Apptimize
Apptimize is a San Francisco-based mobile A/B testing and experimentation platform, founded in 2013, that helps mobile teams optimize revenue and engagement through iterative testing, primarily serving digital agencies as its documented customer segment.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Apptimize does
Apptimize is a San Francisco-based software company, founded in 2013, that operates a mobile A/B testing and experimentation platform. Per its firmographic description, the platform is built to let mobile teams "increase revenue and engagement by iterating faster and smarter," implying an SDK-embedded workflow that supports feature flagging, variant testing, and engagement measurement within native mobile applications. Its primary documented customer segment is digital and marketing agencies, with a horizontal segmentation approach across agency clients.
The underlying technology is described in the input as "A/B testing and experimentation platform," with no proprietary features, patents, or AI/ML components disclosed. Pricing is not publicly disclosed, and the company has not published formal product or integration catalogs in the available source material. The company does not appear to operate its own mobile application and has no documented subsidiary structure, parent company, or active mergers or acquisitions.
Apptimize has raised approximately $18.62 million across seed, Series A, and Series B rounds between 2013 and 2018, with lead investors including Y Combinator, Andreessen Horowitz, Google Ventures, Costanoa Ventures, and U.S. Venture Partners. Its leadership team includes founder Nancy Hua (Chairman) and operating executive Reed Taussig (President and CEO), supported by a VP of Engineering and a Director of Product. The company appears to remain operating as of mid-2025, listed among recognized A/B testing tools, but shows no disclosed funding, product launches, or expansion signals since 2018.
Apptimize firmographics
Firmographics- Name
- Apptimize
- Website
- https://apptimize.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Apptimize is a San Francisco-based mobile A/B testing and experimentation platform, founded in 2013, that helps mobile teams optimize revenue and engagement through iterative testing, primarily serving digital agencies as its documented customer segment.
- Ownership category
- akta.pro rank
Apptimize industry classification
Industry- Product category
- Mobile A/B Testing & Experimentation Software
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- App Testing, QA & Beta Distribution Platforms (BPAMADAK)
Keywords
Where Apptimize is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Apptimize business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Apptimize product offering
Product offeringCore offering
Apptimize provides a mobile A/B testing and experimentation platform that helps mobile teams run controlled experiments to optimize app experiences, increase revenue, and improve user engagement. The platform enables agencies and mobile product teams to iterate faster and smarter by testing variants of app features, content, and flows, and is now offered as part of Airship's Customer Experience Platform following Apptimize's acquisition.
Differentiator
Problem solved
Functional benefit
Products and services
- Apptimize Mobile A/B Testing & Experimentation Platform
Companies that use Apptimize
Customer profileSegments1 record
Ideal customer profiles1 record
Apptimize technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Apptimize partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights2 records
Apptimize competitors and assessment
Company assessmentDirect peers
- LaunchDarkly: LaunchDarkly is a feature management and experimentation platform that enables A/B testing and feature flagging for engineering teams. It is directly comparable to Apptimize as both target product/mobile teams with experimentation tooling, and Apptimize is explicitly listed alongside LaunchDarkly in market coverage.
- Optimizely: Optimizely is a leading experimentation and digital experience platform offering A/B testing, feature experimentation, and personalization. It competes directly with Apptimize in mobile and web experimentation and is a primary alternative for the same buyer profile.
- VWO (Visual Website Optimizer): VWO provides A/B testing, heatmaps, and conversion optimization primarily for web and increasingly mobile experiences. It is listed alongside Apptimize as a top A/B testing tool and serves a similar experimentation buyer.
- GrowthBook: GrowthBook is an open-source A/B testing and feature flagging platform for product teams. It is listed in the same top A/B testing tools roundup as Apptimize and competes for similar product-led and engineering-led experimentation use cases.
- AB Tasty: AB Tasty is an experimentation and personalization platform focused on web and mobile experience optimization. It directly competes with Apptimize on mobile A/B testing and personalization, particularly for brand and agency buyers.
- Convert Experiences: Convert Experiences is an A/B testing and personalization platform that targets agencies and in-house teams. It is listed alongside Apptimize in third-party tool roundups and serves a similar agency-led experimentation buyer profile.
- Crazy Egg: Crazy Egg provides heatmaps, A/B testing, and user-session analytics primarily for web experiences. It appears in the same top A/B testing tools listing as Apptimize and competes for similar optimization-focused buyers.
- Kameleoon: Kameleoon is an enterprise A/B testing and personalization platform for web and mobile channels. It is a direct competitor to Apptimize in mobile experimentation, particularly for larger enterprise and brand buyers.
Emerging players
- Statsig: Statsig is a feature management and experimentation platform founded by former Facebook experimentation leaders. It targets product engineering teams with feature flags and A/B testing, providing newer competitive pressure on Apptimize's mobile experimentation positioning.
Others
- Airship: Airship is a customer experience platform that has integrated experimentation into its multichannel marketing hub. It is thematically adjacent and appears to have absorbed Apptimize's capabilities, making it a relevant comparison point for the platform's evolving scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Apptimize social profiles
Digital presenceApptimize financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apptimize leadership team
Management profileNumber of profiles
Profiles4 records
Apptimize funding detail
Funding detailFunding overview
Funding rounds5 records
Investors20 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apptimize M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apptimize
What does Apptimize do?
Apptimize provides a mobile A/B testing and experimentation platform that helps mobile teams run controlled experiments to optimize app experiences, increase revenue, and improve user engagement. The platform enables agencies and mobile product teams to iterate faster and smarter by testing variants of app features, content, and flows, and is now offered as part of Airship's Customer Experience Platform following Apptimize's acquisition.
Is Apptimize a public or private company?
Apptimize is a private company. It is classified as corporate owned and is currently operating.
When was Apptimize founded?
Apptimize was founded in 2013. It employs 11 to 50 people.
Where is Apptimize based?
Apptimize is headquartered in San Francisco, United States, in the North America region.
Who are Apptimize's main competitors?
Direct peers on record are LaunchDarkly, Optimizely, VWO (Visual Website Optimizer), GrowthBook, AB Tasty, Convert Experiences, Crazy Egg and Kameleoon. Statsig is listed as an emerging player. Airship is listed as an others.
Does Apptimize have an API?
No public API is recorded for Apptimize.
What industry is Apptimize in?
Apptimize's product category is Mobile A/B Testing & Experimentation Software. Its primary akta.pro industry code is BPAMADAK, App Testing, QA & Beta Distribution Platforms. Its NAICS code is 541512 and its SIC code is 7372.