Player’s Health
Player's Health is a Minneapolis-based insurance agency and risk management platform that provides specialty insurance, compliance, and athlete-safety services to youth sports organizations, fitness franchises, K-12 schools, and collegiate programs, covering 5.5M+ athletes across 40,000+ programs.
- Company typePrivate
- Founded2016
- HeadquartersMinneapolis, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Player’s Health does
Player's Health, operating through parent entity Ao1 Holdings Inc., is a Minneapolis-based insurance agency and risk management platform founded in 2016 to protect youth athletes and the organizations that serve them. The company's core offering is the Safety Hub, a digital platform that combines insurance policy management, Certificate of Insurance (COI) administration, claims submission, background screening (PH Clear), training, and compliance tracking for sports organizations. Around this platform the company distributes a multi-line specialty insurance portfolio—including General Liability, Sexual Abuse/Molestation Liability, Participant Accident, Directors & Officers, Professional Liability, Cyber, Equipment & Property, and Hired/Non-Owned Auto coverage—plus employee benefits administration and athlete safety services such as Safety Score assessments, coach credentialing, injury reporting, and incident investigations.
Player's Health generates revenue primarily through insurance premiums and commissions across four segments: youth and amateur sports organizations (its primary segment), fitness franchises, K-12 schools, and collegiate athletics. Distribution is anchored by preferred or official-provider relationships with major U.S. sports governing bodies and franchise networks—NFL Flag, Jr. NBA, NHL Street, MLS GO, USA Football, US Figure Skating, US Rowing, Youth Athletes United, Skyhawks, TippiToes, and Under Armour flag football programs—alongside direct self-serve quoting via phquote.com and a broker/agent channel. A January 2026 partnership with Zurich North America introduced Critical Injury Protection Insurance, the first NIL-specific insurance product for college sports, distributed exclusively through the Teamworks integration that reaches 99% of Division I athletic departments. The platform covers more than 5.5 million athletes across 40,000+ programs and operates as a remote-first organization with employees in 17 states.
The company was founded by Tyrre Burks and is led by him as CEO; it has raised approximately $94M across eight funding rounds, most recently a $60M Series C in December 2024 led by Bluestone Equity Partners. Strategic alliances with MaxU (mental performance), Ankored (compliance), RealResponse (anonymous reporting), LassoSafe (risk intelligence), and OnRise (mental health) extend the platform beyond insurance into a broader athlete-safety ecosystem, and the company maintains HIPAA, SOC 2 Type II, and NYDFS certifications to support healthcare-adjacent and state-regulated use cases.
Player’s Health firmographics
Firmographics- Name
- Player’s Health
- Legal name
- Ao1 Holdings Inc.
- Website
- https://playershealth.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Player's Health is a Minneapolis-based insurance agency and risk management platform that provides specialty insurance, compliance, and athlete-safety services to youth sports organizations, fitness franchises, K-12 schools, and collegiate programs, covering 5.5M+ athletes across 40,000+ programs.
- Ownership category
- akta.pro rank
Player’s Health industry classification
Industry- Product category
- Sports Insurance
- SIC
- Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)
Keywords
Where Player’s Health is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Player’s Health business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance Premiums: Players Health generates revenue primarily through insurance premiums for coverage including General Liability, Participant Accident, Sexual Abuse Liability, D&O, Professional Liability, Equipment & Property, Cyber, and Hired/Non-Owned Auto insurance products for youth sports organizations, fitness facilities, schools, and collegiate programs.
- Athlete Safety Services: Revenue from safety consultancy services, compliance management, background screening, training programs, and risk management support for sports organizations.
- Employee Benefits: Health benefits administration services for W2 employees and guidance for 1099 contractors of sports organizations.
- NIL Critical Injury Protection Insurance: Specialized insurance product for colleges, universities, and collectives covering NIL contract payments for student-athletes injured and missing 40% or more of their season.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Insurance coverage for sports organizations |
| Subscription | Annual | Broker and agent insurance packages |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Player’s Health product offering
Product offeringCore offering
Player's Health is an insurance agency and risk management platform serving youth, amateur, fitness, and collegiate sports organizations. It sells specialty insurance products (General Liability, Sexual Abuse Liability, Participant Accident, D&O, Cyber, Professional Liability, NIL Critical Injury, etc.) and operates the Safety Hub digital platform for compliance management, background screening, claims processing, COI management, and athlete safety services.
Product overview
Players Health operates as a platform-plus-modules architecture offering insurance, athlete safety, and employee benefits products and services across youth sports, fitness, K-12 schools, and collegiate segments. The core platform is the Safety Hub, which provides compliance management, background screening (PH Clear), COI requests, claims submission, and insurance profile management. Around the Safety Hub, the company offers distinct insurance products (General Liability, Sexual Abuse Liability, Accident Medical, D&O, Cyber, Professional Liability, Hired/Non-Owned Auto) and athlete safety products (Safety Score, Coach Credentialing, Injury Reporting, Incident Investigations, Education & Training). The Critical Injury Protection Insurance — a first-of-its-kind NIL-specific product underwritten by Zurich and distributed through Teamworks — extends the platform into collegiate sports. Employee Benefits, Guidebooks & Courses, and a network of preferred safety partners (including Ankored for compliance, MaxU for mental performance, RealResponse, and LassoSafe) round out the ecosystem, collectively covering over 5.5 million youth athletes across 40,000 programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Safety Hub Platform Central digital platform providing compliance management, background screening (PH Clear), COI requests, claims submission, and insurance profile management for sports organizations and administrators.
- Sports Insurance Coverage Comprehensive insurance coverage for youth sports organizations, fitness clubs, schools, and collegiate programs, including General Liability, Sexual Abuse Liability, Accident Medical Coverage, Directors & Officers (D&O), Equipment & Property, Cyber, Professional Liability, and Hired/Non-Owned Auto coverage.
- Athlete Safety Solutions Safety solutions including Safety Score assessments, Coach Credentialing, Injury Reporting & Management, Risk Management Support, Education & Training, and Incident Reporting & Investigations, designed to protect athlete wellbeing across sports organizations.
- Critical Injury Protection Insurance First-of-its-kind insurance product designed for NIL contracts in college sports, covering NIL contract payments made to student-athletes who suffer injuries causing them to miss 40% or more of a season. Underwritten by Zurich North America and distributed exclusively through Players Health's Teamworks integration.
- Employee Benefits Benefits management service for sports organizations covering employee benefit needs, including health benefits guidance for W-2 employees and options for 1099 contractors.
- Athlete Safety Consultancy Services Full-service consultancy offering policy review, policy development, compliance program consulting, background screening program consulting, incident reporting and investigations process development, and comprehensive administrative and onsite audits for sports organizations.
- Guidebooks & Courses Educational resources including practical guidebooks for safer programs and training courses built for safer sports, covering topics such as concussion awareness, abuse prevention, and compliance best practices.
- Brokers & Agents Platform Platform enabling insurance brokers and agents to quote, bind, and issue customized bundles of insurance and risk products for their sports industry clients with speed and control.
Quantifiable outcome
- Protects more than 5.5 million youth athletes
- +1 more outcomes
Companies that use Player’s Health
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles5 records
Player’s Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Player’s Health partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core and minor.
- MaxUcoreExpanded national partnership to embed science-backed mental performance training into Players Health's health and safety marketplace. Activates across four dimensions: co-branded platform experience, joint marketing, collaborative content, and MaxU's designation as official Players Health Brand Ambassador. Targets mental fitness alongside physical and procedural safeguards.
- Zurich North AmericacorePartnership to launch Critical Injury Protection Insurance, the first insurance product specifically designed for NIL contracts in college sports. Covers NIL payments to athletes who suffer injuries causing them to miss 40% or more of a season. Zurich underwrites; Players Health distributes exclusively through Teamworks integration.
- AnkoredcoreStrategic partnership making Ankored the compliance solution for all Players Health athletes. Ankored provides compliance management across the Players Health network, offering real-time platform to manage background checks, training, safety education, forms, waivers, and health data.
- TeamworkscoreIntegration partner for exclusive distribution of NIL Critical Injury Protection Insurance. Teamworks is used by 99% of Division I athletic departments, providing Players Health access to collegiate market.
- RealResponseminorPreferred partnership providing athletes with confidential, anonymous platform to safely share concerns. Two-way communication system helps leaders address issues quickly and transparently.
- LassoSafeminorSports Wellness Platform using proactive intelligence to identify risks early and strengthen safety practices across teams and programs.
- OnRiseminorSpecialized mental health care tailored for athletes, offering accessible, sport-specific support for stress, pressure, and performance challenges.
- Ohio Soccer AssociationminorYouth sports organization partnered with Players Health for insurance and safety services.
- USA CheerminorCheerleading governing body partnered with Players Health for insurance and safety services.
- Florida Youth Soccer Association (FYSA)minorState youth soccer association partnered with Players Health for insurance and safety services.
- US Youth Soccer (USYS)minorNational youth soccer governing body partnered with Players Health for insurance and safety services.
- American Youth FootballminorYouth football organization partnered with Players Health for insurance and safety services.
- NFL FlagcoreOfficial insurance and health and safety provider for RCX Sports and NFL Flag. Players Health provides technology, athlete safety, and insurance products for NFL FLAG, Rivals, and other youth-sports events.
- Jr. NBAcorePreferred insurance provider for Jr. NBA leagues, providing General Liability and Participant Accident coverage.
- NHL StreetcorePreferred insurance provider for NHL Street leagues.
- MLS GOcorePreferred insurance provider for MLS GO leagues.
- USA FootballcoreInsurance provider for USA Football programs and members.
- US Figure SkatingcoreInsurance provider for US Figure Skating coaches and programs.
- US RowingcoreInsurance provider for US Rowing including Inland Marine coverage.
- Youth Athletes UnitedcorePreferred insurance provider for Youth Athletes United franchisees.
- SkyhawkscorePreferred insurance provider for Skyhawks franchisees.
- TippiToescorePreferred insurance provider for TippiToes franchisees.
- Under Armour Rise Flag FootballcorePreferred insurance provider for Under Armour Rise flag football franchisees.
- Under Armour Under the Lights Flag FootballcorePreferred insurance provider for Under Armour Under the Lights flag football franchisees.
- City of BostonminorInsurance services for City of Boston youth sports programs.
- OrangeTheory FitnesscoreStrategic partnership making Players Health the preferred insurance and risk management partner for OTF franchises across the nation.
- Amazon Web Services (AWS)minorAWS is used to host the Players Health Service in a secure cloud environment. Amazon employees cannot access Player's Health data except at Players Health's request.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Player’s Health competitors and assessment
Company assessmentDirect peers
- K&K Insurance Group: K&K Insurance is a long-standing specialty insurer and broker focused on sports, recreation, and entertainment risks. It is the most direct competitor to Players Health in youth and amateur sports liability and accident coverage, offering comparable general liability and participant accident products to leagues, clubs, and event operators.
- Sadler Sports & Recreation Insurance: Sadler is a specialty broker providing insurance programs for sports organizations, camps, and fitness facilities. Like Players Health, Sadler targets youth/amateur sports leagues, gymnastics, dance, and fitness verticals with bundled liability and accident products.
- McGowan Insurance Group (Sport & Wellness): McGowan's Sport & Wellness Insurance division provides coverage for youth sports leagues, fitness studios, and wellness businesses. It is a direct competitor in the same niche, serving many of the same customer types Players Health targets.
- RPS (Risk Placement Services) Sports Practice: RPS operates a dedicated sports insurance practice providing liability, accident, and D&O coverage to leagues, teams, and event organizers. It is comparable to Players Health as a specialty wholesale broker serving the same youth and amateur sports market.
- U.S. Sports Insurance: U.S. Sports Insurance is a specialty broker offering general liability, accident, and D&O coverage for youth and amateur sports organizations, including camps, clinics, and tournaments. It is comparable as a niche peer serving the same customer base with similar product lines.
Broad incumbents
- Markel Specialty Insurance: Markel Specialty is a large specialty insurer with established sports, recreation, and fitness programs. As a broad incumbent with significantly more capital and claims data than Players Health, Markel competes head-to-head in youth/amateur sports liability, accident medical, and D&O coverage.
- SportsEngine (NBC Sports Next): SportsEngine is an established youth sports management platform owned by NBC Sports Next, providing registration, websites, and tournament tools to thousands of leagues. Comparable to Players Health as a youth-sports platform serving the same administrator customers, though broader in scope and backed by a large incumbent.
Emerging players
- LeagueApps: LeagueApps is a youth and adult sports league management platform offering registration, scheduling, communication, and payment tools. It is comparable as a youth-sports platform peer rather than a direct insurance competitor, and is often cited alongside Players Health in youth sports TAM analyses.
- TeamSnap: TeamSnap provides sports team management, communication, and registration tools widely used by youth sports organizations. While not an insurance peer, it overlaps with Players Health's customer base of youth sports administrators and represents a potential partnership or competitive convergence point.
- Newfront Insurance: Newfront is a tech-enabled commercial insurance brokerage modernizing placement of property, casualty, and specialty lines. It is comparable to Players Health as a technology-forward insurance broker, though Newfront serves a broader commercial client base rather than specializing in sports.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Player’s Health social profiles
Digital presencePlayer’s Health compliance and trust
Trust signalCompliance3 records
Player’s Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Player’s Health leadership team
Management profileNumber of profiles
Profiles11 records
Player’s Health funding detail
Funding detailFunding overview
Funding rounds7 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Player’s Health M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Player’s Health
What does Player’s Health do?
Player's Health is an insurance agency and risk management platform serving youth, amateur, fitness, and collegiate sports organizations. It sells specialty insurance products (General Liability, Sexual Abuse Liability, Participant Accident, D&O, Cyber, Professional Liability, NIL Critical Injury, etc.) and operates the Safety Hub digital platform for compliance management, background screening, claims processing, COI management, and athlete safety services.
Is Player’s Health a public or private company?
Player’s Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was Player’s Health founded?
Player’s Health was founded in 2016. It employs 51 to 100 people.
Where is Player’s Health based?
Player’s Health is headquartered in Minneapolis, United States, in the North America region.
How does Player’s Health make money?
Four revenue lines are on record. Insurance Premiums are the primary driver. The others are athlete Safety Services, employee Benefits and NIL Critical Injury Protection Insurance.
Who are Player’s Health's main competitors?
Direct peers on record are K&K Insurance Group, Sadler Sports & Recreation Insurance, McGowan Insurance Group (Sport & Wellness), RPS (Risk Placement Services) Sports Practice and U.S. Sports Insurance. Broad incumbents are Markel Specialty Insurance and SportsEngine (NBC Sports Next). Emerging players are LeagueApps, TeamSnap and Newfront Insurance.
Does Player’s Health have an API?
No public API is recorded for Player’s Health.
What industry is Player’s Health in?
Player’s Health's product category is Sports Insurance. Its primary akta.pro industry code is MPAKAKAM, Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity). Its SIC code is 6321.