What Entera does

Entera is a venture-backed SaaS and services platform that serves as the operating system for institutional single-family residential (SFR) real estate investing. Founded in 2017/2018 by Martin Kay (a former data platform builder for the U.S. Energy Department and ConocoPhillips) and co-founder Gregory Morrison, the company operates as a licensed real estate brokerage under Entera Holdings, Inc., with headquarters in Houston, TX and a regional office in New York. Entera's customers are professional SFR operators, investment funds deploying capital into the asset class, home builders selling new construction inventory, and service partners such as brokers, inspectors, title companies, and renovation contractors. The company claims to serve 95% of top SFR investors and has transacted on approximately $5B in single-family homes across 29-34 US markets since inception.

The Entera Platform combines proprietary residential data, AI/ML algorithms, computer vision, and workflow orchestration to standardize and automate the full residential investment lifecycle from acquisition through disposition. Core technical components include: an AI property matching engine that uses roughly 100 investor profiles and rejection-pattern learning to surface 5-6 best-fit properties from thousands of listings; computer vision trained on tens of thousands of property photos to assess kitchen quality, brightness, and chef-grade features; a catalog of approximately 850 property characteristics paired with neighborhood, demographic, and financial data; predictive analytics for rental yields and property valuation; and automated offer pricing informed by comparable sales. The platform integrates with 20+ regional MLS providers for listing data and with Home Depot for renovation budget generation. Modules span Acquisitions, Dispositions, Advisory Services, a New Construction Module (launched 2023), Service Partner Coordination, and Transaction Infrastructure.

Entera generates revenue through two streams: SaaS platform subscriptions and service fees for access to the AI-powered tools and workflow orchestration, and negotiable real estate transaction commissions on individual property sales facilitated through the company's licensed brokerage. The go-to-market motion is enterprise field sales targeting large institutional SFR operators, with expert-consultation CTAs driving bottom-of-funnel engagement. Entera has raised approximately $60M in total funding, including a $32M Series A in July 2021 led by Goldman Sachs Asset Management, with Bullpen Capital, Craft Ventures, and ValueStream Ventures also participating. The company has earned recognition including the 2023 PropTech Breakthrough Award for Real Estate Search Solution of the Year, a Built In Top 100 Best Places to Work designation, and a 2022 Business Insider 21 Most Promising Startups listing.

Name

Entera

Legal name

Entera Holdings, Inc.

Website

https://entera.ai

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Entera is an AI-powered SaaS and services platform helping institutional single-family real estate investors discover, underwrite, and transact on properties across 34 US markets. Founded in 2018, it operates as a licensed brokerage serving operators, funds, and builders.

Ownership category

akta.pro rank

Product category

Real Estate Investment Technology

NAICS

Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Automated Valuation Models (AVM) & Property Data/Analytics (FSALALAJ)

akta.pro secondary industries

Income, Employment & Asset Verification (VOI/VOE/VOA) (FSALALAF), Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Single-family real estate investing
• Real estate investment platform
• AI property matching
• Residential property analytics
• SFR acquisition software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Transaction Commissions: Entera charges a negotiable commission for the sale of individual real estate properties. The commission is disclosed to customers prior to completion of a transaction. The company operates as a licensed real estate brokerage with Entera Agents facilitating transactions.
2. SaaS Platform Services: Platform subscription and service fees for access to AI-powered acquisition and disposition tools, market data, workflow orchestration, and service partner coordination. Revenue from SaaS and service offerings supporting investment activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Entera provides an AI-driven operating system for single-family residential real estate investors that combines proprietary data, machine learning algorithms, computer vision, and workflow orchestration with licensed brokerage services. The platform enables professional SFR investors to discover, underwrite, acquire, operate, and dispose of single-family homes at scale across 34 US markets. Revenue is generated through SaaS platform subscriptions and transaction commissions on completed real estate deals.

Product overview

Entera offers a unified platform-plus-modules architecture for single-family residential real estate investing. The core is the Entera Platform — an AI-driven operating system that combines proprietary data, machine learning, and workflow orchestration to help investors buy, sell and operate homes at scale. This core platform is supplemented by specialized modules: Acquisitions (for property discovery through closing), Dispositions (for selling properties with AI-assisted pricing), Advisory Services (expert consultation), the New Construction Module (for accessing builder inventory), Service Partner Coordination (orchestrating third-party providers), and Transaction Infrastructure (brokerage, title, compliance, and closing services). Together, these components enable institutional-scale execution across the full residential investment lifecycle from strategy to completed transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Entera Platform Core AI-driven operating system for single-family real estate investing that combines proprietary data, machine learning, optimized workflows, and licensed brokerage services to help professional investors buy, sell and operate homes at scale across 34 US markets.
• Acquisitions A single operating platform for the full acquisition process, from investment strategy and asset discovery to AI-powered underwriting, diligence, service-partner coordination, and closing for professional SFR investors.
• Dispositions Full disposition workflow platform from asset evaluation and AI-assisted pricing to buyer targeting, offer management, partner coordination, and closing that enables investors to position, market, and sell properties with data-driven precision.
• Advisory Services Expert services providing access to real estate experts and transaction specialists who advise professional SFR investors throughout the investment process, helping them build best-in-class organizations.
• New Construction Module Marketplace module that connects home builders with professional SFR investors by packaging builder inventory (land to finished homes) with pre-negotiated exclusive pricing, driving transparency over new construction-SFR investor supply and demand.

Quantifiable outcome

• 95% of top investors in the SFR market are served by Entera
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability9 records

Feature6 records

Partnerships

One partnership is on record.

• Multiple Listing Services (MLS)coreTechnology or IntegrationEntera integrates with multiple MLS data providers including Austin Board of Realtors (ACTRIS), Houston Association of Realtors, Heartland MLS, Canopy MLS, Georgia MLS, and 20+ other regional MLS organizations to access property listing data and facilitate transactions.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Roofstock: Roofstock is the largest dedicated marketplace for buying and selling single-family rental investment properties, competing head-to-head with Entera's marketplace and transaction infrastructure for institutional SFR investors and operators.
• Offerpad: Offerpad is an iBuyer that buys and sells homes directly and has increasingly focused on institutional and investor-grade workflows, overlapping with Entera's acquisition and disposition platform for SFR investors.

Broad incumbents

• Opendoor: Opendoor is the largest US iBuyer, providing direct home purchase/sale services and increasingly building technology for institutional seller workflows. It competes with Entera on the disposition/transaction side and on AI-driven pricing.
• Zillow: Zillow operates the dominant US residential real estate search and data platform with adjacent tools for buyers, sellers, and investors (Zillow Offers history, Zillow Premier Agent). It is a broad incumbent whose data assets and tools overlap with Entera's investor-facing platform.
• Compass: Compass is a large US residential real estate brokerage with an end-to-end technology platform for agents and high-end buyers/sellers. It overlaps with Entera's brokerage + workflow model, though it targets higher-end retail rather than SFR institutional buyers.

Emerging players

• Knock: Knock provides a Home Trade-In platform and real estate technology for buyers, sellers, and agents, with adjacent tools for transaction management. It overlaps with Entera's transaction infrastructure layer but focuses on trade-in rather than SFR acquisition.
• Perch (acquired by Orchard): Perch was a technology-enabled home buying service that provided instant offers and acquisition tools, overlapping with Entera's acquisition-side AI pricing and matching capabilities. It has since been integrated into Orchard, which provides a broader buy-before-sell platform.
• Belong: Belong is a real estate platform offering 'Buy Before You Sell' and agent-network services with technology-forward transaction orchestration, competing with Entera on the workflow, brokerage, and transaction infrastructure layer.
• HomeLight: HomeLight provides a real estate platform with agent matching, cash offer products, and transaction tools, including institutional-grade services. It overlaps with Entera's transaction infrastructure and AI-driven matching capabilities.

Regional players

• CasaOne: CasaOne is a tech-enabled residential leasing and property management platform focused on single-family rentals. While more property-management oriented than Entera, it serves the same institutional SFR operator buyer and uses similar data-driven operating models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/enterare
• LinkedInlinkedin.com/company/enteratech

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entera