What Kami does

Kami, operating through Notable Inc, is a New Zealand-founded, US-headquartered (West Hollywood, California) educational technology company that builds cloud-based digital learning tools for the K-12 market. The core platform, Kami, transforms static documents (PDFs, worksheets, images) into interactive, collaborative annotation experiences and integrates natively with the dominant K-12 learning management systems (Google Classroom, Canvas, Schoology, Microsoft Teams, and D2L Brightspace). The product family has expanded to include Kami Companion, a web-wide accessibility toolbar aligned with WCAG 2.1 AA and Universal Design for Learning principles; Questions AI, an auto-grading assessment tool; Class View, a real-time student progress monitoring feature; and Book Creator, a multimedia student content authoring platform acquired in September 2025 with a track record of over 200 million books created. AI features are built on Google Cloud's Vertex AI and Gemini models, with explicit opt-outs from student data being used for model training.

The business operates on a freemium-to-premium subscription model, with free individual accounts, paid teacher/school/district subscriptions, and multi-year enterprise contracts negotiated through a field sales team. Distribution is hybrid: self-serve individual adoption bottoms-up via free sign-ups and LMS integrations, while dedicated enterprise sales pursue district-wide deployments. Kami claims 50+ million teachers and students worldwide across 92% of US schools and has invested in enterprise-grade compliance (FERPA, COPPA, GDPR, SOC 2 Type 2, ST4S, EU-US Data Privacy Framework) to satisfy K-12 procurement requirements. The company is privately held following a significant 2024 investment from BV Investment Partners that valued it above $175 million and is led by co-founders Hengjie Wang (CEO) and Alliv Samson (COO), with Jordan Thoms as co-founder/CTO and Bob Drummond as Chairman.

Name

Kami

Legal name

Notable Inc

Website

https://kamiapp.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Kami is a New Zealand-founded K-12 EdTech platform providing cloud-based document annotation, AI-powered assessment, accessibility tools, and LMS integrations to teachers and school districts, serving 50+ million users across 92% of US schools.

Ownership category

akta.pro rank

Product category

K-12 Digital Learning Platform

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

akta.pro secondary industries

Library/Media Center & Digital Resource Management Systems (EDAJAMAN), Virtual Special Education & Related Services (IEP Delivery Online) (EDAJADAG)

Keywords

• Digital learning platform
• Document annotation tools
• AI assessment grading
• K-12 edtech software
• Classroom accessibility tools

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Subscriptions: Kami operates on a subscription model with tiered pricing for individual teachers, schools, and districts. The free tier provides basic functionality while premium accounts unlock advanced features like AI grading, enhanced analytics, and administrative controls. Annual billing is offered with potential discounts for multi-year commitments.
2. Premium Account Upgrades: Users can add paid features to their accounts (Premium Account) with automatic billing on a periodic renewal basis until cancellation. School and district-wide enterprise licenses are also available.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Kami is an all-in-one cloud-based digital learning platform for K-12 education that turns static documents into interactive, accessible learning experiences. It combines document annotation, AI-powered assessment and auto-grading, real-time student progress monitoring, multimodal content creation, and accessibility tools (including translation in 100+ languages) for teachers, students, schools, and districts. The platform is delivered through freemium and tiered subscriptions, with enterprise licensing for schools and districts and is integrated with major LMS systems.

Product overview

Kami is an all-in-one classroom learning platform consisting of three core products: the Kami app (digital annotation and document workflow platform for interactive learning and time-saving workflows), Kami Companion (accessibility toolbar that extends self-directed learning across the web), and Book Creator (acquired multimedia creation platform for student demonstration of learning and self-expression). These products work together as a Learning Cycle based on Norman Webb's Depth of Knowledge model, providing expression, engagement, and evidence tools. The platform is trusted by 50+ million teachers and students worldwide, with active users in 92% of US schools. Supplementary features include Kami Library (resource templates), Class View (student monitoring), Questions AI (auto-grading), Assessment Mode (secure testing), and Kami Activities (interactive assignments).

Differentiator

Problem solved

Functional benefit

Brands

• Book Creator: Multimedia creation platform that enables students to create and publish accessible digital books
• Kami Companion

Products and services

• Kami

Quantifiable outcome

• 94% of teachers report improved student engagement
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Book CreatorcoreStrategic or Co-development Partner · 17 September 2025Kami acquired Book Creator, joining forces to create a more complete classroom learning platform. Book Creator enables students to create interactive digital books with text, images, audio, and video. The acquisition brings Book Creator's 200M+ books created and complementary capabilities to the Kami family.
• ClearTouchminorGTM or Marketing PartnerClearTouch is a display technology partner that helps power Kami's ISTELive experience. ClearTouch products are showcased alongside Kami demonstrations at the conference booth, supporting joint customer engagement.
• GooglecoreTechnology or IntegrationGoogle partnership includes Google Classroom integration for seamless LMS deployment, Google AI/Gemini integration for AI features, and Google Cloud Platform hosting. Kami uses Google Cloud AI APIs (Vertex AI) for AI functionality while maintaining data security controls.
• MicrosoftcoreTechnology or IntegrationMicrosoft Teams integration allows Kami to be embedded within Teams workflows. Single sign-on via Microsoft accounts is supported. Partnership enables deployment for Microsoft 365 education customers.
• Amazon Web ServicescoreTechnology or IntegrationAWS provides cloud hosting infrastructure for Kami services. AWS agreement incorporates EU SCCs for GDPR-compliant protection of EU users' data. AWS certifications include SAS70 Type II, Level 1 PCI DSS, and ISO 27001.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Nearpod: Nearpod provides interactive K-12 lessons with real-time formative assessment and LMS integration. It is one of Kami's closest competitors in classroom engagement, monitoring, and assessment workflows within Google Classroom, Canvas, and Schoology.
• Pear Deck: Pear Deck (now part of GoGuardian) offers interactive presentations and formative assessment for K-12 teachers. It overlaps directly with Kami's interactive learning, real-time monitoring, and Google Classroom integration use cases.
• Edpuzzle: Edpuzzle enables teachers to turn video into interactive lessons with embedded questions and analytics. It competes with Kami for teacher attention on engagement, assessment, and lesson interactivity in K-12 classrooms.
• Seesaw: Seesaw is a student-driven digital portfolio and family communication platform widely used in K-12. It overlaps with Kami's student expression, multimodal creation, and teacher feedback workflows, especially in elementary grades.
• Showbie: Showbie combines PDF annotation with assignment workflow and LMS integration for K-12 classrooms. It is a direct competitor to Kami's core annotation and assignment workflow product, particularly in iPad-heavy districts.
• Explain Everything: Explain Everything provides interactive whiteboard and screen recording tools used in K-12 instruction. It overlaps with Kami's annotation, collaboration, and multimodal content creation capabilities.
• BookWidgets: BookWidgets lets teachers create interactive worksheets, quizzes, and auto-graded activities for web and LMS. It directly competes with Kami Activities, Assessment Mode, and Questions AI features.
• ClassDojo: ClassDojo is a widely adopted K-12 classroom management, communication, and student engagement platform. It competes with Kami for teacher mindshare, classroom workflow ownership, and district-level adoption.

Broad incumbents

• Canva for Education: Canva for Education offers free classroom content creation, collaboration, and design tools for K-12 teachers. It is a broad incumbent with overlapping multimodal content creation capabilities that compete with Kami and Book Creator workflows.
• Instructure (Canvas): Instructure, the maker of Canvas LMS, is a broad incumbent in K-12 and higher-ed learning platforms. While not a direct annotation competitor, Canvas is one of Kami's primary distribution channels and a potential bundling threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kamiapp
• Xx.com/Kamiapp
• LinkedInlinkedin.com/company/usekamiapp

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kami