What Logik.io does

Logik.io is a Chicago-based B2B commerce technology company that built an AI-enabled Configure-Price-Quote (CPQ) platform anchored by a proprietary commerce logic engine. The platform was designed to simplify complex B2B sales workflows through intelligent guided product discovery, configuration, pricing, and recommendation across marketing, e-commerce, sales, and service channels, with a modular suite that includes Solution Configuration, Cosmo AI, Transaction Manager, Migrate, and CAD Automation & Visualization. Customers cited publicly include Keysight Technologies and Palo Alto Networks, both used as references for intelligent guided product discovery and configuration in B2B sales. The company pursued a subscription-based enterprise software model with quote-based annual contracts, sold primarily through direct enterprise field sales and via partnerships that embedded the technology into larger platforms such as ServiceNow.

Logik.io was founded in 2021 and grew to a 101-250 employee organization, opening an engineering and R&D office in Bengaluru, India in October 2024. It raised approximately $51 million across three disclosed venture rounds: a seed of about $10 million in November 2021 (led by High Alpha with MIT Ventures and Salesforce Ventures), a $16 million Series A in May 2023 (led by Emergence Capital with ServiceNow Ventures and Salesforce Ventures), and a $25 million Series B in October 2024 (led by Emergence Capital with ServiceNow Ventures, Salesforce Ventures, High Alpha, and GoBig). ServiceNow Ventures' early involvement presaged the eventual strategic acquisition.

In December 2025 ServiceNow announced the acquisition of Logik.io for approximately $506 million, completing the deal in early 2026 as part of a broader ~$8 billion acquisition push that also included Armis, Veza, Cuein, Moveworks, and data.world. Following the transaction, Logik.io became a wholly-owned subsidiary of ServiceNow, with its CPQ technology natively embedded into ServiceNow Sales CRM and positioned as a component of ServiceNow's AI Control Tower vision. The company's corporate parent is ServiceNow (NYSE: NOW), and its technology now sits alongside ServiceNow's broader CRM and workflow portfolio.

Name

Logik.io

Legal name

Logik.io Inc.

Website

https://logik.io

Company type

Private

Founded year

2021

Operating status

Acquired

Headcount range

101–250 employees

Short description

Logik.io is a Chicago-based B2B software company that provides an AI-enabled Configure-Price-Quote platform built on a commerce logic engine, serving enterprise B2B customers with complex product, pricing, and quoting workflows; it was acquired by ServiceNow for approximately $506 million in late 2025 and is now natively embedded in ServiceNow Sales CRM.

Ownership category

akta.pro rank

Product category

Configure-Price-Quote (CPQ) Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions (HDAEAFAK)

Keywords

• Configure price quote
• Product configuration software
• Commerce logic engine
• B2B sales enablement
• Guided selling software

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. CPQ Software Platform: Subscription-based Configure-Price-Quote software platform licensing for B2B enterprises

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Logik.io provides an AI-enabled Configure-Price-Quote (CPQ) software platform built around a commerce logic engine that enables intelligent guided product discovery, configuration, pricing, and recommendation for B2B sales. The platform supports marketing, e-commerce, sales, and service channels, helping enterprises simplify complex product configuration, pricing rules, and quoting workflows across multiple channels without requiring complex code.

Product overview

Logik.io is a B2B commerce technology company offering an AI-enabled omnichannel CPQ (Configure, Price, Quote) platform built around a commerce logic engine. The platform consists of multiple integrated modules including Solution Configuration (intelligent guided product discovery and configuration), Cosmo AI (AI-powered capabilities), Transaction Manager, Migrate (data migration), and CAD Automation & Visualization (3D visualization tools). The company was acquired by ServiceNow, with the CPQ technology now integrated into ServiceNow's CRM and Sales offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Logik.io CPQ Platform (Commerce Logic Engine) AI-enabled Configure-Price-Quote (CPQ) software platform built around a commerce logic engine that enables intelligent guided product discovery, configuration, pricing, and recommendation for B2B sales across marketing, e-commerce, sales, and service channels. The platform handles complex product configurations and pricing rules for enterprise B2B sellers.

Quantifiable outcome

• 40% increase in quoting efficiency for customers

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

One partnership is on record.

• ServiceNowflagshipStrategic or Co-development Partner · 2 December 2025ServiceNow acquired Logik.io for approximately $506 million as part of its strategic expansion into AI-powered CRM and CPQ capabilities. Logik.ai's CPQ is now natively embedded into ServiceNow Sales CRM. This acquisition builds toward ServiceNow's 'AI Control Tower' vision.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Salesforce: Salesforce is a direct strategic investor in Logik.io and the operator of the dominant CRM platform with which Logik.io competed via its commerce logic engine. As a broad incumbent and capital partner, Salesforce is relevant both as a competitive ecosystem and as an investor with potential overlap with ServiceNow distribution.
• ServiceNow: ServiceNow is the parent company of Logik.io following the ~$506M acquisition, and is the broader enterprise platform in which Logik's CPQ is natively embedded into ServiceNow Sales CRM. As the acquirer, ServiceNow is the platform context in which Logik's commerce logic engine now operates and is distributed.

Direct peers

• PROS CPQ: PROS Smart CPQ is an AI-driven configure-price-quote solution focused on B2B pricing and configuration for industries like distribution, manufacturing, and travel. Its AI-guided selling motion and focus on complex product rules make it a comparable peer to Logik.io's commerce logic engine.
• Oracle CPQ Cloud: Oracle CPQ Cloud (BigMachines) is a long-standing enterprise CPQ solution tied to Oracle CX Sales. It competes with Logik.io on configure-price-quote for large enterprise accounts and offers similar rule engines and complex product configuration for manufacturing and high-tech verticals.
• Salesforce CPQ: Salesforce CPQ (originally SteelBrick, acquired by Salesforce) is the most entrenched B2B CPQ solution in the market. It directly competes with Logik.io on configure-price-quote for complex B2B products and is deeply integrated into Salesforce Sales Cloud, the CPQ market's largest incumbent native platform.
• Conga (Apttus) CPQ: Conga, which acquired Apttus in 2020, is a direct competitor in Configure-Price-Quote and Quote-to-Cash for B2B enterprises. It serves enterprise accounts needing complex product configuration, pricing rules, and sales document automation, comparable to Logik.io's commerce logic engine.
• FPX (acquired by SAP): FPX was an independent CPQ vendor acquired by SAP that specialized in rules-based configure-price-quote for complex B2B sales. It served a similar role to Logik.io (now embedded in a larger CRM/platform ecosystem) for enterprise customers needing guided product configuration.
• SAP CPQ (CallidusCloud): SAP CPQ, acquired from CallidusCloud in 2018, is a leading enterprise CPQ solution deeply tied to SAP Sales Cloud/Variant Configuration. Comparable to Logik.io in serving complex B2B manufacturing and industrial customers with rules-driven product configuration and quoting workflows.

Emerging players

• Configure One: Configure One is a smaller, specialized CPQ vendor focused on complex manufacturing and engineer-to-order product configuration. It overlaps with Logik.io's commerce logic engine for industrial and high-tech customers needing CAD, BOM, and rules-driven configuration.
• Breadcrumbs: Breadcrumbs is an emerging AI-driven revenue/CPQ platform focused on lead-to-quote workflows and AI-guided selling, comparable to Logik.io's Cosmo AI and recommendation capabilities, though with a more RevOps tilt.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Logik__io
• LinkedInlinkedin.com/company/logik-io

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logik.io