Future
FutureCard (Futr, Inc.) is a Silver Spring, Maryland-based climate fintech that issues a Visa debit card offering elevated cashback on sustainable spending categories such as public transit, energy bills, and EV charging, distributed via a mobile-first, no-credit-check model to environmentally conscious U.S. consumers.
- Company typePrivate
- Founded2020
- HeadquartersSilver Spring, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Future does
Future, doing business as Futr, Inc., is a Silver Spring, Maryland-based climate fintech founded around 2020 that operates the FutureCard Visa Debit Card, a rewards debit card paying elevated cashback (up to 5%+) on sustainable spending categories including public transit, energy bills, secondhand stores, urban mobility, groceries, and 10% on EV charging for FuturePass members. The card is issued through a banking partnership with Piermont Bank (FDIC-insured, Member FDIC) using banking infrastructure from Unit, and operates under a Visa network license. FutureScore is a proprietary carbon-emissions estimation feature that scores users based on household spending, utilities data (via Arcadia community solar), and receipts (via SAP Concur integration).
The product is distributed via a mobile-first, product-led growth model through iOS and Android apps with no credit check required, targeting four overlapping consumer segments: environmentally conscious consumers, urban transit riders, EV owners, and budget-conscious consumers. Revenue is generated primarily through interchange fees on Visa transactions, supplemented by an optional premium subscription tier (FuturePass) that unlocks elevated cashback rates and advanced budgeting tools, plus a $15 referral incentive program. Transit-agency integrations with WMATA (Washington, D.C.), MTA/OMNY (New York City), and MBTA (Boston) extend the rewards rails into major U.S. commuter markets.
Future has raised approximately $11 million across two rounds (a $5.3M seed in September 2022 led by Accomplice, and a $6.5M follow-on in December 2023). In December 2023, Future announced the acquisition of Fan Rewards, an AI-driven rewards platform, to expand into a payments and rewards platform for the sustainable economy. Leadership includes CEO Jean-Louis Warnholz, CTO/co-founder Kamal Bhattacharya, and CRO Michael Peralta (effective December 2025). In mid-2025, the company announced it would discontinue its mobile and web applications at the end of May 2025 while continuing to operate the FutureCard debit card product.
Future firmographics
Firmographics- Name
- Future
- Legal name
- Futr, Inc.
- Website
- https://future.green
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FutureCard (Futr, Inc.) is a Silver Spring, Maryland-based climate fintech that issues a Visa debit card offering elevated cashback on sustainable spending categories such as public transit, energy bills, and EV charging, distributed via a mobile-first, no-credit-check model to environmentally conscious U.S. consumers.
- Ownership category
- akta.pro rank
Future industry classification
Industry- Product category
- Consumer Banking
- NAICS
- Credit Card Issuing (52221)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Card Issuing & Virtual Cards (lodge cards, single-use, tokenization) (THALAHAB)
- akta.pro secondary industries
- Transit & Mobility Fare Cards (Stored Value) (FSAMANAG), Central/Lodge Cards & Ghost Cards (Air/Hotel/Rail) (THACAJAB)
Keywords
Where Future is headquartered
LocationHeadquarters
- HQ city
- Silver Spring
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Future business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Interchange Fees: FutureCard earns interchange fees from Visa transactions processed through the debit card. Each purchase generates revenue from the interchange fee shared between card networks, issuing bank, and merchant.
- FuturePass Premium Membership: Optional premium membership subscription that unlocks elevated cashback rates (10% EV charging, 5% groceries vs standard rates) and advanced budgeting tools. Membership terms apply with additional benefits for subscribers.
- Banking Services Partnership: Future partners with Piermont Bank for FDIC-insured banking services and Unit for banking infrastructure, generating revenue through the financial services relationship.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Standard FutureCard - No-cost debit card with cashback rewards |
| Subscription | Monthly | FuturePass Premium Membership - Elevated cashback and advanced features |
| Other | Pay-as-you-go | Referral Program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Future product offering
Product offeringCore offering
Future issues a Visa debit card (FutureCard) through Piermont Bank that provides cashback rewards on purchases and automatically tracks the carbon footprint of cardholder spending via its proprietary FutureScore system. The company complements the card with FuturePass, an optional premium membership tier offering additional benefits to frequent users.
Product overview
Future, doing business as Futr, Inc., is a climate-positive fintech company offering a unified financial product ecosystem anchored by the FutureCard Visa Debit Card. The core product is the FutureCard, a high-rewards debit card that earns up to 5%+ cashback on everyday essentials (transit, energy, groceries, secondhand, urban mobility) and unlimited 1% on everything else. This is augmented by FuturePass, an optional premium membership tier that unlocks elevated cashback rates (10% on EV charging and community solar, 5% on groceries) and advanced budgeting tools. The companion Future App provides mobile account management, while the FutureScore feature tracks users' carbon emissions based on expense and utility data. The product ecosystem also includes a Rewards Shop for point redemption and transit payment integrations with WMATA, MTA/OMNY, and MBTA. Future planned to acquire the AI-driven Fan Rewards platform to further develop its sustainable economy payments and rewards infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- FutureCard Visa Debit Card: High-rewards debit card offering up to 5%+ cashback on everyday essentials like public transit, energy bills, groceries, and EV charging, plus unlimited 1% cashback on all other purchases.
- FuturePass
Products and services
- FutureCard
Quantifiable outcome
- First card to offer rewards for circular fashion and sustainable economy behaviors
- +3 more outcomes
Companies that use Future
Customer profileSegments4 records
Ideal customer profiles1 record
Future technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability1 record
Feature3 records
Future partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- WMATAcoreFutureCard partnered with WMATA to support the launch of the Tap. Ride. Go. contactless fare payment system in Washington D.C. The partnership delivers new Metro rewards including cashback and bonuses for Metro riders, aiming to modernize transit payments and incentivize ridership. FuturePass members receive additional benefits like $5 weekly rider rewards.
- Fan RewardscoreFuture announced plans to acquire Fan Rewards, an AI-driven rewards platform, to develop a payments and rewards platform for the sustainable economy. This acquisition will expand Future's capabilities in AI-driven personalization and rewards optimization.
- ArcadiacoreFutureCard partnered with Arcadia to enable 10% cashback on energy bills when users connect their utilities account. Arcadia provides community solar farm access, allowing users to earn cashback on energy without installing solar panels. The partnership supports Future's mission to help members decarbonize their lives while saving money on utilities.
- Piermont BankcorePiermont Bank provides FDIC-insured banking services for FutureCard. The Visa debit card is issued by Piermont Bank, Member FDIC, pursuant to a license from Visa USA Inc. Customer funds are FDIC insured up to $250,000 through Piermont Bank.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Future competitors and assessment
Company assessmentDirect peers
- Greenlight: Fintech debit card with category rewards, spending controls, and financial-education features. Comparable D2C debit card with mobile-first rewards mechanics.
- Chime: Leading U.S. consumer neobank offering a Visa debit card with no monthly fees and a cashback/rewards program. Directly comparable business model (D2C debit, mobile-first, no credit check) at much greater scale.
- Current: Consumer fintech offering a Visa debit card with category-based cashback rewards (e.g., gas, groceries) and no credit check. Closest direct competitor in terms of rewards-on-debit positioning.
- Aspiration: Sustainability-focused consumer fintech offering a debit card that plants trees or donates to climate nonprofits on purchases. Direct peer in the 'sustainable banking' niche Future occupies.
- Atmos Financial: Climate-focused banking platform with a debit card that funds clean-air and renewable-energy projects. Highly comparable mission, customer base, and product structure to FutureCard.
- Doconomy: Swedish fintech offering payment cards with built-in carbon footprint tracking (Åland Index). Comparable carbon-tracking-on-card differentiator to FutureScore.
- Varo: Mobile-first U.S. neobank offering a high-rewards debit card with no credit check. Directly comparable product-led growth and rewards-on-debit positioning.
Broad incumbents
- SoFi: Diversified consumer fintech offering checking, debit card, savings, and lending. Broad incumbent with overlapping debit-and-rewards capabilities that competes for the same digitally native consumer.
- Block (Cash App): Owns Cash App, a major U.S. consumer debit-card and mobile-wallet product. Represents the broad-incumbent competitive ceiling on consumer debit and cashback rewards.
Regional players
- Payit by NatWest: Regional / sustainability-themed payment products from incumbent banks (e.g., Bunq Green, NatWest Payit) that offer carbon tracking on debit transactions — comparable features in Europe and the UK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Future social profiles
Digital presenceFuture compliance and trust
Trust signalCompliance2 records
Future financial estimates
Financial estimateRevenue estimate
Valuation estimate
Future leadership team
Management profileNumber of profiles
Profiles3 records
Future subsidiaries and ownership
Company hierarchySubsidiaries1 record
Future funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Future M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Future
What does Future do?
Future issues a Visa debit card (FutureCard) through Piermont Bank that provides cashback rewards on purchases and automatically tracks the carbon footprint of cardholder spending via its proprietary FutureScore system. The company complements the card with FuturePass, an optional premium membership tier offering additional benefits to frequent users.
Is Future a public or private company?
Future is a private company. It is classified as venture growth investor backed and is currently operating.
When was Future founded?
Future was founded in 2020. It employs 11 to 50 people.
Where is Future based?
Future is headquartered in Silver Spring, United States, in the North America region.
How does Future make money?
Three revenue lines are on record. Interchange Fees are the primary driver. The others are futurePass Premium Membership and banking Services Partnership.
Who are Future's main competitors?
Direct peers on record are Greenlight, Chime, Current, Aspiration, Atmos Financial, Doconomy and Varo. Broad incumbents are SoFi and Block (Cash App). Payit by NatWest is listed as a regional player.
Does Future have an API?
No public API is recorded for Future.
What industry is Future in?
Future's product category is Consumer Banking. Its primary akta.pro industry code is THALAHAB, Card Issuing & Virtual Cards (lodge cards, single-use, tokenization), with a secondary code of FSAMANAG, Transit & Mobility Fare Cards (Stored Value). Its NAICS code is 52221 and its SIC code is 6141.