Breadcrumbs.io
Breadcrumbs.io provides a B2B SaaS lead scoring and revenue acceleration platform that consolidates marketing, sales, and product data into data-driven scoring models. Founded in 2020, it serves SMB and mid-market B2B SaaS companies via no-code integrations and a hybrid PLG and sales-assisted go-to-market motion.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Breadcrumbs.io does
Breadcrumbs.io is a San Francisco-based B2B SaaS company founded in 2020 that operates a revenue acceleration platform centered on a co-dynamic lead scoring and routing engine. The platform targets B2B SaaS companies and revenue operations teams, consolidating data from marketing, sales, and product systems into data-driven scoring models designed to optimize funnel efficiency and improve MQL-to-opportunity conversion. The company is incorporated as Breadcrumbs.IO, Inc. in California and is led by co-founders Armando Biondi (CEO) and Gary Amaral (CPO), with a headcount in the 11-50 range.
The product surface includes a core Lead Scoring Platform with unlimited workspaces and models for acquisition, expansion, and retention use cases, plus four named modules: Copilot (AI-assisted model creation), Reveal (ML-driven predictive attribute identification), Compare (hypothesis validation and multi-variate testing), and Explore (unified GTM-stack visualization with trend analysis). A free Email Verifier tool supports top-of-funnel acquisition. The platform connects to the B2B GTM stack via native OAuth no-code integrations with HubSpot, Salesforce, Marketo, Intercom, Segment, Pendo, ActiveCampaign, Mailchimp, Mixpanel, and Zingly, and offers an API for custom data needs.
Breadcrumbs.io generates revenue through a subscription model with monthly or annual billing and a free trial conversion path; pricing is quote-based and not publicly disclosed. The company runs a hybrid go-to-market combining product-led self-serve onboarding with a sales-assisted enterprise demo motion. It is venture-backed via a $5.4 million seed round closed in May 2021 and led by Blue Canyon, with participation from Y Combinator, Active Capital, Primo Capital, Dragon Capital, Hustle Fund, Stormbreaker Ventures, and other investors; no subsequent funding round has been disclosed.
Breadcrumbs.io firmographics
Firmographics- Name
- Breadcrumbs.io
- Legal name
- Breadcrumbs.IO, Inc.
- Website
- https://breadcrumbs.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Breadcrumbs.io provides a B2B SaaS lead scoring and revenue acceleration platform that consolidates marketing, sales, and product data into data-driven scoring models. Founded in 2020, it serves SMB and mid-market B2B SaaS companies via no-code integrations and a hybrid PLG and sales-assisted go-to-market motion.
- Ownership category
- akta.pro rank
Breadcrumbs.io industry classification
Industry- Product category
- Lead Scoring Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industries
- Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where Breadcrumbs.io is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Breadcrumbs.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Services: Subscription-based access to the Breadcrumbs lead scoring platform. Fees are payable by credit card or other permitted payment method, billed at the start of the applicable billing period (monthly or annually).
- Free Trial: Free trial services available before conversion to paid subscription. Trial data may be permanently lost if user does not purchase a subscription within 7 days following the trial term.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Trial available before conversion to paid subscription |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Breadcrumbs.io product offering
Product offeringCore offering
Breadcrumbs.io provides a co-dynamic lead scoring and revenue acceleration platform for B2B companies. The platform combines marketing, sales, and product data through AI-powered Copilot, ML-driven Reveal, and multi-variate testing tools to score, prioritize, and route leads. It supports unlimited workspaces and models for acquisition, expansion, retention, and churn, with no-code OAuth integrations into major CRM, marketing automation, and product analytics platforms.
Product overview
Breadcrumbs.io offers a unified Revenue Acceleration Platform centered on a co-dynamic lead scoring and routing engine at the intersection of marketing and sales. The core product is the Breadcrumbs Lead Scoring Platform, an enterprise-grade solution that supports unlimited workspaces and models for optimizing acquisition, expansion, and retention. Key modules include Copilot (AI-powered automated model creation), Reveal (ML-powered predictive attribute identification), Compare (hypothesis validation), and Explore (unified GTM data visualization). The platform integrates via no-code connectors with major sales and marketing tools including HubSpot, Salesforce, Marketo, Segment, and others, with native OAuth support. The platform supports both sales-assisted and product-led growth (PLG) motions with full transparency into scoring logic.
Differentiator
Problem solved
Functional benefit
Brands
- Copilot: AI-powered feature that analyzes customer data and generates suggested lead-scoring models in seconds.
- Reveal
- Compare
- Revenue Acceleration Platform
Quantifiable outcome
- Up to 30% increased MQL to Opportunity conversion
- +1 more outcomes
Companies that use Breadcrumbs.io
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Breadcrumbs.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature6 records
Breadcrumbs.io partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core integration and standard integration.
- HubSpotcore integrationBreadcrumbs plans to expand integrations and partnerships with major sales platforms including HubSpot. HubSpot integration allows data piping from marketing, sales, and product systems into Breadcrumbs scoring engine.
- Salesforcecore integrationNative integration with Salesforce CRM for lead scoring data consolidation and scoring result synchronization.
- Marketo (Adobe)core integrationNative integration with Marketo marketing automation platform for data consolidation.
- Intercomstandard integrationNative integration with Intercom for customer communication and product usage data.
- Segmentstandard integrationNative integration with Segment customer data platform for data consolidation.
- Pendostandard integrationNative integration with Pendo product analytics platform for product usage signal data.
- ActiveCampaignstandard integrationNative integration with ActiveCampaign marketing automation platform.
- Mailchimpstandard integrationNative integration with Mailchimp email marketing platform.
- Mixpanelstandard integrationNative integration with Mixpanel product analytics platform.
- Zinglystandard integrationNative integration with Zingly customer engagement platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Breadcrumbs.io competitors and assessment
Company assessmentDirect peers
- MadKudu: MadKudu is a lead scoring and predictive analytics platform for B2B SaaS, very directly comparable to Breadcrumbs in target customer (RevOps/SaaS), core product (ML-driven lead scoring), and PLG-friendly go-to-market motion.
- 6sense: 6sense is a revenue intelligence and account-scoring platform that uses AI/ML and intent data to prioritize leads and accounts for B2B sales and marketing teams, directly overlapping Breadcrumbs' lead/engagement scoring functionality for enterprise sales motions.
- Bombora: Bombora provides B2B intent data and lead-scoring solutions that feed marketing and sales prioritization, comparable to Breadcrumbs in that both deliver predictive scoring inputs to power MQL/SQL routing and ABM.
- Clearbit: Clearbit offers B2B data enrichment, lead intelligence, and scoring APIs/forms that feed directly into HubSpot, Salesforce, and Marketo — comparable to Breadcrumbs in addressing lead quality and routing for RevOps and growth teams.
- Demandbase: Demandbase is an account-based marketing and account-intelligence platform with predictive scoring, comparable to Breadcrumbs in targeting B2B sales/marketing teams with AI-driven account and lead prioritization at mid-market and enterprise tiers.
- Leadspace: Leadspace is a B2B customer data platform with built-in predictive lead scoring and routing, directly comparable to Breadcrumbs in unifying GTM data for segmentation, scoring, and prioritization.
- CaliberMind: CaliberMind is a B2B revenue analytics platform that consolidates marketing, sales, and product data into scoring and attribution models, directly comparable to Breadcrumbs' Explore feature and RevOps-led scoring use cases.
Broad incumbents
- ZoomInfo: ZoomInfo is a large B2B sales intelligence and go-to-market platform that includes intent data and lead scoring capabilities; comparable to Breadcrumbs in targeting sales/marketing lead prioritization but at much larger scale and broader portfolio.
- Salesforce (Einstein Lead Scoring): Salesforce's Einstein Lead Scoring offers native AI-driven lead scoring within the dominant CRM, comparable to Breadcrumbs in functionality but bundled as part of a much broader enterprise suite.
- HubSpot (Predictive Lead Scoring): HubSpot's built-in predictive lead scoring within Marketing Hub competes directly with Breadcrumbs' core offering for the same mid-market B2B SaaS buyer, but is bundled into HubSpot's broader CRM/marketing suite.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Breadcrumbs.io social profiles
Digital presenceBreadcrumbs.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Breadcrumbs.io leadership team
Management profileNumber of profiles
Profiles1 record
Breadcrumbs.io funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Breadcrumbs.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Breadcrumbs.io
What does Breadcrumbs.io do?
Breadcrumbs.io provides a co-dynamic lead scoring and revenue acceleration platform for B2B companies. The platform combines marketing, sales, and product data through AI-powered Copilot, ML-driven Reveal, and multi-variate testing tools to score, prioritize, and route leads. It supports unlimited workspaces and models for acquisition, expansion, retention, and churn, with no-code OAuth integrations into major CRM, marketing automation, and product analytics platforms.
Is Breadcrumbs.io a public or private company?
Breadcrumbs.io is a private company. It is classified as venture growth investor backed and is currently operating.
When was Breadcrumbs.io founded?
Breadcrumbs.io was founded in 2020. It employs 11 to 50 people.
Where is Breadcrumbs.io based?
Breadcrumbs.io is headquartered in San Francisco, United States, in the North America region.
How does Breadcrumbs.io make money?
Two revenue lines are on record. Subscription Services are the primary driver. The others are free Trial.
Who are Breadcrumbs.io's main competitors?
Direct peers on record are MadKudu, 6sense, Bombora, Clearbit, Demandbase, Leadspace and CaliberMind. Broad incumbents are ZoomInfo, Salesforce (Einstein Lead Scoring) and HubSpot (Predictive Lead Scoring).
Does Breadcrumbs.io have an API?
Yes. The platform offers a powerful API for data integration needs. Native OAuth integrations are available for connecting with the core GTM (go-to-market) stack.
What industry is Breadcrumbs.io in?
Breadcrumbs.io's product category is Lead Scoring Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of BPAAADAC, Inbound Lead Qualification & Routing (MQL/SQL). Its SIC code is 7372.