Superplastic
Superplastic builds, animates, and monetizes a proprietary universe of synthetic celebrity characters (Janky, Guggimon, Dayzee) across social media, limited-edition vinyl collectibles, immersive Las Vegas experiences, and brand collaborations with Gucci, Post Malone, and Amazon Studios.
- Company typePrivate
- Founded2016
- HeadquartersBurlington, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Superplastic does
Superplastic is a character-based entertainment and consumer products company that builds, animates, and monetizes a proprietary universe of synthetic celebrity characters — Janky, Guggimon, Dayzee, Lil' Helpers, and Ghost Kidz — whose combined social media following exceeds 22 million across TikTok, Instagram, and YouTube. The company was founded by Paul Budnitz in 2016 and is currently operated as Really Super Co. PBC, a Delaware-incorporated public benefit corporation; in late 2024 the business was acquired from prior owners by the characters Janky and Guggimon along with a group of alumni.
The core product surface spans limited-edition vinyl collectible toys sold via DTC e-commerce (Kranky Series One, Bad Sushi, Shudog series, Ghost Kidz, and The Legend of Malone co-created with Post Malone), the Dopeameme Institute for Pleasure Research (D.I.P.R.) immersive attraction at AREA15 in Las Vegas, and licensed IP integrations including a development deal with Amazon Studios for a 'Janky & Guggimon' series. Production relies on CGI, motion capture, and AI-assisted animation tooling rather than disclosed proprietary AI models. The company ships to over 100 countries and is carbon-negative (7,648 tons CO2 offset to date via Southpole and Carbon Capture).
Superplastic generates revenue primarily through one-time merchandise purchases ($9-$170 per unit) and ticketed live experiences, supplemented by licensing and brand collaborations with fashion, gaming, music, and automotive partners including Gucci, Fortnite, Mercedes-Benz, Tommy Hilfiger, Post Malone, The Weeknd, and Christie's. It has raised approximately $77M+ across multiple venture rounds, including a $20M round in February 2023 led by Amazon's Alexa Fund with Galaxy Digital, Animoca Brands, Google Ventures, and Sony Japan. The go-to-market motion is anchored by organic social content from its synthetic characters, scarcity-driven product drops, and high-profile co-branded releases.
Superplastic firmographics
Firmographics- Name
- Superplastic
- Legal name
- Really Super Co. PBC
- Website
- https://superplastic.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Superplastic builds, animates, and monetizes a proprietary universe of synthetic celebrity characters (Janky, Guggimon, Dayzee) across social media, limited-edition vinyl collectibles, immersive Las Vegas experiences, and brand collaborations with Gucci, Post Malone, and Amazon Studios.
- Ownership category
- akta.pro rank
Superplastic industry classification
Industry- Product category
- Designer Collectible Toys
- NAICS
- Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (45912)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Miniatures & Figurines (Display/Collectible) (CRALAKAB)
- akta.pro secondary industries
- Collectibles, Trading Cards & Blind Box Toys Retail (CRALAFAI), Dolls, Plush & Action Figures Retail (CRALAFAD)
Keywords
Where Superplastic is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Superplastic business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Merchandise Sales (Vinyl Toys & Digital Goods): Superplastic generates revenue primarily through the sale of limited-edition vinyl collectible toys and digital goods. Products include blind box series (KRANKY Series One, BAD SUSHI), premium 8-12 inch vinyl figures (Shudog series, The Legend of Malone), and collaborative art toys. Products are sold as one-time purchases with no recurring subscription, typically in limited drops that create scarcity-driven demand. The company sells tens of millions of dollars in real and virtual products annually.
- Licensing & Entertainment IP: Revenue generated through licensing Superplastic's character IP for use in entertainment (TV series such as 'Janky & Guggimon' in development with Amazon Studios), fashion collaborations, gaming integrations, and other media. The Amazon deal includes a show development arrangement and first-look deal, representing a multi-platform entertainment expansion.
- Live Immersive Experience (Dopeameme): Revenue from the Dopeameme Institute for Pleasure Research, a ticketed immersive attraction located inside AREA15 in Las Vegas. Visitors pay for entry to experience interactive rooms and character-guided experiments. Open 7 days a week.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | KRANKY SERIES ONE — 3.5-inch blind box vinyl figures, 14 main characters and 4 chase figures, designed by 14 world-renowned graffiti artists including 123Klan, ADD FUEL, CHEO, Clogtwo, CRAOLA, Dalek, DELVS, Flying Fortress, MIST, REDS, Scribe, TooFly |
| Unit Pricing | Pay-as-you-go | BAD SUSHI — 3-inch blind box vinyl figures, 14 main characters and 4 chase figures featuring mutant sushi characters |
| Unit Pricing | Pay-as-you-go | SHUDOG OFF BLUE — 8-inch premium vinyl figure, third edition in exclusive series, matte soft vinyl with articulating head, arms, and shoes in uniquely designed shubox |
| Unit Pricing | Pay-as-you-go | SHUDOG OFF RED — 8-inch premium vinyl figure, third edition in exclusive series, matte soft vinyl with articulating head, arms, and shoes |
| Unit Pricing | Pay-as-you-go | SHUDOG BO KNOWS — 8-inch premium vinyl figure, fourth edition in exclusive series |
| Unit Pricing | Pay-as-you-go | SHUDOG CEMENT — 8-inch premium vinyl figure, first edition in exclusive series, sold out |
| Unit Pricing | Pay-as-you-go | GHOST KIDZ BY RHYMEZLIKEDIMEZ TWILIGHT EDITION — 9-inch vinyl figures, Filth-E and Lil' ILL characters, featuring removable accessory rings and pendants |
| Unit Pricing | Pay-as-you-go | THE LEGEND OF MALONE — 12-inch premium collaborative vinyl figure co-created with Post Malone, detachable magnetic arms and interchangeable heads, 300 fans receive rare all-gold eagle head |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Superplastic product offering
Product offeringCore offering
Superplastic designs, manufactures, and sells limited-edition designer vinyl collectible toys, blind-box series, and digital goods built around its proprietary animated character universe (Janky, Guggimon, Dayzee, Lil' Helpers, Ghost Kidz). It also licenses these characters for fashion, music, gaming, and entertainment collaborations, and operates the Dopeameme Institute for Pleasure Research, a 30-minute immersive ticketed experience at AREA15 in Las Vegas.
Product overview
Superplastic is a digital entertainment IP company that operates as the world's top creator of animated celebrities, vinyl toys, and digital goods. The company built its business on an animated character universe featuring synthetic superstars—Janky, Guggimon, Dayzee, Lil' Helpers, and Ghost Kidz—who appear across animated entertainment, music, gaming, high-end vinyl collectible toys, high fashion collaborations, and live experiences. The product portfolio spans physical collectible vinyl toys (including Kranky Series One, Bad Sushi, Shudog series, The Legend of Malone, and Ghost Kidz collaborations) sold through the e-commerce shop, and the Dopeameme Institute for Pleasure Research immersive Las Vegas experience. The company generates revenue through merchandise sales, collaborations with luxury brands (Gucci, Fortnite, Mercedes-Benz, Tommy Hilfiger), celebrity partnerships (Post Malone, The Weeknd, J. Balvin), and live entertainment experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Dopeameme: Immersive Las Vegas attraction located inside AREA15 - a 'lab of mind-bending, interactive and unhinged experiments' where visitors become 'test subjects' guided by Janky, Guggimon, and Dayzee characters.
Products and services
- Kranky Series One by Janky & Guggimon
Quantifiable outcome
- 22 million+ combined followers across TikTok, YouTube, and Instagram
- +2 more outcomes
Companies that use Superplastic
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Superplastic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Superplastic partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship, core and minor.
- GucciflagshipHigh-fashion collaboration involving Superplastic's animated character universe, bringing virtual influencer IP into luxury fashion contexts.
- FortniteflagshipGaming platform integration of Superplastic's virtual characters, bringing the animated characters into the Fortnite gaming ecosystem.
- Post MaloneflagshipCo-creation of 'The Legend of Malone' 12-inch vinyl collectible figure, co-developed with 8x diamond-certified GRAMMY Award-nominated artist Post Malone. The figure includes detachable magnetic arms and interchangeable heads.
- Tommy HilfigercoreHigh fashion collaboration between Superplastic's animated characters and the Tommy Hilfiger brand.
- Mercedes-BenzcoreBrand collaboration and integration of Superplastic characters with Mercedes-Benz automotive brand.
- Christie's Auction HouseminorSuperplastic characters featured at Christie's auction house, connecting the brand with the high-end art market and collector community.
- J. BalvincoreMusic collaboration involving Superplastic's virtual characters and the Latin music artist J. Balvin.
- The WeekndcoreMusic and entertainment collaboration involving Superplastic characters and The Weeknd.
- KidsuperminorStreetwear collaboration between Superplastic's animated characters and the Kidsuper brand.
- Pusha-TminorMusic collaboration involving Superplastic's virtual characters and rapper Pusha-T.
- Paris HiltonminorCelebrity collaboration between Superplastic and Paris Hilton involving the brand's virtual characters.
- Vince StaplesminorMusic collaboration involving Superplastic's virtual characters and rapper Vince Staples.
- Rico NastyminorMusic collaboration involving Superplastic's virtual characters and rapper Rico Nasty.
- ShopifycoreShopify powers Superplastic's online store as the e-commerce platform, providing secure online payment gateway processing that encrypts card details. Shopify Terms of Service apply to Shop Pay transactions.
- SouthpoleminorCarbon offset partner helping Superplastic achieve carbon-negative status. Superplastic conducts yearly GHG footprint analyses using WRI methods and offsets emissions through verified carbon unit retirements (VCU) via Southpole.
- Carbon CaptureminorCarbon offset partner helping Superplastic achieve carbon-negative status. Superplastic has offset a total of 7,648 tons of CO2 through verified carbon unit retirements (VCU) via Carbon Capture.
- AREA15 (Las Vegas)coreSuperplastic operates the Dopeameme Institute for Pleasure Research (D.I.P.R.) immersive experience inside AREA15 in Las Vegas. AREA15 is a venue and experience destination near the Las Vegas Strip that hosts Superplastic's physical ticketed attraction.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Superplastic competitors and assessment
Company assessmentDirect peers
- Funko: Funko is the global leader in pop culture collectible figurines and vinyl toys, with a massive portfolio of licensed IP. It competes directly with Superplastic in the collectible vinyl figure category and shares the drop model, retail distribution, and pursuit of fan-driven demand across multiple entertainment franchises.
- Pop Mart: Pop Mart is the leading designer toy and blind box collectibles retailer, famous for popularizing the blind box format at scale. Superplastic's Kranky Series One and Bad Sushi blind boxes directly mirror Pop Mart's product format, and both companies leverage character IP and scarcity-driven drops to drive collectible demand.
- Kidrobot: Kidrobot is a long-established designer toy and art collectible company known for artist-designed vinyl figures and limited drops. Superplastic's Shudog series and Kranky collaborations with graffiti artists are direct extensions of the designer toy tradition Kidrobot pioneered.
- Medicom Toy (BE@RBRICK): Medicom Toy manufactures BE@RBRICK and other premium vinyl collectibles, often collaborating with major artists, fashion brands, and entertainment franchises. Superplastic's premium 8-12 inch vinyl figures and brand collaborations (Gucci, Post Malone) follow the same high-end collectible model.
Broad incumbents
- Mattel: Mattel is a global toy incumbent with deep retail relationships, broad manufacturing scale, and an extensive portfolio of collectible brands (e.g., Hot Wheels, Barbie). It is a broader incumbent in toys and collectibles where Superplastic operates, though Mattel does not specialize in the virtual influencer niche.
- Hasbro: Hasbro is a major toy and entertainment company with collectible product lines and strong IP licensing relationships. It is a broad incumbent in the same industry space as Superplastic, but its focus is on long-established franchises rather than virtual influencer-led drops.
- Disney Consumer Products: Disney monetizes its character IP through collectibles, apparel, theme parks, and entertainment media. Superplastic's vertically integrated character-to-product-to-experience model mirrors Disney's IP monetization strategy at a smaller scale, making Disney a relevant strategic comparison.
Emerging players
- KAWS / KAWS (Brian Donnelly): KAWS is a prominent artist whose collectible vinyl figures and collaborations with brands like Dior and Uniqlo have crossed into the art and fashion worlds. KAWS represents the artist-driven collectible toy category that Superplastic operates in, particularly at the premium art toy end of the market.
- Brud (Lil Miquela): Brud created Lil Miquela, one of the earliest virtual influencers, and pioneered the CGI character brand model. Superplastic's Janky and Guggimon are direct peers in the virtual influencer category, though Superplastic has scaled further into physical merchandise and immersive experiences.
- Complex / NTWRK: NTWRK operates a curated drop-style e-commerce platform for collectibles, streetwear, and exclusive collaborations. Superplastic's limited-edition drop model aligns with NTWRK's discovery and sales approach, making it a partial channel and category peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Superplastic social profiles
Digital presenceSuperplastic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superplastic leadership team
Management profileNumber of profiles
Profiles4 records
Superplastic funding detail
Funding detailFunding overview
Funding rounds11 records
Investors40 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superplastic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superplastic
What does Superplastic do?
Superplastic designs, manufactures, and sells limited-edition designer vinyl collectible toys, blind-box series, and digital goods built around its proprietary animated character universe (Janky, Guggimon, Dayzee, Lil' Helpers, Ghost Kidz). It also licenses these characters for fashion, music, gaming, and entertainment collaborations, and operates the Dopeameme Institute for Pleasure Research, a 30-minute immersive ticketed experience at AREA15 in Las Vegas.
Is Superplastic a public or private company?
Superplastic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Superplastic founded?
Superplastic was founded in 2016. It employs 11 to 50 people.
Where is Superplastic based?
Superplastic is headquartered in Burlington, United States, in the North America region.
How does Superplastic make money?
Three revenue lines are on record. Merchandise Sales (Vinyl Toys & Digital Goods) is the primary driver. The others are licensing & Entertainment IP and live Immersive Experience (Dopeameme).
Who are Superplastic's main competitors?
Direct peers on record are Funko, Pop Mart, Kidrobot and Medicom Toy (BE@RBRICK). Broad incumbents are Mattel, Hasbro and Disney Consumer Products. Emerging players are KAWS / KAWS (Brian Donnelly), Brud (Lil Miquela) and Complex / NTWRK.
Does Superplastic have an API?
No public API is recorded for Superplastic.
What industry is Superplastic in?
Superplastic's product category is Designer Collectible Toys. Its primary akta.pro industry code is CRALAKAB, Miniatures & Figurines (Display/Collectible), with a secondary code of CRALAFAI, Collectibles, Trading Cards & Blind Box Toys Retail. Its NAICS code is 339930 and its SIC code is 3944.