Justos

What Justos does

Justos is a Brazilian insurtech founded in May 2021 and headquartered in São Paulo that sells monthly auto insurance to individual car owners across Brazil, using a mobile app to collect continuous telematics data — location, braking, acceleration, speed, cornering, and phone use — and convert it into a driver behavior score that drives pricing and rewards. Customers can earn up to 30% off their monthly premium plus vouchers (Uber, iFood, gasoline, maintenance) for safe driving, with policies underwritten by SUSEP-registered carriers Companhia Excelsior de Seguros and Justos Seguros S.A. The product is differentiated by voice-based claim filing, real-time tow truck tracking, transparent claim status in-app, and no cancellation penalties.

The company distributes through a hybrid model: a regional broker network of 20+ named corretores spanning Sudeste (São Paulo, Rio de Janeiro, Minas Gerais), Sul, and Nordeste, paired with direct self-serve onboarding via the Justos app (iOS and Android) and website. A dedicated broker portal (Portal do Corretor) is being enhanced with AI tooling for quoting and customer management. Beyond insurance, Justos operates a rewards ecosystem with Uber, iFood, Livelo, and KMV and a nationwide partner workshop network including Autoglass for repairs.

The business is venture-funded across four disclosed rounds totaling approximately US$62M, with Ribbit Capital leading both the 2021 Series A (~US$35.8M, the largest Series A in Latin America at the time) and the June 2025 R$92M round, alongside Kaszek, SoftBank Latin America Fund, GGV Capital, Endeavor Catalyst, Scale-Up Ventures, and MSR Capital. Operational footprint includes 51–100 employees, 184,000+ app downloads, 74 million km of tracked driving, and a Top 3 Best Insurer ranking on Reclame Aqui (8.1 rating, Oct 2023–Mar 2024).

Name

Justos

Legal name

JUSTOS CONSULTORIA E SERVICOS EM SEGUROS LTDA

Website

https://justos.tech

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Justos is a Brazilian insurtech founded in 2021 that sells monthly auto insurance to individual car owners, using app-based telematics to score driving behavior and reward safe drivers with up to 30% discounts. It distributes through a regional broker network and direct digital channels nationwide.

Ownership category

akta.pro rank

Product category

Auto Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAJAAAB

Usage-Based / Telematics Personal Auto Insurance

Financial & Insurance/Insurance — Motor, Property & Casualty/Personal Auto Insurance

SECONDARYFSAJAMAA

Personal Auto Insurance

Financial & Insurance/Insurance — Motor, Property & Casualty/Motor Vehicle Liability Insurance

Keywords

• Auto insurance
• Telematics insurance
• Usage-based insurance
• Insurtech platform
• Digital auto insurance

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Monthly Auto Insurance Premiums: Justos charges monthly insurance premiums for auto coverage. The model is subscription-based with monthly billing, allowing customers to pay without consuming their credit card limit. There is no long-term commitment — cancellations can be done instantly via the app without penalties.
2. Customizable Coverage Add-ons: Customers can customize their insurance plans by choosing additional coverages and assistance services (such as roadside assistance, glass repair, car rental, etc.) on an add-on basis, generating additional revenue per customer.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Justos sells monthly auto insurance policies to individual car owners in Brazil, priced dynamically using telematics data collected through its mobile app. Drivers earn up to 30% discounts and weekly rewards (gas, Uber, maintenance vouchers) for safe driving behavior. Policies are underwritten by Companhia Excelsior de Seguros and Justos Seguros S.A., distributed through a broker network and directly via the app/website.

Product overview

Justos is a Brazilian insurtech company offering digital auto insurance as a single unified product portfolio centered on the Justos Seguro Auto (Justos Auto Insurance) core offering. The main product is a monthly subscription auto insurance model that rewards safe driving with up to 30% discounts, delivered through the Justos mobile app (iOS/Android). The ecosystem includes a Broker Portal for insurance intermediaries, an optional Annual Plan for upfront payment, a weekly Rewards Program redeemable via Uber, iFood, Livelo, and KMV, and a nationwide network of partner workshops and Autoglass locations for repairs and glass services. All insurance is underwritten by Companhia Excelsior de Seguros and Justos Seguros S.A., with SUSEP registration.

Differentiator

Problem solved

Functional benefit

Products and services

• Justos Seguro Auto (Auto Insurance) Monthly auto insurance for individual Brazilian drivers, with pricing that adjusts based on telematics-collected driving behavior (braking, acceleration, speed, cornering, focused driving). Coverage includes robbery/theft, collision, natural disasters, and third-party liability, customizable via add-on coverages.
• Justos Mobile App (iOS and Android) Mobile application used by customers for real-time driving score tracking, real-time tow truck tracking, voice-based claims submission, 24/7 policy management, coverage customization, and cancellation. Available on iOS and Android.
• Justos Broker Portal (Portal do Corretor) Digital platform for insurance brokers to quote, sell, and manage Justos auto insurance policies. The platform is being enhanced with AI capabilities to streamline broker workflows.
• Justos Anual (Annual Plan) Annual payment option for Justos auto insurance allowing installment-free 12-month coverage without tying up credit card limits.
• Justos Rewards Program Weekly reward program where safe drivers earn points redeemable for Uber vouchers, iFood credits, Livelo points, and gasoline rewards via KMV. Customers have accumulated over R$ 750,000 in rewards.
• Justos Partner Workshop Network Network of authorized partner workshops across Brazil providing mechanical repair, bodywork, and painting services, including Autoglass locations for glass, suspension, and minor paint repairs. Coverage spans all Brazilian states.

Quantifiable outcome

• Drivers who score well can earn up to 30% discount on their monthly insurance premium
• +5 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• AutoglasscoreImplementation/ SI/ Consulting PartnerAutoglass is a partner workshop network providing glass repair, suspension, and minor paint services. Justos lists an Autoglass store locator on its website covering locations across Brazil including São Paulo, Brasília, Bauru, São José dos Campos, Campinas, Ribeirão Preto, Porto Alegre, Jundiaí, Sorocaba, Santos, and many other cities.
• Partner Workshop Network (Oficinas Parceiras)coreImplementation/ SI/ Consulting PartnerJustos maintains a network of partner repair shops (oficinas) across Brazil covering mechanical repairs, body work (funilaria), and painting. The network spans all major Brazilian states (AC, AL, AP, AM, BA, CE, DF, ES, GO, MA, MT, MS, MG, PA, PB, PR, PE, PI, RJ, RN, RS, RO, RR, SC, SP, SE, TO) with locations listed on the partner workshop page.
• UberminorOthersUber is one of the reward redemption options for Justos customers who earn points through good driving. Customers can exchange their accumulated points for Uber credits.
• iFoodminorOthersiFood is a reward redemption partner for Justos customers, allowing them to exchange accumulated good-driving points for iFood vouchers.
• LivelominorOthersLivelo is a Brazilian loyalty points program partner for Justos, enabling customers to convert their Justos driving rewards into Livelo points.
• KMV (Km de Vantagens)minorOthersKMV (Km de Vantagens) is a rewards program partner allowing Justos customers to accumulate and redeem kilometers/points earned through good driving behavior.
• Companhia Excelsior de SegurosflagshipOthersCompanhia Excelsior de Seguros (SUSEP nº 05690) is the insurance carrier that guarantees Justos's auto insurance products under SUSEP Process nº 15414.620093/2021-31. Justos acts as a digital distribution platform while the actual insurance is underwritten by Excelsior.
• Justos Seguros S.A.flagshipOthersJustos Seguros S.A. (SUSEP nº 02241, Processos Susep nº 15414.606608/2025-14 and nº 15414.629101/2025-39) is an affiliated insurance carrier providing guarantee for Justos auto insurance products.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Root Insurance: US-based auto insurer that prices policies based on telematics-derived driver behavior scores via a mobile app. Closest global analogue to Justos's usage-based personal auto model and target customer.
• MetroMile: US pay-per-mile and telematics-based auto insurer using app-collected driving data for individualized pricing. Direct functional analogue to Justos's behavior-scored auto insurance.
• 180 Seguros: Brazilian digital-first auto insurance broker offering a fully online purchase experience and multi-carrier comparison. Directly comparable to Justos as a digital distribution platform for Brazilian auto insurance.
• Pier: Brazilian digital auto insurance company offering app-based policy purchase, claims, and assistance. Comparable to Justos in target customer (individual Brazilian drivers), digital-first model, and broker/online distribution.

Emerging players

• Akko: Brazilian insurtech offering digital, app-first protection products including device and gadget insurance. Comparable as a Latin American digital-native insurer targeting consumer segments underserved by traditional carriers.
• Lemonade: US-listed AI-native insurer using mobile-first UX and behavioral economics for insurance products (primarily renters/homeowners). Comparable to Justos as a digitally native, AI-driven consumer insurer with a similar app-first brand and growth-stage profile.

Broad incumbents

• Porto Seguro: Largest auto insurer in Brazil with a broad product portfolio including auto, home, and life insurance and an extensive broker network. Directly competes with Justos in personal auto and represents the entrenched incumbent benchmark.
• SulAmérica: Major Brazilian insurance carrier with significant auto and health insurance operations distributed through brokers and direct channels. Comparable as a large incumbent competing in the same personal auto category.
• Bradesco Seguros: Insurance arm of Bradesco, one of Brazil's largest banks, with a sizable auto insurance portfolio distributed through bank branches and broker partners. Comparable as a major incumbent personal auto carrier.
• Tokio Marine Seguradora: Brazilian subsidiary of Tokio Marine, a global insurance group with substantial personal and commercial auto insurance operations in Brazil. Comparable as a large multi-line incumbent in the same auto category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/justos-seguros
• Instagraminstagram.com/justoseguros

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Justos