What Rigi does

Rigi is a Bengaluru-headquartered creator economy platform founded in 2021 by Swapnil Saurav (co-founder & CEO) and Ananya Singhal (co-founder & COO). The company provides creators, influencers, and celebrities with tools to build, manage, and monetize paid communities, integrating with messaging and social platforms such as WhatsApp, Telegram, and Instagram so that audience relationships and revenue are not solely dependent on social media platforms. Its core product combines subscription/community management with cross-platform monetization features targeting a long-tail base of individual creators rather than enterprise customers.

Rigi has expanded into consumer short-form video through Viralo TV, a free, ad-supported Hindi micro-drama platform operated in conjunction with Azalp Technologies, competing with Kuku TV and FreeReels. Viralo TV targets India's 600M+ Hindi-speaking audience in a market estimated at $300M in 2025 with projections to $4.5B by 2030; combined downloads across Rigi/Viralo and adjacent platforms exceed 140 million, with monthly active users reported above 100 million.

The business model combines recurring creator-side subscription/community fees with advertising revenue from Viralo TV. The company has raised approximately $25M across four funding rounds (seed in August 2021, Series A in April 2022, an Accel Atoms follow-on in September 2022, and an extension in January 2023) from institutional investors including Elevation Capital, Accel India, Sequoia Capital India/Peak XV, and Stellaris Venture Partners, alongside individual investors MS Dhoni and Kunal Shah. Rigi has begun international expansion, entering Indonesia as its first overseas market and signaling broader Southeast Asia ambitions, while continuing to explore fresh fundraising to scale the micro-drama business.

Name

Rigi

Legal name

Rigi

Website

https://app.rigi.club

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Rigi is a Bengaluru-based creator economy platform founded in 2021 that enables creators, influencers, and celebrities to build, manage, and monetize paid communities across WhatsApp, Telegram, and Instagram. It has expanded into India's Hindi micro-drama market via Viralo TV and is extending into Southeast Asia.

Ownership category

akta.pro rank

Product category

Creator Monetization Platform

NAICS

Broadcasting and Content Providers (516)

akta.pro primary industry

Creator Tipping, Donations & Micro-Payments (MPACAFAB)

Keywords

• Creator monetization platform
• Community management software
• Influencer engagement tools
• Paid community platform
• Micro-drama streaming

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising Revenue: Ad-supported free model for micro-drama content targeting India's Hindi-speaking market
2. Community Subscription/Membership: Paid communities allowing creators to monetize private communities and their audiences
3. Creator Tools and Platform Fees: Tools for content creators to build, manage and monetize communities

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Rigi is a creator monetization platform that enables individual content creators, influencers, and celebrities to build, manage, and monetize private paid communities across social messaging platforms including WhatsApp, Telegram, and Instagram. The company also operates Viralo TV, an ad-supported micro-drama streaming platform targeting India's Hindi-speaking audience.

Product overview

Rigi operates as a unified creator monetization platform that enables content creators to build, manage, and monetize private communities. The core product provides tools for community management, audience ownership, and social integration across major platforms including WhatsApp, Telegram, and Instagram. The platform serves creators, influencers, and celebrities looking to reduce reliance on social media platforms and establish direct monetization channels. The company has expanded into the micro-drama space through Rigi/Viralo TV offerings targeting the Hindi-speaking market.

Differentiator

Problem solved

Functional benefit

Products and services

• Rigi Creator Platform A creator monetization platform that enables individual content creators, influencers, and celebrities to build, manage, and monetize private paid communities across social messaging platforms including WhatsApp, Telegram, and Instagram.
• Viralo TV A free ad-supported micro-drama streaming platform offering short-form Hindi-language video content targeted at India's Hindi-speaking audience.

Quantifiable outcome

• Nearly 100% month-on-month growth reported
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Patreon: Patreon is the global category leader in creator community monetization and paid memberships. It is directly comparable to Rigi's core community subscription product, though it serves primarily Western creators.
• Kuku TV: Kuku TV is a leading India-focused micro-drama and short-form video platform. It is a direct competitor to Rigi's Viralo TV product in the same Hindi micro-drama category.
• FreeReels: FreeReels is an India-based free micro-drama platform with significant scale (cited as a competitor with 140M+ combined downloads alongside Viralo). It competes head-to-head with Viralo TV for the same Hindi-speaking audience.
• Stan Store: Stan Store is a creator monetization platform enabling creators to sell products, courses, and memberships. It overlaps with Rigi's community/payment tools for creators in functionality and target customer.
• Kajabi: Kajabi is an all-in-one creator platform for courses, communities, and memberships. It is comparable to Rigi in serving creators who want to monetize audiences directly rather than via social platforms.
• Fanfix: Fanfix is a creator monetization platform focused on influencers offering exclusive content to paying fans. It is directly comparable to Rigi's creator-community subscription product for the influencer segment.

Emerging players

• Superfanz: Superfanz and similar WhatsApp-based fan community tools serve the same cross-platform messaging monetization niche that Rigi targets in India and SEA, intersecting with Rigi's interoperability differentiation.

Regional players

• ShareChat/Moj: ShareChat/Moj is a major Indian short-video and creator ecosystem platform. While not a direct subscription product competitor, it competes for the same Indian creator and audience attention that Rigi serves.

Broad incumbents

• Substack: Substack is a broader content monetization platform enabling creators to build paid subscriber bases. It overlaps with Rigi at the subscription/community layer, although targeting primarily written/newsletter creators.
• Twitch: Twitch is an established live-streaming platform with built-in creator monetization (subs, bits). It is a broader incumbent in the creator monetization category but does not specialize in the India/SEA cross-platform messaging niche Rigi targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/rigi_app
• Facebookfacebook.com/rigiapp
• LinkedInlinkedin.com/company/rigiapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rigi