Petiole

Name

Petiole

Legal name

Petiole LTD

Website

https://petiolepro.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Agricultural Technology Software

SIC

Services-Commercial Physical & Biological Research (8731), Agricultural Services (700), Laboratory Analytical Instruments (3826)

akta.pro primary industry

Phenotyping Technologies & Services (Field/Controlled Environment) (AFABALAF)

akta.pro secondary industries

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA), Crop Scouting & Pest/Disease Detection (Digital Scouting, Computer Vision, Alerts) (AFAGALAI), Seed Testing, Certification & Quality Assurance (Germination, Purity, Phytosanitary) (AFABAFAM), Seed Quality Testing & Certification Support (Germination, Purity, Vigor) (AFAOADAK), Plant Tissue & Sap Testing Services (AFACAKAB)

Keywords

• Plant phenotyping software
• Agricultural computer vision
• Leaf area measurement
• Crop quality assurance
• AI seed analysis

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Freemium Mobile App: The Petiole Pro app is free to download and use for basic plant phenotyping measurements. The free tier enables leaf area, chlorophyll, and other measurements. Revenue is generated through Patreon support and optional accessory sales rather than direct app purchases.
2. Patreon Community Support: Ongoing patron support through Patreon platform where supporters contribute monthly to maintain free tools. Also offers one-time contribution options. This 'funding the commons' approach keeps essential plant phenotyping tools accessible without credit card barriers.
3. Calibration Pad Sales: Sale of calibration pads (physical accessories) that ensure measurement accuracy. Users can also download free DIY templates or purchase from the Petiole Pro Store. These optional accessories provide precise reference scales for the app.
4. Web-Based Seed QA Tool: Online tool for soybean seed quality assurance accessible through a web browser, processing seed images for count, area, and uniformity analysis.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Petiole develops AI-powered mobile applications for plant phenotyping and agricultural quality assurance. The Petiole Pro Android app uses computer vision and deep learning to measure leaf area, assess chlorophyll content (DGCI), count berries and germinated seedlings, evaluate seed quality, and grade potatoes according to USDA standards. Optional physical calibration pads ensure measurement accuracy, and a complimentary Seed Quality Assurance web tool supports soybean seed counting. The suite targets plant scientists, farmers, students, and seed companies globally.

Product overview

Petiole offers a mobile-first plant phenotyping platform anchored by the Petiole Pro Android application, which provides a suite of AI-powered measurement tools for agriculture, forestry, and aquaculture. The core product portfolio includes: Petiole Pro (the primary mobile app with multiple integrated modules: Leaf Area Meter, Leaf Chlorophyll Meter, Berry Counter, Germination Count, Root Nodules Count, Seed QA, and Potato AI); Petiole App (legacy version for leaf area measurement); FCM Solution (False Codling Moth detection); and Calibration Pad (physical accessory for measurement accuracy). Petiole Pro is available free with optional Patreon support, targets researchers, growers, and students globally, and has been validated in 100+ academic citations with 10,000+ downloads.

Differentiator

Problem solved

Functional benefit

Products and services

• Petiole Pro Primary Android mobile application that provides comprehensive AI-powered plant phenotyping tools for researchers, agronomists, and farmers, including leaf area measurement, chlorophyll (DGCI) assessment, berry counting, germination counting, root nodules counting, seed quality assurance, and potato grading.
• Calibration Pad Physical calibration accessory with precise reference markers used with Petiole Pro to ensure accurate leaf and produce measurements across different camera distances and lighting conditions; available free as a downloadable PDF or for purchase via the Petiole Pro Store.
• Seed Quality Assurance Web Tool Online seed quality assurance tool that uses AI and computer vision to count seeds (e.g., 603 soybean seeds in a single image), measure average seed area, and calculate standard deviation for seed quality assessment; customizable for different seed varieties on request.
• Petiole App (Legacy) Legacy Android mobile application focused on non-destructive leaf area measurement using a smartphone camera. Still available and referenced in academic research papers as the predecessor to Petiole Pro.

Quantifiable outcome

• Accuracy of ± 0.03 sq cm for small leaf measurements
• +4 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature9 records

Partnerships

One partnership is on record.

• International Potato Center (CIP)coreStrategic or Co-development Partner · 1 January 2024Petiole LTD participated as a finalist in the 2024 AI-Agriculture Hackathon organized by the International Potato Center (CIP). This partnership connects Petiole with the global potato research community and positions the Potato AI feature for agricultural impact in potato-producing regions.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• PrecisionHawk: PrecisionHawk uses drone-based aerial imaging and AI for crop scouting and analytics. Comparable AI-driven crop monitoring positioning but higher-end aerial platform rather than smartphone-native.
• Ceres Imaging: Ceres Imaging provides aerial imagery and AI analytics for irrigation, pest, and nutrient management in high-value crops. Comparable AI imagery-for-agriculture category but aerial/subscription rather than smartphone/free model.
• Gamaya: Gamaya combines hyperspectral imaging and AI for crop monitoring and phenotyping. Comparable plant phenotyping focus with AI-driven analytics, though using specialized hyperspectral hardware vs. Petiole's smartphone approach.
• Agremo: Agremo provides AI-driven aerial image analytics for plant counting, weed detection, and yield estimation. Comparable AI computer-vision crop analytics use cases but drone-imagery-based rather than smartphone-native.
• Leaftech (Plant-Ditech): Leaftech provides AI-powered plant phenotyping and leaf analysis tools. Closely comparable in product category (mobile/AI leaf measurement) though likely more enterprise/research focused than consumer-facing.

Direct peers

• Plantix (PEAT GmbH): Plantix is a mobile-first AI plant disease and pest detection app for farmers, using smartphone images to diagnose crop issues. Direct comparable to Petiole Pro given shared mobile computer-vision crop diagnostics, freemium model, and smallholder/agronomist user base, though Plantix focuses more on disease ID vs. Petiole's phenotyping.
• Taranis: Taranis provides AI-powered crop intelligence using aerial imagery and computer vision to monitor fields at leaf-level resolution. Comparable to Petiole's high-resolution plant analytics approach, though Taranis is drone/satellite-based and enterprise-focused vs. Petiole's smartphone, freemium model.

Broad incumbents

• Climate LLC (Bayer Climate FieldView): Climate FieldView is Bayer's flagship digital agriculture platform offering imagery, field analytics, and AI-driven agronomic recommendations. Broad incumbent with overlapping computer-vision crop analytics capability, far larger enterprise customer base, but bundled into a full FMIS rather than a single-purpose tool.
• Blue River Technology (John Deere): Blue River Technology, now a John Deere subsidiary, pioneered computer-vision see-and-spray technology for plant-level crop decisions. Comparable computer-vision agricultural technology pedigree but operates at equipment/industrial scale rather than smartphone phenotyping.

Others

• Microsoft FarmBeats: Microsoft FarmBeats is an AI/IoT agriculture platform using sensors, drones, and machine learning for farm analytics. Adjacent/ecosystem player - Petiole could integrate with FarmBeats-style data platforms or face them as a cloud-backed competitor in AI agriculture analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/PetioleProPlantPhenotyping/featured
• LinkedInlinkedin.com/company/petiole
• Xx.com/petioleapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petiole