Fluency
Fluency operates a Digital Advertising Operating System that enables agencies, enterprise brands, and multi-location franchises to centrally manage, automate, and optimize paid media campaigns across major ad publishers using its proprietary Muse AI and Blueprints automation engine.
- Company typePrivate
- Founded2017
- HeadquartersBurlington, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Fluency does
Fluency is a Burlington, Vermont-based software company founded in 2017 that has built a Digital Advertising Operating System (DAOS) — a centralized SaaS platform enabling agencies, enterprise brands, and multi-location franchises to manage and automate paid media campaigns across Google, Meta, Microsoft, YouTube, TikTok, Pinterest, Amazon, and The Trade Desk from a single interface. The platform's architecture combines workflow automation (Blueprints), an embedded proprietary AI engine (Muse AI, currently in version 5 with RAG capabilities), cross-channel reporting and insights, budget pacing with overspend protection, and enterprise fraud detection — all running on AWS within a closed-walled AI architecture that prevents third-party data egress. Fluency serves customers including Fortune 500 brands (Dealer.com, Innocean), mid-market agencies (CyberMark, sMedia, LaneTerralever, Strategic America, Five Mile Marketing), and SMBs (Wedgewood Weddings & Events), with documented customer outcomes including 90% time savings on campaign execution, 42% average portfolio growth, 99% budget pacing accuracy, and 3-5x increase in accounts managed per team member.
The company's business model is enterprise SaaS with quote-based, custom pricing likely scaled to ad spend volume, campaign count, and seats, billed on an annual cadence. Go-to-market is sales-led with direct enterprise field sales targeting Fortune 500 companies and mid-market agencies, complemented by partnership-led distribution through TikTok (Automotive Ads integration), Dealer.com, and the broader ad publisher ecosystem. In December 2025, Fluency closed a $40 million Series A led by Integrity Growth Partners, a notably large Series A that signals institutional confidence and was earmarked for expanding AI capabilities, automation, and technology partnerships. The company is SOC 2 Type II certified, has 101-250 employees, manages over $3 billion in annual media spend and more than 250,000 monthly campaigns, and has appeared on Deloitte's Technology Fast 500 in consecutive years (2024 #211, 2025 #237), indicating sustained high growth into the Series A round.
Fluency firmographics
Firmographics- Name
- Fluency
- Legal name
- Fluency, Inc.
- Website
- https://fluency.inc
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Fluency operates a Digital Advertising Operating System that enables agencies, enterprise brands, and multi-location franchises to centrally manage, automate, and optimize paid media campaigns across major ad publishers using its proprietary Muse AI and Blueprints automation engine.
- Ownership category
- akta.pro rank
Fluency industry classification
Industry- Product category
- Digital Advertising Operations Software
- NAICS
- Software Publishers (513210), Other Services Related to Advertising (541890)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where Fluency is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fluency business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Fluency operates as a SaaS platform providing a digital advertising operating system. Pricing is quote-based, suggesting enterprise subscription pricing with value tied to ad spend managed, volume of campaigns, and team size. The platform is positioned for agencies and enterprise brands managing large digital advertising programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise and agency plans with custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Fluency product offering
Product offeringCore offering
Fluency provides a Digital Advertising Operating System (DAOS), a centralized SaaS platform that enables agencies, enterprise brands, and multi-location franchises to launch, manage, and optimize digital advertising campaigns across Google, Meta, Microsoft, YouTube, TikTok, Pinterest, Amazon, and The Trade Desk from a single interface. The platform combines workflow automation (Blueprints), embedded AI (Muse AI) for content generation and analytics, budget pacing, fraud protection, and cross-channel reporting to scale advertising operations without proportional headcount growth.
Product overview
Fluency offers a unified Digital Advertising Operating System (DAOS) as its core product, with modular capabilities including Muse AI (embedded AI for insights, content generation, and optimization), Blueprints (automation for campaign execution), and Reporting and Insights (portfolio-wide performance analytics). Budget Management and Account Management provide foundational ad operations capabilities. The platform is organized into solution tiers for Agencies, Enterprise, and Multi-location brands. Fluency's architecture is described as a closed-walled OS with integrated AI (Muse) that connects to major ad publishers including Google, Meta, Microsoft, YouTube, TikTok, Pinterest, Amazon, and programmatic platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Muse AI: Muse AI is Fluency's proprietary artificial intelligence technology embedded within the Digital Advertising Operating System. It provides AI-powered insights, content generation, and optimization capabilities for digital advertising operations. Muse AI features a closed-walled architecture with no data egress and operates within Fluency's secure operating system.
Products and services
- Fluency Digital Advertising Operating System (DAOS) A centralized, cloud-based SaaS operating system (hosted on AWS) that unifies digital advertising campaign management, budget pacing, automated reporting, and agentic automation across all major ad publishers for agencies, enterprise brands, and multi-location franchises.
- Muse AI Muse AI is Fluency's proprietary embedded AI technology operating within the closed-walled operating system with no third-party data egress. It supports generative ad copy creation, keyword recommendations, real-time performance analysis, cross-channel optimization recommendations, anomaly detection, autonomous campaign optimization, and natural language querying across platform data using RAG.
- Blueprints Automation Engine Blueprints is Fluency's automation feature that connects data sources, creative assets, audience targeting, campaign requirements, budgets, geos, and strategies into dynamic workflows. It enables the launch of hundreds or thousands of campaigns with a single click and dynamically updates campaigns as data changes, allowing one strategist to manage 10,000+ daily changes across large portfolios.
- Reporting and Insights Portfolio-wide advertising reporting module that centralizes cross-platform performance data across search, social, display, video, and programmatic channels. Provides automated report generation and distribution with AI-powered insights through Muse integration, custom dashboard creation, and data sync to BI tools including Domo and Tableau.
- Budget Management and Pacing Cross-channel budgeting and pacing tool that ensures correct budget allocation across campaigns, eliminates overspend and underspend, and automates budget pacing toward performance goals. Features include overspend protection, holiday budget adjustments, multiple pacing strategies, and budget reallocation notifications.
Quantifiable outcome
- 90% average time savings on digital advertising execution
- +9 more outcomes
Companies that use Fluency
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Fluency technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability12 records
Feature6 records
Fluency partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- TikTokcoreTikTok partnered with Fluency to enable management and optimization of TikTok's new Automotive Ads category through Fluency's digital advertising operating system. The integration automates campaign processes, streamlines campaign launch speed, and enhances multichannel advertising strategies for automotive brands and agencies.
- Dealer.comcoreDealer.com is the automotive industry's largest dealer marketing platform, serving over 3,000 dealers. The partnership with Fluency is described as 'absolutely critical' to Dealer.com's ability to put data to use in ways that drive client outcomes, enabling integrated digital advertising management at scale.
- Google (Ads Platform)coreFluency integrates with Google's advertising platform as one of its core ad publisher integrations, enabling centralized management of Google Ads campaigns alongside other channels from a single platform.
- Meta (Facebook/Instagram)coreFluency integrates with Meta's advertising platforms (Facebook and Instagram) as a core channel within its digital advertising operating system, enabling unified campaign management across these platforms alongside other channels.
- Microsoft AdvertisingcoreFluency integrates with Microsoft Advertising (Bing Ads) as a core ad publisher, enabling centralized management of Microsoft advertising campaigns.
- Amazon AdscoreFluency integrates with Amazon Ads as one of its core ad publisher channels, enabling centralized management of Amazon advertising campaigns within its platform.
- YouTubecoreFluency integrates with YouTube as a core video advertising channel within its platform, enabling unified campaign management for YouTube ads alongside other channels.
- PinterestcoreFluency integrates with Pinterest advertising as a core channel within its digital advertising operating system.
- The Trade DeskcoreFluency integrates with The Trade Desk as a core programmatic advertising platform within its digital advertising operating system for managing programmatic media.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Fluency competitors and assessment
Company assessmentDirect peers
- Marin Software: Marin Software provides a cross-channel advertising management platform primarily serving agencies and enterprise advertisers, with bid management, campaign automation, and reporting across search, social, and programmatic channels—directly competing with Fluency's digital advertising operating system for the same agency and enterprise customer base.
- Skai (formerly Kenshoo): Skai is an omnichannel marketing platform offering paid search, social, and programmatic campaign management with AI-powered optimization for agencies and brands. It competes head-to-head with Fluency in enterprise and agency AdOps, including commerce media and walled-garden integrations.
- MediaMath: MediaMath provides a programmatic ad management platform with terminalOne OS, focused on omnichannel campaign execution and optimization for agencies and brands—directly comparable to Fluency's DAOS architecture and multi-channel automation.
- Optmyzr: Optmyzr is a PPC and paid search optimization platform offering bid management, automation, and reporting for agencies and in-house teams. It overlaps with Fluency's paid search automation capabilities but with a narrower channel focus.
- Trellis (formerly Shape): Trellis provides an enterprise ad automation platform for retail and commerce media, with deep Amazon and Walmart integrations. Comparable to Fluency's commerce-adjacent automation and multi-location campaign execution capabilities.
- Basis Technologies: Basis Technologies (formerly Centro) offers an enterprise ad automation platform spanning programmatic, search, social, and connected TV, with strong agency and brand focus. Its scale-and-automation positioning closely mirrors Fluency's value proposition for enterprise AdOps teams.
Broad incumbents
- AdRoll (NextRoll): AdRoll provides cross-channel advertising and retargeting for SMB and mid-market advertisers, with AI-driven campaign automation. It overlaps with Fluency's automation value proposition for smaller agencies and brands, though with a different scale focus.
- The Trade Desk: The Trade Desk is a leading independent programmatic DSP with cross-channel campaign management at massive scale. While it is an integration partner for Fluency, it also represents a broad incumbent competitor offering its own AI-driven optimization (Kokai) that overlaps with Fluency's automation value proposition.
- Adobe Advertising (Adobe Experience Cloud): Adobe Advertising is part of Adobe Experience Cloud, offering enterprise campaign management, audience targeting, and cross-channel optimization. It competes with Fluency at the enterprise brand level as part of a much broader martech portfolio.
- Sprinklr: Sprinklr is an enterprise customer experience platform with paid media management capabilities across major ad channels. Its advertising product competes with Fluency's enterprise offering within a much broader social/marketing suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Fluency social profiles
Digital presenceFluency compliance and trust
Trust signalCompliance1 record
Fluency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fluency leadership team
Management profileNumber of profiles
Profiles6 records
Fluency funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fluency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fluency
What does Fluency do?
Fluency provides a Digital Advertising Operating System (DAOS), a centralized SaaS platform that enables agencies, enterprise brands, and multi-location franchises to launch, manage, and optimize digital advertising campaigns across Google, Meta, Microsoft, YouTube, TikTok, Pinterest, Amazon, and The Trade Desk from a single interface. The platform combines workflow automation (Blueprints), embedded AI (Muse AI) for content generation and analytics, budget pacing, fraud protection, and cross-channel reporting to scale advertising operations without proportional headcount growth.
Is Fluency a public or private company?
Fluency is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fluency founded?
Fluency was founded in 2017. It employs 101 to 250 people.
Where is Fluency based?
Fluency is headquartered in Burlington, United States, in the North America region.
How does Fluency make money?
One revenue line is on record: saaS Platform Subscription.
Who are Fluency's main competitors?
Direct peers on record are Marin Software, Skai (formerly Kenshoo), MediaMath, Optmyzr, Trellis (formerly Shape) and Basis Technologies. Broad incumbents are AdRoll (NextRoll), The Trade Desk, Adobe Advertising (Adobe Experience Cloud) and Sprinklr.
Does Fluency have an API?
No public API is recorded for Fluency.
What industry is Fluency in?
Fluency's product category is Digital Advertising Operations Software. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 513210 and its SIC code is 7372.