Stan
Stan is an all-in-one creator-commerce platform serving 80,000+ content creators and influencers via $29-$99/month subscriptions with zero transaction fees. Its Stan Store product enables digital product, course, and coaching sales from a single link-in-bio storefront, augmented by a proprietary AI content agent called Stanley.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Stan does
Stan operates an all-in-one creator-commerce platform under the Stan Store brand that enables content creators, influencers, coaches, and solopreneurs to monetize digital products, online courses, memberships, communities, coaching sessions, and bookings from a single link-in-bio storefront. The platform serves more than 80,000 active creators who have collectively generated over $300 million in sales since 2021. Stan's technology stack combines a commerce layer — storefront hosting, 1-tap checkout, Order Bumps (one-click upsells), Funnels (curated multi-page offer sequences with upsells and downsells), and Stan AutoDM (comment-to-conversion automation) — with a proprietary AI content agent called Stanley that autonomously writes, edits, captions, schedules, and tracks social media campaigns on Instagram and LinkedIn, trained on data from the platform's creator base.
The business model is a flat monthly subscription with two tiers — $29/month (Starter) and $99/month (Creator Pro) — and zero transaction fees on all sales, making the platform economically attractive against percentage-based competitors like Gumroad (10% + $0.50), Patreon (8-12%), and Teachable (3-15%). Advanced conversion features (Funnels, Order Bumps, Stanley AI) are gated behind the Creator Pro tier, which drives upsell from the Starter base. Distribution is self-serve and product-led via a 14-day free trial, supplemented by content marketing (The Daily Creator blog), community events (Creatorpalooza at SXSW), and growth challenges (Dare to Dream, Dare to Post). The company was founded around 2020-2021 by John Hu and Vitalii Dodonov (CTO), operates with a remarkably lean team of 1-10 employees relative to disclosed $40M ARR, and counts Steven Bartlett (co-owner since May 2025), Gary Vaynerchuk, Norwest Venture Partners, and Pear VC among its investors.
Stan firmographics
Firmographics- Name
- Stan
- Legal name
- Stan
- Website
- https://stan.store
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stan is an all-in-one creator-commerce platform serving 80,000+ content creators and influencers via $29-$99/month subscriptions with zero transaction fees. Its Stan Store product enables digital product, course, and coaching sales from a single link-in-bio storefront, augmented by a proprietary AI content agent called Stanley.
- Ownership category
- akta.pro rank
Stan industry classification
Industry- Product category
- Creator Commerce Platform
- NAICS
- Software Publishers (5132)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)
- akta.pro secondary industry
- Creator Commerce & Merch Platforms (Shops, Drops, Print-on-Demand) (MPACABAG)
Keywords
Where Stan is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Stan business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Flat monthly subscription model with tiered plans ($29 and $99/month) offering zero transaction fees. Revenue is recurring and predictable, generated from creator subscriptions to access the platform's commerce tools.
- Creator Pro Upgrade: Premium tier subscription (Creator Pro) that unlocks advanced features like Funnels and Order Bumps, driving higher-value conversions for creators and increased subscription revenue for Stan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter plan at $29/month with core storefront features |
| Subscription | Monthly | Creator Pro plan at $99/month with advanced conversion tools |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels10 records
Stan product offering
Product offeringCore offering
Stan operates the Stan Store, an all-in-one creator-commerce platform that lets individual creators and influencers sell digital products, online courses, memberships, communities, and coaching sessions directly from a hosted link-in-bio storefront with zero transaction fees on all sales. Alongside the storefront, Stan offers Stanley, a separate AI agent that autonomously writes, edits, captions, schedules, and tracks social media campaigns across Instagram and LinkedIn to help creators grow audience and engagement. The platform is sold as a self-serve monthly subscription ($29 Starter or $99 Creator Pro) with a 14-day free trial and no coding required to launch a store.
Product overview
Stan operates as an all-in-one creator-commerce platform under the Stan Store brand, combining a storefront/link-in-bio commerce layer with an AI-powered content agent called Stanley. The core Stan platform lets creators sell digital products, courses, memberships, communities, coaching sessions, and bookings from a single link-in-bio storefront — serving over 80,000 creators who have collectively generated more than $300 million in sales. The Stanley AI agent (available for Instagram and LinkedIn) independently writes, edits, captions, schedules, and tracks social media campaigns. Advanced monetization features — Stan Store Funnels (curated multi-page offer journeys with upsells/downsells) and Order Bumps (one-click checkout add-ons) — are unlocked on the Creator Pro plan ($29 or $99/month), alongside tools like Stan AutoDM for automated comment-to-conversion messaging. The platform targets creators, coaches, and experts monetizing knowledge-based businesses with zero transaction fees on all sales.
Differentiator
Problem solved
Functional benefit
Brands
- Stanley: AI-powered content guidance tool for creators, helping with content creation, scheduling, editing, captioning, and tracking social media campaigns across platforms like LinkedIn and Instagram.
- Stan Store
Products and services
- Stan Store (Creator-Commerce Platform) Stan Store is an all-in-one creator-commerce platform that enables individual creators to sell digital products, online courses, memberships, communities, and coaching sessions directly from a hosted link-in-bio storefront. It bundles storefront, checkout, digital product delivery, and conversion tools in one no-code environment with zero transaction fees, sold as a flat monthly subscription. The platform serves over 80,000 active creators.
- Stanley (AI Agent) Stanley is Stan's AI agent, available in dedicated Instagram and LinkedIn versions, that autonomously writes, edits, captions, schedules, and tracks social media campaigns. The agent analyzes user data and top-performing content to recommend tailored content strategies, helping creators grow audience and engagement without manual effort. Stanley reached $50,000 in MRR within six weeks of launch and is tracking toward $3 million ARR.
Quantifiable outcome
- Creators using Funnels increase average order value by over 37%
- +5 more outcomes
Companies that use Stan
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Stan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Stan partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and minor.
- HeyGenflagshipCo-presented Creatorpalooza 2026 at SXSW alongside Stan, LOSTiN, and ATX Creator Meetups. HeyGen demonstrated their AI avatar technology at the event, showing alignment in AI-powered creator tools.
- LOSTiNminorCo-presented Creatorpalooza 2026 at SXSW alongside Stan and other partners, contributing to the creator economy event focused on AI, monetization, and creator trends.
- ATX Creator MeetupsminorLocal Austin creator community group co-presenting Creatorpalooza 2026, helping drive local creator engagement at the SXSW event.
- What's TrendingflagshipMedia platform that co-presents Creatorpalooza with Stan, bringing creator economy coverage, panels, and brand partnerships to the annual SXSW event.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Stan competitors and assessment
Company assessmentDirect peers
- ConvertKit (now Kit): Creator-focused email and commerce platform. Stan's own homepage marketing references ConvertKit's $29/month entry point as part of the '5+ different apps' pain point, indicating direct competitive overlap for creator-Entrepreneur personas.
- Gumroad: Direct competitor for digital product sales. Stan explicitly compares against Gumroad on pricing (Stan $29-$99/month zero-fee vs Gumroad 10% + $0.50 per transaction), targeting the same creator sell-digital-goods use case.
- Kajabi: All-in-one creator platform for courses, coaching, and digital products. Competes head-to-head with Stan Store for knowledge-based creators, with similar subscription pricing and zero/low-fee models.
- Teachable: Course-selling platform for creators and educators, with tiered transaction fees (3-15%). Directly comparable to Stan's course-selling use case and explicitly named as a competitor in Stan's own comparison content.
- Patreon: Subscription/membership platform for creators. Stan benchmarks against Patreon's 8-12% fee structure and competes for the same creator-monetization wallet.
- Podia: All-in-one platform for selling courses, downloads, and memberships to creator audiences. Closely aligned with Stan's product scope and SMB creator target.
- Beacons: Link-in-bio + creator store platform. Overlaps with Stan Store's link-in-bio storefront and creator-commerce positioning, particularly for emerging creators.
- Linktree: Link-in-bio leader that has expanded into commerce and creator tools. Competes with Stan in the link-in-bio storefront category with a much larger consumer brand footprint.
- Fourthwall: Creator-commerce platform supporting storefronts, memberships, and merch. Targets YouTube/Twitch creators with overlapping product scope to Stan's creator store and link-in-bio model.
Broad incumbents
- Shopify: Broader commerce platform that competes for higher-GMV creators with Shopify's app ecosystem. Often the platform creators graduate to once they exceed Stan's SMB scope, posing an upside-then-defection risk.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Stan social profiles
Digital presenceStan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stan leadership team
Management profileNumber of profiles
Profiles3 records
Stan funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stan
What does Stan do?
Stan operates the Stan Store, an all-in-one creator-commerce platform that lets individual creators and influencers sell digital products, online courses, memberships, communities, and coaching sessions directly from a hosted link-in-bio storefront with zero transaction fees on all sales. Alongside the storefront, Stan offers Stanley, a separate AI agent that autonomously writes, edits, captions, schedules, and tracks social media campaigns across Instagram and LinkedIn to help creators grow audience and engagement. The platform is sold as a self-serve monthly subscription ($29 Starter or $99 Creator Pro) with a 14-day free trial and no coding required to launch a store.
Is Stan a public or private company?
Stan is a private company. It is classified as venture growth investor backed and is currently operating.
When was Stan founded?
Stan was founded in 2021. It employs 1 to 10 people.
Where is Stan based?
Stan is headquartered in New York, United States, in the North America region.
How does Stan make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are creator Pro Upgrade.
Who are Stan's main competitors?
Direct peers on record are ConvertKit (now Kit), Gumroad, Kajabi, Teachable, Patreon, Podia, Beacons, Linktree and Fourthwall. Shopify is listed as a broad incumbent.
Does Stan have an API?
No public API is recorded for Stan.
What industry is Stan in?
Stan's product category is Creator Commerce Platform. Its primary akta.pro industry code is BPAMALAH, Creator Monetization Tools (Subscriptions, Tips, Merch), with a secondary code of MPACABAG, Creator Commerce & Merch Platforms (Shops, Drops, Print-on-Demand). Its NAICS code is 5132 and its SIC code is 5960.