Tenderd
Tenderd is an AI-powered fleet and equipment management platform serving heavy-industry operators across construction, energy, mining, logistics, and oil and gas in the GCC and beyond. It offers modular SaaS plus proprietary hardware that normalizes multi-OEM telematics into predictive maintenance, safety, emissions, and utilization analytics.
- Company typePrivate
- Founded2018
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Tenderd does
Tenderd is an AI-powered fleet and equipment management platform purpose-built for heavy industries including construction, energy, mining, oil and gas, marine, and logistics. Founded in 2018 in Dubai by Arjun Mohan, the company originated as a heavy equipment rental marketplace in MENA before evolving into a unified operational intelligence platform that ingests telematics from mixed-fleet, multi-OEM equipment (Caterpillar, Komatsu, Volvo and others), layers proprietary AI models trained on millions of hours of machine data, and exposes capabilities across GPS tracking, predictive maintenance, AI-driven safety monitoring, emissions tracking, equipment allocation, logistics optimization, and financial reporting through a modular SaaS product suite and a TENDERD AI engine.
The company monetizes through per-asset SaaS subscriptions priced in tiers (basic GPS through full enterprise AI), hardware sales of telematics gateways, cameras and sensors, and professional services for implementation and configuration. Go-to-market is enterprise-led via direct field sales, inside sales for mid-market, and ecosystem partnerships with construction majors such as ALEC Holdings, energy players including ExxonMobil and Saudi Aramco's Wa'ed Ventures, and channel partners like German Gulf. Operations span four offices across Dubai, Abu Dhabi, Riyadh, and Vancouver, with named deployments at McDermott, AD Ports, and SAJCO producing documented outcomes of 25–37% productivity, downtime, or emissions improvements.
Cumulatively the company has raised approximately $35.8 million led by A.P. Moller Holding's $30 million Series A in June 2024, with prior backing from Y Combinator, BECO Capital, Stripe, Wa'ed Ventures, and notable angel investors including Paul Graham and Peter Thiel. The company remains privately held, employs 51–100 people, and is positioning around GCC sustainability mandates (UAE Net Zero 2050, Saudi Vision 2030) as a regulatory tailwind for emissions monitoring and compliance reporting.
Tenderd firmographics
Firmographics- Name
- Tenderd
- Legal name
- TENDERD
- Website
- https://www.tenderd.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tenderd is an AI-powered fleet and equipment management platform serving heavy-industry operators across construction, energy, mining, logistics, and oil and gas in the GCC and beyond. It offers modular SaaS plus proprietary hardware that normalizes multi-OEM telematics into predictive maintenance, safety, emissions, and utilization analytics.
- Ownership category
- akta.pro rank
Tenderd industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)
- akta.pro secondary industry
- Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)
Keywords
Where Tenderd is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices4 records
Markets served
Tenderd business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Supply Chain
Revenue model
- Software Subscription (SaaS): Per-asset monthly subscription model where customers pay recurring fees to access the TENDERD platform. Pricing is tiered based on feature scope (basic to advanced AI capabilities). Annual billing is standard with subscription terms of 25 months initial period followed by annual renewals.
- Hardware Sales: Sale of telematics hardware including gateways, cameras, sensors, controllers, and vision systems. Hardware includes 1-year warranty and requires active software subscription for firmware licensing.
- Professional Services: Implementation, training, consulting, and deployment services for hardware installation and platform configuration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise/Advanced Tier - Full platform access with AI, predictive maintenance, sustainability reporting |
| Subscription | Annual | Mid-Tier - Core fleet management with maintenance, fuel tracking, and basic compliance |
| Subscription | Monthly | Basic Tier - GPS tracking and essential monitoring |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Tenderd product offering
Product offeringCore offering
Tenderd operates an AI-powered fleet and equipment management SaaS platform that consolidates telematics, IoT sensor data, and OEM data into a unified operational intelligence layer for heavy industries. The platform delivers real-time GPS tracking, AI-driven predictive maintenance, safety monitoring via computer vision, emissions tracking, route optimization, and compliance reporting across mixed-fleet environments. Revenue is primarily generated through per-asset subscription fees for the software, complemented by hardware sales (gateways, cameras, sensors) and professional implementation services.
Product overview
TENDERD is an AI-powered operational intelligence platform for fleet and equipment management, offered as a unified platform-plus-modules architecture. The core platform provides real-time visibility, data consolidation, and AI analytics, while individual modules address specific operational needs: Track (GPS tracking), Safety (AI incident detection), Productivity (utilization optimization), Emissions (sustainability tracking), Equipment Allocation (asset distribution), Logistics (route optimization), Maintenance (predictive alerts), Energy Management (fuel tracking), Financials (cost management), and BI & Reports (dashboards). TENDERD AI serves as the proprietary AI engine powering predictive analytics and anomaly detection across all modules. The ecosystem also includes mobile apps for iOS and Android, proprietary hardware devices, and a sales marketplace for equipment transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- TENDERD Fleet & Equipment Management Platform
- TENDERD Sales Marketplace
- TENDERD Mobile Applications
- TENDERD Hardware
Quantifiable outcome
- 38% carbon emissions reduction
- +8 more outcomes
Companies that use Tenderd
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles2 records
Tenderd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability11 records
Feature6 records
Tenderd partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- ALEC HoldingsflagshipTENDERD is one of 15 external partners in ALEC Holdings' ecosystem approach to construction innovation. ALEC showcased TENDERD during Innovation Day 2025 in Dubai as part of its efforts to develop and scale new construction technologies.
- ExxonMobilcoreExxonMobil and TENDERD joined forces with German Gulf to launch an online platform for maintenance services. Strategic partnership combining ExxonMobil's lubricant expertise with TENDERD's equipment monitoring technology.
- German GulfcorePartnership with ExxonMobil and TENDERD to launch an online platform for maintenance services. German Gulf serves as the local implementation and service delivery partner.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Tenderd competitors and assessment
Company assessmentDirect peers
- Verizon Connect: Enterprise fleet management SaaS built on Verizon's network assets, covering GPS tracking, fuel, maintenance, and compliance. Directly comparable as a full-stack fleet SaaS competitor pursuing heavy industry and commercial fleet customers across global markets.
- Fleetio: Fleet maintenance and management SaaS platform serving mid-market and enterprise customers. Comparable on the maintenance, fuel, and asset lifecycle management modules, with lighter emphasis on telematics/AI compared to Tenderd.
- Geotab: One of the largest commercial telematics platforms globally, offering fleet tracking, productivity, safety, and sustainability analytics. Competes head-to-head with Tenderd in fleet intelligence and has been expanding into construction and heavy equipment segments, overlapping significantly with Tenderd's target verticals.
- Motive: AI-powered fleet management and safety platform primarily serving trucking and logistics. Comparable in technology stack (computer vision, telematics, AI analytics) and SaaS model, though Tenderd is differentiated by its heavy-equipment and construction focus versus Motive's light-vehicle orientation.
- Samsara: Public IoT fleet management platform offering AI-powered vehicle telematics, equipment monitoring, safety, and sustainability analytics. Directly comparable to Tenderd's platform-plus-modules architecture, though Samsara's historical strength is light commercial vehicles and trucking, with growing push into heavy equipment.
Broad incumbents
- Caterpillar (Cat Connect / VisionLink): OEM telematics platform bundled with Caterpillar equipment. Provides first-party fleet intelligence to a global heavy-equipment installed base, making it both a competitor and a data source that Tenderd integrates with. Represents the structural OEM-telematics competitive threat.
- Komatsu (KOMTRAX / Smart Construction): OEM telematics and construction automation suite from Komatsu. Comparable on equipment monitoring and predictive maintenance for heavy machinery, though only available to Komatsu equipment owners versus Tenderd's mixed-fleet positioning.
- Trimble Transportation & Construction: Diversified technology incumbent serving construction, mining, and transportation with asset tracking, telematics, and fleet optimization within a much broader portfolio. Overlaps with Tenderd in construction and heavy-equipment analytics but offers this as part of a wider suite spanning surveying, BIM, and agriculture.
- Volvo Group (CareTrack / Connected Services): OEM telematics across Volvo Construction Equipment and Volvo Trucks. Overlaps with Tenderd in equipment utilization, fuel tracking, and emissions reporting, but is locked to Volvo's own equipment brands.
Emerging players
- Wialon / Gurtam: Telematics platform provider with a strong footprint across the CIS, MENA, and emerging markets serving fleet operators and integrators. Comparable as a software/IoT layer for fleet management, particularly relevant in regional markets where Tenderd competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tenderd social profiles
Digital presenceTenderd compliance and trust
Trust signalCompliance1 record
Tenderd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tenderd leadership team
Management profileNumber of profiles
Profiles4 records
Tenderd funding detail
Funding detailFunding overview
Funding rounds4 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tenderd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tenderd
What does Tenderd do?
Tenderd operates an AI-powered fleet and equipment management SaaS platform that consolidates telematics, IoT sensor data, and OEM data into a unified operational intelligence layer for heavy industries. The platform delivers real-time GPS tracking, AI-driven predictive maintenance, safety monitoring via computer vision, emissions tracking, route optimization, and compliance reporting across mixed-fleet environments. Revenue is primarily generated through per-asset subscription fees for the software, complemented by hardware sales (gateways, cameras, sensors) and professional implementation services.
Is Tenderd a public or private company?
Tenderd is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tenderd founded?
Tenderd was founded in 2018. It employs 51 to 100 people.
Where is Tenderd based?
Tenderd is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Tenderd make money?
Three revenue lines are on record. Software Subscription (SaaS) is the primary driver. The others are hardware Sales and professional Services.
Who are Tenderd's main competitors?
Direct peers on record are Verizon Connect, Fleetio, Geotab, Motive and Samsara. Broad incumbents are Caterpillar (Cat Connect / VisionLink), Komatsu (KOMTRAX / Smart Construction), Trimble Transportation & Construction and Volvo Group (CareTrack / Connected Services). Wialon / Gurtam is listed as an emerging player.
Does Tenderd have an API?
Yes. TENDERD offers API integrations enabling data exchange with existing fleet management systems, telematics devices, and enterprise software. The platform provides data export capabilities through the TENDERD dashboard and API. Integration with Non-TENDERD Products allows import/export of data to and from third-party products or services.
What industry is Tenderd in?
Tenderd's product category is Fleet Management Software. Its primary akta.pro industry code is BPAEAOAF, IT Asset Lifecycle Services (Procure-to-Retire), with a secondary code of BPAEAOAI, Endpoint & Mobile Asset Management (UEM/MDM Asset Controls). Its NAICS code is 518 and its SIC code is 7372.