BitBox
BitBox, the hardware-wallet brand of Swiss-based Shift Crypto AG, designs and sells dual-chip, open-source BitBox02 and BitBox02 Nova devices that enable individuals worldwide to self-custody Bitcoin and other cryptocurrencies, distributed via direct e-commerce and a global reseller network.
- Company typePrivate
- Founded2015
- HeadquartersAdliswil, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What BitBox does
BitBox is the consumer hardware-wallet brand of Shift Crypto AG, a privately-held Swiss company founded in 2015 by Douglas Bakkum and Jonas Schnelli and headquartered in Adliswil (Canton of Zurich). The company designs and sells two flagship hardware wallets — the BitBox02 and the higher-end BitBox02 Nova — that store private keys for Bitcoin and other cryptocurrencies entirely on-device. Its distinguishing technical architecture pairs open-source firmware (ATSAMD51J20A microcontroller) with a certified secure element (ATECC608B on the BitBox02, EAL6+ certified OPTIGA Trust M V3 on the Nova), supplemented by features such as reproducible builds, five-source entropy seed generation, encrypted USB communication via the Noise Protocol, anti-klepto transaction signing, epoxy tamper protection, and instant microSD backups. Two firmware editions are sold: a Multi edition supporting Bitcoin, Litecoin, Cardano, Ethereum, and 1,500+ tokens, and a Bitcoin-only edition with a permanently locked, reduced-attack-surface firmware.
The business monetizes hardware through one-time device sales (Multi and Bitcoin-only editions, multiple color options on the Nova), plus an accessories line (Steelwallet, Steelwallet Pro, backup cards, tamper-evident bags) and an opt-in subscription insurance product called BitBoxCare, distributed in partnership with Bitsurance. Go-to-market combines direct e-commerce at shop.bitbox.swiss with an extensive global reseller network spanning major electronics retailers (MediaMarkt, Saturn, Amazon, Galaxus/Digitec), regional Bitcoin-specialty resellers, walk-in physical stores in Austria, Germany, Italy, and Spain, and informal distribution through Einundzwanzig Bitcoin meetup chapters across the DACH region. The BitBoxApp, available on desktop and mobile in 16 languages, plus support for major third-party wallets (Electrum, Sparrow, Specter, Wasabi, MyEtherWallet, Rabby, AdaLite) and WalletConnect-driven DApps, anchors the ecosystem, and a full-node product (BitBoxBase) plus Unchained multisig compatibility extend the product surface into collaborative custody.
BitBox serves individual cryptocurrency holders — from first-time self-custody users to advanced "hodlers" running multisig vaults and full nodes — alongside Bitcoin educators and content creators who use and recommend the device. Marketing is product-led and community-led, leveraging an affiliate/discount program with podcasters and influencers, multilingual blog content, social channels, a bug-bounty program, and eight consecutive years at the Swiss Tech pavilion at CES. The company is self-funded, has raised no institutional venture capital, and operates with a small international team of 11–50 specialists, distributing into 28+ countries across EMEA, APAC, North America, and Latin America.
BitBox firmographics
Firmographics- Name
- BitBox
- Legal name
- Shift Crypto AG
- Website
- https://bitbox.swiss
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BitBox, the hardware-wallet brand of Swiss-based Shift Crypto AG, designs and sells dual-chip, open-source BitBox02 and BitBox02 Nova devices that enable individuals worldwide to self-custody Bitcoin and other cryptocurrencies, distributed via direct e-commerce and a global reseller network.
- Ownership category
- akta.pro rank
BitBox industry classification
Industry- Product category
- Cryptocurrency Hardware Wallets
- akta.pro primary industry
- Self-Custody Wallets (Consumer & Institutional) (FSADACAE)
- akta.pro secondary industry
- Wallet Connectivity & Session Protocols (WalletConnect, deep links, QR, auth sessions) (FSAPACAF)
Keywords
Where BitBox is headquartered
LocationHeadquarters
- HQ city
- Adliswil
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
BitBox business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain
Revenue model
- Hardware Wallet Sales: One-time sale of BitBox02 and BitBox02 Nova hardware wallets. Available in Multi and Bitcoin-only editions with various color options.
- Accessories Sales: Sale of accessories including Steelwallet, Steelwallet Pro, Backup card, and tamper-evident bags for seed phrase storage.
- BitBoxCare Insurance: Optional insurance service for bitcoin through Bitsurance partnership, insuring coins against theft, extortion, or natural disasters while maintaining self-custody.
- Affiliate/Referral Revenue: Affiliate program where partners promote BitBox products with discount codes, generating revenue through referral partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | BitBox02 Multi Edition |
| One time/ perpetual license | Pay-as-you-go | BitBox02 Bitcoin-only Edition |
| One time/ perpetual license | Pay-as-you-go | BitBox02 Nova Multi Edition |
| One time/ perpetual license | Pay-as-you-go | BitBox02 Nova Bitcoin-only Edition |
| Subscription | Monthly | BitBoxCare Insurance |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels9 records
BitBox product offering
Product offeringCore offering
BitBox manufactures and sells Swiss-made hardware wallets (BitBox02 and BitBox02 Nova) for self-custody of Bitcoin and other cryptocurrencies, featuring a dual-chip security architecture that combines open-source firmware with a certified secure element. The product line is offered in Multi-edition (supporting 1,500+ coins/tokens) and Bitcoin-only firmware variants, and is paired with the BitBoxApp companion application and physical seed-backup accessories.
Product overview
BitBox is a Swiss-made hardware wallet ecosystem consisting of BitBox02 and BitBox02 Nova hardware wallets, the BitBoxApp companion application, and various accessories. The hardware wallets feature a dual-chip security architecture combining open-source firmware with certified secure chips (ATECC608B for BitBox02, OPTIGA Trust M V3 for Nova). Two firmware editions are offered: Multi (supporting 1500+ coins and tokens) and Bitcoin-only (dedicated minimal firmware locked to Bitcoin). The BitBoxApp serves as the central interface for desktop and mobile, enabling crypto buying, selling, swapping, DApp connectivity, and full node integration. Accessories include Steelwallet/Steelwallet Pro for seed phrase backup, tamper-evident bags, and backup cards. BitBox devices are manufactured in Switzerland by Shift Crypto AG.
Differentiator
Problem solved
Functional benefit
Products and services
- BitBox02 Hardware Wallet Swiss-made hardware wallet with dual-chip security (open-source firmware plus ATECC608B secure element), microSD backup, OLED display, and USB-C. Available in Multi and Bitcoin-only editions for individuals seeking self-custody of cryptocurrencies on Windows, Mac, Linux, and Android.
- BitBox02 Nova Hardware Wallet Premium hardware wallet with EAL6+ certified secure chip, glass OLED display, USB-C, and Bluetooth for iPhone/iPad support. Available in Multi and Bitcoin-only editions in Black, White, and Orange, for users who want top-tier certified security plus mobile support across iOS, Android, Windows, Mac, and Linux.
- BitBoxApp
Quantifiable outcome
- Setup time: 5 minutes
- +3 more outcomes
Companies that use BitBox
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
BitBox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature10 records
BitBox partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- BitsurancecoreBitBox partnered with Bitsurance to offer optional bitcoin insurance within the BitBoxApp. This opt-in service insures coins against theft, extortion, or natural disasters while maintaining self-custody. The integration is directly available in the app interface.
- UnchainedcoreBitBox hardware wallets are now compatible with Unchained vault multisig services. This brings collaborative custody multisig security to BitBox users, allowing integration with Unchained's concierge multisig setup using multiple BitBox devices.
- Pocket BitcoinminorBitcoin savings app that recommends BitBox hardware wallet to users seeking secure self-custody.
- RelaiminorEuropean Bitcoin-only savings app recommending BitBox02 to customers. Use code RELAI21 for 5% discount.
- InnosuisseminorSwiss innovation agency supporting BitBox through startup programs and international market expansion initiatives. Part of Swiss Tech pavilion at CES 2026.
- ElectrumcoreBitcoin desktop wallet compatible with BitBox02. BitBox can be used through Electrum, HWI, JavaScript API, and Python/Go libraries.
- Sparrow WalletcoreBitcoin desktop wallet supporting BitBox02 integration for secure key storage and transaction signing.
- Specter DesktopcoreBitcoin wallet application compatible with BitBox02 for multisig setups and single-key usage.
- MyEtherWalletcoreEthereum web wallet integration with BitBox02 for secure storage of ETH and ERC20 tokens.
- WalletConnectcoreOpen protocol enabling BitBoxApp to connect to Ethereum DApps from desktop or mobile devices.
- MediaMarktminorMajor European electronics retailer selling BitBox02 Multi edition in Germany.
- SaturnminorEuropean electronics retailer selling BitBox02 Multi edition.
- AmazonminorGlobal marketplace availability through Amazon.de (Germany) and Amazon.com (USA).
- Galaxus/DigitecminorSwiss electronics retailers selling BitBox products in Switzerland.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
BitBox competitors and assessment
Company assessmentDirect peers
- Tangem: Swiss-headquartered maker of card-form-factor hardware wallets with secure element chips. Direct competitor in the consumer self-custody category, particularly for users prioritizing portability and mobile-first workflows.
- Ledger: French-headquartered global market leader in consumer hardware wallets (Nano S Plus, Nano X, Stax, Flex). Most direct competitor to BitBox across retail channels, multi-coin support, and self-custody positioning.
- NGRAVE: Belgian hardware wallet maker (ZERO, GRAPHENE) that also targets the high-security, premium self-custody segment with EAL-certified secure elements. Closely comparable to BitBox on positioning, geography (European), and security-first marketing.
- CoolWallet: Taiwan-based maker of credit-card-form-factor Bluetooth hardware wallets (CoolWallet Pro, S). Direct competitor focused on the mobile-first, on-the-go self-custody segment that overlaps with BitBox's iOS/Bluetooth Nova use case.
- SecuX: Taiwan-headquartered hardware wallet maker (V20, W20, W10) using Infineon secure elements. Direct competitor in the multi-coin consumer hardware wallet category, with overlap on Bluetooth-enabled mobile workflows.
- KeepKey: US-based hardware wallet (ShapeShift-owned) competing in the same consumer self-custody category. Less premium in security architecture, but addresses the same individual crypto holder use case as BitBox.
- Trezor: Czech-headquartered pioneer of hardware wallets (Model One, Model T, Safe 3, Safe 5). Direct competitor with overlapping open-source ethos, multi-coin support, and strong Bitcoin community credibility.
Emerging players
- Keystone: Hong Kong-based hardware wallet (Pro, Ultimate) with air-gapped QR-based signing. Partial overlap with BitBox on the multisig and Bitcoin-power-user segment, and a credible alternative for advanced self-custody workflows.
- Foundation Devices: US-based maker of the Passport hardware wallet, focused on the Bitcoin-only, open-source, security-maximalist niche. Closely comparable to BitBox's Bitcoin-only edition on philosophy and target audience.
- Blockstream Jade: Bitcoin-focused hardware wallet from Blockstream, a major Bitcoin infrastructure company. Partial overlap with BitBox's Bitcoin-only edition, particularly for users who value deep Bitcoin Core integration and Liquid Network support.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BitBox social profiles
Digital presenceBitBox compliance and trust
Trust signalCompliance3 records
BitBox financial estimates
Financial estimateRevenue estimate
Valuation estimate
BitBox leadership team
Management profileNumber of profiles
Profiles3 records
BitBox funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BitBox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BitBox
What does BitBox do?
BitBox manufactures and sells Swiss-made hardware wallets (BitBox02 and BitBox02 Nova) for self-custody of Bitcoin and other cryptocurrencies, featuring a dual-chip security architecture that combines open-source firmware with a certified secure element. The product line is offered in Multi-edition (supporting 1,500+ coins/tokens) and Bitcoin-only firmware variants, and is paired with the BitBoxApp companion application and physical seed-backup accessories.
Is BitBox a public or private company?
BitBox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BitBox founded?
BitBox was founded in 2015. It employs 11 to 50 people.
Where is BitBox based?
BitBox is headquartered in Adliswil, Switzerland, in the Europe region.
How does BitBox make money?
Four revenue lines are on record. Hardware Wallet Sales are the primary driver. The others are accessories Sales, bitBoxCare Insurance and affiliate/Referral Revenue.
Who are BitBox's main competitors?
Direct peers on record are Tangem, Ledger, NGRAVE, CoolWallet, SecuX, KeepKey and Trezor. Emerging players are Keystone, Foundation Devices and Blockstream Jade.
Does BitBox have an API?
Yes. The BitBox02 communicates with third-party applications via multiple methods: WebHID or BitBoxBridge for browser-based wallets, and the Bitcoin Hardware Wallet Interface (HWI) for third-party Bitcoin wallets. Native integration libraries are available in Rust (crates.io/crates/bitbox-api), Python (supports HWI via pypi.org/project/bitbox02/), Go, and TypeScript/JavaScript (npmjs.com/package/bitbox-api). The BitBoxBridge application enables web wallet integration. An API playground is available at bitboxswiss.github.io/bitbox-api-rs. Developer documentation is at bitbox.swiss/dev.
What industry is BitBox in?
BitBox's product category is Cryptocurrency Hardware Wallets. Its primary akta.pro industry code is FSADACAE, Self-Custody Wallets (Consumer & Institutional), with a secondary code of FSAPACAF, Wallet Connectivity & Session Protocols (WalletConnect, deep links, QR, auth sessions).