YourCoach Health
- Company typePrivate
- Founded2018
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
YourCoach Health firmographics
Firmographics- Name
- YourCoach Health
- Legal name
- YourCoach Health, Inc.
- Website
- https://yourcoach.health
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
YourCoach Health industry classification
Industry- Product category
- Health Coaching Practice Management Platform
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- General Health Coaching (HSADAGAA)
- akta.pro secondary industries
- Corporate/Workplace Wellness Coaching (HSADAGAL), Lifestyle & Habit Change Coaching (HSADAGAB), Health Coaching & Lifestyle Coaching Education (EDAAAHAG)
Keywords
Where YourCoach Health is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
YourCoach Health business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription (Coaches): Health coaches pay a monthly subscription to use the practice management platform. The pricing is gamified: starts at $40/month but can be reduced to as low as $10/month through points earned by active coaching behaviors. Coaches get a free trial period with 2 individual programs and 1 group program at no cost. Coaches who joined before May 2021 pricing rollout are grandfathered in for life.
- Transaction / Payment Processing (Coaches): Coaches can accept payments through the platform via Stripe integration. YourCoach charges no commission on top of Stripe's processing fee. Coaches can also use 'Paid Elsewhere' mode to accept cash, PayPal, or other methods outside the platform. Payments can be structured as one-time fees or monthly installments.
- B2B Health Coaching Services (Enterprise): YourCoach sells its validated coach army and platform to industry partners (employers, health systems, health plans, wellness platforms, DTx companies) to power their live coaching offerings. The company stands up and operates health coaching services for enterprise clients using its embeddable technology and coach network.
- B2B Contract Wins (Employer Benefits / EAPs): YourCoach positions itself as a vendor for employer benefits packages, providing health coaching services to corporate employees as part of workplace wellness programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - 2 individual programs + 1 group program |
| Subscription | Monthly | Base Subscription - Active coach (Tier 1) |
| Subscription | Monthly | Lowest Tier (Tier 7) - Most active coaches |
| Other | Multi-year contract | B2B Enterprise - Custom pricing |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels14 records
YourCoach Health product offering
Product offeringCore offering
YourCoach Health operates a HIPAA-compliant, all-in-one practice management platform for individual health and wellness coaches (available on iOS, Android, and web) and sells embedded health coaching services to enterprise industry partners such as employers, health systems, health plans, EAPs, and digital health/DTx companies. The company recruits and validates a network of credentialed coaches, then stands up, scales, and operates health coaching programs on behalf of partners using its embeddable APIs and widgets.
Product overview
YourCoach Health operates as a single integrated platform centered on its YourCoach Practice Management Platform — a HIPAA-compliant, all-in-one solution for health and wellness coaches and the companies that employ them. The platform is available via mobile app (iOS and Android) and web, and provides coaches with program creation, client onboarding with e-signature contracts, in-platform live video sessions, scheduling, Stripe payment processing, tasks and goals management, library content sharing, food diary, voice notes, co-coaching, and a community tab. For B2B clients, YourCoach offers embeddable coaching services powered by validated coaches on its platform. The ecosystem is supported by the YourCoach Academy (training and NBHWC scholarship program), the Changemaker Council (ambassador/equity program), the annual Global Health & Wellbeing Coaching Symposium, and periodic Health Coaching Industry Reports. A gamified pricing model rewards active coaches with reduced subscription rates.
Differentiator
Problem solved
Functional benefit
Products and services
- YourCoach Practice Management Platform A HIPAA-compliant, all-in-one practice management platform for individual health and wellness coaches that enables program creation, client onboarding with e-signature contracts, in-platform video sessions, scheduling, Stripe payment processing, task and goal management, library content sharing, live group sessions (up to 1,000 clients), food diary tracking, voice notes, and community features. Used by 2,500+ validated coaches across 16 categories.
- YourCoach for Companies B2B managed health coaching services for enterprise industry partners (employers, health systems, health plans, EAPs, DTx companies, wellness platforms). YourCoach stands up, scales, and operates health coaching programs on behalf of partners, matching validated and credentialed coaches from its network with corporate clients, members, patients, and employees.
- YourCoach APIs and Widgets Embeddable APIs and widgets that allow third-party health, wellness, and care platforms to integrate YourCoach's validated coach network and practice management capabilities directly into their own products, enabling white-label or OEM-style distribution of health coaching services.
Quantifiable outcome
- 2,500+ health and wellness coaches on platform as of March 2022, up from 1,500+ in April 2021
- +3 more outcomes
Companies that use YourCoach Health
Customer profileNamed customers1 record
Ideal customer profiles2 records
YourCoach Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature10 records
YourCoach Health partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Twill (formerly Happify Health)coreYourCoach announced a partnership with Twill (formerly Happify Health) in July 2022, powering Twill's live coaching offering. This enables Twill's platform users to access YourCoach's validated coach army and platform capabilities as part of Twill's mental health and wellness suite.
- National Board for Health & Wellness Coaching (NBHWC)coreYourCoach is aligned with NBHWC standards and offers a scholarship program (Rita & Gene Presman Memorial Scholarship) awarding 15 scholarships per year to coaches wanting to sit for the NBHWC exam. The company's CEO participated in a fireside chat with NBHWC's Executive Director at the 2021 Symposium.
- Dr. Sears Wellness InstituteminorReferenced in the context of NBHWC examination preparation events. YourCoach hosts NBHWC exam prep webinars. Dominique Hodgin (Executive Director of Dr. Sears Wellness Institute) participated in the 2020 Symposium.
- Rita and Gene Presman Memorial Scholarship (internal program)minorNamed scholarship program founded in June 2022 by CEO Marina Borukhovich in honor of her late parents. Awards 15 scholarships per year to coaches for NBHWC exam fees. Sponsored by YourCoach as part of its mission to reduce barriers to health coaching certification.
Scale indicators9 records
Recent moves6 records
Expansion highlights7 records
YourCoach Health competitors and assessment
Company assessmentBroad incumbents
- Noom: Behavior-change platform combining mobile apps with human coaching for weight management and chronic disease prevention. Competes for the same employer/wellness buyer with a much larger user base and capital base.
- Omada Health: Digital therapeutics company providing health coaching for chronic conditions (diabetes, hypertension) through health plans and employers. A broader, well-funded incumbent in health coaching services for enterprise.
- BetterUp: Enterprise coaching platform serving Fortune 500 employers with a large coach network across health, wellness, and professional coaching. A well-capitalized incumbent operating in the same enterprise coaching category.
- Lyra Health: Mental health benefit platform for employers that includes coaching, therapy, and wellness services. Competes for the same employer wellness/EAP budget that YourCoach targets via its B2B channel.
- Spring Health: Mental health and wellness benefit platform for employers offering coaching and therapy. Competes for the same employer benefits budget and increasingly bundles health coaching into its offering.
- Vida Health: Virtual chronic care company pairing health coaches and clinicians for enterprise and health plan customers — a direct competitor in the employer/health plan coaching services category.
Direct peers
- Practice Better: All-in-one practice management platform built specifically for health and wellness coaches, offering scheduling, programs, payments, and client engagement — the closest direct competitor to YourCoach's coach-facing platform.
- Wellory: Consumer-facing health coaching platform that matches users with credentialed nutritionists, with employer and consumer channels — directly comparable business model combining coach marketplace with enterprise distribution.
- Healthie: Practice management and EHR platform for nutritionists, dietitians, and health coaches, with an embeddable API for enterprise integration — competing head-on with YourCoach on both the coach and B2B fronts.
- CoachAccountable: Practice management platform for professional coaches (sessions, scheduling, payments, client tracking). A more generalist coach tool that overlaps with YourCoach's coach-facing platform functionality.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
YourCoach Health social profiles
Digital presenceYourCoach Health compliance and trust
Trust signalCompliance2 records
YourCoach Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
YourCoach Health leadership team
Management profileNumber of profiles
Profiles4 records
YourCoach Health funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YourCoach Health M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YourCoach Health
What does YourCoach Health do?
YourCoach Health operates a HIPAA-compliant, all-in-one practice management platform for individual health and wellness coaches (available on iOS, Android, and web) and sells embedded health coaching services to enterprise industry partners such as employers, health systems, health plans, EAPs, and digital health/DTx companies. The company recruits and validates a network of credentialed coaches, then stands up, scales, and operates health coaching programs on behalf of partners using its embeddable APIs and widgets.
Is YourCoach Health a public or private company?
YourCoach Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was YourCoach Health founded?
YourCoach Health was founded in 2018. It employs 11 to 50 people.
Where is YourCoach Health based?
YourCoach Health is headquartered in Brooklyn, United States, in the North America region.
How does YourCoach Health make money?
Four revenue lines are on record. Platform Subscription (Coaches) is the primary driver. The others are transaction / Payment Processing (Coaches), B2B Health Coaching Services (Enterprise) and B2B Contract Wins (Employer Benefits / EAPs).
Who are YourCoach Health's main competitors?
Broad incumbents on record are Noom, Omada Health, BetterUp, Lyra Health, Spring Health and Vida Health. Direct peers are Practice Better, Wellory, Healthie and CoachAccountable.
Does YourCoach Health have an API?
Yes. YourCoach officially shipped its APIs and widgets in July 2022 to seamlessly integrate health coaching into any health and care company. The APIs and widgets enable industry partners to embed health coaching services into their own platforms.
What industry is YourCoach Health in?
YourCoach Health's product category is Health Coaching Practice Management Platform. Its primary akta.pro industry code is HSADAGAA, General Health Coaching, with a secondary code of HSADAGAL, Corporate/Workplace Wellness Coaching. Its NAICS code is 713940 and its SIC code is 8000.