Human
Human (Human Agency) is a San Francisco-based security intelligence firm founded in 2022 that detects bot traffic and agentic AI activity, with a vertical focus on ad fraud prevention and account takeover protection for financial services enterprises.
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Human does
Human (operating as Human Agency) is a San Francisco-based security intelligence firm founded in 2022 that specializes in detecting and analyzing non-human and agentic AI traffic across digital advertising and web ecosystems. The company's core capability is bot detection and ad fraud prevention, with a stated vertical focus on financial services where it monitors attack patterns including account takeover attempts. Per the company's own product overview, it operates as a security intelligence firm rather than a consumer identity platform, despite earlier positioning language referencing blockchain-based verification.
The firm's underlying technology identifies and categorizes automated traffic, distinguishing between legitimate agentic AI activity and malicious bot operations. Notable technical achievements include the discovery of the "Pushpaganda" scareware campaign, which generated 240 million bid requests during a seven-day peak. Human has published proprietary research documenting a 39% year-over-year increase in account takeover attacks targeting financial services, and reported that agentic AI traffic to financial services roughly doubled month-over-month in May 2025. No app, API, or SDK is documented in the available data.
Human pursues a direct enterprise sales motion targeting financial services customers, supported by thought leadership through published research reports and industry conference presence, including Cannes Lions. The company has raised $7.3 million in disclosed funding, with backing from HF0 Residency, Hummingbird Ventures, Pioneer Fund, Soma Capital, and Spearhead. CEO Stu Solomon leads the firm, which operates with an 11-50 employee headcount.
Human firmographics
Firmographics- Name
- Human
- Legal name
- Human Agency
- Website
- https://human.org
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Human (Human Agency) is a San Francisco-based security intelligence firm founded in 2022 that detects bot traffic and agentic AI activity, with a vertical focus on ad fraud prevention and account takeover protection for financial services enterprises.
- Ownership category
- akta.pro rank
Human industry classification
Industry- Product category
- Cybersecurity and Bot Detection
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
- akta.pro secondary industry
- Compliance Identity & KYC/KYB for Wallets (on-chain identity, reusable KYC, travel rule tooling) (FSAPACAL)
Keywords
Where Human is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Human business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels1 record
Marketing channels2 records
Human product offering
Product offeringCore offering
Human builds a blockchain-based platform and app to verify humans versus AI agents, enabling accountable digital identities and trust. Underpinning this is a security intelligence capability that detects and analyzes agentic AI traffic patterns across the internet, identifies account takeover attacks, and uncovers large-scale ad fraud campaigns targeting enterprises.
Product overview
Human is a security firm that provides intelligence and analysis on AI agent behavior and bot traffic across the internet. The company tracks agentic AI traffic patterns to identify security threats, particularly in the financial services sector, and publishes research reports on emerging AI-driven security challenges including account takeover attacks and bot-mediated transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Human Verification Platform Blockchain-based platform and accompanying app that verifies whether an interacting party is a human or an AI agent, enabling accountable digital identities and trust for online transactions and access. Targeted at businesses and platforms needing reliable human-vs-bot authentication.
- Agentic AI Traffic Analysis and Bot Detection Service Security intelligence and detection service that identifies and analyzes agentic AI traffic patterns, bot activity, and account takeover threats on customer websites and applications. Designed for enterprise security teams in banking, investments, and insurance that need visibility into AI-driven attacks.
- Ad Fraud Detection Capability Capability embedded within Human's security platform that detects large-scale ad fraud and scareware campaigns across the programmatic advertising ecosystem. Built for advertisers, ad tech platforms, and security teams seeking visibility into fraudulent bid request traffic.
Quantifiable outcome
- Agentic AI traffic to financial services more than doubled month-over-month in May 2025
- +2 more outcomes
Companies that use Human
Customer profileSegments1 record
Ideal customer profiles1 record
Human technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature2 records
Human partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Human competitors and assessment
Company assessmentDirect peers
- HUMAN Security: HUMAN Security (formerly White Ops) is a leading bot detection and account takeover prevention platform. It is the most direct competitor to Human, operating in the same bot/AI traffic detection category with overlap in financial services and enterprise security buyers.
- DataDome: DataDome provides AI-powered bot management, account takeover protection, and fraud detection for websites and APIs. It competes head-to-head with Human for the same financial services and enterprise security spend, with comparable messaging around advanced AI-driven bot traffic.
- Arkose Labs: Arkose Labs specializes in bot detection, account takeover prevention, and fraud mitigation with a strong footprint in financial services and digital commerce. It targets the same buyers and threat categories as Human's agentic AI traffic and ATO offerings.
- Kasada: Kasada offers bot management and account takeover protection focused on stopping automated attacks against financial services and consumer-facing applications. It is a direct competitor in the ATO and bot detection category where Human is positioning.
- BioCatch: BioCatch focuses on behavioral biometrics for account takeover and fraud detection, particularly in banking. It addresses the same ATO problem in financial services that Human highlights in its research and product positioning.
Broad incumbents
- Cloudflare Bot Management: Cloudflare provides bot management as part of a broad application security and edge platform used by many of the same financial services customers Human targets. As a large incumbent, it bundles bot mitigation with DDoS, WAF, and zero-trust offerings.
- Akamai Bot Manager: Akamai's Bot Manager is a long-standing incumbent in bot detection within a much broader web application and API protection portfolio. It competes with Human for the same financial services security budgets, often as part of larger platform deals.
- Imperva: Imperva offers bot management alongside application security, API protection, and DDoS mitigation, with established penetration in financial services. It is a broader incumbent competitor to Human's bot and ATO detection capabilities.
Emerging players
- Sardine: Sardine is an emerging fraud and compliance platform with strong focus on agentic AI and AI-driven fraud patterns in fintech and financial services. It overlaps with Human in addressing risks introduced by AI agents transacting on behalf of humans.
- Prove: Prove provides digital identity verification and authentication services used heavily in financial services for onboarding and fraud prevention. It is comparable to Human's blockchain-based human verification and digital identity thesis.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Human social profiles
Digital presenceHuman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Human leadership team
Management profileNumber of profiles
Profiles1 record
Human funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Human M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Human
What does Human do?
Human builds a blockchain-based platform and app to verify humans versus AI agents, enabling accountable digital identities and trust. Underpinning this is a security intelligence capability that detects and analyzes agentic AI traffic patterns across the internet, identifies account takeover attacks, and uncovers large-scale ad fraud campaigns targeting enterprises.
Is Human a public or private company?
Human is a private company. It is classified as venture growth investor backed and is currently operating.
When was Human founded?
Human was founded in 2022. It employs 11 to 50 people.
Where is Human based?
Human is headquartered in San Francisco, United States, in the North America region.
Who are Human's main competitors?
Direct peers on record are HUMAN Security, DataDome, Arkose Labs, Kasada and BioCatch. Broad incumbents are Cloudflare Bot Management, Akamai Bot Manager and Imperva. Emerging players are Sardine and Prove.
Does Human have an API?
No public API is recorded for Human.
What industry is Human in?
Human's product category is Cybersecurity and Bot Detection. Its primary akta.pro industry code is HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII), with a secondary code of FSAPACAL, Compliance Identity & KYC/KYB for Wallets (on-chain identity, reusable KYC, travel rule tooling). Its NAICS code is 561621 and its SIC code is 6199.