Untapped

What Untapped does

Untapped (legally Untapped Labs, Inc.) is a US-based diversity recruiting platform founded around 2017 and headquartered in West Hollywood, California, that connects job candidates from underrepresented backgrounds with technology and finance employers. The company serves both ends of a two-sided marketplace: candidates (particularly those who do not fit traditional pedigree filters) and employers ranging from early-stage startups to Fortune 500 enterprises including Google, Twitch, Stripe, Adobe, Wells Fargo, and Bloomberg. The stated mission is to reduce bias in hiring and expand employer reach into underrepresented talent pools.

The core product is a web- and mobile-based recruiting platform featuring candidate profiles claimed to be 40% more robust than LinkedIn, two-way recruiter messaging with quick-reply functionality, bias-detection tooling, pre-application candidate–recruiter engagement, and engaged professional communities. The platform integrates natively with five major Applicant Tracking Systems — Greenhouse, Lever, Workday, Jobvite, and iCIMS — allowing employers to incorporate Untapped into existing recruiting infrastructure. The company holds SOC 2 Type II, GDPR, and CCPA compliance certifications, which are prerequisites for selling into regulated and international buyers. Underlying AI/ML capabilities — disclosed via the privacy policy — support candidate–employer matching, automated decision-making, and profiling, though no proprietary model development or patents are disclosed.

Untapped monetizes primarily through annual subscription contracts on a per-seat basis, with non-cancelable, non-refundable fees and per-unit pricing subject to increase upon renewal. The go-to-market is hybrid: a sales-led motion targets enterprise and mid-market employers via demo requests, while a product-led self-serve motion acquires candidates through profile sign-up. The company has raised approximately $80 million across four funding rounds, with the most recent being a $50 million round in September 2021 led by Owl Ventures and joined by Sequoia Capital, BAM Elevate, and others.

Name

Untapped

Legal name

Untapped Labs, Inc.

Website

https://untapped.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Untapped is a US-based diversity recruiting SaaS platform connecting underrepresented candidates with enterprise technology and finance employers via a two-sided marketplace, ATS integrations, and per-seat subscription pricing.

Ownership category

akta.pro rank

Product category

Diversity Recruiting Software

NAICS

Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

akta.pro secondary industries

General Permanent Placement (Multi-Industry) (BPACAFAA), Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL), Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)

Keywords

• Diversity recruiting platform
• Talent acquisition software
• Candidate sourcing
• Diversity hiring
• Recruiting platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription-based Recruiting Platform: Companies pay subscription fees for access to the recruiting platform. Based on Company Terms of Use, fees are based on subscriptions purchased (per-seat model), with payment obligations non-cancelable and fees non-refundable. The per-unit pricing may increase upon renewal with 60 days notice.
2. Employer Recruitment Services: The platform connects employers with candidates, charging companies for recruitment services. The platform facilitates job opportunities (40k+) and offer placements (17k offers made).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Untapped operates a diversity-focused recruiting platform that connects employers in the technology and finance sectors with candidates from underrepresented backgrounds. The platform provides a curated candidate database, validated robust profiles, predictive matching of candidates to roles, and integrated applicant tracking system (ATS) workflows to help employers source and hire diverse talent. It also offers a free candidate-facing job board for job seekers to create profiles, access resources, and connect with inclusive employers.

Product overview

Untapped is a unified diversity recruiting platform designed to connect candidates with top tech companies, from early-stage startups to Fortune 500 enterprises. The core offering is the Untapped Recruiting Platform, which provides robust candidate profiles (40% more robust than LinkedIn), two-way recruiter messaging, and bias-detection tools to enable equitable hiring. The platform integrates with major Applicant Tracking Systems (Greenhouse, Lever, Workday, Jobvite, iCIMS) to synchronize recruitment workflows. The platform also supports employer demo requests through Hubspot and uses feature flags for staggered feature rollouts.

Differentiator

Problem solved

Functional benefit

Products and services

• Untapped Recruiting Platform
• Untapped Job Board and Candidate Network

Quantifiable outcome

• 40% more robust profiles than LinkedIn
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• PubMaticflagshipGTM or Marketing Partner · 25 March 2026PubMatic and Untapped Growth Collective partnership announced in March 2026, giving independent agencies direct integration into PubMatic's AgenticOS platform for AI-powered programmatic advertising. Early campaigns report 40-50% supply chain cost reduction, 40% more impressions at 30% lower eCPMs, 87% faster campaign setup, and 70% faster troubleshooting. Provides single-connection access to billions of premium impressions across CTV, mobile, and online video through PubMatic's Activate direct bidder.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Majorityminority / DiversityJobs: DiversityJobs is a job board aggregating diversity-focused opportunities across employers, functioning as a lower-tech alternative in the same DEI recruiting category but without Untapped's ATS integration or bias-detection tooling.

Direct peers

• Handshake: Handshake is the leading early-career recruiting network connecting college students with employers, competing with Untapped for entry-level and intern hiring programs at the same enterprise customers.
• Jopwell: Jopwell is a career advancement platform focused on connecting underrepresented professionals with jobs at leading companies, offering direct overlap with Untapped's diversity-recruiting mission and target employer base.
• WayUp: WayUp is a job marketplace and recruiting platform targeting college students, recent graduates, and early-career talent from diverse backgrounds — directly competitive with Untapped's early talent segment and DEI positioning.
• Inclusively: Inclusively is a workplace inclusion platform that matches employers with candidates from underrepresented groups, including those with disabilities, operating in the same DEI-focused recruiting vertical as Untapped.

Emerging players

• HireVue: HireVue provides AI-driven assessments and interviewing tools for enterprise hiring, including structured interviewing and skills evaluation — adjacent to Untapped's bias-reduction and equitable-hiring capabilities.
• Eightfold AI: Eightfold AI is a talent intelligence platform using AI to match candidates to roles, with deep diversity sourcing capabilities — overlapping with Untapped on AI-driven matching for enterprise TA teams.
• Canvas (by Textio) / Textio: Textio uses AI to optimize job listings and recruiting content for inclusive language and improved candidate pool diversity — adjacent to Untapped as a complementary DEI tooling layer in the same enterprise TA stacks.

Broad incumbents

• Greenhouse: Greenhouse is an enterprise ATS that integrates with Untapped and increasingly offers DEI-focused sourcing and analytics features, positioning it as both a partner and adjacent competitor in structured hiring.
• LinkedIn (Talent Solutions): LinkedIn Talent Solutions is the dominant incumbent in professional recruiting, with a billion-plus member network and built-in diversity filters — the primary competitive threat and scale benchmark for Untapped.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/joinuntapped
• LinkedInlinkedin.com/company/joinuntapped
• Instagraminstagram.com/joinuntapped
• Facebookfacebook.com/joinuntapped

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Untapped