Ai Palette
Ai Palette is a Singapore-based AI-native consumer insights platform serving enterprise CPG brands, aggregating 61 billion real-time data points across 18 languages to power trend discovery, generative product concept creation, and brand equity analytics for clients including Nestlé, Coca-Cola, PepsiCo, and Kellogg's.
- Company typePrivate
- Founded2018
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Ai Palette does
Ai Palette is a Singapore-based AI-first consumer insights platform that serves the Consumer Packaged Goods (CPG) industry, founded in 2018 and operating from headquarters in Singapore with regional offices in New York and Bengaluru. The company aggregates 61 billion data points in real-time from more than 150 sources spanning social media, search, e-commerce, and foodservice channels across 24 countries, processing them via proprietary Natural Language Processing trained across 18 languages. Its product surface is organized as five integrated modules: Foresight Engine for real-time trend discovery and white-space identification, Concept Genie for generative AI product and marketing concept creation, Screen Winner for virtual concept validation, Arya (launched December 2025) for multi-agent AI-driven research assistance, and Brand SAY (launched 2025) for real-time digital brand equity scoring.
The platform is delivered as B2B SaaS to large enterprise CPG brands, sold via direct enterprise field sales with a demo-led motion and custom annual subscription contracts. Named customers include Nestlé, Coca-Cola, PepsiCo, Kellogg's, Diageo, Mondelez, L'Oreal, Tata Consumer Products, Unilever, Danone, Cargill, Symrise, Shiseido, Himalaya, Dole, Pringles/Kellogg's, and OFI/Olam, among others, with the company reporting coverage of 27 markets across six continents. The business reported approximately $11.8M in ARR as of 2025 and raised $4.4M in Series A funding in 2021 (piVentures, Exfinity) followed by a Series A1 in March 2024 (Tin Men Capital). In January 2026, Ai Palette was acquired by GlobalData Plc, becoming a subsidiary within that data and analytics group and validating the strategic exit path for early investors including Exfinity Venture Partners.
Ai Palette firmographics
Firmographics- Name
- Ai Palette
- Legal name
- Ai Palette
- Website
- https://aipalette.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ai Palette is a Singapore-based AI-native consumer insights platform serving enterprise CPG brands, aggregating 61 billion real-time data points across 18 languages to power trend discovery, generative product concept creation, and brand equity analytics for clients including Nestlé, Coca-Cola, PepsiCo, and Kellogg's.
- Ownership category
- akta.pro rank
Ai Palette industry classification
Industry- Product category
- AI Consumer Insights Platform for CPG
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Ai Palette is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices3 records
Markets served
Ai Palette business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription: Ai Palette operates as a B2B SaaS platform offering subscription-based access to its AI-powered consumer intelligence platform. The platform provides real-time insights, trend analysis, and innovation tools for CPG companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription with custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Ai Palette product offering
Product offeringCore offering
Ai Palette provides an AI-first consumer insights SaaS platform for CPG companies that aggregates 61 billion data points from 150+ sources across 24 countries to deliver real-time trend discovery, AI-generated product concept creation, virtual concept validation, and digital brand equity scoring. The platform combines proprietary NLP (supporting 18 languages), Generative AI, and multi-agent AI (Arya) to enable enterprise brands to discover emerging trends, generate product concepts, validate them virtually, and track brand performance.
Product overview
Ai Palette is an AI-first consumer insights platform for CPG companies that operates as a unified platform-plus-modules architecture. The core platform aggregates 61 billion data points from 150+ sources across social media, search, e-commerce, and foodservice channels to deliver real-time, localized consumer insights. The platform comprises five integrated modules: Foresight Engine (trend discovery), Concept Genie (AI-powered concept generation), Screen Winner (virtual concept validation), Arya (agentic AI assistant for insights), and Brand SAY (digital brand equity scoring). Together, these modules enable brands to discover emerging trends, generate and validate product concepts, and track brand performance across markets.
Differentiator
Problem solved
Functional benefit
Brands
- Arya: Agentic AI innovation assistant tailored for the food and CPG industry, enabling teams to discover trends, validate ideas, and accelerate product innovation.
- Foresight Engine
- Concept Genie
- Screen Winner
- Brand SAY
Products and services
- Foresight Engine Real-time trend discovery module that identifies emerging consumer trends and white space opportunities by analyzing billions of data points from social media, search, e-commerce, and foodservice channels for CPG innovation teams.
- Concept Genie Gen AI-powered concept generation tool that creates ready-to-market product and marketing concepts using prompts, exclusively trained on CPG data to accelerate innovation cycles for CPG R&D and marketing teams.
- Screen Winner Virtual validation module that enables CPG teams to test and validate new product concepts against real consumer demand signals before market launch, reducing risk in product development.
- Arya Agentic AI innovation assistant tailored for the food and CPG industry that acts as a virtual research analyst, enabling teams to ask natural-language questions and receive instant, data-backed answers synthesized from multiple sources. Built with multi-agent intelligence and SOC 2 Type II / ISO-aligned enterprise security.
- Brand SAY First real-time digital brand equity score platform for the CPG industry that tracks brand health across three dimensions — Salience, Affinity, and Advocacy — enabling continuous monitoring of digital brand equity.
Quantifiable outcome
- Reduce 2-4 months in cycle time to discovering, creating & validating product concepts
- +4 more outcomes
Companies that use Ai Palette
Customer profileNamed customers22 records
Segments7 records
Ideal customer profiles3 records
Ai Palette technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
Ai Palette partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GlobalDatacoreAi Palette was acquired by GlobalData, a major data and analytics company. This strategic acquisition positions Ai Palette as part of GlobalData's consumer intelligence offerings, with Ai Palette now operating as 'a GlobalData company' as stated in their press releases. The acquisition was part of Exfinity Venture Partners' strategic exit.
Scale indicators11 records
Recent moves7 records
Expansion highlights5 records
Ai Palette competitors and assessment
Company assessmentBroad incumbents
- NielsenIQ: NielsenIQ is a global leader in consumer intelligence and retail measurement for CPG brands, with deep household panels and retail audit data. It directly competes with Ai Palette in providing CPG trend and consumer insights, but at much larger scale and with more entrenched enterprise relationships.
- Circana: Circana (formerly IRI) provides CPG-focused market measurement, consumer insights and analytics using retail audit and panel data. Comparable to Ai Palette in serving the same Fortune 500 CPG buyers for innovation and trend decisions, but with proprietary off-take data Ai Palette does not match.
- Kantar: Kantar is one of the world's largest market research and consumer insights firms, serving CPG brands with brand tracking, innovation consulting and trend analytics. Competes with Ai Palette on trend forecasting and consumer insights, increasingly layering GenAI on top of its proprietary panels.
- Sprinklr: Sprinklr is an enterprise customer experience and social listening platform used by CPG brands for social data, trend monitoring and consumer engagement. Overlaps with Ai Palette on the social listening and consumer insight layer, but as part of a broader CX suite rather than CPG-specialized AI.
Direct peers
- Black Swan Data: Black Swan Data is an AI-driven consumer intelligence platform that uses social and search data to predict trends for CPG brands. Closest direct peer to Ai Palette: comparable AI-first architecture, similar CPG client base, similar focus on trend prediction and innovation workflows.
- Tastewise: Tastewise is an AI-powered food and beverage consumer intelligence platform that analyzes social, menu and e-commerce data for trend prediction. Direct competitor to Ai Palette in the food and beverage insights space, with a similar AI-native, data-lake-driven approach.
- WGSN: WGSN is a trend forecasting and consumer insights provider serving fashion, beauty, food and lifestyle brands. Comparable to Ai Palette in providing forward-looking consumer trend intelligence to consumer brands, but with broader category coverage beyond CPG.
- SPINS: SPINS provides CPG-focused retail and consumer insights, with a strong specialty in natural and wellness products. Comparable to Ai Palette in serving CPG brands for innovation and trend decisions, but anchored on retail scan data rather than social/e-commerce signals.
Emerging players
- Talkwalker: Talkwalker is an AI-powered consumer intelligence and social listening platform that analyzes consumer conversations across social, news and review data. Comparable to Ai Palette on AI-driven trend detection from unstructured consumer data, serving many of the same enterprise CPG customers.
- Infegy Atlas: Infegy Atlas is an AI-driven social intelligence platform used for consumer insights, trend tracking and brand analysis across CPG and other verticals. Comparable to Ai Palette in using NLP over social data to surface CPG consumer trends, though with broader vertical coverage and less CPG-specialized tooling.
Market position
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Ai Palette social profiles
Digital presenceAi Palette compliance and trust
Trust signalCompliance2 records
Ai Palette financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ai Palette leadership team
Management profileNumber of profiles
Profiles5 records
Ai Palette funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ai Palette M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ai Palette
What does Ai Palette do?
Ai Palette provides an AI-first consumer insights SaaS platform for CPG companies that aggregates 61 billion data points from 150+ sources across 24 countries to deliver real-time trend discovery, AI-generated product concept creation, virtual concept validation, and digital brand equity scoring. The platform combines proprietary NLP (supporting 18 languages), Generative AI, and multi-agent AI (Arya) to enable enterprise brands to discover emerging trends, generate product concepts, validate them virtually, and track brand performance.
Is Ai Palette a public or private company?
Ai Palette is a private company. It is classified as corporate owned and is currently operating.
When was Ai Palette founded?
Ai Palette was founded in 2018. It employs 101 to 250 people.
Where is Ai Palette based?
Ai Palette is headquartered in Singapore, Singapore, in the Asia region.
How does Ai Palette make money?
One revenue line is on record: saaS Platform Subscription.
Who are Ai Palette's main competitors?
Broad incumbents on record are NielsenIQ, Circana, Kantar and Sprinklr. Direct peers are Black Swan Data, Tastewise, WGSN and SPINS. Emerging players are Talkwalker and Infegy Atlas.
Does Ai Palette have an API?
No public API is recorded for Ai Palette.
What industry is Ai Palette in?
Ai Palette's product category is AI Consumer Insights Platform for CPG. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 5132 and its SIC code is 7372.