Crowded
Crowded is a Miami-based fintech SaaS company providing expense management, payment processing, compliance, and AI-powered tax services on a subscription basis to nonprofit organizations across the United States.
- Company typePrivate
- Founded2021
- HeadquartersFort Lauderdale, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Crowded does
Crowded is a Miami, Florida-based fintech SaaS company, founded in 2021, that provides expense management, collections, and compliance software purpose-built for nonprofit organizations. The platform combines payment processing, compliance management, and AI-powered tax services into a single subscription product designed to replace manual and outdated financial workflows common in the nonprofit sector. Customers include a mix of enterprise nonprofits and mid-market organizations, with named clients such as Girl Scouts of the USA and Harvard Athletics, and the company reports serving hundreds of clients in total including over 35 institutional accounts.
The underlying technology is positioned as an AI and automation platform specialized for nonprofit financial operations, with proprietary tooling for tax preparation, payment processing, and regulatory compliance. Distribution has been reinforced by a strategic investment from Visa and a Series A led by London-based Flashpoint in January 2025, alongside participation from Florida Opportunity Fund, Gaingels, Mana Ventures, Sarona Ventures, DeepWork Capital, The Garage, Western Technology Investment, and Wilson's Bird Capital, bringing cumulative funding to roughly $13.5 million. The go-to-market is sales-led, targeting institutional nonprofit buyers, and the company leverages macro tailwinds such as federal funding cuts and government shutdowns to position its automation tools as efficiency drivers.
Crowded operates on a recurring subscription SaaS revenue model with non-disclosed pricing. It is led by co-founder and CEO Daniel Grunstein, co-founder and CRO Darryl Gecelter, CTO Shay Stern, and COO Itay Ben Ami, with a team of 51–100 employees. Recognition includes inclusion on CB Insights' 2025 Fintech 100 list, and the company is headquartered in Miami/Fort Lauderdale, Florida, with operating geography concentrated in the Southeast United States.
Crowded firmographics
Firmographics- Name
- Crowded
- Legal name
- Crowded
- Website
- https://crowdedfinance.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Crowded is a Miami-based fintech SaaS company providing expense management, payment processing, compliance, and AI-powered tax services on a subscription basis to nonprofit organizations across the United States.
- Ownership category
- akta.pro rank
Crowded industry classification
Industry- Product category
- Nonprofit Financial Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Collections Technology, Dialing & Workflow Platforms (FSAKAJAI)
Keywords
Where Crowded is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Crowded business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription for Nonprofit Financial Management: Subscription-based SaaS platform providing nonprofit financial management solutions including payment processing, compliance tools, and AI-powered tax services
Go-to-market motion1 record
Crowded product offering
Product offeringCore offering
Crowded provides a SaaS financial management platform designed for nonprofit organizations, encompassing expense management, collections, payment processing, compliance tools, and AI-powered tax services. The platform is tailored to the operational and regulatory needs of institutional nonprofits, including youth development organizations and collegiate athletic departments.
Product overview
Crowded is a fintech platform for nonprofit financial management. The platform provides tools for payment processing, compliance management, and AI-powered tax services. The sources describe these as platform capabilities and expansion features rather than as distinct named products or modules.
Differentiator
Problem solved
Functional benefit
Companies that use Crowded
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Crowded technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Crowded partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Crowded competitors and assessment
Company assessmentDirect peers
- Bill.com: Bill.com is a leading AP/AR automation and payment processing SaaS platform for SMBs and mid-market. It is directly comparable because Crowded's core offering (payment processing, expense management for nonprofits) overlaps directly with Bill.com's value proposition, though Bill.com targets a broader horizontal market while Crowded focuses on nonprofits.
- Ramp: Ramp is a fast-growing corporate card and expense management platform with AI-driven automation. It is comparable to Crowded because both target expense management and payment automation for organizations, though Ramp serves for-profit businesses broadly while Crowded specializes in nonprofits.
- MIP Fund Accounting (Community Brands): MIP Fund Accounting is a longstanding nonprofit and government fund accounting software from Community Brands. It is directly comparable because both serve nonprofit financial management, with MIP focused on on-prem/cloud accounting while Crowded layers AI, payments, and tax services on top of a more modern stack.
- Plastiq: Plastiq is a business bill payment and expense automation platform. It is comparable to Crowded because both provide payment processing and expense management workflows for organizations, though Plastiq is horizontal and Crowded is vertically specialized for nonprofits.
Broad incumbents
- Blackbaud: Blackbaud is the largest pure-play vertical software provider for nonprofits, offering fundraising, financial management, CRM, and payment tools. It is directly comparable to Crowded as both serve nonprofit financial management workflows, though Blackbaud is a much larger, established incumbent with broader portfolio breadth (fundraising, CRM, marketing).
- Sage Intacct: Sage Intacct is a leading cloud accounting and financial management platform with strong adoption among nonprofits for fund accounting and grant tracking. It is comparable to Crowded because both target nonprofit financial management workflows, though Sage Intacct is a broader accounting platform while Crowded bundles payments, compliance, and AI tax services.
- QuickBooks (Intuit): QuickBooks is the dominant SMB accounting platform, widely used by smaller nonprofits for bookkeeping and basic financial management. It is comparable to Crowded at the lower end of the nonprofit segment, though QuickBooks is a horizontal product while Crowded offers nonprofit-specific compliance, payments, and AI tax features.
Emerging players
- Found: Found is a banking and financial management platform for self-employed individuals and small businesses. It is an emerging peer because both Crowded and Found focus on bringing modern, automation-first financial tools to underserved customer segments (nonprofits vs. self-employed), though Found is consumer/small business oriented.
Others
- Stripe: Stripe is the dominant online payment processing infrastructure provider used by nonprofits for donation collection and recurring payments. It is comparable to Crowded because both provide payment processing capabilities to nonprofits, though Stripe is a horizontal infrastructure layer while Crowded is a vertical end-to-end financial management platform.
- Nelnet (Business Services): Nelnet is a major student loan servicer and education-focused financial services company that is also an investor in Crowded. It is comparable because Nelnet serves nonprofits, educational institutions, and government entities — overlapping customer segments with Crowded — and brings domain expertise in payments and compliance relevant to nonprofit finance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Crowded social profiles
Digital presenceCrowded financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crowded leadership team
Management profileNumber of profiles
Profiles4 records
Crowded funding detail
Funding detailFunding overview
Funding rounds6 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crowded M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crowded
What does Crowded do?
Crowded provides a SaaS financial management platform designed for nonprofit organizations, encompassing expense management, collections, payment processing, compliance tools, and AI-powered tax services. The platform is tailored to the operational and regulatory needs of institutional nonprofits, including youth development organizations and collegiate athletic departments.
Is Crowded a public or private company?
Crowded is a private company. It is classified as venture growth investor backed and is currently operating.
When was Crowded founded?
Crowded was founded in 2021. It employs 51 to 100 people.
Where is Crowded based?
Crowded is headquartered in Fort Lauderdale, United States, in the North America region.
How does Crowded make money?
One revenue line is on record: saaS Subscription for Nonprofit Financial Management.
Who are Crowded's main competitors?
Direct peers on record are Bill.com, Ramp, MIP Fund Accounting (Community Brands) and Plastiq. Broad incumbents are Blackbaud, Sage Intacct and QuickBooks (Intuit). Found is listed as an emerging player. Others are Stripe and Nelnet (Business Services).
Does Crowded have an API?
No public API is recorded for Crowded.
What industry is Crowded in?
Crowded's product category is Nonprofit Financial Management Software. Its primary akta.pro industry code is FSAKAJAI, Collections Technology, Dialing & Workflow Platforms. Its NAICS code is 518 and its SIC code is 7372.