Goose Insurance Services
Goose Insurance Services is a Vancouver-based mobile-first direct-to-consumer insurance distributor operating in Canada and the US, offering 19+ insurance products (travel, visitors, life, critical illness, AD&D, kids, and more) through its iOS and Android super-app, underwritten by established carriers including AIG, Lloyd's of London, and TuGo.
- Company typePrivate
- Founded2017
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Goose Insurance Services does
Goose Insurance Services is a Vancouver-based, mobile-first direct-to-consumer insurance distributor operating in Canada and the United States. Founded in 2017, the company built and operates a digital insurance super-app available on iOS and Android that enables individual consumers to discover, quote, purchase, and manage insurance policies in under 60 seconds without medical exams, paper forms, or agent interactions. The platform distributes 19+ insurance products across travel medical (up to $10 million coverage), visitors to Canada (including Super Visa), term and whole life, critical illness, AD&D, hospital cash, final expenses, kids insurance, COVID-19, device protection, and renters — underwritten by a network of more than 10 established carriers including AIG, Lloyd's of London, TuGo, iA Financial Group, IMG, MSH, Assumption Life, American-Amicable, Teacher's Life, Sutton National, and Likewize.
The underlying technology stack centers on native mobile applications with self-serve quote-to-bind flows, digital policy document delivery, app-based claims initiation routed to third-party administrators, and digital payment processing. Pricing varies by product and risk profile: travel insurance starts at approximately $4 per day, kids insurance at roughly $60 per year, with whole life and term life on monthly recurring billing and visitors-to-Canada coverage available with flexible 11-installment payment plans. The company emphasizes cost efficiency through its digital-first distribution, claiming up to 50% savings versus traditional brokers, and serves a member base of more than 200,000 individuals.
Goose's revenue model is built on insurance premium distribution: it earns the spread between premiums collected from policyholders and amounts passed through to underwriting partners, supplemented by recurring annual subscriptions on multi-trip and life products. Growth has been supported by approximately $7.97 million in disclosed funding across seed rounds in 2018 and a $4 million Series A in February 2023 led by Axis Insurance Managers. The company holds general and life insurance licenses across eight Canadian provinces and is BBB accredited, with no disclosed parent company or public listing.
Goose Insurance Services firmographics
Firmographics- Name
- Goose Insurance Services
- Legal name
- Goose Insurance Services Inc.
- Website
- https://gooseinsurance.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Goose Insurance Services is a Vancouver-based mobile-first direct-to-consumer insurance distributor operating in Canada and the US, offering 19+ insurance products (travel, visitors, life, critical illness, AD&D, kids, and more) through its iOS and Android super-app, underwritten by established carriers including AIG, Lloyd's of London, and TuGo.
- Ownership category
- akta.pro rank
Goose Insurance Services industry classification
Industry- Product category
- Consumer Insurance
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
Keywords
Where Goose Insurance Services is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Goose Insurance Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Insurance Premium Revenue: Goose generates revenue through insurance premiums collected from policyholders. The company acts as a digital insurance distributor, offering products from multiple insurance carriers including AIG, iA Financial, Lloyd's of London, TuGo, and others. Revenue is derived from the difference between premiums collected and claims paid out to underwriting partners.
- Single Trip and Multi-Trip Policies: One-time premium payments for single-trip travel insurance policies and annual multi-trip policies for frequent travelers. Single-trip policies cover specific travel periods while multi-trip annual policies provide continuous protection for multiple trips within a year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Travel Insurance - Single Trip |
| Subscription | Annual | Travel Insurance - Multi-Trip Annual |
| Subscription | Annual | Kids Insurance |
| Usage-based | Pay-as-you-go | Visitors to Canada / Super Visa Insurance |
| Subscription | Monthly | Whole Life and Term Life Insurance |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Goose Insurance Services product offering
Product offeringCore offering
Goose Insurance Services operates a mobile-first digital insurance super-app that lets individual consumers discover, quote, purchase, and manage insurance policies in under 60 seconds, without medical exams or agent interaction. The company distributes more than 19 consumer insurance products (travel, life, critical illness, AD&D, hospital cash, kids, visitors-to-Canada, etc.) underwritten by established carriers such as AIG, iA Financial, Lloyd's of London, TuGo, IMG, and MSH, generating revenue from premiums collected on behalf of those underwriting partners.
Product overview
Goose Insurance Services is a digital insurance super-app offering a comprehensive portfolio of consumer-focused insurance products through its mobile application. The platform provides over 19 insurance policies including Travel Insurance, Visitors to Canada Insurance, Term Life Insurance, Whole Life Insurance, Critical Illness Insurance, AD&D Insurance, Hospital Cash Insurance, Final Expenses Insurance, Kids Insurance, and COVID-19 Insurance. All products are accessible directly through the Goose mobile app, enabling users to quote, purchase, and manage coverage in as little as 60 seconds without medical exams or complicated forms. The company partners with major insurance carriers including AIG, iA Financial Group, Lloyd's of London, TuGo, IMG, MSH, and others for policy underwriting.
Differentiator
Problem solved
Functional benefit
Products and services
- Travel Insurance Travel medical insurance offering up to $10 million of worldwide coverage with instant signup in 60 seconds, no age limit, and no medical exams. Available as single-trip or multi-trip annual policies for individual consumers and frequent travelers.
- Visitors to Canada Insurance
Quantifiable outcome
- Purchase insurance coverage in 60 seconds
- +4 more outcomes
Companies that use Goose Insurance Services
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Goose Insurance Services technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Goose Insurance Services partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- AIG CanadacoreAIG Canada has provided insurance solutions for over 50 years and is federally licensed to operate in all provinces and territories in Canada. AIG Canada underwrites Goose's Hospital Cash and Income Protection coverages.
- American-Amicable GroupcoreAmerican-Amicable Life Insurance Company of Texas, tracing roots back to 1910, is a progressive special markets insurer. Goose has partnered with them to offer Term Life Insurance and Final Expense coverage.
- iA Financial GroupcoreIndustrial Alliance Insurance and Financial Services Inc (iA Financial Group), founded in 1892, is one of Canada's largest insurance and wealth groups. They underwrite Goose's Group Life, Accidental Death and Dismemberment, and Critical Illness coverages.
- IMG InternationalminorIMG offers a full line of international medical insurance, trip cancellation and stop loss programs, as well as 24/7 emergency medical and travel assistance to meet the needs of anyone traveling or residing away from home.
- MSH GroupminorA global leader in international health and life insurance solutions, MSH underwrites Goose's Kids Insurance and COVID-19 insurance products.
- TuGocoreTuGo is Canadian-owned and operated for over 60 years and specializes in products and services that support travelers' health, wellness, and safety across the globe. They underwrite Goose's Travel Medical Insurance policies.
- Lloyd's of LondoncoreLloyd's is the world's leading insurance and reinsurance marketplace for commercial, corporate and specialty risk solutions. They underwrite Goose's Visitors to Canada Insurance policies.
- Teacher's LifecoreTeacher's Life is North America's largest educator-owned fraternal insurer, reinsured by Gen Re (protecting lives and properties since 1929). They underwrite Goose's Term Life Policy.
- LikewizeminorLikewize offers the most comprehensive protection against any technology disruption. They underwrite Goose's device protection product.
- Sutton NationalminorSutton National underwrites Goose's renters insurance product.
- Assumption LifecorePartnership with Assumption Life, a trusted Canadian company with over 120 years of history, to offer Whole Life Insurance and Renewable Term Life Insurance products through the Goose app.
- iHeart MediaminorWith over 860 live broadcast stations in 160 markets across America, iHeartMedia is a major media partner for marketing and brand awareness.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Goose Insurance Services competitors and assessment
Company assessmentEmerging players
- Faye: Travel-focused insurtech offering app-based travel insurance with a digital-first customer experience. Directly competes with Goose's travel insurance product line; smaller and newer but pursuing a similar mobile-native playbook.
- Jetty: Digital-first renters insurance provider focused on the rental ecosystem, partnering with property managers and embedded distribution channels. Comparable on the digital-first, embedded distribution thesis though narrower in product scope.
- Covered Insurance (Kixie/Nowly): Embedded insurance distribution platform that surfaces carrier products at the point of need for partners and consumers. Comparable on the embedded/affinity insurance distribution thesis that Goose could pursue as it scales its affiliate program.
- Next Insurance: Digital insurance carrier targeting small businesses with simplified online quoting and binding. Comparable on the mobile-first, instant-purchase insurtech playbook, though focused on SMB rather than consumer and operating as a carrier.
- Battleface: Travel and specialty insurtech offering customizable travel, adventure, and expatriate insurance products digitally. Overlaps with Goose's travel and visitors-to-Canada offerings on the niche travel/specialty side.
Direct peers
- Root Insurance: Mobile-first auto insurance carrier using app-driven quoting and underwriting. Comparable on the mobile-native, no-agent consumer experience philosophy, though Root underwrites its own risk and focuses on auto.
- Insurify: Online insurance comparison and distribution platform offering auto, home, and life quotes from multiple carriers. Comparable as a digital-first multi-carrier insurance distributor targeting individual consumers, though with more focus on auto/home and US market.
- Hippo Insurance: Digital-first home insurance provider offering instant quotes and a streamlined online purchase experience. Comparable as a modern, consumer-facing insurtech simplifying traditionally broker-led insurance categories.
- Lemonade: Public insurtech using a mobile-first, AI-driven platform to sell consumer insurance (renters, home, life, pet). Like Goose, Lemonade bypasses traditional agents and emphasizes instant digital purchase; however, Lemonade is a vertically integrated carrier whereas Goose is a digital distributor. Highly comparable on UX philosophy and target customer.
- Policygenius: Digital insurance marketplace/distributor helping consumers compare and purchase life, disability, and home insurance from multiple carriers. Closely comparable business model to Goose as a multi-carrier digital distributor, though Policygenius focuses more on life/disability and operates primarily in the US.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Goose Insurance Services social profiles
Digital presenceGoose Insurance Services compliance and trust
Trust signalCompliance9 records
Goose Insurance Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goose Insurance Services leadership team
Management profileNumber of profiles
Profiles1 record
Goose Insurance Services funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goose Insurance Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goose Insurance Services
What does Goose Insurance Services do?
Goose Insurance Services operates a mobile-first digital insurance super-app that lets individual consumers discover, quote, purchase, and manage insurance policies in under 60 seconds, without medical exams or agent interaction. The company distributes more than 19 consumer insurance products (travel, life, critical illness, AD&D, hospital cash, kids, visitors-to-Canada, etc.) underwritten by established carriers such as AIG, iA Financial, Lloyd's of London, TuGo, IMG, and MSH, generating revenue from premiums collected on behalf of those underwriting partners.
Is Goose Insurance Services a public or private company?
Goose Insurance Services is a private company. It is classified as venture growth investor backed and is currently operating.
When was Goose Insurance Services founded?
Goose Insurance Services was founded in 2017. It employs 11 to 50 people.
Where is Goose Insurance Services based?
Goose Insurance Services is headquartered in Vancouver, Canada, in the North America region.
How does Goose Insurance Services make money?
Two revenue lines are on record. Insurance Premium Revenue is the primary driver. The others are single Trip and Multi-Trip Policies.
Who are Goose Insurance Services's main competitors?
Emerging players on record are Faye, Jetty, Covered Insurance (Kixie/Nowly), Next Insurance and Battleface. Direct peers are Root Insurance, Insurify, Hippo Insurance, Lemonade and Policygenius.
Does Goose Insurance Services have an API?
No public API is recorded for Goose Insurance Services.
What industry is Goose Insurance Services in?
Goose Insurance Services's product category is Consumer Insurance. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms. Its NAICS code is 524210 and its SIC code is 6411.