Leanplum
Leanplum is a mobile marketing platform founded in 2012 in San Francisco that delivers messaging and in-app engagement capabilities to enterprise mobile app businesses via a venture-backed B2B SaaS model.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Leanplum does
Leanplum is a mobile marketing platform founded in 2012 and headquartered in San Francisco, California. The company delivers meaningful engagement across messaging channels and the in-app experience, providing mobile-first businesses with the tooling to orchestrate push notifications, in-app messages, and related lifecycle marketing. Leanplum operates as a private B2B SaaS company with 101-250 employees and runs an enterprise-oriented go-to-market, evidenced by dedicated sales leadership for EMEA and specialized VPs for Customer Success, Partnerships, and Business Operations.
The company has been venture-backed since inception, raising approximately $131M across nine disclosed funding rounds from 2012 through 2020. The investor base includes Canaan Partners, Kleiner Perkins, Norwest Venture Partners, and Shasta Ventures, with Norwest leading both the November 2017 $47M round and the most recent February 2020 $27M round. In June 2018, Leanplum acquired Connecto.ai, a conversational AI vendor, extending the platform's engagement capabilities into chatbot-driven in-app dialogue.
Leadership is co-founder-led, with Momchil Kyurkchiev serving as co-founder and Chief Product Officer, supported by specialized operating executives across finance, partnerships, customer success, regional sales, and product development. The absence of disclosed funding activity between February 2020 and the present is a notable data gap that limits visibility into the company's current scale, revenue trajectory, and strategic posture; the firmographic snapshot in this analysis reflects the last fully evidenced state of the business.
Leanplum firmographics
Firmographics- Name
- Leanplum
- Legal name
- CleverTap Private Limited
- Website
- https://leanplum.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Leanplum is a mobile marketing platform founded in 2012 in San Francisco that delivers messaging and in-app engagement capabilities to enterprise mobile app businesses via a venture-backed B2B SaaS model.
- Ownership category
- akta.pro rank
Leanplum industry classification
Industry- Product category
- Mobile Marketing & Engagement Software
- NAICS
- Other Services Related to Advertising (54189)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
Keywords
Where Leanplum is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Leanplum business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription-based SaaS Platform: Annual or multi-year subscription licensing for access to the all-in-one customer engagement platform with tiered pricing based on usage volume and features. Platform includes customer data analytics, campaign orchestration, personalization, and various channel capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise tier with full platform access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Leanplum product offering
Product offeringCore offering
Leanplum is a mobile marketing platform that delivers meaningful engagement across messaging and the in-app experience. The company enables businesses with mobile apps to run personalized push notifications, in-app messages, and lifecycle campaigns to drive user engagement, retention, and conversion. Leanplum has also expanded its capabilities via the 2018 acquisition of Connecto.ai to strengthen its mobile engagement stack.
Product overview
CleverTap is a unified all-in-one customer engagement platform that combines customer data and analytics, experimentation and optimization, personalization, and campaign orchestration capabilities across multiple communication channels. The platform includes specialized AI features (CleverAI suite with Agents, Predictions Agent, Scribe, and IntelliNODE), communication channels (Push Notifications, Email, WhatsApp, In-App, Web, SMS, RCS), and industry-specific solutions for E-Commerce, Subscriptions, Financial Services, and Gaming. Additional products include Promos for loyalty/rewards management, RenderMax for content optimization, Product Experiences for in-app testing, and Reminders for automated re-engagement.
Differentiator
Problem solved
Functional benefit
Brands
- CleverAI™: AI-powered platform featuring predictive, generative, and agentic AI capabilities for customer engagement
- CleverAI™ Agents
- CleverAI™ Predictions Agent
- Promos Platform
- CT Pulse
- CleverTap4Good
Products and services
- Leanplum Mobile Engagement Platform Leanplum is a mobile marketing platform that delivers meaningful engagement across messaging (push notifications) and the in-app experience, enabling businesses with mobile apps to run personalized lifecycle campaigns and improve user engagement and retention.
Quantifiable outcome
- 5x boost in retention with advanced user insights (Tata CLiQ Luxury)
- +5 more outcomes
Companies that use Leanplum
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles1 record
Leanplum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature8 records
Leanplum partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AWS (Amazon Web Services)coreCleverTap is an AWS Partner with cloud infrastructure built on AWS. The partnership enables scalable, secure customer data processing and engagement capabilities deployed on AWS cloud services. CleverTap holds AWS Partner Network certification indicating verified technical competency and customer success on the platform.
Scale indicators8 records
Recent moves5 records
Expansion highlights4 records
Leanplum competitors and assessment
Company assessmentDirect peers
- Iterable: Iterable is a cross-channel marketing platform delivering push, email, in-app, and SMS messaging with built-in personalization and orchestration, directly overlapping with Leanplum's mobile lifecycle engagement offerings.
- OneSignal: OneSignal provides push notification, in-app messaging, SMS, and email infrastructure for mobile and web applications. Its messaging-first positioning makes it a comparable peer, particularly in the mid-market and developer-led segment.
- Airship: Airship (formerly Urban Airship) is a mobile app experience platform specializing in push notifications, in-app messaging, and journey orchestration. It is a direct competitor in the mobile-first engagement category.
- Braze: Braze (formerly Appboy) is a mobile-first customer engagement platform offering cross-channel messaging, personalization, and lifecycle automation. It is the most directly comparable peer to Leanplum in product scope, target buyer, and delivery model.
- CleverTap: CleverTap provides an all-in-one customer engagement platform with analytics, segmentation, and omnichannel campaign orchestration spanning push, email, in-app, and WhatsApp. It competes head-to-head with Leanplum for mobile-first B2C customer engagement workloads.
- Localytics (Upland Mobile Marketing): Localytics, now part of Upland, offers mobile app analytics, push notifications, and in-app messaging. Its narrower mobile-first focus makes it a comparable peer in product scope, though at smaller scale.
Broad incumbents
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is an enterprise-scale customer engagement and marketing automation suite covering email, mobile, social, and advertising channels. It overlaps with Leanplum's messaging capabilities but as part of a much broader portfolio targeting large enterprises.
- Adobe Marketo Engage: Adobe Marketo Engage is a B2B/B2C marketing automation platform with cross-channel campaign management, lead nurturing, and analytics. It addresses similar marketer use cases as Leanplum but with a broader enterprise focus and Adobe ecosystem integration.
- Twilio Engage: Twilio Engage combines Twilio Segment's CDP with messaging APIs for personalized cross-channel engagement. It overlaps with Leanplum's mobile messaging and personalization functionality but leverages Twilio's larger communications platform footprint.
- Oracle Marketing Cloud (Eloqua / Responsys): Oracle's marketing cloud combines Eloqua and Responsys for B2B and B2C cross-channel engagement. It competes with Leanplum in lifecycle messaging but is bundled into Oracle's enterprise application stack rather than sold as a mobile-native platform.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat3 records
Key risks3 records
Key highlights5 records
Customer concentration
Leanplum social profiles
Digital presenceLeanplum compliance and trust
Trust signalCompliance6 records
Leanplum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leanplum leadership team
Management profileNumber of profiles
Profiles11 records
Leanplum funding detail
Funding detailFunding overview
Funding rounds9 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leanplum M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leanplum
What does Leanplum do?
Leanplum is a mobile marketing platform that delivers meaningful engagement across messaging and the in-app experience. The company enables businesses with mobile apps to run personalized push notifications, in-app messages, and lifecycle campaigns to drive user engagement, retention, and conversion. Leanplum has also expanded its capabilities via the 2018 acquisition of Connecto.ai to strengthen its mobile engagement stack.
Is Leanplum a public or private company?
Leanplum is a private company. It is classified as venture growth investor backed and is currently operating.
When was Leanplum founded?
Leanplum was founded in 2013. It employs 11 to 50 people.
Where is Leanplum based?
Leanplum is headquartered in San Francisco, United States, in the North America region.
How does Leanplum make money?
One revenue line is on record: subscription-based SaaS Platform.
Who are Leanplum's main competitors?
Direct peers on record are Iterable, OneSignal, Airship, Braze, CleverTap and Localytics (Upland Mobile Marketing). Broad incumbents are Salesforce Marketing Cloud, Adobe Marketo Engage, Twilio Engage and Oracle Marketing Cloud (Eloqua / Responsys).
Does Leanplum have an API?
No public API is recorded for Leanplum.
What industry is Leanplum in?
Leanplum's product category is Mobile Marketing & Engagement Software. Its primary akta.pro industry code is BPAMALAE, Marketing Automation, CRM & Lifecycle Messaging. Its NAICS code is 54189 and its SIC code is 7372.