Momofuku Goods

What Momofuku Goods does

Momofuku Goods is the consumer packaged goods arm of the Momofuku restaurant group, founded in 2004 by chef David Chang in New York City. The company manufactures and distributes restaurant-grade pantry essentials — including sauces, noodles, and seasonings — sold directly to consumers through shop.momofuku.com and through wholesale distribution to over 2,000 retail stores including Target and Whole Foods. The CPG line is built to extend the culinary identity of the parent restaurant group into home kitchens, with the brand's positioning anchored to David Chang's media presence (three Netflix/Hulu docuseries, two podcasts, bestselling cookbooks) and the restaurant group's reputation for contemporary Asian-American cuisine.

The business operates as a private company under the legal entities Momo Holdings, LLC, MomoIP, LLC, and Momo Orchard Holdings, Inc., all domiciled in New York. As of the available data, Momofuku has raised approximately $55.7 million in disclosed funding across four rounds, with the most recent ~$26.75 million raise in June 2025 following a $17.5M Series A led by Siddhi Capital in March 2023 and an $11.5M growth round led by Alliance Consumer Growth in September 2023. The CPG arm is supported by the broader restaurant group, which operates approximately ten restaurant concepts across New York, Los Angeles, Las Vegas, and (forthcoming) JFK Terminal 8, including Noodle Bar, Bāng Bar, Majordōmo, Super Peach, Kabawa, Bar Kabawa, and Peach Palace.

Revenue is generated primarily through one-time retail and e-commerce sales of packaged food products, supplemented by restaurant sales across the multi-concept portfolio, gift card sales, catering through partner Great Performances, and national shipping of restaurant favorites via Goldbelly. The customer base is split between long-tail home cooks purchasing CPG products at retail or DTC, and destination diners at restaurant locations. The company serves primary customer segments of 'Home Cooks' seeking restaurant-quality Asian-American ingredients and 'Retail Consumers' shopping for premium pantry products at mainstream chains.

Name

Momofuku Goods

Legal name

Momo Holdings, LLC

Website

https://momofuku.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Momofuku Goods is the consumer packaged goods arm of chef David Chang's Momofuku restaurant group, selling restaurant-grade sauces, noodles, and seasonings directly to home cooks via shop.momofuku.com and through over 2,000 retail stores including Target and Whole Foods.

Ownership category

akta.pro rank

Product category

Specialty Foods

NAICS

Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298)

SIC

Food And Kindred Products (2000), Wholesale-Groceries, General Line (5141), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Bulk Food Buying Clubs & Cooperative Bulk Programs (CRAHAMAM)

akta.pro secondary industry

Grocery & Specialty Food Marketplaces (CRAFABAE)

Keywords

• Consumer packaged goods
• Pantry essentials
• Asian-American cuisine
• Specialty foods
• Restaurant group

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Packaged Goods Sales: Momofuku Goods generates revenue through the sale of pantry essentials including sauces, noodles, and seasonings. Products are sold directly to consumers via the company's online shop and through wholesale distribution to major retailers including Target and Whole Foods.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Momofuku Goods is the consumer packaged goods arm of the Momofuku restaurant group, selling restaurant-grade pantry essentials including sauces, noodles, and seasonings through direct-to-consumer e-commerce (shop.momofuku.com) and wholesale retail distribution in over 2,000 stores including Target and Whole Foods. The broader Momofuku business also operates a portfolio of chef-driven restaurants under founder David Chang.

Product overview

Momofuku is a restaurant group founded by Chef David Chang in 2004, which also operates a consumer packaged goods business called Momofuku Goods. The restaurant operations include multiple concepts: Noodle Bar East Village and Uptown (New York), Majordōmo (Los Angeles), Bāng Bar (New York and Las Vegas), Super Peach (Los Angeles), Momofuku Las Vegas, Peach Palace (JFK Airport), Kabawa, and Bar Kabawa (New York). The Momofuku Goods CPG line includes restaurant-grade pantry essentials such as sauces, noodles, and seasonings sold online at shop.momofuku.com and in over 2,000 retail stores including Target and Whole Foods. Additional services include delivery via DoorDash, national shipping via Goldbelly, and private event catering.

Differentiator

Problem solved

Functional benefit

Products and services

• Momofuku Goods Pantry Line Restaurant-grade sauces, noodles, and seasonings sold under the Momofuku brand for home cooks who want chef-quality Asian-American pantry staples.
• Momofuku Noodle Bar - East Village Flagship ramen and Asian-American noodle restaurant in New York City's East Village, operated by the Momofuku restaurant group.
• Momofuku Noodle Bar - Uptown Uptown New York location of the Momofuku Noodle Bar, serving ramen and Asian-American noodle dishes.
• Majordōmo Chef David Chang's restaurant in Los Angeles serving a prix fixe tasting menu of modern Asian-American cuisine.
• Bāng Bar NY New York location of the Momofuku Bāng Bar, a casual concept serving noodles and Asian-inspired street food.
• Bāng Bar Las Vegas Las Vegas location of the Momofuku Bāng Bar concept, serving noodles and Asian-inspired street food on the Las Vegas Strip.
• Super Peach Momofuku restaurant concept serving a menu of Asian-American dishes in a casual dining format.
• Momofuku Las Vegas Multi-venue Momofuku restaurant operation on the Las Vegas Strip, including the Bāng Bar and adjacent dining concepts.
• Kabawa Momofuku restaurant concept serving a Caribbean-inspired tasting menu from chef Paul Carmichael.
• Bar Kabawa Bar concept adjacent to Kabawa, offering a beverage program paired with the Kabawa menu.
• Momofuku Gift Cards Gift cards redeemable across the Momofuku restaurant portfolio for dine-in experiences.

Quantifiable outcome

• Products available in over 2,000 retail stores nationwide
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Spindrift Beverage Co.minorStrategic or Co-development Partner · 30 June 2025Spindrift partnered with Momofuku to launch a Yuzu Mandarin sparkling water flavor made with real squeezed yuzu from Japan and mandarins from California. Limited-time dishes inspired by the new flavor were offered at both Momofuku Noodle Bar locations in New York City.
• Great PerformancesminorImplementation/ SI/ Consulting PartnerGreat Performances is Momofuku's partner for offsite catering services. They offer full service catering for large gatherings, from passed appetizers to decadent stations to multi-course, seated meals, bringing Momofuku flavors to offsite events.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fly by Jing: Premium DTC Asian-inspired sauce brand (chili crisp, seasonings) sold through retail and e-commerce. Directly comparable to Momofuku Goods' sauces and seasonings CPG line, targeting the same home cook premiumization thesis.
• Omsom: DTC Asian pantry starter brand offering sauce and seasoning kits for home cooks. Closely parallels Momofuku Goods' positioning of restaurant-quality Asian pantry essentials for the at-home cook.
• Mike's Mighty Good: Better-for-you instant noodle CPG brand sold through retail and DTC. Directly comparable to Momofuku Goods' noodle SKU and shares the same premium pantry positioning for home cooks.
• CAVA Group: Mediterranean restaurant chain with a growing CPG line of dips, sauces, and grains sold in retail. Mirrors Momofuku's restaurant-to-CPG brand extension model and recent growth-stage equity profile.
• Sweetgreen: Restaurant chain that has expanded into packaged CPG (salads, dressings, bowls) sold in grocery. Comparable business-model evolution from restaurant group to branded CPG, though in a different cuisine vertical.
• Nobu: Iconic Asian-fusion restaurant group with licensing extensions into packaged foods, sake, and cookbooks. Directly comparable to Momofuku as a chef-founded Asian-cuisine restaurant empire pursuing brand-extension revenue.
• Tao Group Hospitality: Restaurant and nightlife hospitality group operating multiple concepts across major US cities. Comparable to Momofuku in operating a multi-concept restaurant portfolio in NYC, LA, and Las Vegas.
• Union Square Hospitality Group: Danny Meyer's restaurant group that has selectively extended into packaged goods and consumer products. Comparable to Momofuku in operating marquee NYC-based restaurants with adjacent CPG extensions.

Broad incumbents

• Cholula: Established Mexican-style hot sauce brand owned by McCormick, distributed across major US grocers. A broader incumbent competing for the same shelf real estate and consumer pantry share as Momofuku's sauces and seasonings.
• McCormick & Company: Large multinational flavor and seasoning CPG company with broad retail distribution. Comparable as a wide-portfolio incumbent in the sauces and seasonings category where Momofuku Goods competes for shelf space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/luckypeach
• Instagraminstagram.com/momolongplay
• TikToktiktok.com/@momofuku?lang=en
• Xx.com/momofuku
• LinkedInlinkedin.com/company/momofuku

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Momofuku Goods