Slice

What Slice does

Slice Solutions, Inc. operates a vertically specialized SaaS and managed-services platform built exclusively for independent pizzerias in the United States. Founded in 2010 by third-generation pizzeria operator Ilir Sela, the company serves 15,000+ independent pizza shops across all 50 states with an integrated stack that includes a pizza-specific point-of-sale system (Slice Register), a custom-built pizzeria website platform, online ordering, a live-agent phone answering service (Slice Phone, offered in English and Spanish), automated email/SMS marketing, an Owner's App for real-time shop management, Google/Apple/Bing/TripAdvisor listing management, and a wholesale pizza-box and supply purchasing channel. The platform also offers flexible delivery management that integrates in-house drivers with on-demand Uber Eats and DoorDash dispatch during peak periods. All components feed into a unified order workflow, and the company's payment processing (2.90% + $0.30 per transaction) and per-order fees monetize the GMV flowing through the system.

The business model is primarily subscription plus per-order variable revenue, anchored on the Family Membership bundle priced at $399 per month plus $2 per online/phone order (with a $1,000 one-time implementation fee). A lower-tier Online Ordering Membership at $39 per month plus $3 per credit card order provides an entry point. Additional revenue comes from wholesale supply sales (pizza boxes and liners) at chain-level pricing negotiated through the company's collective buying power, and from transaction fees on payment processing. The go-to-market is product-led and community-driven, leveraging a 15,000-shop owner network, a $1,500 referral program, dedicated account managers for Family Members, and online self-service sign-up. The company has raised approximately $125 million in venture funding across six rounds between 2015 and 2021, led by investors including KKR, Cross Creek, GGV Capital, and Notable Capital, and acquired competing pizza POS provider Instore in November 2020.

Name

Slice

Legal name

Slice Solutions, Inc.

Website

https://slice.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Slice is a vertically integrated SaaS and managed-services platform serving 15,000+ independent pizzerias across the United States with pizza-specific POS, online and phone ordering, marketing automation, delivery management, and wholesale supply purchasing bundled into a single membership.

Ownership category

akta.pro rank

Product category

Pizzeria Operations Software

NAICS

Limited-Service Restaurants (722513), All Other Specialty Food Retailers (445298)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Pizzeria point of sale
• Restaurant online ordering
• Phone order taking service
• Pizzeria marketing automation
• Pizza supply distribution

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Family Membership Subscription: Comprehensive membership plan at $399/month that bundles online ordering, phone answering, marketing, supply discounts, POS, website, and customer support. Additional per-order fees of $2.00 apply for online and phone orders (no fee for orders under $10). Credit card processing at 2.90% + $0.30 per transaction. This is the primary revenue driver representing the best value for customers.
2. Online Ordering Membership Subscription: Entry-level plan at $39/month plus $3.00 per credit card order. Includes online ordering, website, POS, and marketing tools. Lower commitment option for shops wanting core functionality.
3. Credit Card Processing: Transaction fees of 2.90% plus $0.30 per credit card transaction across both membership plans. Revenue generated from payment processing on all orders.
4. Pizza Box and Supply Sales: Wholesale pizza boxes, bags, and liners sold to pizzeria owners. Standard boxes with $5-10 delivery fee or free over $100. Custom branded boxes included free with Family Membership. Revenue from supply chain buying power and volume discounts.
5. Implementation Fee: One-time $1,000 implementation fee for Family Membership covering hardware setup, in-person training, and onboarding support.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Slice provides independent pizzerias with an integrated technology and operations platform that includes a pizza-specific point-of-sale system, commission-free online ordering with custom websites, live-agent phone answering in English and Spanish, automated marketing, delivery management with third-party backup drivers, and wholesale pizza box and supply purchasing. The offering is sold primarily through a $399/month Family Membership bundle, with a $39/month entry-level Online Ordering Membership also available. The platform serves over 15,000 independent pizzerias across all 50 U.S. states.

Product overview

Slice is a unified operations platform for independent pizzerias that combines a flagship Family Membership bundle with standalone product modules. The core offering centers on Slice Register (a pizza-specific POS system) and Online Ordering, which together unify counter, phone, and online orders into a single workflow. Supporting modules include Phone Ordering Service (live agent call answering in English and Spanish), Pizzeria Websites (custom site builder with three templates), the Slice consumer App and marketplace, Google Business Profile Management, Automated Marketing (email/text campaigns), Backup Delivery Drivers (with DoorDash/Uber Eats integration), Pizza Boxes (wholesale supply), the Owner's App (real-time sales and operations dashboard), and 24/7 human customer support. Setup and Training is included to get shops operational. Family Membership bundles all of these into a single plan at $399/month plus $2.00 per order, while an Online Ordering Membership offers a subset at $39/month plus $3.00 per order. The platform serves over 15,000 independent pizzerias across all 50 U.S. states.

Differentiator

Problem solved

Functional benefit

Brands

• Slice Register: Pizza-specific point of sale (POS) system designed for independent quick service pizza shops, handling phone, online, and counter orders in one system.
• Slice Phone
• Slice App
• Family Membership

Products and services

• Slice Register (Point of Sale) A pizza-specific point-of-sale system that unifies counter, phone, and online orders into a single workflow, with kitchen printer integration, live driver GPS tracking, and real-time sales visibility on the Owner's App. Built exclusively for independent pizza shops and integrates with 30+ delivery apps.
• Phone Ordering Service Live human agents answer incoming pizzeria calls, take accurate orders, and enter them directly into the Slice Register POS. Agents are trained on each shop's menu, speak English and Spanish, and naturally upsell pizza-specific items. Orders placed by phone appear with a phone icon and purple banner in Register.
• Online Ordering A commission-free direct ordering platform for independent pizzerias that includes a custom pizzeria website, Google/Apple/Bing listing management, presence in the Slice consumer app, and automated email/text marketing to drive repeat orders. Menu updates sync across all channels from one place.
• Pizzeria Websites Custom websites designed specifically for pizza restaurants, with a half-and-half pizza builder, custom toppings, combos, built-in upsells, and direct integration with Slice Register. Offered in three design templates (Perfetto, Famiglia, Presto) and editable by the owner through the Owner's App.
• Slice App (Consumer Marketplace) A consumer mobile app and marketplace where customers discover independent pizzerias, place orders, earn loyalty rewards, and reorder favorites with one tap, with lower fees than other third-party delivery apps.
• Google Business Profile Management Free listing management service that keeps pizzeria hours, menu, photos, and business details accurate on Google, Apple Maps, and TripAdvisor, with professional review response included. Highlights Slice as the preferred direct ordering partner.
• Pizza Boxes and Supplies Wholesale pizza box and supply purchasing service offering standard and custom-branded boxes (10" to 28" plus Sicilian), matching bags and liners at chain-level pricing delivered weekly to the shop. Standard boxes carry a $5–$10 delivery fee or free delivery over $100; custom branded boxes are included free with Family Membership.
• Delivery Management & Backup Drivers Integrated delivery management supporting in-house drivers with GPS tracking and mobile card readers, plus automated dispatch of DoorDash or Uber Eats drivers for backup delivery during peak hours via Flex Delivery.
• Automated Marketing Managed email, text message, and app push notification campaigns that send promotional content, loyalty rewards, and reorder reminders to customers, with real-time performance tracking in the Owner's App. Includes busy-day alerts, abandoned-order recovery, and seasonal promotions.
• Owner's App A real-time mobile and web dashboard for pizzeria owners to track sales across all channels, manage menus and pricing, control delivery zones, create promotions, and monitor customer data from anywhere. Includes two-step verification, menu management, ETA controls, and GBP management.
• Setup and Training In-person hardware installation, configuration, and staff training by Slice's implementation team, complemented by a dedicated account manager and ongoing 24/7 support for both shop owners and customers.
• 24/7 Customer Support
• Bilingual Phone Ordering (Spanish) Spanish-English bilingual phone order service where native-speaking agents take orders in Spanish and enter them into the Slice platform, expanding reach to Spanish-speaking customer bases with no extra cost.

Quantifiable outcome

• Up to 1,000 more orders per year for pizzeria owners
• +5 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Uber EatscoreTechnology or IntegrationIntegration with Uber Eats for backup delivery services. When pizzeria shops are overwhelmed, Slice can dispatch Uber Eats drivers to fulfill delivery orders. Orders flow directly into Slice Register POS system. This partnership provides pizzerias with flexible delivery capacity during peak hours without requiring additional staff.
• DoorDashcoreTechnology or IntegrationDoorDash integration for backup delivery during busy periods. Slice manages the integration so orders from DoorDash appear in the same POS system as direct and phone orders. Pizzerias can use DoorDash drivers when their own delivery capacity is exceeded.
• GooglecoreTechnology or IntegrationSlice integrates with Google Business Profile for listing management and Google Food Ordering (GFO). Slice manages shop information, hours, menus, and photos on Google. GFO orders route directly to Slice's ordering system rather than third-party apps.
• GrubhubcoreTechnology or IntegrationThird-party delivery platform integration. Slice Register connects with Grubhub so orders from this platform flow directly into the pizzeria's POS system alongside direct, phone, and other delivery orders.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ChowNow: ChowNow is a commission-free online ordering platform purpose-built for independent restaurants. Like Slice, it targets independent operators seeking to avoid third-party delivery fees and offers direct-ordering websites, marketing tools, and POS integrations — making it a direct functional peer to Slice's Online Ordering product.
• Owner.com: Owner.com (formerly Owner) is an all-in-one online ordering, website, and marketing platform built for independent restaurants. Its bundling of commission-free direct ordering, automated marketing, and websites mirrors Slice's Online Ordering Membership value proposition, putting it in direct competition for the same SMB pizzeria/restaurant customer.
• SpeedLine Solutions: SpeedLine is a long-standing POS and online ordering vendor built specifically for pizzerias and quick-service restaurants. It competes head-to-head with Slice Register on pizza-specific workflows (delivery management, kitchen printing, caller ID integration), serving an overlapping SMB pizzeria customer base.
• Revention: Revention provides pizza- and quick-service-specific POS and online ordering solutions with features like HungerRush online ordering and integrated delivery dispatch. It directly overlaps with Slice's pizza-specialized POS and ordering stack for the same independent pizzeria segment.
• HungerRush: HungerRush (part of Revention/HungerRush) offers a cloud-based POS, online ordering, and text-to-order platform tailored for pizza and delivery restaurants. Its pizza-focused feature set (caller ID, delivery management, online ordering) makes it a direct Slice competitor in the SMB pizzeria segment.

Broad incumbents

• Olo: Olo is a NYSE-listed enterprise SaaS provider of online ordering, delivery, and payment solutions for restaurant chains. While Slice targets independents and Olo targets chains, both compete in the same category — restaurant-direct ordering infrastructure — making Olo a broad-incumbent reference point for Slice's total market.
• Toast: Toast is a leading restaurant POS, payments, and online ordering platform serving full-service and quick-service operators nationwide. While Toast serves all restaurant types, it increasingly bundles online ordering and marketing tools that overlap with Slice's Online Ordering Membership, making it a broad-incumbent alternative for pizzerias evaluating Slice.
• Block (Square for Restaurants): Square for Restaurants provides POS, online ordering, and integrated payments for independent food and beverage operators. It overlaps functionally with Slice Register and Online Ordering, especially for smaller pizzerias, though it lacks Slice's pizza-specific workflows and community.
• PAR Technology (Brink POS): PAR Technology offers the Brink POS and Data Central platform for restaurants, including online ordering and loyalty. As an established restaurant-tech incumbent serving multi-unit operators, it represents a broader alternative Slice customers might consider when scaling.

Emerging players

• Lunchbox: Lunchbox is an emerging restaurant tech platform offering commission-free online ordering, branded websites, and marketing tools for independent and small-chain restaurants. It addresses the same pain point as Slice (avoiding third-party fees) but with broader restaurant focus, putting it in partial competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/Slice
• Facebookfacebook.com/SlicePizzaApp
• LinkedInlinkedin.com/company/mypizza

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds6 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slice