Layered Reality

Immersive Entertainmentlayeredreality.com

Layered Reality is a London-based immersive entertainment studio founded in 2017 that builds multimedia experiences using a proprietary three-layer method, primarily serving broadcasters and content creators such as Channel 4.

Company typePrivate
Founded2017
HeadquartersLondon, United Kingdom
Headcount11–50
GTM typeB2B
OfferingServices

Layered Reality firmographics

Firmographics

Name: Layered Reality
Website: https://layeredreality.com
Company type: Private
Founded year: 2017
Operating status: Operating
Headcount range: 11–50 employees
Short description: Layered Reality is a London-based immersive entertainment studio founded in 2017 that builds multimedia experiences using a proprietary three-layer method, primarily serving broadcasters and content creators such as Channel 4.
Ownership category
akta.pro rank

Layered Reality industry classification

Industry

Product category: Immersive Entertainment
NAICS: Motion Picture and Video Industries (5121), Other Performing Arts Companies (711190), Performing Arts Companies (7111), Amusement Parks and Arcades (7131)
SIC: Services-Amusement & Recreation Services (7900), Services-Motion Picture & Video Tape Production (7812), Services-Miscellaneous Amusement & Recreation (7990)
akta.pro primary industry: Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
akta.pro secondary industry: Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

Keywords

Immersive entertainment
Experiential attractions
Multimedia experiences
Immersive content development
Location-based entertainment

Where Layered Reality is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Markets served

Layered Reality business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales

Layered Reality product offering

Product offering

Core offering

Layered Reality designs and develops immersive entertainment experiences using a proprietary three-layer multimedia method that combines physical scenography, digital projection, and interactive narrative. The company builds these experiences for broadcasters and content creators seeking to expand their immersive content portfolios. Its work targets the global immersive entertainment market, which is forecast to grow from £98 billion to £351 billion by 2030.

Differentiator

Problem solved

Functional benefit

Products and services

Immersive Experience Development

Companies that use Layered Reality

Customer profile

Segments1 record

Ideal customer profiles1 record

Layered Reality technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Layered Reality partnerships and signals

Strategic signal

Scale indicators2 records

Layered Reality competitors and assessment

Company assessment

Direct peers

Punchdrunk: UK-based pioneer of immersive theatre (notably Sleep No More), producing site-specific multimedia experiences that blend performance, design, and technology — directly comparable to Layered Reality's three-layers multimedia approach.
Secret Cinema: UK-founded immersive entertainment company that builds participatory experiences around film and TV IP, combining narrative, performance, and staging — a close analog to Layered Reality's immersive experience builds for broadcasters.
Meow Wolf: US-based immersive art and entertainment company that creates large-scale, multimedia, walk-through experiences; the most cited reference point for location-based immersive entertainment of the type Layered Reality operates in.
teamLab: Japan-based interdisciplinary art collective producing immersive, real-time digital installations that fuse projection, sound, and interaction; comparable to Layered Reality as a creator of multimedia layered immersive experiences.
Two Bit Circus: US-based immersive entertainment operator building micro-amusement parks and interactive venues blending games, VR, and theatrical environments — overlapping with Layered Reality's experiential entertainment model.
Cosm: US-based operator of large-format immersive venues featuring shared-experience LED and dome environments for sports, entertainment, and art — a direct peer in location-based immersive entertainment infrastructure.

Broad incumbents

Fever: Global live-entertainment discovery and ticketing platform that increasingly curates and co-produces immersive experiences; comparable to Layered Reality as an aggregator and producer of immersive consumer experiences.
Disney (Walt Disney Imagineering / Disney Parks): Disney's theme park and Imagineering division sets the standard for large-scale, IP-driven immersive entertainment; relevant as a broad incumbent whose park innovations define the category Layered Reality competes in.
Universal Destinations & Experiences: Major theme park operator investing heavily in immersive lands and attractions (e.g., Super Nintendo World, World of Wizardry); comparable as a broad incumbent defining consumer expectations for immersive experiences.

Emerging players

Sandbox VR: Hong Kong-headquartered location-based VR entertainment franchise offering multiplayer immersive experiences; comparable as a technology-enabled immersive entertainment operator, though more VR-centric than Layered Reality.

Market position

Customer concentration

Layered Reality financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Layered Reality leadership team

Management profile

Number of profiles

Profiles6 records

Layered Reality funding detail

Funding detail

Funding overview

Funding rounds7 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Layered Reality M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Layered Reality

What does Layered Reality do?

Is Layered Reality a public or private company?

Layered Reality is a private company. It is classified as venture growth investor backed and is currently operating.

When was Layered Reality founded?

Layered Reality was founded in 2017. It employs 11 to 50 people.

Where is Layered Reality based?

Layered Reality is headquartered in London, United Kingdom, in the Europe region.

Who are Layered Reality's main competitors?

Direct peers on record are Punchdrunk, Secret Cinema, Meow Wolf, teamLab, Two Bit Circus and Cosm. Broad incumbents are Fever, Disney (Walt Disney Imagineering / Disney Parks) and Universal Destinations & Experiences. Sandbox VR is listed as an emerging player.

Does Layered Reality have an API?

No public API is recorded for Layered Reality.

What industry is Layered Reality in?

Layered Reality's product category is Immersive Entertainment. Its primary akta.pro industry code is MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time), with a secondary code of BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D). Its NAICS code is 5121 and its SIC code is 7900.