Future

What Future does

Future, doing business as Futr, Inc., is a Silver Spring, Maryland-based climate fintech founded around 2020 that operates the FutureCard Visa Debit Card, a rewards debit card paying elevated cashback (up to 5%+) on sustainable spending categories including public transit, energy bills, secondhand stores, urban mobility, groceries, and 10% on EV charging for FuturePass members. The card is issued through a banking partnership with Piermont Bank (FDIC-insured, Member FDIC) using banking infrastructure from Unit, and operates under a Visa network license. FutureScore is a proprietary carbon-emissions estimation feature that scores users based on household spending, utilities data (via Arcadia community solar), and receipts (via SAP Concur integration).

The product is distributed via a mobile-first, product-led growth model through iOS and Android apps with no credit check required, targeting four overlapping consumer segments: environmentally conscious consumers, urban transit riders, EV owners, and budget-conscious consumers. Revenue is generated primarily through interchange fees on Visa transactions, supplemented by an optional premium subscription tier (FuturePass) that unlocks elevated cashback rates and advanced budgeting tools, plus a $15 referral incentive program. Transit-agency integrations with WMATA (Washington, D.C.), MTA/OMNY (New York City), and MBTA (Boston) extend the rewards rails into major U.S. commuter markets.

Future has raised approximately $11 million across two rounds (a $5.3M seed in September 2022 led by Accomplice, and a $6.5M follow-on in December 2023). In December 2023, Future announced the acquisition of Fan Rewards, an AI-driven rewards platform, to expand into a payments and rewards platform for the sustainable economy. Leadership includes CEO Jean-Louis Warnholz, CTO/co-founder Kamal Bhattacharya, and CRO Michael Peralta (effective December 2025). In mid-2025, the company announced it would discontinue its mobile and web applications at the end of May 2025 while continuing to operate the FutureCard debit card product.

Name

Future

Legal name

Futr, Inc.

Website

https://future.green

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

FutureCard (Futr, Inc.) is a Silver Spring, Maryland-based climate fintech that issues a Visa debit card offering elevated cashback on sustainable spending categories such as public transit, energy bills, and EV charging, distributed via a mobile-first, no-credit-check model to environmentally conscious U.S. consumers.

Ownership category

akta.pro rank

Product category

Consumer Banking

NAICS

Credit Card Issuing (52221)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Card Issuing & Virtual Cards (lodge cards, single-use, tokenization) (THALAHAB)

akta.pro secondary industries

Transit & Mobility Fare Cards (Stored Value) (FSAMANAG), Central/Lodge Cards & Ghost Cards (Air/Hotel/Rail) (THACAJAB)

Keywords

• Debit card services
• Carbon tracking
• Consumer fintech
• Rewards programs
• Sustainable payments

Headquarters

HQ city

Silver Spring

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Interchange Fees: FutureCard earns interchange fees from Visa transactions processed through the debit card. Each purchase generates revenue from the interchange fee shared between card networks, issuing bank, and merchant.
2. FuturePass Premium Membership: Optional premium membership subscription that unlocks elevated cashback rates (10% EV charging, 5% groceries vs standard rates) and advanced budgeting tools. Membership terms apply with additional benefits for subscribers.
3. Banking Services Partnership: Future partners with Piermont Bank for FDIC-insured banking services and Unit for banking infrastructure, generating revenue through the financial services relationship.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Future issues a Visa debit card (FutureCard) through Piermont Bank that provides cashback rewards on purchases and automatically tracks the carbon footprint of cardholder spending via its proprietary FutureScore system. The company complements the card with FuturePass, an optional premium membership tier offering additional benefits to frequent users.

Product overview

Future, doing business as Futr, Inc., is a climate-positive fintech company offering a unified financial product ecosystem anchored by the FutureCard Visa Debit Card. The core product is the FutureCard, a high-rewards debit card that earns up to 5%+ cashback on everyday essentials (transit, energy, groceries, secondhand, urban mobility) and unlimited 1% on everything else. This is augmented by FuturePass, an optional premium membership tier that unlocks elevated cashback rates (10% on EV charging and community solar, 5% on groceries) and advanced budgeting tools. The companion Future App provides mobile account management, while the FutureScore feature tracks users' carbon emissions based on expense and utility data. The product ecosystem also includes a Rewards Shop for point redemption and transit payment integrations with WMATA, MTA/OMNY, and MBTA. Future planned to acquire the AI-driven Fan Rewards platform to further develop its sustainable economy payments and rewards infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• FutureCard Visa Debit Card: High-rewards debit card offering up to 5%+ cashback on everyday essentials like public transit, energy bills, groceries, and EV charging, plus unlimited 1% cashback on all other purchases.
• FuturePass

Products and services

• FutureCard

Quantifiable outcome

• First card to offer rewards for circular fashion and sustainable economy behaviors
• +3 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• WMATAcoreStrategic or Co-development Partner · 14 October 2025FutureCard partnered with WMATA to support the launch of the Tap. Ride. Go. contactless fare payment system in Washington D.C. The partnership delivers new Metro rewards including cashback and bonuses for Metro riders, aiming to modernize transit payments and incentivize ridership. FuturePass members receive additional benefits like $5 weekly rider rewards.
• Fan RewardscoreStrategic or Co-development Partner · 19 December 2023Future announced plans to acquire Fan Rewards, an AI-driven rewards platform, to develop a payments and rewards platform for the sustainable economy. This acquisition will expand Future's capabilities in AI-driven personalization and rewards optimization.
• ArcadiacoreStrategic or Co-development PartnerFutureCard partnered with Arcadia to enable 10% cashback on energy bills when users connect their utilities account. Arcadia provides community solar farm access, allowing users to earn cashback on energy without installing solar panels. The partnership supports Future's mission to help members decarbonize their lives while saving money on utilities.
• Piermont BankcoreOthersPiermont Bank provides FDIC-insured banking services for FutureCard. The Visa debit card is issued by Piermont Bank, Member FDIC, pursuant to a license from Visa USA Inc. Customer funds are FDIC insured up to $250,000 through Piermont Bank.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Greenlight: Fintech debit card with category rewards, spending controls, and financial-education features. Comparable D2C debit card with mobile-first rewards mechanics.
• Chime: Leading U.S. consumer neobank offering a Visa debit card with no monthly fees and a cashback/rewards program. Directly comparable business model (D2C debit, mobile-first, no credit check) at much greater scale.
• Current: Consumer fintech offering a Visa debit card with category-based cashback rewards (e.g., gas, groceries) and no credit check. Closest direct competitor in terms of rewards-on-debit positioning.
• Aspiration: Sustainability-focused consumer fintech offering a debit card that plants trees or donates to climate nonprofits on purchases. Direct peer in the 'sustainable banking' niche Future occupies.
• Atmos Financial: Climate-focused banking platform with a debit card that funds clean-air and renewable-energy projects. Highly comparable mission, customer base, and product structure to FutureCard.
• Doconomy: Swedish fintech offering payment cards with built-in carbon footprint tracking (Åland Index). Comparable carbon-tracking-on-card differentiator to FutureScore.
• Varo: Mobile-first U.S. neobank offering a high-rewards debit card with no credit check. Directly comparable product-led growth and rewards-on-debit positioning.

Broad incumbents

• SoFi: Diversified consumer fintech offering checking, debit card, savings, and lending. Broad incumbent with overlapping debit-and-rewards capabilities that competes for the same digitally native consumer.
• Block (Cash App): Owns Cash App, a major U.S. consumer debit-card and mobile-wallet product. Represents the broad-incumbent competitive ceiling on consumer debit and cashback rewards.

Regional players

• Payit by NatWest: Regional / sustainability-themed payment products from incumbent banks (e.g., Bunq Green, NatWest Payit) that offer carbon tracking on debit transactions — comparable features in Europe and the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thefuturecard
• Facebookfacebook.com/thefuturecard
• LinkedInlinkedin.com/company/thefuturecard
• Instagraminstagram.com/futurecard

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Future