What Fabi.ai does

Fabi.ai (legal entity Fabi, Inc., Delaware) is an AI-native business intelligence platform founded in 2023 by Marc Dupuis (CEO) and Lei Tang (CTO). Headquartered in San Mateo, California, the company provides a unified environment that combines SQL, Python, and natural-language querying powered by third-party LLMs (OpenAI, Anthropic, Google Gemini), allowing both technical and non-technical users to perform exploratory data analysis, build dashboards, and run automated workflows against data warehouses (Snowflake, BigQuery, Redshift, Databricks, MotherDuck, Supabase, PostgreSQL), SaaS applications (HubSpot, Salesforce, Stripe, PostHog, Airtable), and spreadsheets. The product suite comprises five modules: Analyst Agent (autonomous AI analyst for ad hoc questions), Smartbooks (collaborative AI Python notebooks with version control and GitHub integration), Smart Reports (natural-language dashboards and data apps), Workflows (scheduled, AI-assisted insight delivery to Slack, email, and Google Sheets), and the Analyst Agent MCP Server (a Model Context Protocol endpoint that embeds the AI analyst into external LLM chat interfaces).

Fabi.ai operates a hybrid product-led growth and enterprise field sales motion. A free tier with limited features enables self-serve signup, while a quote-based paid tier unlocks unlimited AI usage, unlimited Smartbooks, premium connectors, and advanced features; enterprise and mid-market buyers are served via direct sales engagement backed by SOC2 Type 2, GDPR, and CCPA compliance. The company has accumulated 20+ named customer logos spanning SaaS, e-commerce, crypto, music, and pet products, including REVOLVE, Aisle, Shogun, Oomph, Hologram, Greenlite, and Petlibro, with quantified outcomes such as 92-94% faster insights and 10x productivity gains reported in case studies. The company raised a $3 million seed round in April 2023 led by Eniac Ventures with Outlander VC and Recall Capital, and has publicly announced that it is joining Omni (omni.co), indicating an in-progress acquisition.

Name

Fabi.ai

Legal name

Fabi, Inc.

Website

https://fabi.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Fabi.ai is an AI-native business intelligence platform that unifies SQL, Python, and natural-language querying for SaaS, e-commerce, and startup data teams. Founded in 2023, it offers autonomous AI Analyst Agents, AI notebooks, dashboards, and automated insight delivery workflows.

Ownership category

akta.pro rank

Product category

AI Business Intelligence

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industry

Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)

Keywords

• AI business intelligence
• Conversational data analytics
• AI-powered dashboards
• Data analysis notebooks
• Natural language querying

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Platform Access): Fabi.ai operates on a subscription SaaS model. Customers pay for platform access based on plan tiers. Paid accounts unlock unlimited AI usage, unlimited Smartbooks, premium data connectors, and advanced features. Plans are available in free and paid tiers, with annual and monthly billing options indicated in the Terms of Service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Fabi.ai sells an AI-native business intelligence SaaS platform that combines SQL, Python, and natural language querying in a single collaborative environment. The platform offers an autonomous AI Analyst Agent, AI Python notebooks (Smartbooks), AI-powered dashboards (Smart Reports), automated data workflows, and an MCP server for integration with external LLM applications. It enables data teams and business users to perform exploratory data analysis, build dashboards, and deliver insights without switching between separate BI tools, SQL editors, and Jupyter notebooks.

Product overview

Fabi.ai is an AI-native business intelligence platform that provides a unified suite of products for ad hoc analysis, dashboards, and data workflows. The platform combines Analyst Agent (autonomous AI analyst for self-service analytics), Smartbooks (AI-powered notebooks for SQL/Python analysis), Smart Reports (customizable dashboards and data apps), Workflows (automated insight delivery), and an MCP Server for LLM integration. The platform supports multi-data source connectivity and is designed for teams requiring up to 10x faster data analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Analyst Agent AI-powered autonomous analyst that conducts exploratory data analysis, generates insights, and handles follow-up questions for product and revenue data. Designed for data and business teams needing self-service analytics without writing code.
• Smartbooks Next-generation AI-native Jupyter-style notebooks that combine SQL, Python, and AI assistance in a collaborative environment with reactive cells and built-in version control. Built for data scientists, analysts, and engineers needing an AI-assisted notebook alternative.
• Smart Reports (Dashboards & Data Apps) Fully customized interactive dashboards and data applications generated from natural language prompts with AI-powered reactive components. Designed for product, GTM, marketing, and finance teams that need self-service dashboard creation and automated distribution.
• Workflows Automated data analysis workflows that connect to data warehouses, SaaS apps, and spreadsheets, delivering AI-assisted insights to Slack, email, and Google Sheets on a scheduled cadence with personalized AI summaries.
• Analyst Agent MCP Server Model Context Protocol (MCP) server that exposes Fabi's AI data analyst capabilities to external LLM applications and chat interfaces for conversational data analysis. Designed for developers and AI tool builders integrating Fabi into third-party environments.

Quantifiable outcome

• Aisle drove customer growth with 92% faster insights using Fabi
• +5 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

AI capability10 records

Feature7 records

Partnerships

15 partnerships are on record, tiered pending acquisition, infrastructure, core ai capability, distribution, product support and marketing.

• Omnipending acquisitionOthersFabi.ai has announced it is joining Omni. This appears to be a business acquisition/merger where Fabi.ai's team and technology are being incorporated into Omni. The announcement appears on the website header and footer across multiple pages.
• FivetraninfrastructureTechnology or IntegrationFivetran is used as a data extraction and syncing service provider. It synchronizes data from connected applications into Fabi.ai's data environment.
• MotherDuckinfrastructureTechnology or IntegrationMotherDuck is used as a data storage provider for data synced from connected applications within Fabi.ai's platform.
• Auth0infrastructureTechnology or IntegrationAuth0 provides secure service authentication, handling user personal information and credentials to connected services within Fabi.ai's authentication infrastructure.
• Sendgrid (Twilio)infrastructureTechnology or IntegrationSendgrid handles product email delivery and notifications for Fabi.ai, managing user personal information and email content.
• Google (Gemini)core ai capabilityTechnology or IntegrationGoogle provides LLM AI capabilities (Gemini) to Fabi.ai. Data shared with Google includes customer data warehouse schema information, provided context text, user conversations with Fabi.ai, and SQL code generated using the platform.
• Anthropiccore ai capabilityTechnology or IntegrationAnthropic provides LLM AI capabilities to Fabi.ai as a third-party AI feature provider. Fabi's agreements with Anthropic prohibit training AI models using any Customer Data.
• OpenAIcore ai capabilityTechnology or IntegrationOpenAI provides LLM AI capabilities to Fabi.ai as a third-party AI feature provider. Fabi's agreements with OpenAI prohibit training AI models using any Customer Data.
• Amazon Web Services (AWS)infrastructureTechnology or IntegrationAWS provides cloud-based hosting, storage, and processing services for Fabi.ai. All account information, data generated through use, and data necessary for the provision of the solution is stored and processed on AWS.
• SlackdistributionTechnology or IntegrationSlack serves as a distribution channel for Fabi.ai's automated workflows. Generated SQL code, explanations, and SQL execution results can be delivered directly to teams via Slack.
• PostHogproduct supportTechnology or IntegrationPostHog provides user data tracking within Fabi.ai's own application to improve the product and provide better user support. Fabi is both a customer of PostHog and an integration partner whose users can connect PostHog as a data source.
• SentryinfrastructureTechnology or IntegrationSentry provides product health monitoring services to Fabi.ai, logging application errors to improve customer and user support.
• New RelicinfrastructureTechnology or IntegrationNew Relic logs application errors and events to help Fabi.ai provide better customer and user support.
• BeehiivmarketingTechnology or IntegrationBeehiiv provides customer and marketing communication services for Fabi.ai, handling contact information for newsletters and marketing updates.
• Customer.iomarketingTechnology or IntegrationCustomer.io handles customer communications and updates for Fabi.ai, managing user and customer contact information.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Omni: Cloud BI platform that Fabi.ai has announced it is joining (acquisition/merger). Omni offers a SQL-centric analytics platform with dashboards and embedded analytics, directly overlapping Fabi's data analysis and reporting use cases.
• ThoughtSpot: AI-driven analytics platform with natural language search, embedded analytics, and AI-augmented insights (Sage). Competes directly with Fabi's AI Analyst Agent and natural-language querying capabilities for enterprise and mid-market buyers.
• Mode Analytics: SQL + Python collaborative analytics platform with dashboards, reporting, and ad hoc analysis. Competes head-to-head with Fabi for data team and business stakeholder self-service analytics workflows.
• Hex: AI-powered collaborative data workspace combining SQL, Python, and no-code in notebooks with AI assistance. Closest direct competitor to Fabi's Smartbooks and Analyst Agent products, serving the same data practitioner and analyst segments.
• Sigma Computing: Cloud-native BI platform with spreadsheet-style exploration and SQL-native modeling. Targets business users and analysts with self-service analytics, overlapping Fabi's Smart Reports and dashboarding offering.

Broad incumbents

• Snowflake Cortex: AI/ML services embedded directly inside the Snowflake data cloud where many of Fabi's customers store data. Competes indirectly by offering native AI-analyst capabilities at the warehouse layer, threatening Fabi's application-layer position.
• Tableau (Salesforce): Market-leading BI and visualization platform, now with Salesforce Einstein/AI capabilities. Represents the legacy BI stack Fabi is positioning to displace with an AI-native, conversational experience.
• Looker (Google Cloud): Enterprise BI and data platform from Google Cloud with SQL-based modeling (LookML), dashboards, and now Gemini-powered AI features. A broad incumbent Fabi competes against for enterprise analytics workloads.

Emerging players

• Akkio: AI analytics and forecasting platform aimed at marketers, analysts, and operators. Competes in the AI-augmented business intelligence space overlapping Fabi's marketing and finance team use cases.
• Julius AI: AI data analyst that turns natural-language questions into SQL, Python analyses, and visualizations. Overlaps Fabi's Analyst Agent in the AI-for-data-analysis category, particularly for SMB and individual analyst users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hqfabi
• LinkedInlinkedin.com/company/fabi-ai
• Xx.com/hqfabi

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fabi.ai