What Rollbar does

Rollbar, Inc. is a San Francisco-headquartered software company founded in 2012 that provides a code-first observability platform for software development teams. The company's core offering is real-time error monitoring with automatic grouping, source control integration, deploy tracking, and sub-three-second alert latency, processing over 2 billion errors per month across 64,000+ users with 99.9% uptime. The platform extends into adjacent capabilities including session replay for visual debugging, telemetry for pre-error context capture, RQL (Rollbar Query Language) for custom data exploration, and the Model Context Protocol (MCP) for AI agent integration.

Rollbar's product surface has expanded in 2025 with two significant AI-driven launches: Rollbar Resolve, an autonomous AI agent that reviews code, identifies breaking changes, runs fixes in isolated environments, and opens validated pull requests with proposed fixes; and Root Cause Analysis, which uses AI to identify error causes across front-end and back-end systems. The platform is built around 50+ language SDKs and native integrations with major source control, CI/CD, incident management, and feature flag tools, including GitHub, GitLab, Bitbucket, Jenkins, CircleCI, PagerDuty, Slack, Jira, LaunchDarkly, and Datadog.

The business operates on a product-led growth model with a free tier (5,000 events and 1,000 replays per month), a 14-day full-access trial, usage-based paid subscriptions, and an enterprise Compliant SaaS tier offering HIPAA, ISO 27001, SOC 2/3, GDPR, and CCPA compliance for regulated verticals such as healthcare. Rollbar has raised approximately $18.5M across multiple funding rounds through a 2020 Series B led by Runa Capital, and acquired Samebug in 2019. The company is privately held, maintains 11-50 employees, and serves a globally distributed base of developers and engineering teams, with no material public revenue disclosures.

Name

Rollbar

Legal name

Rollbar, Inc.

Website

https://rollbar.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Rollbar is a code-first observability platform providing real-time error monitoring, AI-powered root cause analysis, session replay, and autonomous debugging for software development teams. It serves 64,000+ developers globally through a freemium SaaS model with enterprise compliance tiers.

Ownership category

akta.pro rank

Product category

Application Error Monitoring and Observability

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Testing, Automation, Crash Reporting & Telemetry SDKs (MPAFAFAM)

Keywords

• Error monitoring
• Session replay
• Code observability
• Error tracking
• AI debugging

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription - Usage-Based SaaS: Tiered subscription plans with usage-based pricing. Plans include free tier (5K events/month) and paid tiers scaling by event volume. Revenue generated through monthly/annual subscription fees with overage charges for exceeding plan limits. 14-day full access trial for paid plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Rollbar provides a SaaS-based code-first observability platform that delivers real-time error monitoring, AI-powered root cause analysis, browser session replay, and release/deploy tracking for software development teams. The platform processes over 2 billion errors per month with sub-3-second alert latency, supports 50+ language SDKs, and offers the Rollbar Resolve AI agent that autonomously identifies bugs and generates validated code fixes as pull requests.

Product overview

Rollbar is a code-first observability platform offering a unified error monitoring and debugging suite. The core product is Error Monitoring, which processes over 2 billion errors per month with sub-3-second alerting and 99.9% uptime. Session Replay adds visual user session capture linked to errors. The platform includes Telemetry for capturing contextual events, Deploy Tracking for release correlation, and RQL for custom data queries. Rollbar Resolve is an AI agent that autonomously identifies bugs and generates validated code fixes as pull requests. Root Cause Analysis uses AI to identify underlying error causes across front-end and back-end systems. The platform provides REST APIs and Model Context Protocol (MCP) integration for extensibility, and supports 30+ language SDKs. A Compliant SaaS tier offers HIPAA and ISO 27001 compliance for healthcare and regulated industries.

Differentiator

Problem solved

Functional benefit

Brands

• Rollbar Resolve: AI agent that reviews code, identifies breaking changes, and opens pull requests with fixes
• Session Replay
• Root Cause Analysis

Products and services

• Error Monitoring Real-time application error tracking and monitoring platform that captures, groups, and analyzes errors across production environments. Features automatic grouping, deep context, source control integration, and smart notifications. Processes over 2 billion errors per month with sub-3-second alert latency and serves software development teams.
• Session Replay Browser session recording product that captures and replays user sessions linked to errors, showing exactly what users experienced when an issue occurred. Includes privacy controls, AI analysis capabilities, and 1,000 free replays per month for all customers. Designed for developers debugging frontend and UX issues.
• Rollbar Resolve AI agent product that autonomously reviews code, identifies bugs, and generates validated code fixes as pull requests. Runs proposed fixes in isolated environments before opening PRs, allowing developers to approve fixes rather than author them. Targets software engineering teams seeking to reduce manual debugging effort.
• Rollbar REST API REST API product providing programmatic access to Rollbar data including items, occurrences, metrics, deploys, environments, symbol maps, RQL, projects, teams, users, notifications, and session replays. Supports project-level and account-level operations with X-Rollbar-Access-Token authentication and JSON responses. Used by developers and integration builders to extend Rollbar into custom workflows.

Quantifiable outcome

• From occurrence to alert in <3 seconds
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration58 records

AI capability8 records

Feature8 records

Partnerships

One partnership is on record.

• Google Cloud Platformcore infrastructureTechnology or IntegrationRollbar's production environment is hosted on Google Cloud Platform. Google undergoes annual independent audits for SOC 1, SOC 2, and SOC 3. Primary data center located in Iowa region with global points-of-presence network.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sentry: Sentry is the leading direct competitor in application error monitoring and performance tracking, offering very similar SDK coverage, error grouping, release health, and now AI-assisted debugging features.
• Airbrake: Airbrake offers application error and performance monitoring with language SDKs, deploy tracking, and integrations that overlap directly with Rollbar's core feature set.
• Honeycomb.io: Honeycomb provides observability with structured event analysis and tracing, competing in the broader developer observability category with query-language capabilities similar to RQL.
• LogRocket: LogRocket combines session replay with error tracking and product analytics, directly competing with Rollbar's session replay and error monitoring bundle for frontend debugging use cases.
• Raygun: Raygun provides error tracking, crash reporting, and real user monitoring targeting similar developer and engineering personas with comparable SaaS pricing models.
• Bugsnag (SmartBear): Bugsnag offers error monitoring and stability scoring for mobile and web apps under SmartBear, with comparable SDK coverage and release tracking features.

Broad incumbents

• Dynatrace: Dynatrace offers enterprise-grade application performance monitoring and error analysis with AI-driven root cause, serving a similar buyer but at a larger enterprise scale.
• Datadog: Datadog offers a broad observability and monitoring platform that includes error tracking, APM, logs, and session replay capabilities as part of a much larger portfolio.
• New Relic: New Relic provides full-stack observability including APM, error analytics, and browser monitoring as part of an enterprise platform competing with Rollbar at the upper end.

Emerging players

• PostHog: PostHog offers product analytics with error tracking and session replay capabilities that increasingly overlap with Rollbar, targeting developer-led teams with an open-source approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rollbar
• GitHubgithub.com/rollbar
• LinkedInlinkedin.com/company/rollbar
• Facebookfacebook.com/rollbarinc

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rollbar