Super
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Super firmographics
Firmographics- Name
- Super
- Legal name
- Super (registered legal entity name not explicitly disclosed in sources; brand presented as Super® / HelloSuper®)
- Website
- https://hellosuper.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Super industry classification
Industry- Product category
- Home Warranty and Subscription Home Care
- akta.pro primary industry
- Home Warranty / Residential Service Contracts (Systems & Appliances) (FSAJALAG)
Keywords
Where Super is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices29 records
Markets served
Super business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Subscription home warranty plans: Recurring subscription revenue from Super® plans that give homeowners predictability on home systems and appliances repair/replacement costs, with no out-of-pocket cost on over 90% of covered claims.
- On-demand home services and appliance repair: One-time service revenue from nationwide appliance repair, handyman, plumbing, electrical, and smart home installation bookings made through hellosuper.com/local, available with or without a subscription.
- Repair diagnostic and inspection fees: Customers who decline a quoted repair are charged an $89 inspection/diagnosis fee; if they accept the repair, the diagnosis is free and the customer pays for parts/labor.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription home warranty plans (specific tier prices not publicly disclosed) |
| Unit Pricing | Pay-as-you-go | One-time appliance repair (quote-based) |
| Other | Pay-as-you-go | Promotional discount coupons (5% off appliance repair) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Super product offering
Product offeringCore offering
Super operates a subscription home warranty and on-demand home services platform. Its core product is the Super® Home Warranty Subscription, covering repair or replacement of household appliances and systems with Certified Super® service technicians, complemented by a Maintenance Marketplace for HVAC tune-ups, handyman, plumbing, electrical, and smart home installations. Customers can also book on-demand appliance repair services without a warranty across 18+ U.S. states.
Product overview
Super operates as a technology company delivering subscription care for the home, anchored by the Super® Home Warranty Subscription (the core platform) and complemented by several modules and vertical programs. The core offering — the Super® Home Warranty Subscription — covers repair or replacement of home appliances and systems with Certified Super service techs, with over 90% of covered claims carrying no out-of-pocket costs. Layered on top are the Maintenance Marketplace (for subscriber-initiated maintenance), tiered Super® Plans, and the Super® Realtor, Landlord, and Servicer Network programs. Beyond the subscription, Super provides On-Demand Appliance Repair services and a Nationwide Local Appliance Repair footprint across multiple U.S. states. Super also operates an enterprise intelligence layer via its AgentBrief partnership, equipping its nationwide sales force with AI-enabled prospecting and engagement tools grounded in MLS data and real estate agent profiles. Together, these products form a single, integrated home-care ecosystem combining warranty coverage, on-demand repair, maintenance, and real-estate partner enablement.
Differentiator
Problem solved
Functional benefit
Products and services
- Super® Home Warranty Subscription Recurring subscription plan covering repair or replacement of household appliances and systems, delivered by Certified Super® service technicians. Over 90% of covered claims carry no out-of-pocket cost to the member; specific subscription tier price points are referenced on /pricing but not publicly disclosed.
- Super On-Demand Appliance Repair (Nationwide Local Repair) On-demand, quote-based appliance repair service available with or without an active subscription, covering ovens, ranges, stoves, dryers, washers, cooktops, freezers, microwaves, dishwashers, refrigerators, and washer/dryer combos across 18+ U.S. states. Same-day or next-day appointments often available; free diagnosis if repair is accepted, $89 inspection fee if declined; backed by a 90-day guarantee.
- Maintenance Marketplace In-subscription marketplace where subscribers can request maintenance help from Super experts, including HVAC tune-ups, handyman services, plumbing, electrical work, and smart home installations, with online scheduling.
- Super® for Landlords Program Subscription home care service tailored for landlords managing rental properties, providing predictable repair coverage and on-demand service for tenant-occupied units.
- Super® for Real Estate Agents Program Program designed for residential real estate agents and brokerages to offer Super® home warranty and home care benefits to clients as part of real estate transactions, supported by AI-enabled prospecting and engagement tools via the AgentBrief enterprise intelligence partnership.
- Super® Servicer Network Network and portal for Certified Super® service technicians who deliver in-home repairs and maintenance on behalf of Super, supported by Super's technology platform and brand.
Quantifiable outcome
- Over 90% of covered claims have no out-of-pocket cost
- +3 more outcomes
Companies that use Super
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles1 record
Super technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature4 records
Super partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AgentBriefflagship strategic partnership — agentbrief is described as super's first enterprise intelligence partner in the home warranty industry, providing ai-enabled prospecting and real estate data tools to super's nationwide sales force.Super, a home warranty and home care provider, selected AgentBrief, a B2B business intelligence platform for real estate, as its first enterprise intelligence partner in the home warranty industry. The agreement grants Super's sales representatives access to real estate agent profiles, local market intelligence, real-time MLS activity, and AI-enabled engagement tools. The partnership also marks AgentBrief's inaugural expansion into the home warranty vertical, supporting data-driven sales execution across multiple residential real estate verticals.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Super competitors and assessment
Company assessmentBroad incumbents
- Angi (Angi Leads / Angie's List): Largest U.S. home-services marketplace connecting homeowners with local pros. Competes with Super on the on-demand repair side and represents the broader incumbent benchmark for technician network scale and AI-driven matching.
Direct peers
- American Home Shield: Largest U.S. home warranty provider, owned by Frontdoor. Operates a subscription home warranty model with national technician dispatch — the most direct comparable to Super's core subscription business.
- Cinch Home Services: National home warranty provider offering subscription plans for appliances, systems, and add-ons. Closely comparable product set and nationwide technician network to Super.
- First American Home Warranty: Established home warranty carrier leveraging First American's title and real estate relationships. Direct competitor in subscription warranty with a strong real estate agent distribution channel similar to Super's AgentBrief-backed motion.
- Liberty Home Guard: Subscription home warranty provider with similar appliance/system coverage and bundled add-ons. Notable overlap given that Liberty Mutual is also a Super investor through Liberty Mutual Strategic Ventures.
- 2-10 Home Buyers Warranty: Major U.S. home warranty provider with deep new-construction builder channel ties and direct subscription plans for homeowners. Comparable subscription + technician network model to Super.
- Frontdoor: Publicly traded parent of American Home Warranty and other home-services brands; operates a subscription home warranty and on-demand repair model with a national technician network — direct competitor in subscription warranty and a roll-up acquirer in the same space.
- Choice Home Warranty: Top-3 U.S. home warranty provider with similar subscription plans and appliance/system coverage. Competes head-to-head with Super for D2C home warranty sign-ups and realtor-driven attachments.
- AFC Home Club: Direct-to-consumer home warranty provider offering subscription plans with appliance and system coverage. Competes with Super on SEO-driven D2C subscription sign-ups.
Emerging players
- Hippo Insurance: Insurtech offering homeowners insurance with embedded home warranty/maintenance add-ons. Competes for the same D2C homeowner wallet by bundling protection and proactive home care — a thematic adjacency to Super's subscription model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Super social profiles
Digital presenceSuper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Super leadership team
Management profileNumber of profiles
Profiles3 records
Super funding detail
Funding detailFunding overview
Funding rounds4 records
Investors28 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Super M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Super
What does Super do?
Super operates a subscription home warranty and on-demand home services platform. Its core product is the Super® Home Warranty Subscription, covering repair or replacement of household appliances and systems with Certified Super® service technicians, complemented by a Maintenance Marketplace for HVAC tune-ups, handyman, plumbing, electrical, and smart home installations. Customers can also book on-demand appliance repair services without a warranty across 18+ U.S. states.
Is Super a public or private company?
Super is a private company. It is classified as venture growth investor backed and is currently operating.
When was Super founded?
Super was founded in 2015. It employs 101 to 250 people.
Where is Super based?
Super is headquartered in San Francisco, United States, in the North America region.
How does Super make money?
Three revenue lines are on record. Subscription home warranty plans are the primary driver. The others are on-demand home services and appliance repair and repair diagnostic and inspection fees.
Who are Super's main competitors?
Angi (Angi Leads / Angie's List) is listed as a broad incumbent. Direct peers are American Home Shield, Cinch Home Services, First American Home Warranty, Liberty Home Guard, 2-10 Home Buyers Warranty, Frontdoor, Choice Home Warranty and AFC Home Club. Hippo Insurance is listed as an emerging player.
Does Super have an API?
No public API is recorded for Super.
What industry is Super in?
Super's product category is Home Warranty and Subscription Home Care. Its primary akta.pro industry code is FSAJALAG, Home Warranty / Residential Service Contracts (Systems & Appliances).