Bubble Goods

What Bubble Goods does

Bubble Goods is a U.S.-only online marketplace that curates and sells 2,000+ clean-ingredient snacks, supplements, pantry staples, beverages, bakery items, health & wellness products, and pet treats from more than 2,000 independent American food brands. Founded in 2022 by Jess Young, the platform differentiates on a founder-enforced curation standard — no artificial flavors, refined sugar, preservatives, trans fats, or hydrogenated oils — with the founder personally testing products before listing. The company targets health-conscious consumers seeking ingredient transparency and discovery of independent makers, positioning itself as an "online Erewhon" available nationwide.

The technical stack is deliberately standard rather than proprietary: the marketplace runs on Shopify for e-commerce and checkout, Skio for subscription billing, Stripe for payments, and Wise for vendor payouts, with Google Analytics, Meta, and Microsoft/Bing supporting marketing analytics and targeted advertising. Bubble does not host or ship inventory itself; vendors use prepaid shipping labels to ship directly to consumers, and the company collects and remits sales tax on behalf of sellers. Revenue is generated through a 25–35% commission on MSRP (varying by vendor enrollment date), transaction/processing fees, recurring subscription revenue via Skio, gift card sales ($25–$500 denominations), and a proprietary sub-brand "Hella/BUBBLE" beverage line. Supporting modules include the Bubble Goods Bulletin content blog, a Creator Program for influencer partnerships, and a Rewards loyalty program. Distribution is exclusively through bubblegoods.com to U.S. customers; international orders are not permitted.

The company is privately held, founded by Jess Young, with a small team (1–10 employees) and a single $1.4M seed round raised in May 2022 from Banana Capital, Color Capital, Constellation Capital, and Sequoia Capital. Headquartered in New York, Bubble Goods is operating in an early-stage growth phase with a strong earned-media profile (Bon Appetit, Vanity Fair, Business Insider, Food52) but without disclosed follow-on funding, revenue, or institutional ownership beyond the 2022 seed.

Name

Bubble Goods

Legal name

Bubble Goods, Inc.

Website

https://bubblegoods.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Bubble Goods is a U.S. online marketplace curating 2,000+ clean-ingredient snacks, supplements, and pantry staples from independent American food brands. Founded in 2022 by Jess Young, it serves health-conscious consumers nationwide through a Shopify-powered storefront with subscription, own-brand, and loyalty extensions.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Operations, Supply Chain, Technology or R&D, Personnel

Revenue model

1. Marketplace Commission: Bubble Goods charges vendors a commission on each sale. For vendors joining before January 14, 2019, the commission is 25% of MSRP. For vendors joining on or after January 14, 2019, the commission is 35% of MSRP. Payment processing fees apply separately (approximately $1.40 flat fee per 2-week payout).
2. Transaction Fees: Additional fees charged to vendors including processing fees for payment transactions through the platform.
3. Own Brand Product Sales: Sale of proprietary BUBBLE branded products including the Hella beverage (3-pack). The company also sells gift cards at various denominations ($25-$500).
4. Subscription Revenue: Recurring subscription revenue from customers who sign up for automatic product deliveries through the Skio platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Bubble Goods operates an online marketplace that curates 2,000+ clean-ingredient snacks, supplements, pantry staples, beverages, bakery items, health and wellness products, and pet treats sourced from independent U.S. food brands. Consumers discover and purchase products directly through the bubblegoods.com storefront, with optional recurring subscriptions managed via Skio. The company also runs a Seller Platform (sell.bubblegoods.com) that onboards independent makers and charges a commission (35% of MSRP for vendors joining after January 14, 2019; 25% for earlier vendors) plus transaction processing fees, while vendors ship directly to consumers using prepaid labels.

Product overview

Bubble Goods operates as an online marketplace for clean-ingredient food products, curating 2,000+ snacks, supplements, and pantry staples from independent U.S. makers. The core offering is the marketplace platform where third-party vendors sell directly to consumers. Supporting the marketplace are several modules: an E-Gift Card product for gifting occasions, a Product Subscription Service for recurring deliveries managed via Skio, a Seller Platform for vendor onboarding and management, the Bubble Goods Bulletin Blog for content marketing, a Creator Program for influencer partnerships, and a Rewards loyalty program. Bubble Goods also sells its own private-label sub-brand called Hella (BUBBLE) directly through the marketplace. The platform is woman-founded, powered by Shopify e-commerce infrastructure, and ships products from sellers nationwide to consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Bubble Goods Online Marketplace Curated online marketplace offering 2,000+ clean-ingredient snacks, supplements, pantry staples, beverages, bakery items, health and wellness products, and pet treats from independent U.S. food brands, with nationwide shipping (free on orders $80+) for U.S. consumers.
• Bubble Goods E-Gift Card Digital gift cards redeemable on bubblegoods.com in denominations of $25, $50, $75, $100, $150, $200, $250, and $500, enabling customers to gift marketplace purchases.
• Product Subscription Service Recurring delivery subscription service for marketplace products, managed via the Skio platform with customer-selected frequencies (e.g., every two weeks, monthly), automatic billing at the then-current product price, and prior notice of price changes.
• Bubble Goods Seller Platform Onboarding and operations platform for independent food brands to list and sell on Bubble Goods, with vendor approval, commission-based pricing (25%-35% of MSRP by join date), prepaid shipping labels, and centralized sales tax collection and remittance.
• Hella (BUBBLE Own-Brand Product Line) Proprietary BUBBLE-branded product line retailed exclusively on the Bubble Goods marketplace, including the Hella beverage in a 3-Pack priced at $27.

Quantifiable outcome

• Featured in Bon Appetit as 'The Healthy Snack Oracle' with all products passing founder's quality standards
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify powers the Bubble Goods online store platform. Shopify handles payment processing, order management, and e-commerce infrastructure. Shopify's privacy practices govern the collection and use of customer data.
• SkiocoreTechnology or IntegrationSkio is the third-party subscription platform that manages recurring billing and subscription order processing for Bubble Goods. Payment information is securely transmitted to Skio for recurring charges. Skio processes payment data according to PCI-DSS standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Thrive Market: Online membership-based marketplace specializing in organic and natural groceries, supplements, and clean-label pantry items. Most direct comparable to Bubble Goods given the shared thesis of curating better-for-you food brands for online shoppers.
• Goldbelly: Online marketplace aggregating America's best artisan and independent food brands (bakery, snacks, pantry). Directly comparable to Bubble Goods' curated indie-brand marketplace model and gifting-oriented positioning.
• Misfits Market: Online retailer delivering organic produce and specialty groceries direct to consumers. Comparable as a direct-to-consumer specialty food platform targeting health-conscious shoppers, though focused on produce/surplus.
• Imperfect Foods: Online subscription grocery service emphasizing sustainable and specialty foods. Comparable direct-to-consumer marketplace mechanics, recurring delivery model, and clean-eating customer overlap with Bubble Goods.
• FreshDirect: Online grocer delivering specialty and conventional foods direct to consumers. Comparable in online grocery retail mechanics and US-only footprint, though broader assortment than Bubble Goods' curated marketplace.
• Mouth.com: Curated online marketplace for independent American food and drink brands. Highly comparable to Bubble Goods' thesis of aggregating best-in-class small makers into a single gifting-friendly destination.

Broad incumbents

• Whole Foods Market: Amazon-owned specialty grocer offering curated natural and organic products nationwide. Comparable clean-eating customer base and assortment breadth, but operates brick-and-mortar plus online rather than a curated indie-brand marketplace.
• Erewhon: Premium LA-based specialty grocer explicitly cited by press as Bubble's brick-and-mortar analog. Comparable clean-ingredient curation standard, but regional retail rather than national marketplace.

Emerging players

• Hungry Harvest: Subscription-based online retailer of produce and specialty grocery items with sustainability mission. Comparable DTC subscription and curation mechanics, with partial category overlap in clean-ingredient pantry and snacks.
• Daily Harvest: DTC subscription brand offering clean-ingredient frozen and prepared foods. Comparable health-conscious customer and Skio-style subscription infrastructure, though single-brand rather than marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bubble-goods-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bubble Goods