What Indagare does

Indagare, Inc. (legal entity Indagare Travel, Inc.) is a membership-based luxury travel agency and media company founded in 2007 by Melissa Biggs Bradley and headquartered at 1177 Avenue of the Americas, 5th Floor, New York. The company operates a digital travel platform with a proprietary content management system, hotel booking platform, itinerary builder, and mobile app, supporting a library of 390+ first-hand destination guides and thousands of vetted hotel reviews maintained by an in-house team of 75+ that collectively spends 707 days per year scouting destinations across 70+ countries.

The business sells two annual subscription tiers — Self Planner at $395/year and Custom Planner at $2,850/year — plus a portfolio of curated small-group trips ("Indagare Journeys") priced $4,995-$19,500, and a network of VIP hotel amenities (Indagare Plus) attached to bookings. Distribution is direct-to-consumer via website, phone (212-988-2611), and email, with no traditional resellers. The company's GTM blends sales-led (matched Trip Designers), community-led (Insider Journeys and Ambassadors), and event-driven (luxury brand partnerships) motions.

Indagare has built a marquee ecosystem of partnerships with Bank of America (Diamond Honor Tier, 2022), Sotheby's (2025), Architectural Digest, ICAA, Atout France (Palaces de France, 2024), Krug (2024), and Design Miami, which drive both member acquisition and exclusive inventory. The company is 100% carbon-neutral, contributes >$500K/year to the Indagare Impact Fund, and gives away 2% of revenue to vetted non-profits. Indagare is privately held and founder-controlled, with no disclosed institutional venture funding beyond a $2.2M raise recorded in December 2022 and an early Venrex investment in 2007.

Name

Indagare

Legal name

Indagare Travel, Inc.

Website

https://indagare.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Indagare is a membership-based luxury travel agency and media company offering annual subscriptions (Self Planner $395, Custom Planner $2,850), curated small-group Journeys ($5K-$20K), and bespoke trip planning for high-net-worth travelers worldwide.

Ownership category

akta.pro rank

Product category

Luxury Travel Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

akta.pro primary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Luxury travel agency
• Travel membership services
• Bespoke trip planning
• Small-group journeys
• Travel content publishing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Self Planner Membership: Annual subscription providing premium travel intelligence, hotel booking platform access, live Hotel Reservation Specialists, VIP amenities, and mobile app. Priced at $395/year with 30-day free trial.
2. Custom Planner Membership: Premium tier at $2,850/year including all Self Planner benefits plus dedicated Trip Designer matching, unlimited bespoke itineraries with hotel/restaurant reservations, touring, special experiences, transfers, and enrollment in Indagare Impact Program.
3. Indagare Journeys (Small-Group Trips): Revenue from curated group travel experiences priced from $4,995 to $19,500 per trip, including accommodations, meals, activities, and transfers. Examples: New Orleans with ICAA ($4,995), Egypt with Architectural Digest ($19,500), Magic of Bhutan ($15,900).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Indagare is a membership-based luxury travel agency and media company that sells tiered annual memberships granting access to Trip Designers for personalized itinerary planning, alongside curated small-group Journeys. The company also publishes original destination editorial content (guides, magazine, podcast, newsletter) that members and the broader public consume to inform luxury travel decisions.

Product overview

Indagare is a membership-based luxury travel agency and media company operating as a unified platform combining curated content with high-touch travel services. The core offering consists of two membership tiers (Self Planner at $395/year and Custom Planner at $2,850/year) providing access to 390+ destination guides, hotel reviews, booking platform, and VIP amenities through Indagare Plus. The product portfolio includes Trip Planning Services with dedicated Trip Designers, Indagare Journeys small-group trips with expert hosts, the Indagare Adored Collection of 200+ curated hotels, Itinerary Builder digital tools, and a mobile app. Supporting content products include weekly newsletters, a print magazine, and the Passport to Everywhere podcast. Impact initiatives encompass the Carbon Neutrality Program offsetting all member travel emissions and the Indagare Impact Fund supporting conservation and community non-profits.

Differentiator

Problem solved

Functional benefit

Products and services

• Self Planner Membership Annual membership priced at $395/year that gives independent luxury travelers access to Indagare's Trip Designer Matching, itinerary builder, destination guides, and Insider booking rates for self-managed trip planning.
• Custom Planner Membership Annual membership priced at $2,850/year that provides white-glove, end-to-end trip planning by a dedicated Indagare Trip Designer, including bookings, on-trip support, and access to Insiders and exclusive experiences.
• Indagare Plus Premium membership tier offering elevated services, perks, and access beyond the standard Custom Planner membership, targeting top-spending luxury travelers.
• Trip Planning Services Custom, full-service trip design and booking delivered by Indagare's Trip Designers for individual luxury travelers, including flights, hotels, transfers, restaurants, and on-the-ground experiences.
• Indagare Journeys Small-group, expertly-led trips curated and led by Indagare, designed for members seeking shared, high-touch experiences in signature destinations.
• Insider Journeys Insider-led, behind-the-scenes small-group trips offering exclusive access and unique experiences not available to general travelers, built on Indagare's curated global network.
• Indagare Adored Collection Curated collection of favorite, vetted hotels and properties hand-selected by Indagare editors and Trip Designers for travelers seeking trusted accommodation recommendations.

Quantifiable outcome

• 5,000+ trips planned by end of 2015
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Sotheby'scoreStrategic or Co-development Partner · 1 October 2025Launch of curated art and culture journeys in partnership with Sotheby's. Includes trips to Venice (Biennale), Beaune (wine country), Modena (culinary), and Abu Dhabi (Collectors' Week).
• Atout FranceflagshipStrategic or Co-development Partner · 1 September 2024Indagare joined Atout France (French Tourism Development Agency) in a partnership to celebrate 31 of France's most exquisite and exemplary hotels as part of the Palaces de France initiative. The partnership involves a multi-part video and editorial series showcasing these prestigious properties.
• KrugminorGTM or Marketing Partner · 1 June 2024Exclusive champagne-themed culinary journeys featuring Krug experiences. Three epicurean getaways launched as Krug's first travel partnership.
• Bank of AmericaflagshipStrategic or Co-development Partner · 1 January 2022Multi-year partnership offering virtual programs for Bank of America's Diamond Honor Tier members. Includes curated travel experiences and exclusive content for high-net-worth banking customers.
• Indagare AmbassadorsminorChannel Partner/ Reseller/ Distributor · 1 January 2021Broadening reach through selected community of passionate travelers based globally who share travel insights and assist with sales.
• Design MiamiminorStrategic or Co-development Partner · 1 January 2018Co-curate Insider Journeys focused on design and architecture, bringing aesthetes to destinations like Guadalajara, Helsinki, Santa Fe and more.
• The Wall Street JournalminorStrategic or Co-development Partner · 1 January 2018Partnership for content and travel experiences with The Wall Street Journal's audience.
• Institute of Classical Architecture & Art (ICAA)coreStrategic or Co-development PartnerCo-curate Insider Journeys around architectural heritage and design, including trips to New Orleans, Prague, and other destinations. ICAA is a non-profit organization focused on classical architecture and design education.
• Architectural DigestcoreStrategic or Co-development PartnerPartnership for curated art and culture journeys including Egypt, Brussels, and Antwerp trips. Architectural Digest editors serve as hosts providing design-forward exploration of destinations.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Virtuoso: Virtuoso is the world's largest luxury travel network of 2,300+ travel advisors and curated experiential providers. It is comparable to Indagare as both serve HNW leisure travelers with bespoke trip planning, preferred hotel amenities, and curated luxury inventory, though Virtuoso operates as an agency network at much larger scale.
• Aman Resorts (Travel Services): Aman operates ultra-luxury resort properties and concierge travel services targeting the same HNW clientele as Indagare. Comparable on guest profile, pricing tier, and experiential luxury positioning, though Aman is primarily asset-based (hotels) rather than agency-based.
• Quintessentially Travel: Quintessentially is a global concierge and luxury lifestyle group with a dedicated travel division serving ultra-HNW clients. Comparable on audience (HNW/UHNW), bespoke itinerary services, and exclusive access experiences, though broader scope includes lifestyle management beyond travel.

Direct peers

• Black Tomato: Black Tomato is a boutique luxury travel company specializing in bespoke itineraries and experiential small-group journeys for affluent travelers. Like Indagare, it focuses on high-touch personalization, exclusive access experiences, and curated content — making it a direct comparable in the luxury experiential travel category.
• Red Savannah: Red Savannah is a UK-based luxury tour operator offering tailor-made travel to high-end clients with a curated portfolio of vetted properties. It overlaps directly with Indagare's Custom Planner service, bespoke itineraries, and curated villa/hotel inventory across global destinations.
• Tully Luxury Travel: Tully Luxury Travel is a boutique bespoke travel advisor firm serving HNW clients with personalized itineraries and preferred hotel amenities. Directly comparable to Indagare's Custom Planner membership in customer profile, service model, and product offering.
• Mr & Mrs Smith: Mr & Mrs Smith is a members-only luxury hotel booking club offering curated boutique properties and VIP amenities to affluent travelers. Closely parallels Indagare's membership-based booking model, hotel curation approach, and preferred amenity value proposition.
• Embark Beyond: Embark Beyond is a luxury travel agency specializing in high-touch bespoke trip planning for affluent travelers with strong destination expertise. Directly comparable to Indagare's Custom Planner membership model and experiential luxury focus.

Others

• Conde Nast Traveler: Conde Nast Traveler is a premier luxury travel media brand producing destination guides, hotel reviews, and curated travel content. Comparable to Indagare's content marketing arm (destination guides, magazine, podcast) serving the same HNW audience, though it is publisher-led rather than agency-led.

Emerging players

• AFAR Media: AFAR is a travel media and experiences company offering curated destination content and small-group trips for affluent travelers. Comparable to Indagare in combining editorial content with experiential travel offerings, though with a different editorial-to-service ratio.

Market position

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@indagare
• LinkedInlinkedin.com/company/indagare
• Instagraminstagram.com/indagare
• Xx.com/indagaretravel
• Facebookfacebook.com/indagare-travel-38863077107

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indagare