Endava

What Endava does

Endava plc (NYSE: DAVA) is a UK-incorporated public technology company headquartered in London that provides digital transformation and IT services to enterprise and mid-market clients across 14 industry verticals — primarily finance and banking, payments, healthcare and life sciences, retail, insurance, telecommunications, and government. The company operates a global delivery model with engineering and delivery centers in the UK (London), Romania (Bucharest), Australia (Sydney, Melbourne, Newcastle, Perth), Colombia (Bogota), and Vietnam (Hanoi), and employs approximately 12,000 people worldwide following the 2024 acquisition of US-based GalaxE Group for $405 million and prior acquisitions of Mudbath (Australia, 2023), Lexicon (Australia/Vietnam, 2022), and others.

Endava's core product is its AI-native delivery framework, anchored by the proprietary Dava.Flow platform and supplemented by Dava.X (tailored expertise offerings), Dava.Rise (enterprise innovation programme), Dava.Studios (rapid prototyping), and Morpheus (a multi-agent AI accelerator for regulated industries). These are integrated with third-party AI capabilities from tier-1 partners OpenAI (ChatGPT Enterprise, Codex), Cognition (Windsurf, Devin), and Miro (AI Innovation Workspace) to deliver autonomous code generation, automated code review, intelligent task routing, and governed agentic software delivery. The company monetizes primarily through project-based professional services, time-and-materials, fixed-price, and outcome-based contracts sold via direct enterprise field sales organized by industry vertical and via strategic partner channels including Mastercard, NatWest/Tyl, AWS, and Google Cloud.

Revenue is in decline: FY2026 guidance was cut to £721.8–725.8 million (~$915–921M USD) following three consecutive quarters of YoY declines, with adjusted PBT margin collapsing from 12.6% to 1.8% and a £394.4 million Q3 net loss driven by a £364.6 million goodwill impairment. AI-driven services grew from 5% to 15% of revenue YoY, and the company is in active execution of an AI-native delivery pivot funded by a £350 million unsecured revolving credit facility closed in February 2023.

Name

Endava

Legal name

Endava plc

Website

https://endava.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Endava plc (NYSE: DAVA) is a UK-headquartered IT services and digital transformation company serving enterprise and mid-market clients across 14 verticals — primarily finance, payments, healthcare, retail, and insurance — via an AI-native delivery platform combining proprietary frameworks (Dava.Flow, Morpheus) with OpenAI, Cognition, and Miro integrations.

Ownership category

akta.pro rank

Product category

IT Services and Digital Transformation Consulting

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Software Engineering & Application Modernization (BPAHAEAD)

akta.pro secondary industries

Digital Strategy & Transformation (BPAHAEAA), Business Process-Aligned IT Outsourcing (ITO + BPO Integrated) (BPAEAMAJ), End-to-End MLOps & ML Platform Suites (HDAAABAA)

Keywords

• Digital transformation services
• IT consulting services
• AI-native delivery
• Custom software development
• Cloud modernization services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services - Digital Transformation Consulting: Endava provides technology modernization, digital transformation, and IT consulting services to enterprise clients across multiple vertical industries. Revenue is generated through project-based professional services engagements, outcome-based contracts, and managed services agreements. The company operates on a global delivery model with nearshore capabilities.
2. AI-Driven Services: Growing revenue stream from AI-native delivery services, agentic AI implementation, and AI-enabled digital transformation. This segment grew from 5% to 15% of total revenue year-over-year as of Q3 2026, representing a strategic shift toward higher-margin AI services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Endava is a technology-driven business transformation group that delivers AI-native digital transformation services, custom software development, and IT consulting to enterprise and mid-market clients globally. The firm combines proprietary delivery frameworks (Dava.Flow, Dava.X, Dava.Rise, Dava.Studios) with deep vertical expertise across finance, payments, healthcare, retail and other industries to modernize legacy systems, implement AI, and build digital products for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Dava.Flow
• Dava.X
• Dava.Rise
• Dava.Studios
• Morpheus (Agentic AI Industry Accelerator)
• Payments Gateway Accelerator
• Digital Transformation Consulting
• Managed IT Services

Quantifiable outcome

• AI-driven services grew from 5% to 15% of total revenue year-over-year
• +4 more outcomes

Named customers16 records

Segments14 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability10 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and major.

• OpenAIcoreTechnology or Integration · 4 June 2026Strategic partnership making Endava one of the first large-scale implementers of AI agents in professional services. Deploying autonomous AI agents powered by OpenAI's ChatGPT Enterprise and Codex across Endava's organization for code generation, automated code reviews, intelligent task routing, and workflow orchestration. Partnership part of Endava's 'AI-native culture' transformation.
• MastercardcoreStrategic or Co-development Partner · 21 May 2026Strategic partnership to accelerate digital commerce. Endava is working with Mastercard on initiatives to advance merchant payments and digital transformation services. The partnership was highlighted in Q3 2026 results as part of Endava's AI-driven strategic shift.
• Tyl by NatWestcoreStrategic or Co-development Partner · 15 May 2026Strategic partnership to accelerate Tyl's merchant payments offering using Endava's AI-native Dava.Flow delivery model and Payments Gateway Accelerator. Partnership serves approximately 40,000 merchants with focus on improving payment acceptance capabilities and unlocking new revenue opportunities. Represents continued commitment to strengthen UK merchant payments sector.
• Google CloudcoreTechnology or Integration · 28 April 2026Technology services company and Google Cloud premier partner. Endava highlighted at Google Cloud Next 2026 as emphasizing that organizations must begin AI adoption immediately. 75% of Google code now written by AI agents.
• RXmajorStrategic or Co-development Partner · 28 February 2026Multi-year managed services partnership delivering end-to-end IT support across service desk, infrastructure, field services, and applications management for international events organizer. Achievements include 97% of service desk calls answered within 60 seconds, supporting more than 5,800 monthly tickets internationally across RX's operations of 350+ events annually in 25 markets. Next phase includes AI-assisted workflows.
• CognitioncoreTechnology or Integration · 19 February 2026Expanded partnership integrating Cognition's Windsurf and Devin AI platforms within Endava's Dava.Flow delivery framework. Enables enterprises to safely scale agentic software delivery with governance and quality assurance. Early adoption demonstrated material reductions in task cycle times and meaningful time savings on repetitive engineering work. Includes joint go-to-market initiatives.
• MirocoreTechnology or Integration · 17 February 2026Strategic partnership to embed Miro's AI Innovation Workspace across Endava's global operations to enhance AI-native delivery model Dava.Flow. Partnership deploys Miro enterprise-wide across Endava's nearly 12,000 employees. Early adoption shows measurable improvements including reduction of certain processes from weeks to days through automated multi-step flows. Includes joint go-to-market initiatives.
• Nexus Global PaymentsmajorImplementation/ SI/ Consulting Partner · 9 February 2026Endava, alongside AWS, supporting technical design and development for Nexus global payments infrastructure. Nexus scheme aims to connect domestic real-time payment systems across India, Malaysia, Philippines, Singapore, and Thailand. Technical development scheduled to begin early 2026 with go-live targeted for 2027. Endava providing technical expertise for cross-border instant payments scheme.
• PaysafemajorStrategic or Co-development Partner · 13 November 2025Multi-year strategic partnership focused on enhancing digital payment services and accelerating product innovation. Collaboration combines Paysafe's payment platform expertise with Endava's technology and AI solutions to improve speed, security, and digital experience of transactions for businesses and consumers. Includes digital community engagement initiatives.
• TRD U.S.A.majorStrategic or Co-development Partner · 11 November 2025Expanded partnership with TRD U.S.A. to deliver motorsports technology solutions. Partnership expansion adds IMSA in 2026 as Endava continues to support TRD's digital transformation initiatives in motorsports.

Scale indicators24 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Accenture: Global IT services and consulting leader with deep digital transformation, cloud, and AI capabilities serving enterprise clients across the same verticals as Endava. A much larger incumbent offering a wider portfolio.
• Tata Consultancy Services (TCS): One of the largest global IT services firms offering application development, digital transformation, and AI services to enterprise clients. Directly comparable in business model and verticals.
• Infosys: Major Indian-heritage IT services and digital transformation provider with comparable application modernization, cloud, and AI offerings. Competes for similar enterprise transformation deals.
• Cognizant: Global IT services company focused on digital, cloud, and AI transformation for enterprise clients in financial services, healthcare, and other Endava-served verticals.
• Capgemini: European-headquartered IT services and consulting firm with strong digital transformation, AI, and engineering services practice comparable to Endava's Dava.Flow model.
• Wipro: Global IT services and consulting firm offering application development, cloud, and AI transformation services overlapping Endava's enterprise digital transformation offering.

Direct peers

• EPAM Systems: Digital engineering and software development services firm with similar nearshore delivery model, AI capabilities, and vertical focus on financial services and healthcare. Closest mid-tier peer to Endava.
• Globant: Latin American-rooted digital transformation and software engineering firm offering AI-native delivery and Studio-based innovation services similar to Endava's Dava.Studios and Dava.Flow frameworks.
• Thoughtworks: Technology consultancy specializing in custom software development, digital transformation, and AI engineering for enterprise clients. Closely comparable in delivery model and tech-forward positioning.
• Slalom: Technology and business consulting firm focused on digital transformation, cloud, and AI services for enterprise and mid-market clients. Similar vertical expertise and consulting-led delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/endava
• Facebookfacebook.com/endava
• LinkedInlinkedin.com/company/endava
• Instagraminstagram.com/endava

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A12 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Endava