Oben Electric
Oben Electric designs, manufactures, and sells vertically integrated electric motorcycles — the Rorr series and announced O100 platform — targeting India's mass-market 125cc–150cc commuter segment via 150+ showrooms, online channels, and a Bengaluru facility.
- Company typePrivate
- Founded2020
- HeadquartersBangalore, India
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Oben Electric does
Oben Electric is a Bengaluru-based, vertically integrated electric motorcycle manufacturer targeting India's mass-market 125cc–150cc ICE commuter segment. Founded in August 2020 by IIT and IIM alumni and registered as Oben EV SPA & Leasing Pvt Ltd (CIN U74140KA2020PTC137482), the company designs, develops, and manufactures electric motorcycles in-house at a Bengaluru facility with stated annual capacity of 100,000 units (expandable to 300,000). Its core product portfolio is the Rorr series — the Rorr EVO (flagship, launched April 30, 2026 at ₹99,999), the Rorr EZ Sigma (neo-classic urban commuter with 2.6/3.4/4.4 kWh variants), the Rorr EZ, and the original Rorr — built on shared platform technologies including in-house LFP battery packs with proprietary MHX thermal management, IPMSM motors, the patented ARX chassis frame, and the ARGUS connected vehicle platform surfaced through the Oben mobile app. An O100 platform targeting the 100cc-equivalent segment at sub-₹1 lakh pricing has been announced for later 2026.
The company operates a direct-to-consumer plus dealer-led retail model: customers book online via the company website at ₹777 (fully refundable) or via Amazon/Flipkart, then transact through 150+ exclusive showrooms and experience centers across 100+ cities and 18+ Indian states, with a stated target of 350 outlets by FY27. Revenue is primarily one-time hardware sales (Rorr models priced ₹89,999–₹1,29,999) supplemented by optional extended warranty and battery protection plans (₹4,499–₹7,199) and a corporate/B2B channel targeting fleet buyers. The business benefits from PM E-DRIVE scheme approval (₹10,000 per-vehicle incentive) and partnerships with eight finance providers including SBI, IDFC First, Kotak, ICICI Lombard, Ecofy, and Digit, plus integration with 68,000+ public charging stations via Oben Net.
Oben has raised cumulative funding of approximately ₹285 crore (~$34 million) across seed, extended pre-Series A, a ₹100 crore Series A, and a pre-Series B round (December 2025), with explicit operating-breakeven guidance by March 2026 and a publicly stated FY26 revenue target of ₹100 crore. The company is privately held with stated IPO intent and reported expansion plans into Asia, Latin America, and West Asia. Founder and CEO Madhumita Agrawal, an IIT/IIM alumna recognised as Entrepreneur India Founder of the Year 2026, leads the company alongside co-founders Dinkar Agrawal (COO) and Sagar Thakkar (CPO).
Oben Electric firmographics
Firmographics- Name
- Oben Electric
- Legal name
- Oben EV SPA & Leasing Pvt Ltd
- Website
- https://obenelectric.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Oben Electric designs, manufactures, and sells vertically integrated electric motorcycles — the Rorr series and announced O100 platform — targeting India's mass-market 125cc–150cc commuter segment via 150+ showrooms, online channels, and a Bengaluru facility.
- Ownership category
- akta.pro rank
Oben Electric industry classification
Industry- Product category
- Electric Motorcycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)
Keywords
Where Oben Electric is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Markets served
Oben Electric business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Electric motorcycle hardware sales: Primary revenue stream from sale of Rorr, Rorr EZ, Rorr EZ Sigma and Rorr Evo electric motorcycles to retail and corporate customers through company-owned experience centers, dealer showrooms and online marketplaces (Amazon, Flipkart). One-time hardware sale with no subscription.
- Extended warranty and battery protection plans: Ancillary revenue from optional add-on warranty products including 5-year battery warranty (₹4,499), 8-year battery warranty (₹7,199), 5-year comprehensive warranty (₹5,999) and the Smart Technology Pack (₹4,999).
- Financing commissions and dealer payments: Revenue from online transactions where payments made via the website go directly to the selected dealership, plus partnership-driven finance flows with bank partners (SBI, IDFC First, Kotak, Ecofy, Digit, etc.).
Go-to-market motion4 records
Oben Electric product offering
Product offeringCore offering
Oben Electric designs, manufactures, and sells electric motorcycles — specifically the Rorr-series (Rorr, Rorr EZ, Rorr EZ Sigma, Rorr EVO) — for the Indian commuter market. The motorcycles are built on a vertically integrated in-house platform comprising LFP battery packs (with proprietary MHX thermal management), IPMSM motors, the ARX chassis, and the ARGUS connected vehicle platform, and are sold through company-owned experience centers, a growing exclusive dealer showroom network, the company's own website, and online marketplaces (Amazon, Flipkart).
Product overview
Oben Electric operates a vertically integrated, platform-plus-product electric motorcycle portfolio headquartered in Bengaluru, India. Its core offering is a unified Rorr-series electric motorcycle lineup consisting of the Rorr EVO (flagship performance-oriented model launched April 30, 2026 at introductory ₹99,999), the Rorr EZ Sigma (neo-classic urban commuter with 2.6/3.4/4.4 kWh LFP battery variants), the Rorr EZ (entry-level 125cc-segment commuter), and the original Rorr (150cc-segment flagship, deliveries began July 2024). An O100 platform — a sub-₹1 lakh 100cc-equivalent electric commuter — has been announced as the next indigenous product. These motorcycles are built on shared in-house platform technologies: MHX thermal-managed LFP battery packs (IP67), IPMSM motors, the ARX frame, and the ARGUS connected vehicle platform surfaced through the Oben App. Layered on top of the core platform are add-on modules including SmartIQ AI ride optimisation, Oben Plug/Oben Port/Oben Net charging ecosystem (covering 68,000+ public stations), Oben Care service plans, and Oben Protect extended warranty programs, all sold through 150+ Oben showrooms and service centres across 18+ states, plus online channels (Amazon, Flipkart).
Differentiator
Problem solved
Functional benefit
Brands
- Oben Rorr EVO: Flagship electric streetfighter-style motorcycle launched April 30, 2026, featuring AI-enabled SmartIQ ride mode, 9 kW IPMSM motor, 3.4 kWh LFP battery, 180 km IDC range, 110 km/h top speed.
- Oben Rorr EZ Sigma
- Oben Rorr EZ
- Oben Rorr
Products and services
- Oben Rorr EVO The Oben Rorr EVO is the flagship performance-oriented electric street motorcycle in the Rorr series, targeted at India's high-volume 125cc–150cc ICE commuter segment. It is aimed at individual retail buyers seeking a premium yet affordable Made-in-India EV motorcycle with AI-enabled range optimisation, advanced connectivity, and long warranty coverage.
- Oben Rorr EZ Sigma The Oben Rorr EZ Sigma is a neo-classic urban commuter electric motorcycle in the Rorr series, offered in 2.6 kWh, 3.4 kWh, and 4.4 kWh LFP battery variants. It is positioned for individual urban commuters who want a longer-range, neo-classic-styled electric alternative to 125cc–150cc ICE motorcycles, with extended battery warranty options through Oben Protect plans.
- Oben Rorr EZ The Oben Rorr EZ is the entry-level electric commuter motorcycle in the Rorr series, priced from ₹89,999 at launch and targeted at the 125cc ICE segment. It is aimed at individual buyers seeking an affordable, lower-priced gateway into the Oben Electric Rorr lineup with multiple battery options and the standard Plug/Port/Net charging ecosystem.
- Oben Rorr The Oben Rorr is the original electric motorcycle in the Rorr series, positioned against 150cc ICE motorcycles. It is targeted at individual retail buyers seeking a Made-in-India high-performance electric motorcycle with in-house LFP battery technology and the proprietary ARX chassis, and forms the foundation from which the Rorr EZ, Rorr EZ Sigma, and Rorr EVO variants have been developed.
- Oben Plug (home fast charger) Oben Plug is Oben Electric's dedicated home fast charger sold as a standalone accessory to Rorr-series owners. It allows 0–80% fast charging of an Oben electric motorcycle in under 90 minutes and is targeted at individual retail buyers who want fast home charging.
- Oben Port (portable charger) Oben Port is Oben Electric's portable charger sold as a standalone accessory, compatible with a standard 16A 3-pin socket so riders can charge any Oben electric motorcycle from any conventional outlet. Targeted at individual Rorr-series owners who need flexible charging at home, office, or on the go.
- Oben Net (public charging network access) Oben Net is Oben Electric's public charging network access service, providing Rorr-series owners with access to 68,000+ public charging stations across India via the Oben App's 'Find me a charging station' feature. Targeted at individual owners who need broad public charging availability to complement home/portable charging.
- Oben Care (after-sales service program) Oben Care is Oben Electric's after-sales service and maintenance program, including Oben Care Premium dedicated support and servicing plans. It is targeted at individual Rorr-series owners seeking reliable ongoing maintenance and high service quality (company-reported CSAT of 91%).
- Oben Protect (extended warranty plans) Oben Protect is Oben Electric's umbrella extended warranty and protection program offering paid add-on plans (battery protection, comprehensive warranty, charger protection, Smart Technology Pack) for Rorr-series owners. It is targeted at individual owners who want extended coverage beyond the standard warranty, including up to an 8-year/80,000 km battery protection plan.
Companies that use Oben Electric
Customer profileIdeal customer profiles2 records
Oben Electric technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability11 records
Feature9 records
Oben Electric partnerships and signals
Strategic signalRecent moves11 records
Expansion highlights6 records
Oben Electric competitors and assessment
Company assessmentEmerging players
- Bounce Infinity: Indian electric two-wheeler startup offering scooters and battery-swap solutions. Comparable as a venture-backed Indian EV 2W peer targeting mass-market commuters, with overlapping price points and battery-swap/dealer GTM.
- River (River Indie): Bengaluru-based Indian electric two-wheeler startup with the Indie scooter. Comparable as a venture-backed Indian EV 2W peer focused on the urban commuter segment with vertically integrated design and software.
- Simple Energy (Simple One): Bengaluru-based Indian electric two-wheeler startup with the Simple One scooter. Comparable as a venture-backed Indian EV 2W OEM competing in the commuter price band, with partial overlap in geography and target customer.
- Revolt Motors (Revolt Intellicorp): Indian electric motorcycle startup (RV400, RV1). Closely comparable as a niche EV motorcycle peer targeting India's commuter segment with connected/AI features, though at a slightly higher performance and price envelope.
- Ultraviolette Automotive: Bengaluru-based Indian electric motorcycle startup (F77). Comparable as a premium, technology-led Indian EV motorcycle OEM with proprietary battery, motor, and connected vehicle platform, but focused on a higher price band than Oben.
Direct peers
- Ather Energy: Bengaluru-based premium electric two-wheeler OEM (450 series) with in-house battery, motor, and connected software stack. Comparable as a vertically integrated, technology-led Indian EV 2W peer targeting urban commuters.
- Ola Electric: India's largest pure-play electric two-wheeler manufacturer (S1 scooter lineup, working on motorcycles). Directly comparable in target segment, GTM (D2C + dealer), vertically integrated battery/motor stack, and Indian LFP-based commuter focus.
Broad incumbents
- Hero MotoCorp (Vida): World's largest two-wheeler manufacturer by volume, with the Vida electric brand. Directly comparable in EV commuter ambition and dealer reach, though Hero is a broad ICE+EV incumbent rather than a focused EV motorcycle startup.
- Bajaj Auto (Chetak Electric): Incumbent Indian two-wheeler major with the Chetak Electric. Overlaps with Oben on EV commuter positioning but draws on Bajaj's larger dealer network, balance sheet, and ICE heritage.
- TVS Motor Company (TVS iQube): One of India's largest incumbent two-wheeler OEMs, with the iQube electric scooter line. Competes with Oben in EV two-wheeler retail and dealer scale, but operates as a broad ICE+EV incumbent rather than a pure-play EV motorcycle specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Oben Electric social profiles
Digital presenceOben Electric compliance and trust
Trust signalCompliance4 records
Oben Electric financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oben Electric leadership team
Management profileNumber of profiles
Profiles3 records
Oben Electric funding detail
Funding detailFunding overview
Funding rounds7 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oben Electric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oben Electric
What does Oben Electric do?
Oben Electric designs, manufactures, and sells electric motorcycles — specifically the Rorr-series (Rorr, Rorr EZ, Rorr EZ Sigma, Rorr EVO) — for the Indian commuter market. The motorcycles are built on a vertically integrated in-house platform comprising LFP battery packs (with proprietary MHX thermal management), IPMSM motors, the ARX chassis, and the ARGUS connected vehicle platform, and are sold through company-owned experience centers, a growing exclusive dealer showroom network, the company's own website, and online marketplaces (Amazon, Flipkart).
Is Oben Electric a public or private company?
Oben Electric is a private company. It is classified as venture growth investor backed and is currently operating.
When was Oben Electric founded?
Oben Electric was founded in 2020. It employs 251 to 500 people.
Where is Oben Electric based?
Oben Electric is headquartered in Bangalore, India, in the Asia region.
How does Oben Electric make money?
Three revenue lines are on record. Electric motorcycle hardware sales are the primary driver. The others are extended warranty and battery protection plans and financing commissions and dealer payments.
Who are Oben Electric's main competitors?
Emerging players on record are Bounce Infinity, River (River Indie), Simple Energy (Simple One), Revolt Motors (Revolt Intellicorp) and Ultraviolette Automotive. Direct peers are Ather Energy and Ola Electric. Broad incumbents are Hero MotoCorp (Vida), Bajaj Auto (Chetak Electric) and TVS Motor Company (TVS iQube).
Does Oben Electric have an API?
No public API is recorded for Oben Electric.
What industry is Oben Electric in?
Oben Electric's product category is Electric Motorcycles. Its primary akta.pro industry code is IMACAEAB, Electric Motorcycles & Electric Scooters Manufacturing. Its NAICS code is 336991 and its SIC code is 3751.