ANGLR
ANGLR (Angler Labs, Inc.) is a Pittsburgh-based fishing-intelligence platform offering a freemium mobile app, the Bullseye Pro Bluetooth tracker, and integrations with Lowrance and Abu Garcia to record trips, catches, and conditions for recreational anglers, student fishing teams, and fishing-industry brands.
- Company typePrivate
- Founded2016
- HeadquartersPittsburgh, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What ANGLR does
ANGLR (operated by Angler Labs, Inc., headquartered in Pittsburgh, Pennsylvania) is a fishing-intelligence platform that combines a freemium iOS/Android mobile app with a Bluetooth hardware accessory (Bullseye Pro) to capture, log, and analyze sportfishing activity. The platform records GPS-based trip tracks, casts, catches, waypoints, tackle selections, and environmental conditions, and overlays minute-by-minute weather and water data sourced from USGS, NOAA, and ESRI. It also integrates with Lowrance marine electronics (MFD units) for depth and water-temperature data and with the Abu Garcia Virtual Rod for rod-embedded catch marking, and supports an Apple Watch companion for student anglers.
The company serves three interconnected customer segments: individual recreational sport anglers (the primary end-user base, accessed via app-store distribution and a freemium-to-PRO upgrade path), organized high school and college fishing teams (via the Student Fishing Program with coach/parent coordination and Go Live broadcasting tied to FLW, B.A.S.S., and Cabela's Collegiate Cup series), and fishing-industry brands such as Abu Garcia, Lowrance, Mercury, 13 Fishing, Bagley, Monsterbass, and Bass Angler Magazine, which participate in co-branded challenges and data partnerships.
ANGLR monetizes through a recurring ANGLR PRO annual subscription that bundles the Bullseye device plus 14+ premium map layers, standalone Bullseye hardware sales, location-based advertising delivered to anglers without sharing PII, generalized (de-personalized) consumer data licensing to retailers and tackle manufacturers, and aggregated conservation data partnerships with state fish and game agencies. The company operates with a 1–10 person team, has raised roughly $6.8M in disclosed equity funding since 2016, and positions itself as the "#1 fishing app on the water" with 500K+ recorded trips, 2.5M waypoints, and 4M+ logged fishing activities.
ANGLR firmographics
Firmographics- Name
- ANGLR
- Legal name
- Angler Labs, Inc.
- Website
- https://anglr.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ANGLR (Angler Labs, Inc.) is a Pittsburgh-based fishing-intelligence platform offering a freemium mobile app, the Bullseye Pro Bluetooth tracker, and integrations with Lowrance and Abu Garcia to record trips, catches, and conditions for recreational anglers, student fishing teams, and fishing-industry brands.
- Ownership category
- akta.pro rank
ANGLR industry classification
Industry- Product category
- Fishing Technology Platform
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Fishing & Angling Charters / Guides (THAAALAD)
Keywords
Where ANGLR is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ANGLR business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Premium Subscription (ANGLR PRO): Annual membership that includes an upgraded profile, additional maps and overlays (14+ map layers), and the Bullseye hardware device. The subscription renews automatically and provides access to premium features not available in the free version.
- Bullseye Hardware Sales: The Bullseye Pro Bluetooth fishing tracker is available for purchase directly from ANGLR or through retailers. The device is included with ANGLR PRO subscription but can also be purchased separately.
- Generalized Consumer Data Sales: ANGLR sells generalized consumer data to retailers and fishing equipment manufacturers, including statistical data on lure usage, success rates, fish species caught on specific lures, and body of water data. PII is never sold.
- Location-Based Advertising: Sells local and national advertising based on anglers' locations and preferences. Ads offer discounts on products from nearby stores without sharing any PII with advertisers.
- Conservation Data Partnerships: Provides aggregated, non-personal fishing data to state fish and game agencies and conservation organizations to support fisheries management, migration pattern research, and stocking plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free tier with basic trip recording features |
| Subscription | Annual | ANGLR PRO annual subscription with Bullseye device included |
| One time/ perpetual license | One-time purchase | Bullseye Pro device (standalone purchase) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
ANGLR product offering
Product offeringCore offering
ANGLR operates a freemium mobile fishing platform (iOS and Android) that records GPS-based trips, catches, waypoints, tackle usage, and environmental conditions, paired with the Bullseye Pro Bluetooth hardware device for hands-free catch logging. The platform layers in social and competitive features (challenges, clubs, friends), integrates with Lowrance sonar units, and offers ANGLR PRO as an annual premium subscription that bundles the Bullseye device with additional map layers.
Product overview
ANGLR is a fishing intelligence platform consisting of a core mobile app with integrated hardware accessories and premium subscription services. The main ANGLR App serves as the unified platform for trip recording, catch logging, GPS tracking, social networking, and competitions. The Bullseye Pro Bluetooth device acts as a companion hardware accessory enabling hands-free operation. ANGLR PRO provides premium features including additional maps and the Bullseye device. The Student Fishing Program extends the platform for competitive high school and college fishing teams with specialized collaboration features. The platform also includes a merchandise Shop and Challenges feature for gamification.
Differentiator
Problem solved
Functional benefit
Brands
- Bullseye Pro: Bluetooth fishing tracker device for recording catches and waypoints on the water
- Student Fishing Program
Products and services
- ANGLR App Mobile fishing application for iOS and Android that records GPS-based fishing trips, logs catches and waypoints, monitors weather and water conditions, tracks tackle usage, and includes social features, challenges, and clubs for the angling community.
- Bullseye Pro Standalone Bluetooth fishing tracker device that pairs with the ANGLR app to enable hands-free recording of catches, waypoints, gear swaps, and real-time weather and water data, with IP54 weatherproofing and a 2-year battery life.
- Student Fishing Program Program portal for high school and college fishing teams that links students, coaches, and parents with personalized profiles, team-wide logbooks, Go Live real-time broadcasting, in-app coach feedback, and advanced mapping.
- ANGLR Shop Direct-to-consumer e-commerce store at shop.anglr.com selling ANGLR branded merchandise such as shirts, hats, stickers, and gear, with free shipping on orders over $50.
Quantifiable outcome
- 500K+ fishing trips recorded
- +2 more outcomes
Companies that use ANGLR
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
ANGLR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature7 records
ANGLR partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Abu GarciacoreAbu Garcia is a featured partner on ANGLR's business page, listed among brands that support the ANGLR platform through partner challenges, clubs, and co-marketed events. The partnership enables Abu Garcia to engage authentically with the angler community through the ANGLR platform.
- LowrancecoreLowrance is integrated with ANGLR for fish finder connectivity. Users with Lowrance MFD units that have WiFi capabilities can connect to the ANGLR app to track depth of catches, pull water temperature from transducers, and mark waypoints simultaneously in both the app and the Lowrance unit.
- MercurycoreMercury is listed as a brand partner supporting ANGLR through challenges and co-branded events. The partnership provides Mercury with authentic engagement opportunities with the ANGLR fishing community.
- 13 Fishingminor13 Fishing is listed among ANGLR's partner brands, participating in challenges and sponsored integrations within the ANGLR community.
- BagleyminorBagley is listed among ANGLR's partner brands, participating in the ANGLR partner ecosystem for brand challenges and community engagement.
- Bass Angler MagazineminorBass Angler Magazine is listed as a partner brand in the ANGLR ecosystem, collaborating on content and community initiatives.
- VibeminorVibe is listed among ANGLR's partner brands, participating in challenges and sponsored content within the fishing community.
- MonsterbassminorMonsterbass is listed as a partner brand in the ANGLR ecosystem, engaging with the fishing community through the platform's challenges and events.
- Microsoft AzurecoreANGLR's web-based services and data are hosted and stored by Microsoft Azure cloud infrastructure. This provides ANGLR with scalable, secure cloud hosting for its platform.
- Abu Garcia Virtual RodcoreThe Abu Garcia Virtual Rod, powered by ANGLR, is a fishing rod with Bullseye functionality built into the butt of the rod. This hardware integration allows users to mark catches directly from the rod without needing to reach for the Bullseye device.
- FLW (Fishing League Worldwide)coreFLW is a major college fishing series that ANGLR supports through its student fishing program. College fishing teams use ANGLR for tournament preparation and trip tracking, with ANGLR integrated into the college fishing ecosystem.
- B.A.S.S. (Bass Anglers Sportsman's Society)coreB.A.S.S. runs the College B.A.S.S. Series, one of the three major college fishing tournament series. ANGLR serves the college fishing community which includes B.A.S.S. member teams.
- Cabela's Collegiate CupcoreCabela's Collegiate Cup is one of the three major college fishing series supported by ANGLR's student fishing program, providing tournament organization and school rankings.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ANGLR competitors and assessment
Company assessmentDirect peers
- Fishbrain: Largest dedicated recreational fishing app globally, with social, catch logging, and predictive features on iOS and Android. Directly competes with ANGLR for sport anglers' trip-tracking, community, and AI-driven fishing insights.
- Deeper: Maker of castable smart sonars (Deeper PRO, CHIRP+) paired with a mobile fishing app for bathymetric mapping and catch logging. Closely comparable to ANGLR's combined hardware-plus-app angler intelligence proposition, particularly for shore/kayak anglers.
- Navionics: Marine charting and boating app with community-sourced sonar logs and depth data. Comparable to ANGLR's waypoint, map-layer, and trip-data product surface, especially the ANGLR PRO 14+ map layer subscription.
- iAngler: Tournament and catch-logging app widely used in US saltwater and freshwater circuits. Direct overlap with ANGLR's catch logging, tournament preparation, and community features for competitive anglers.
Broad incumbents
- Raymarine: Marine electronics manufacturer of Axiom chartplotters, sonars, and marine cameras serving sportfishing and cruising markets. Competes with ANGLR's integrated hardware/data play at the high end of the in-boat electronics stack.
- Lowrance: Marine electronics brand (HDS, Elite Ti² fishfinders) and integration partner of ANGLR. Competes in fishing electronics and chartplotter ecosystems while being a complementary integration partner via WiFi-enabled MFD units.
- Garmin: Sells Striker and ECHOMAP fishfinders/chartplotters and the Garmin ActiveCaptain marine app. A broad incumbent whose marine-electronics portfolio overlaps with ANGLR's trip tracking, mapping, and Lowrance-style hardware integration.
- Humminbird: Major marine electronics brand producing HELIX and SOLIX fishfinders with built-in mapping and networking. Competes with ANGLR on the hardware side for in-boat trip intelligence and chartplotter-attached data capture.
- Simrad: Marine electronics brand under Navico producing multifunction displays, sonars, and autopilots. Overlaps with ANGLR's hardware-integration and data-capture proposition at the in-boat electronics layer.
- Bass Pro Shops / Cabela's: Largest US sporting-goods retailer for hunting, fishing, and outdoor gear with the Cabela's Collegiate Cup (a partner of ANGLR). Overlaps with ANGLR via tackle retail, data partnerships, and tournament sponsorship that drives angler engagement.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ANGLR social profiles
Digital presenceANGLR financial estimates
Financial estimateRevenue estimate
Valuation estimate
ANGLR leadership team
Management profileNumber of profiles
Profiles7 records
ANGLR funding detail
Funding detailFunding overview
Funding rounds8 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ANGLR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ANGLR
What does ANGLR do?
ANGLR operates a freemium mobile fishing platform (iOS and Android) that records GPS-based trips, catches, waypoints, tackle usage, and environmental conditions, paired with the Bullseye Pro Bluetooth hardware device for hands-free catch logging. The platform layers in social and competitive features (challenges, clubs, friends), integrates with Lowrance sonar units, and offers ANGLR PRO as an annual premium subscription that bundles the Bullseye device with additional map layers.
Is ANGLR a public or private company?
ANGLR is a private company. It is classified as venture growth investor backed and is currently operating.
When was ANGLR founded?
ANGLR was founded in 2016. It employs 1 to 10 people.
Where is ANGLR based?
ANGLR is headquartered in Pittsburgh, United States, in the North America region.
How does ANGLR make money?
Five revenue lines are on record. Premium Subscription (ANGLR PRO) is the primary driver. The others are bullseye Hardware Sales, generalized Consumer Data Sales, location-Based Advertising and conservation Data Partnerships.
Who are ANGLR's main competitors?
Direct peers on record are Fishbrain, Deeper, Navionics and iAngler. Broad incumbents are Raymarine, Lowrance, Garmin, Humminbird, Simrad and Bass Pro Shops / Cabela's.
Does ANGLR have an API?
No public API is recorded for ANGLR.
What industry is ANGLR in?
ANGLR's product category is Fishing Technology Platform. Its primary akta.pro industry code is THAAALAD, Fishing & Angling Charters / Guides. Its SIC code is 7997.