Nixie Sparkling Water
Nixie Sparkling Water produces USDA Organic, zero-sugar sparkling water and soda in recyclable aluminum cans, selling through DTC e-commerce, 11,000+ grocery retailers across all 50 states, and online marketplaces to health-conscious consumers seeking clean-label beverage alternatives.
- Company typePrivate
- Founded2019
- HeadquartersLarkspur, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nixie Sparkling Water does
Nixie Sparkling Water (legal entity: Nixie Beverage Company) is a U.S. better-for-you beverage brand founded in 2019 by Nicole Bernard Dawes, the entrepreneur who previously built organic snacks brand Late July (acquired by Campbell's in 2018). The company produces zero-sugar, zero-calorie flavored sparkling water and zero-sugar soda in infinitely recyclable aluminum cans with non-BPA liners. Products are USDA Certified Organic, Non-GMO Project Verified, and sweetened only with organic stevia leaf extract — the company explicitly excludes aspartame, erythritol, xylitol, and acesulfame potassium (Ace K). The portfolio spans 15+ SKUs across two categories: sparkling water (e.g., Lime Ginger, Strawberry Hibiscus, Blackberry Raspberry, Watermelon Mint, Grapefruit, Peach Black Tea) and zero-sugar soda (Classic Cola, Cream Soda, Strawberry Cream, Cherry Cola, Root Beer, Ginger Ale).
The company's core technical differentiator is a reverse osmosis water filtration process that removes PFAS ("forever chemicals"), fluoride, sodium, and heavy metals from source water — positioning Nixie against the growing consumer concern over tap-water contamination in packaged beverages. The brand narrative is built on three consumer pain points: (1) sugar and artificial sweetener avoidance, (2) concern over PFAS and other contaminants, and (3) plastic-bottle waste.
Nixie operates a multi-channel go-to-market: direct-to-consumer e-commerce via its Shopify storefront (drinknixie.com, free shipping over $50), online marketplaces (Amazon, Walmart), and physical retail through 11,000+ grocery doors across all 50 states — spanning natural channel (Whole Foods, Sprouts, Natural Grocers), conventional grocery (Albertsons/Safeway, Kroger, Publix, Stop & Shop, Giant, Meijer), and a direct-store delivery (DSD) network built with regional distributors Big Geyser (NYC Metro) and ODOM Corporation (Pacific Northwest). Pricing is uniform at $34.99 per 12- or 24-pack. Target segments are health-conscious consumers, clean-label seekers, and parents/families. The company is privately held, Delaware-incorporated with a California principal office, has raised roughly $35 million cumulatively ($8M in 2022, ~$27M in 2025), and operates with 11–50 employees.
Nixie Sparkling Water firmographics
Firmographics- Name
- Nixie Sparkling Water
- Legal name
- Nixie Beverage Company
- Website
- https://drinknixie.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nixie Sparkling Water produces USDA Organic, zero-sugar sparkling water and soda in recyclable aluminum cans, selling through DTC e-commerce, 11,000+ grocery retailers across all 50 states, and online marketplaces to health-conscious consumers seeking clean-label beverage alternatives.
- Ownership category
- akta.pro rank
Nixie Sparkling Water industry classification
Industry- Product category
- Beverages
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Sparkling/Carbonated Bottled Water Production (AFAFACAE)
- akta.pro secondary industries
- Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)
Keywords
Where Nixie Sparkling Water is headquartered
LocationHeadquarters
- HQ city
- Larkspur
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nixie Sparkling Water business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Direct online sales through the company's Shopify-powered e-commerce website at drinknixie.com, offering products directly to consumers with free shipping on orders over $50.
- Retail Sales: Products sold through major retail chains including Whole Foods, Albertsons/Safeway, Sprouts Farmers Market, Kroger, Publix, Natural Grocers, Meijer, Stop & Shop, and The Giant Company.
- Marketplace Sales: Products sold through online marketplaces including Amazon and Walmart.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 24 Pack - $34.99 |
| Unit Pricing | Pay-as-you-go | 12 Pack - $34.99 |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Nixie Sparkling Water product offering
Product offeringCore offering
Nixie Sparkling Water produces and sells USDA Certified Organic, Non-GMO Project Verified sparkling water and zero-sugar soda beverages in a range of flavors. Products are sweetened with organic stevia leaf extract, contain zero sugar and zero calories, use reverse osmosis-purified water to remove PFAS, fluoride, sodium, and heavy metals, and are packaged in infinitely recyclable aluminum cans with non-BPA liners. The portfolio includes flavors such as Lime Ginger, Black Cherry Lime, Strawberry Hibiscus, Watermelon Mint, Peach Black Tea, Pomegranate Green Tea, Grapefruit, Lemon, Lime, Grapefruit Tangerine, Blackberry Raspberry, and a zero-sugar soda line including Classic Cola, Cream Soda, Root Beer, Ginger Ale, Strawberry Cream, and Cherry Cola.
Differentiator
Problem solved
Functional benefit
Products and services
- Lime Ginger Sparkling Water Organic sparkling water in Lime Ginger flavor, sold as 24-pack for $34.99, sweetened with organic stevia, zero sugar and zero calories.
- Black Cherry Lime Sparkling Water Organic Black Cherry Lime sparkling water sold in 24-pack format for $34.99.
- Strawberry Hibiscus Sparkling Water Organic Strawberry Hibiscus sparkling water sold in 24-pack format for $34.99.
- Watermelon Mint Sparkling Water Organic Watermelon Mint sparkling water sold in 24-pack format for $34.99.
- Peach Black Tea Sparkling Water Organic Peach Black Tea sparkling water sold in 24-pack format for $34.99.
- Pomegranate Green Tea Sparkling Water Organic Pomegranate Green Tea flavored sparkling water sold by Nixie.
- Grapefruit Tangerine Sparkling Water Organic Grapefruit Tangerine sparkling water sold by Nixie.
- Blackberry Raspberry Sparkling Water Organic Blackberry Raspberry sparkling water sold by Nixie.
- Grapefruit Sparkling Water Organic Grapefruit sparkling water sold by Nixie.
- Lime Sparkling Water Organic Lime sparkling water sold by Nixie.
- Lemon Sparkling Water Organic Lemon sparkling water sold by Nixie.
- Classic Cola Zero Sugar Soda Organic zero-sugar Classic Cola sold by Nixie, available in grocery retail and on Amazon and Walmart.
- Cream Soda Zero Sugar Soda Organic zero-sugar Cream Soda sold by Nixie in 12-pack format.
- Root Beer Zero Sugar Soda Organic zero-sugar Root Beer soda sold by Nixie.
- Ginger Ale Zero Sugar Soda Organic zero-sugar Ginger Ale sold by Nixie in 12-pack format at $34.99.
- Cherry Cola Zero Sugar Soda Zero-sugar organic Cherry Cola launched as a new Nixie flavor, expanding the brand into the zero-sugar soda category in four-pack format.
- Strawberry Cream Zero Sugar Soda Zero-sugar organic Strawberry Cream soda launched by Nixie as part of its four-pack format expansion into the zero-sugar soda category.
Quantifiable outcome
- Over 11,000 major grocery retailers nationwide
- +1 more outcomes
Companies that use Nixie Sparkling Water
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Nixie Sparkling Water technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Nixie Sparkling Water partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Big GeysercoreRegional distributor for the New York City Metropolitan Area. Big Geyser supports Nixie's direct-store delivery network as a key distribution partner in one of the largest metropolitan markets in the US.
- ODOM CorporationcoreRegional distributor for the Pacific Northwest region. ODOM Corporation supports Nixie's distribution expansion in the Pacific Northwest as part of their direct-store delivery network.
Scale indicators4 records
Recent moves9 records
Expansion highlights6 records
Nixie Sparkling Water competitors and assessment
Company assessmentDirect peers
- Olipop: Olipop produces better-for-you, low-sugar functional sodas using prebiotics and plant fiber, sold across Whole Foods, Sprouts, Kroger, and Target. Closely comparable to Nixie's zero-sugar organic soda line on positioning, channel mix, and target consumer (health-conscious soda switchers).
- Poppi: Poppi makes prebiotic, low-sugar fruit-flavored sodas distributed nationally in Target, Whole Foods, Sprouts, and Walmart. Comparable to Nixie on better-for-you soda positioning, mass retail expansion strategy, and founder-led brand narrative.
- Spindrift: Spindrift produces sparkling water flavored with real fruit and no concentrates, sold in mainstream grocery and natural channels. Most directly comparable to Nixie's flavored sparkling water line on clean-label positioning, similar price point, and overlapping retail distribution.
- LaCroix: LaCroix is the original mass-market flavored sparkling water brand from National Beverage Corp, with deep distribution across grocery, club, and mass channels. Comparable to Nixie on flavored sparkling water SKU structure and channel strategy, but at a much lower price point.
- Liquid Death: Liquid Death sells canned still and sparkling water (and iced teas) in an edgy, sustainability-forward aluminum-only format, with distribution in Whole Foods, Sprouts, and mainstream grocery. Comparable to Nixie on aluminum-can sustainability story, beverage category overlap, and lifestyle-brand marketing approach.
- Culture Pop Soda: Culture Pop Soda produces organic, probiotic-fermented sodas with real fruit, sold in Whole Foods, Sprouts, and natural channels. Comparable to Nixie's zero-sugar organic soda line on ingredient quality, certifications, and target health-conscious consumer.
Broad incumbents
- AHA Sparkling Water: AHA is Coca-Cola's flavored sparkling water brand with bold flavor combinations and major marketing support. Comparable to Nixie on flavored sparkling water category and grocery channel presence, but backed by Coca-Cola's distribution and trade-spend muscle.
- Bubly: Bubly is PepsiCo's flagship flavored sparkling water brand with nationwide mass-market distribution. Comparable to Nixie on flavored sparkling water category and retail channel footprint, though competing primarily on price and brand recognition.
- Perrier: Perrier is the global category-defining sparkling water brand owned by Nestlé Waters. Comparable to Nixie on carbonated water category and premium positioning, though with vastly larger scale and international distribution.
Emerging players
- Hal's New York Seltzer: Hal's is an emerging better-for-you seltzer and soda brand in modern retail. Comparable to Nixie on flavored sparkling water/seltzer category overlap and natural-channel positioning, though smaller in scale and assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nixie Sparkling Water social profiles
Digital presenceNixie Sparkling Water financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nixie Sparkling Water leadership team
Management profileNumber of profiles
Profiles3 records
Nixie Sparkling Water funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nixie Sparkling Water M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nixie Sparkling Water
What does Nixie Sparkling Water do?
Nixie Sparkling Water produces and sells USDA Certified Organic, Non-GMO Project Verified sparkling water and zero-sugar soda beverages in a range of flavors. Products are sweetened with organic stevia leaf extract, contain zero sugar and zero calories, use reverse osmosis-purified water to remove PFAS, fluoride, sodium, and heavy metals, and are packaged in infinitely recyclable aluminum cans with non-BPA liners. The portfolio includes flavors such as Lime Ginger, Black Cherry Lime, Strawberry Hibiscus, Watermelon Mint, Peach Black Tea, Pomegranate Green Tea, Grapefruit, Lemon, Lime, Grapefruit Tangerine, Blackberry Raspberry, and a zero-sugar soda line including Classic Cola, Cream Soda, Root Beer, Ginger Ale, Strawberry Cream, and Cherry Cola.
Is Nixie Sparkling Water a public or private company?
Nixie Sparkling Water is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nixie Sparkling Water founded?
Nixie Sparkling Water was founded in 2019. It employs 11 to 50 people.
Where is Nixie Sparkling Water based?
Nixie Sparkling Water is headquartered in Larkspur, United States, in the North America region.
How does Nixie Sparkling Water make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Sales and marketplace Sales.
Who are Nixie Sparkling Water's main competitors?
Direct peers on record are Olipop, Poppi, Spindrift, LaCroix, Liquid Death and Culture Pop Soda. Broad incumbents are AHA Sparkling Water, Bubly and Perrier. Hal's New York Seltzer is listed as an emerging player.
Does Nixie Sparkling Water have an API?
No public API is recorded for Nixie Sparkling Water.
What industry is Nixie Sparkling Water in?
Nixie Sparkling Water's product category is Beverages. Its primary akta.pro industry code is AFAFACAE, Sparkling/Carbonated Bottled Water Production, with a secondary code of AFAFACAF, Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte). Its NAICS code is 312111 and its SIC code is 2086.