BrightLine
BrightLine is a New York-based interactive CTV advertising technology company that powers remote-controlled, engagement-led ad formats across major streaming platforms. Its proprietary SDK serves Fortune 100 brands and global advertisers through partnerships with Disney, Walmart Connect, PubMatic, and leading streamers.
- Company typePrivate
- Founded2003
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BrightLine does
BrightLine is a New York-based interactive CTV advertising technology company that has pioneered remote-controlled, engagement-led ad formats on the TV screen since 2016. The company built and maintains a proprietary software development kit (SDK) that is integrated across nearly every major U.S. streaming platform — including Disney, Warner Bros. Discovery, NBCUniversal, Paramount, Peacock, Roku, Samsung, LG, and Vizio — as well as emerging international platforms like TF1+. This SDK renders interactive ad layers over video players, captures remote control input, and maintains 99.99% uptime across more than 40 physical device types, enabling a single creative build to run across the entire streaming ecosystem. BrightLine powers approximately $150M in annual interactive media spend and serves Fortune 100 brands across categories including insurance, QSR, retail, automotive, financial services, and entertainment, with documented case-study outcomes such as 36% lift in unaided brand recall and 8% lift in purchase intent.
The company's product portfolio spans multiple interactive format categories — In-Stream Interactive (carousel, trivia, poll, reveal), Dynamic Creative (API Connect, Geolocator), Expandable, Choice-Based, Click-to-Contact, advergaming (Quiz Show, Beat the Clock), Live Moments (Frame Ad, Marquee), and Enhanced Ads — supported by the BrightLine SDK, StreamLine self-service design studio, ScreenSense AI agentic creative builder, Universal Development Kit (UDK), and the DynamicAI real-time optimization engine. BrightLine generates revenue primarily through media fees on interactive ad placements plus creative services for custom campaign design. Distribution is dual-track: direct enterprise sales to brands and agencies, complemented by programmatic activation through PubMatic's AgenticOS platform and the Walmart DSP.
The company was co-founded by Jacqueline Corbelli (CEO) and Rob Aksman (President), operates as BrightLine Partners, LLC, and is headquartered in New York with 11-50 employees. BrightLine is privately held with no disclosed institutional funding beyond a $30M JMI Equity round in 2011 and a $20M Pivotal Capital round in 2016. International operations span France, the U.K., Germany, Austria, Switzerland, India, Australia, Canada, Mexico, and multiple Latin American markets.
BrightLine firmographics
Firmographics- Name
- BrightLine
- Legal name
- BrightLine Partners LLC
- Website
- https://brightline.tv
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BrightLine is a New York-based interactive CTV advertising technology company that powers remote-controlled, engagement-led ad formats across major streaming platforms. Its proprietary SDK serves Fortune 100 brands and global advertisers through partnerships with Disney, Walmart Connect, PubMatic, and leading streamers.
- Ownership category
- akta.pro rank
BrightLine industry classification
Industry- Product category
- Connected TV Advertising Technology
- NAICS
- Media Representatives (541840)
- SIC
- Communications Services, Nec (4899)
- akta.pro primary industry
- Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)
Keywords
Where BrightLine is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BrightLine business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Interactive CTV Advertising: BrightLine generates revenue by providing interactive and enhanced CTV ad formats to advertisers. The company powers approximately $150 million of interactive media spend annually. Revenue is generated through media fees for interactive ad placements across premium streaming publishers.
- Creative Services: Design services for creating custom interactive ad experiences including branded overlays, interactive games, trivia, polls, and other engagement formats. Timeline typically 2-6 weeks depending on complexity.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
BrightLine product offering
Product offeringCore offering
BrightLine provides interactive Connected TV (CTV) advertising technology through a proprietary SDK integrated across nearly every major streaming platform. The company enables brands and agencies to deliver remote-control-driven interactive ad formats—including carousels, trivia, polls, advergames, shoppable overlays, frame ads, and marquee formats—during CTV content. Supporting platforms include StreamLine (self-service design studio), ScreenSense AI (agentic creative builder), Universal Development Kit (UDK), and DynamicAI (real-time optimization engine).
Product overview
BrightLine is an interactive CTV (Connected TV) advertising platform offering a comprehensive suite of engagement-led ad formats that enable remote-control interactivity on the TV screen. The core product portfolio spans multiple interactive format categories: In-Stream Interactive formats (Carousel, Trivia, Poll, Reveal), Dynamic Creative (API Connect, Geolocator), Expandable (Image/Video Gallery), Choice-Based, Click-to-Contact conversion formats, Pedal to the Metal advergaming (Quiz Show, Beat the Clock), Live Moments (Frame Ad, Marquee), and Enhanced Ads. Supporting the format portfolio are technology platforms: StreamLine (self-service design studio), ScreenSense AI (agentic creative builder), the Universal Development Kit (UDK), DynamicAI (real-time optimization engine), and the BrightLine SDK integrated across premium streaming apps. The platform enables brands to create, deliver, and measure interactive advertising across virtually all streaming apps and devices with proven outcomes including 36% lift in brand recall and 8% lift in purchase intent.
Differentiator
Problem solved
Functional benefit
Brands
- StreamLine: Self-service design studio for interactive CTV ad creation, enabling partners and advertisers to build interactive campaigns independently.
- DynamicAI
- ScreenSense
- Universal Development Kit (UDK)
Products and services
- Interactive CTV Ad Formats Suite Remote-control-driven interactive CTV ad format suite including Carousel, Trivia, Poll, Reveal, Advergame, Dynamic Creative (API Connect, Geolocator), Expandable formats, Choice-Based formats, Click-to-Contact conversions, Live Moments (Frame Ads, Marquee), and Enhanced Ads. Delivered during natural commercial breaks on premium streaming platforms for enterprise brands and agencies.
- StreamLine Self-service design studio launched May 2024 enabling streaming partners and advertisers to build interactive CTV campaigns independently without technical expertise. Uses AI for creative generation, reducing turnaround timelines from weeks to days. Part of BrightLine's democratization of interactive ad access.
- ScreenSense AI Agentic interactive engagement builder announced at CES 2026 that democratizes access to innovative CTV ad formats for local, programmatic, and performance-driven buyers. Autonomous platform that handles creative mockups, approvals, builds, trafficking, QA, and reporting. Includes drag-and-drop builder for creating CTV ad experiences in minutes.
- Universal Development Kit (UDK) Native software development kit built for maximum performance across CTV apps and devices. Powers cutting-edge games, AI-driven personalization, and interactive experiences that engage the living room. Enables faster, sharper rendering and reduces partner time spent on code updates.
- BrightLine SDK Lightweight software development kit integrated across major streaming apps and devices (Disney, Warner Bros. Discovery, Peacock, Roku, Samsung TV Plus, LG, Vizio). Renders interactive ad layers on top of video players receiving remote control input without adding weight or instability to the app environment. Battle-hardened over a decade of development.
- DynamicAI Learning engine that optimizes product combinations within interactive carousel ads in real-time based on viewer engagement signals. Tests combinations, learns throughout ad lifecycle, and includes control groups for benchmarking. First use of AI in CTV to dynamically optimize product combinations within an ad unit.
- Sequential Interactive Ads New product launched June 2026 that enables a single campaign to carry multiple creative versions (different videos, formats, interactive elements) with four rotation modes: Index, Day Part, Percentage, and Triggered. Designed for agency and brand buyers seeking creative flexibility and fatigue reduction.
- Live Poll Results Poll format launched June 2026 where viewers see real-time percentage breakdown of how other audience members answered. Designed for brands seeking cultural moment engagement. Available across the CTV ecosystem.
- Creative Services Design services for creating custom interactive ad experiences including branded overlays, interactive games, trivia, polls, and other engagement formats. Timeline typically 2-6 weeks depending on complexity. Provided to advertisers seeking turnkey execution of custom interactive campaigns.
Quantifiable outcome
- 36% higher unaided brand recall compared to standard video ads
- +7 more outcomes
Companies that use BrightLine
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles4 records
BrightLine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature6 records
BrightLine partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and flagship.
- Walmart ConnectcoreOfficial Walmart Connect Partner enabling advertisers to activate interactive CTV formats through Walmart's DSP. Combines Walmart's first-party shopper data with BrightLine's interactive formats for enhanced targeting and closed-loop measurement tied to real purchase behavior.
- Paramount Global International Ad SalescoreEngaged as preferred partner for interactive ad technology in Europe, marking BrightLine's first interactive campaign in Europe. Part of broader global expansion including Warner Bros. Discovery integration with HBO Max.
- Disney AdvertisingflagshipExpanded collaboration bringing interactive, engagement-led ads to Disney+, live sports on FuboTV, and programmatic inventory across Disney's streaming properties. Includes shoppable, trivia, poll, and gamified ad formats. Disney has been foundational to BrightLine since the earliest days of interactive streaming advertising.
- TF1 Groupe / TF1+coreLandmark partnership to bring interactive CTV formats to France for the first time through TF1+, France's leading free streaming platform with 42 million monthly viewers. Formats include trivia, polls, product carousels, geolocated dynamic scrolls, and choice-based storylines.
- PubMaticcoreStrategic partnership integrating BrightLine's interactive CTV ad formats into PubMatic's AgenticOS programmatic platform. Enables advertisers to link engagement metrics to verified purchase outcomes via commerce media partnerships including Rippl and Instacart. Formats include shoppable carousels, quizzes, polls, and branded overlays. Launch includes premium publishers LG Ad Solutions, Samsung TV Plus, and Vizio.
- LG Ad SolutionscorePublisher partner distributing BrightLine interactive ad formats across LG smart TV platform and advertising solutions.
- Samsung TV PluscorePublisher partner enabling BrightLine interactive ad formats across Samsung TV Plus streaming platform and smart TV ecosystem.
- ViziocorePublisher partner for BrightLine interactive CTV advertising across Vizio's SmartCast platform and streaming inventory.
- RokucorePublisher partner integrating BrightLine SDK for interactive ad delivery across Roku's streaming platform and advertising ecosystem.
- Warner Bros. DiscoveryflagshipMajor publisher partner including Max streaming platform. Partnership spans interactive Olympics campaigns (20+ brands including Target and Salesforce), Friends 30th anniversary, and ongoing campaign work. HBO Max integration enables global reach.
- NBCUniversalflagshipPublisher partner for BrightLine interactive ads across Peacock and NBCUniversal streaming properties. Partnership includes Olympics campaigns, Trolls movie promotions, and premium content integrations.
- MediaSciencecoreResearch partner conducting controlled studies on CTV advertising effectiveness. Studies examine impact of interactive ads on brand recall, purchase intent, and engagement metrics using MediaScience's StreamPulse CTV research platform.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
BrightLine competitors and assessment
Company assessmentBroad incumbents
- SpotX (Magnite): CTV/video SSP now part of Magnite; offers ad serving and supply-side tools comparable to BrightLine's publisher-side integrations and ad-format delivery.
- FreeWheel (Comcast): Broad incumbent TV/CTV ad management platform owned by Comcast; offers overlapping ad-serving and creative capabilities to premium broadcasters and streamers, competing with BrightLine for enterprise CTV budgets.
- Magnite: Largest independent CTV/online video SSP, formed via the merger of Rubicon Project and Telaria; comparable as a CTV monetization intermediary that increasingly bundles interactive and creative features alongside its core ad exchange.
- Roku (Roku Ads): Major CTV platform that is both a publisher partner and a potential competitor; operates its own ad stack and increasingly offers native interactive ad formats, making it a strategic overlap with BrightLine.
- The Trade Desk: Leading independent demand-side platform with growing CTV capabilities; competitive at the buy-side as advertisers consolidate programmatic CTV buying, and increasingly partners with or competes against BrightLine on interactive inventory access.
Emerging players
- Samsung Ads: Samsung's CTV and Smart TV advertising business; publisher partner for BrightLine across Samsung TV Plus while also developing proprietary interactive capabilities on Tizen.
- LG Ad Solutions: Smart-TV OS-level ad platform for LG webOS; both a distribution partner and a potential competitor as TV OEMs expand native interactive ad offerings on the same inventory BrightLine activates.
Others
- Hulu (Disney): Major streaming publisher and one of BrightLine's earliest interactive CTV partners; represents the dual customer-and-competitor dynamic where premium streamers could in-source interactive ad capabilities over time.
Direct peers
- Innovid: Independent CTV ad-tech platform providing ad serving, creative personalization, and interactive CTV ad units; closest direct competitor to BrightLine in interactive CTV ad formats and measurement.
- Publica (by Integral Ad Science): CTV ad server acquired by IAS that powers dynamic ad insertion and interactive formats across major streaming publishers; directly comparable to BrightLine's SDK-driven interactive layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BrightLine social profiles
Digital presenceBrightLine financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrightLine leadership team
Management profileNumber of profiles
Profiles12 records
BrightLine funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrightLine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrightLine
What does BrightLine do?
BrightLine provides interactive Connected TV (CTV) advertising technology through a proprietary SDK integrated across nearly every major streaming platform. The company enables brands and agencies to deliver remote-control-driven interactive ad formats—including carousels, trivia, polls, advergames, shoppable overlays, frame ads, and marquee formats—during CTV content. Supporting platforms include StreamLine (self-service design studio), ScreenSense AI (agentic creative builder), Universal Development Kit (UDK), and DynamicAI (real-time optimization engine).
Is BrightLine a public or private company?
BrightLine is a private company. It is classified as venture growth investor backed and is currently operating.
When was BrightLine founded?
BrightLine was founded in 2003. It employs 11 to 50 people.
Where is BrightLine based?
BrightLine is headquartered in New York, United States, in the North America region.
How does BrightLine make money?
Two revenue lines are on record. Interactive CTV Advertising is the primary driver. The others are creative Services.
Who are BrightLine's main competitors?
Broad incumbents on record are SpotX (Magnite), FreeWheel (Comcast), Magnite, Roku (Roku Ads) and The Trade Desk. Emerging players are Samsung Ads and LG Ad Solutions. Hulu (Disney) is listed as an others. Direct peers are Innovid and Publica (by Integral Ad Science).
Does BrightLine have an API?
No public API is recorded for BrightLine.
What industry is BrightLine in?
BrightLine's product category is Connected TV Advertising Technology. Its primary akta.pro industry code is BPAFACAG, Connected TV (CTV) & OTT Performance Advertising. Its NAICS code is 541840 and its SIC code is 4899.