Klara
Klara is a New York-based HIPAA-compliant virtual care platform that consolidates SMS, web chat, call-to-text, and voicemail transcription into a single patient thread for US specialty healthcare practices, distributed primarily through a white-label partnership with EHR vendor ModMed.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Klara does
Klara is a New York-based, venture-backed healthcare technology company founded in 2013 that operates an end-to-end virtual care communication platform for medical practices. The platform consolidates patient–provider communication across SMS, web chat, call-to-text, and phone, with built-in voicemail transcription, intelligent message routing to staff shared inboxes, and HIPAA-compliant messaging (standard SMS plus optional encrypted link with two-factor authentication). A defining design choice is the no-app, no-password patient entry point: patients engage through native text messaging rather than downloading an application or logging into a portal, which the company cites as driving materially higher adoption than traditional patient portals.
The underlying product is delivered as a cloud-based, EHR-integrated platform with workflow automation modules for self-scheduling, digital intake forms, automated pre-visit instructions, appointment reminders, and post-visit follow-up. The flagship go-to-market is a white-label/embedded distribution partnership with ModMed (Modernizing Medicine), under which Klara's technology powers "ModMed Patient Engagement, powered by Klara" and reaches ModMed's specialty practice customer base across dermatology, gastroenterology, ophthalmology, orthopedics, ENT, pain management, plastic surgery, podiatry, urology, allergy, and OBGYN. Marquee end-customers include Schweiger Dermatology Group, with documented outcomes including 15% reductions in call volume and no-show rates and hundreds of staff hours saved. The company also supports a direct demo-based enterprise sales motion for healthcare practices outside the ModMed channel.
Klara operates a B2B SaaS subscription model with quote-based, non-publicly disclosed pricing sold through enterprise field sales. The company is privately held, headquartered in New York, and has raised multiple venture rounds from 2013 through 2020 (including $15M in August 2020 and $11.5M in August 2018) led by US investors such as FirstMark, Frist Cressey Ventures, Gradient, Lerer Hippeau, Project A Ventures, and Atlantic. Headcount is reported at 101–250 employees. Recognition includes 2026 G2 badges for Leader, Easiest to Use, Easiest to Do Business With, and Users Love Us in the Patient Engagement category.
Klara firmographics
Firmographics- Name
- Klara
- Legal name
- Klara
- Website
- https://klara.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Klara is a New York-based HIPAA-compliant virtual care platform that consolidates SMS, web chat, call-to-text, and voicemail transcription into a single patient thread for US specialty healthcare practices, distributed primarily through a white-label partnership with EHR vendor ModMed.
- Ownership category
- akta.pro rank
Klara industry classification
Industry- Product category
- Healthcare Patient Engagement Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)
- akta.pro secondary industries
- Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ), Patient Intake, Digital Registration & eForms (HLACAEAF), Virtual Visit & Scheduling Platforms (EHR-integrated) (HLALABAA)
Keywords
Where Klara is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Klara business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Licensing/Subscription: B2B SaaS model licensing the patient communication platform to healthcare practices and EHR vendors. Sold through integration partnerships with healthcare IT vendors like ModMed.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Klara product offering
Product offeringCore offering
Klara sells a cloud-based, HIPAA-compliant patient communication and engagement platform that enables healthcare practices to interact with patients via SMS, web chat, call-to-text, and voicemail transcription, all consolidated into a single patient thread. The platform automates appointment self-scheduling, pre-visit instructions, digital intake forms, appointment reminders, no-show rescheduling, and post-visit follow-up, and integrates with EHR systems (notably as the white-labeled technology powering ModMed's patient engagement suite). It is licensed on a B2B SaaS basis to specialty healthcare practices such as dermatology, gastroenterology, ophthalmology, orthopedics, ENT, and other medical specialty groups.
Product overview
Klara offers two distinct product lines: (1) A patient communication and engagement platform for healthcare practices, providing multichannel messaging (text, web chat, call-to-text, voicemail transcription), workflow automation (self-scheduling, reminders, digital intake forms, pre/post-visit instructions), and team collaboration tools, offered as a white-label solution powering platforms like ModMed Patient Engagement; and (2) A digital skills management platform for frontline workers in retail, manufacturing, and logistics sectors, focused on training and performance tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- Klara Patient Communication Platform A cloud-based, HIPAA-compliant patient communication and engagement platform that lets healthcare practices and patients interact via SMS, web chat, call-to-text, and voicemail transcription, with all conversations consolidated into a single patient thread. Targets U.S. specialty healthcare practices such as dermatology, gastroenterology, ophthalmology, orthopedics, ENT, plastic surgery, pain management, podiatry, urology, OBGYN, and allergy.
- ModMed Patient Engagement (powered by Klara) A white-labeled edition of Klara's patient communication platform distributed through ModMed (Modernizing Medicine) as part of its specialty EHR patient engagement suite. Provides the same multichannel messaging, workflow automation, and EHR-integrated patient engagement capabilities to ModMed's specialty practice customers.
Quantifiable outcome
- 15% reduction in call volume and no-show rates
- +3 more outcomes
Companies that use Klara
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
Klara technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
Klara partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ModMed (Modernizing Medicine)coreStrategic white-label partnership where Klara's patient communication platform is integrated as 'ModMed Patient Engagement, powered by Klara'. This enables Klara to reach ModMed's extensive network of specialty healthcare practices across the United States. The partnership positions Klara as the underlying communication infrastructure for ModMed's patient engagement suite.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Klara competitors and assessment
Company assessmentDirect peers
- Luma Health: Patient communication and workflow platform offering text-based scheduling, intake, and reminders integrated with EHR systems. Direct competitor for specialty and ambulatory practices on the same multichannel messaging thesis.
- Weave: Customer communications platform for small and mid-sized healthcare practices combining phone system, texting, and patient reminders. Overlaps with Klara on multichannel patient messaging and appointment workflows.
- PatientPop (by Tebra): Patient engagement and practice growth platform providing messaging, reminders, intake forms, and reputation management. Direct peer for specialty practices on communication automation and intake.
- CipherHealth: Patient engagement platform offering outreach, post-discharge follow-up, and rounding tools across health systems and practices. Overlaps with Klara on automated patient messaging and follow-up workflows.
- Solutionreach: Long-standing patient engagement and communication platform serving dental and medical practices with appointment reminders, two-way texting, and recall messaging. Closely comparable in product scope and customer segment to Klara.
- Artera (formerly WELL Health): Patient communication platform unifying SMS, email, voice, and live chat for healthcare providers. Direct peer with similar EHR-integrated, multichannel patient messaging approach.
- Relatient: Patient engagement platform providing two-way SMS, appointment reminders, and digital intake forms to medical practices. Comparable product surface and target market to Klara.
- Updox: Patient engagement and healthcare communication platform offering secure messaging, fax, and reminders. Comparable offering targeting ambulatory practices with EHR integration.
Emerging players
- OhMD: HIPAA-compliant texting and patient communication platform for healthcare practices. Comparable core offering (secure messaging, EHR integration) but with narrower feature breadth than Klara.
Broad incumbents
- athenahealth (athenaCommunicator): Major ambulatory EHR vendor with native patient communication suite (athenaCommunicator) covering messaging, reminders, and patient portal. Represents the EHR-bundled incumbent alternative to Klara.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Klara social profiles
Digital presenceKlara compliance and trust
Trust signalCompliance1 record
Klara financial estimates
Financial estimateRevenue estimate
Valuation estimate
Klara leadership team
Management profileNumber of profiles
Profiles5 records
Klara funding detail
Funding detailFunding overview
Funding rounds9 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Klara M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Klara
What does Klara do?
Klara sells a cloud-based, HIPAA-compliant patient communication and engagement platform that enables healthcare practices to interact with patients via SMS, web chat, call-to-text, and voicemail transcription, all consolidated into a single patient thread. The platform automates appointment self-scheduling, pre-visit instructions, digital intake forms, appointment reminders, no-show rescheduling, and post-visit follow-up, and integrates with EHR systems (notably as the white-labeled technology powering ModMed's patient engagement suite). It is licensed on a B2B SaaS basis to specialty healthcare practices such as dermatology, gastroenterology, ophthalmology, orthopedics, ENT, and other medical specialty groups.
Is Klara a public or private company?
Klara is a private company. It is classified as venture growth investor backed and is currently operating.
When was Klara founded?
Klara was founded in 2013. It employs 101 to 250 people.
Where is Klara based?
Klara is headquartered in New York, United States, in the North America region.
How does Klara make money?
One revenue line is on record: platform Licensing/Subscription.
Who are Klara's main competitors?
Direct peers on record are Luma Health, Weave, PatientPop (by Tebra), CipherHealth, Solutionreach, Artera (formerly WELL Health), Relatient and Updox. OhMD is listed as an emerging player. athenahealth (athenaCommunicator) is listed as a broad incumbent.
Does Klara have an API?
No public API is recorded for Klara.
What industry is Klara in?
Klara's product category is Healthcare Patient Engagement Software. Its primary akta.pro industry code is HLALABAJ, Patient Engagement, Education & Messaging Platforms (portal/CRM integrated), with a secondary code of HLACAEAJ, Adherence, Reminders & Engagement Automation (Medication/Follow-up). Its SIC code is 7372.