Cognition+
Cognition+ is a Canadian SaaS provider of integrated policy administration, claims, and accounting software built specifically for mutual and regional property and casualty insurance carriers across North America, and is wholly owned by Canadian Mutual Insurance Companies.
- Company typePrivate
- Founded1996
- HeadquartersLondon, Canada
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Cognition+ does
Cognition+ is a London, Ontario-based SaaS provider of core software for property and casualty insurance, focused on the Canadian mutual insurance sector and selectively expanding into the United States. Founded in 1996 as Mutual Concept Computer Group (MCCG) and rebranded in 2019, the company operates a cloud-delivered, third-generation enterprise platform comprising three integrated modules — Policy Administration, Claims Management, and Accounting — extended by add-on modules (Policyholder Access, Online Quoting, Broker & Agent Connectivity), the Cognition+ Marketplace, and integrations with broker management systems (Applied Systems, 3Tree) and HCAI for auto claims. It serves regional and mutual P&C carriers, managing general agents (MGAs), brokers/agents, and policyholders, with named customers including Antigonish Farmers' Mutual, Stanley Mutual, HTM Insurance, Grenville Mutual, Clare Mutual, and others across Canada and the US.
Cognition+ is wholly owned by Canadian Mutual Insurance Companies, a cooperative ownership structure in which the platform was co-developed with and is governed by its client community. The company monetizes through annual subscription contracts for the cloud platform plus professional services (implementation, custom training, document creation, admin maintenance, best practices audits), with quote-based enterprise pricing rather than disclosed tiers. Go-to-market is direct enterprise field sales complemented by channel partnerships, industry sponsorships (CAMGA Gold sponsor), and content marketing aimed at the mutual insurance ecosystem.
In 2025 the company reported more than 400% year-over-year growth in profitability and completed the migration of nearly its entire client base to Cognition+ Cloud; it marked its 30th anniversary in March 2026. The company holds 101–250 employees and serves 32+ mutual insurance carriers, with a stated headcount of 85+ as of the 2019 rebrand and continued organizational scaling evidenced by executive promotions (CTO, VP Business Development in 2022) and a new board appointment in January 2025.
Cognition+ firmographics
Firmographics- Name
- Cognition+
- Legal name
- Cognition+ Inc.
- Website
- https://gocognition.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cognition+ is a Canadian SaaS provider of integrated policy administration, claims, and accounting software built specifically for mutual and regional property and casualty insurance carriers across North America, and is wholly owned by Canadian Mutual Insurance Companies.
- Ownership category
- akta.pro rank
Cognition+ industry classification
Industry- Product category
- Insurance Software (P&C Insurance SaaS Platform)
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)
Keywords
Where Cognition+ is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Cognition+ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based access to the Cognition+ cloud platform covering policy, claims, and accounting modules
- Professional Services: Implementation, custom training, custom document creation, admin maintenance, and best practices audit services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Cognition+ product offering
Product offeringCore offering
Cognition+ sells a cloud-based enterprise SaaS platform for Property & Casualty insurers that unifies policy administration, claims management, and accounting, delivered via Cognition+ Cloud. It is sold primarily on annual subscriptions to mutual insurance carriers, regional P&C insurers, and Managing General Agents (MGAs) across Canada and the United States, with supplementary professional services such as implementation, custom training, best practices audits, and ongoing administration.
Product overview
Cognition+ offers a unified enterprise P&C insurance software platform designed for mutual and regional carriers. The core platform includes three integrated modules: Policy (policy management), Claims (claims processing), and Accounting (financial management). These core modules are complemented by extensions including Policyholder Access, Online Quoting, Broker & Agent Connectivity, and the Cognition+ Marketplace for third-party integrations. The platform is delivered via cloud (Cognition+ Cloud) and is supported by professional services including Technical Services (Infrastructure Support, Test System Data Refresh, SQL Writing) and Business Services (Custom Document Creation, Admin Maintenance, Best Practices Audit, Property Rules Maintenance, Property Product Best Practices, Custom Training, and Auto Rules Membership).
Differentiator
Problem solved
Functional benefit
Products and services
- Cognition+ Platform Cloud-based enterprise SaaS platform powering Property & Casualty insurance operations end-to-end for mutual and regional carriers, integrating Policy administration, Claims management, and Accounting modules with APIs, broker connectivity, and a marketplace for third-party integrations.
- Cognition+ Marketplace Marketplace for third-party integrations and extensions that expand the Cognition+ Platform's capabilities, enabling insurers to add specialised connectors and partner solutions to their core policy, claims, and accounting system.
- Cognition+ Cloud
Quantifiable outcome
- More than 400% year-over-year growth in profitability in 2025
- +1 more outcomes
Companies that use Cognition+
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Cognition+ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature9 records
Cognition+ partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Canadian Association of Managing General Agents (CAMGA)coreGold sponsor of CAMGA, supporting the managing general agent community and demonstrating commitment to the Canadian insurance ecosystem.
- 3TreecorePartnership to usher in a new era in broker connectivity. 3Tree UNITE integration enables enhanced broker management system connectivity for mutual insurance companies using the Cognition+ platform.
- Applied SystemscorePartnership to extend broker connectivity to mutual insurance companies. Applied is a leading broker management system provider, enabling seamless integration between brokers and Cognition+ carrier clients.
- Canadian Mutual Insurance Companies (Ownership)flagshipCognition+ Inc. is wholly owned by Canadian Mutual Insurance Companies. The platform was co-developed with the mutual insurance community, reflecting deep integration with and ownership by its client base.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Cognition+ competitors and assessment
Company assessmentDirect peers
- Guidewire Software: Leading global provider of core insurance SaaS for P&C carriers, including policy administration, claims, and billing. Competes head-to-head with Cognition+ for mid-market and regional P&C modernization deals, particularly in North America.
- Insurity: P&C insurance software provider offering policy administration, claims, and analytics to carriers and MGAs. Comparable product scope and mid-market carrier focus to Cognition+.
- EIS Group: Cloud-native core insurance platform (policy, claims, billing, digital) serving P&C, life, and health insurers. Direct overlap with Cognition+'s core modules and target buyer profile.
- Majesco: Cloud insurance software for P&C and life/health insurers, including core policy, claims, billing, and analytics. Competes with Cognition+ for mid-market carrier digital transformation mandates.
- Duck Creek Technologies: Cloud-native P&C insurance SaaS suite (Policy, Billing, Claims) targeting mid-market carriers. Direct overlap with Cognition+'s policy/claims/accounting modules and similar enterprise sales motion.
- Sapiens International: Global provider of insurance software solutions (core platforms for P&C and life) with cloud delivery. Comparable core platform offering for property & casualty insurers.
Emerging players
- Prima Solutions: Insurance SaaS provider focused on P&C and protection insurers in Europe, including mutual-style carriers. Similar vertical SaaS model and core policy/claims scope.
- RGI Group: European-headquartered insurance core platform vendor with strong presence among mutual and cooperative insurers. Comparable mutual-insurance focus to Cognition+, though geographically distinct.
Broad incumbents
- Vertafore: Large North American insurance software provider primarily focused on distribution and agency management rather than carrier core systems. An adjacent incumbent in the broader P&C insurance software stack.
Others
- Applied Systems: Dominant broker management system provider and named Cognition+ integration partner. Operates on the broker/agency side of the P&C value chain — adjacent rather than directly competing with Cognition+'s carrier core platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cognition+ social profiles
Digital presenceCognition+ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cognition+ leadership team
Management profileNumber of profiles
Profiles6 records
Cognition+ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cognition+ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cognition+
What does Cognition+ do?
Cognition+ sells a cloud-based enterprise SaaS platform for Property & Casualty insurers that unifies policy administration, claims management, and accounting, delivered via Cognition+ Cloud. It is sold primarily on annual subscriptions to mutual insurance carriers, regional P&C insurers, and Managing General Agents (MGAs) across Canada and the United States, with supplementary professional services such as implementation, custom training, best practices audits, and ongoing administration.
Is Cognition+ a public or private company?
Cognition+ is a private company. It is classified as corporate owned and is currently operating.
When was Cognition+ founded?
Cognition+ was founded in 1996. It employs 101 to 250 people.
Where is Cognition+ based?
Cognition+ is headquartered in London, Canada, in the North America region.
How does Cognition+ make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services.
Who are Cognition+'s main competitors?
Direct peers on record are Guidewire Software, Insurity, EIS Group, Majesco, Duck Creek Technologies and Sapiens International. Emerging players are Prima Solutions and RGI Group. Vertafore is listed as a broad incumbent. Applied Systems is listed as an others.
Does Cognition+ have an API?
Yes. Cognition+ provides Application Programming Interfaces (APIs) for extendibility, enabling insurers to extend their business and enable real-time transactions with third parties. The platform supports web services for broker distribution channels including upload/download capabilities.
What industry is Cognition+ in?
Cognition+'s product category is Insurance Software (P&C Insurance SaaS Platform). Its primary akta.pro industry code is FSAGAGAB, Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS). Its NAICS code is 5132 and its SIC code is 7372.