerracoreInternational carbon standard organization. Agricarbon's measurement service used by project developers under Verra's VM0042 methodology for improved agricultural land management.
- ArcZero ConsortiumcoreAccelerating Ruminant Carbon Zero project in Northern Ireland. Agricarbon provides deep soil sampling at 1m depth for carbon stock measurement across 7 diverse farms to demonstrate net zero achievable for farming.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Agricarbon competitors and assessment
Company assessmentDirect peers
- Yard Stick PBC: US-based soil carbon measurement company using in-field spectroscopy and direct sampling to provide low-cost MRV for agricultural carbon projects. Direct competitor to Agricarbon in soil organic carbon measurement services for carbon credit developers and food companies.
- CIBO Technologies: US-based company combining remote sensing, modeling, and ground sampling to measure soil carbon and deliver regenerative agriculture programs at scale. Directly competes with Agricarbon for enterprise F&B and carbon project developer customers, though with a more modeling-centric approach.
- Regrow Ag: Agricultural sustainability platform combining remote sensing, crop modeling, and soil sampling to enable Scope 3 measurement and carbon program enrollment. Comparable to Agricarbon in serving F&B enterprises and carbon project developers, though broader in scope beyond pure soil carbon MRV.
- Indigo Ag (Carbon by Indigo): Large US ag-tech company operating one of the world's biggest soil carbon credit programs, working with farmers and Fortune 500 buyers. Comparable to Agricarbon in end-market (F&B supply chain Scope 3 and carbon credits) but uses a different measurement model that combines modeling with sampling.
Emerging players
- Boomitra: Carbon project developer focused on soil carbon credits for ranchers and smallholder farmers globally, combining remote sensing with soil sampling. Comparable to Agricarbon in serving carbon project developers with measurement services, though at earlier stage and with a global smallholder focus.
- Biome Makers: Agricultural microbiome analysis company providing soil biology and health assessments, including carbon-related indicators. Comparable to Agricarbon in providing soil-based data services to agribusiness and F&B customers, though with a microbiology rather than carbon focus.
- NatureMetrics: UK-based environmental DNA and biodiversity monitoring company that partners with Agricarbon (eDNA soil biodiversity testing alongside carbon analysis). Adjacent in providing complementary soil data to F&B customers and natural capital projects, partly overlapping customer base.
Others
- Soil Health Institute: Non-profit research organization focused on advancing soil health measurement and adoption of soil health practices. Adjacent to Agricarbon in promoting soil carbon quantification, with overlapping scientific protocols and farmer engagement, though not a commercial competitor.
Broad incumbents
- SGS Group: Global testing, inspection, and certification company with broad soil and environmental testing capabilities. A broad incumbent that could expand into automated soil carbon MRV at scale, representing a potential competitor or partner for Agricarbon's enterprise customers.
- Bureau Veritas: Global testing, inspection, and certification major with established agricultural and environmental testing operations. Comparable to Agricarbon at the testing-laboratory level, though with broader scope across industries; a potential competitor or acquisition target as carbon MRV demand grows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Agricarbon social profiles
Digital presenceAgricarbon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agricarbon leadership team
Management profileNumber of profiles
Profiles6 records
Agricarbon funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agricarbon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agricarbon
What does Agricarbon do?
End-to-end soil carbon measurement service combining stratified random sampling design, mechanized soil core extraction to 1m depth via purpose-built equipment on ATVs, and proprietary Automated Soil Carbon Analysis (ASCA) in US and UK labs. Delivered with audit-ready reports and visualizations through a web-based client portal, supporting carbon credit verification and corporate supply-chain Scope 3 emissions accounting.
Is Agricarbon a public or private company?
Agricarbon is a private company. It is classified as venture growth investor backed and is currently operating.
When was Agricarbon founded?
Agricarbon was founded in 2018. It employs 11 to 50 people.
Where is Agricarbon based?
Agricarbon is headquartered in Dundee, United Kingdom, in the Europe region.
How does Agricarbon make money?
Three revenue lines are on record. Soil Carbon Measurement Services are the primary driver. The others are carbon Credit Verification and corporate Carbon Accounting Support.
Who are Agricarbon's main competitors?
Direct peers on record are Yard Stick PBC, CIBO Technologies, Regrow Ag and Indigo Ag (Carbon by Indigo). Emerging players are Boomitra, Biome Makers and NatureMetrics. Soil Health Institute is listed as an others. Broad incumbents are SGS Group and Bureau Veritas.
Does Agricarbon have an API?
No public API is recorded for Agricarbon.
What industry is Agricarbon in?
Agricarbon's product category is Soil Carbon Measurement Services. Its primary akta.pro industry code is EUABACAH, Soil & Biomass Carbon Measurement (Soil Sampling, Forest Inventory, Blue Carbon), with a secondary code of EUAHADAI, Agriculture & Land-Use MRV (Soil carbon, livestock, forestry/REDD+). Its NAICS code is 54138 and its SIC code is 8734.